Estetica Magazine UK (1/2022)

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editorial
As we relish the pleasures of warmer Spring days, more hours of sunshine and lighter
evenings, our spirits are uplifted, even more so given the uncertainties we have endured as
an industry over the past couple of years. Besides the fact that our businesses are once again
going at full throttle, we are also getting so many more opportunities to meet up with
Hair: Wella Professionals
using NEW Shinefinity Zero
Lift Colour Glaze
Colour: James Earnshaw
(@jhair_stylist),
Wella Professionals UKI
Digital Ambassador
colleagues outside of work, both socially and in a more work-related setting.
The UK hairdressing calendar for '22 is
now starting to fill up at a rate of knots!
This year has already seen some really amazing in-person industry events. At the end of
January, Wella held its Business Network Live event returned after a reluctant 2-year hiatus
at The Belfry Hotel & Resort just outside Birmingham, with a programme of truly
inspirational and captivating speakers and guests. Wella then launched its new Shinefinity
Zero Lift Colour Glaze (see our fabulous front cover!) at the trend-setting newly-opened
One Hundred Shoreditch hotel in London. Then, later in March, ghd Underground returned
to provide an enthralling hands-on opportunity for stylists to learn from the experts about
ghd tools and products, before putting their new-found knowledge into practice. On the first
day of Spring, the awards season then returned with a bang, thanks to Great Lengths, who
held The GLammies at The Steel Yard in London: a true masterclass in how to party!
Gary Kelly,
Editor-in-Chief, Estetica UK
Discover our latest online news at
www.esteticamagazine.com

www.greatlengths.com/uk
Scan the QR code to
discover how you can
become a Great Lengths
certified stylist and
transform your business
this year.
Great Lengths hair extensions
are famous for their unique
made-in-Italy craftsmanship
and ethically sourced raw
materials. Each of us tells
a story. It starts within and
it reflects on theway we
want to be perceived from
the outside. Great Lengths
launches Voices, a project
which reveals the stories of 7
women carefully chosen for
their tales of life changes
and courage.

Estetica n. 1/2022
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Gary Kelly
estetica.uk@lineone.net
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL ADVERTISING
COORDINATOR
Monica Tessari
m.tessari@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
UK SALES & MARKETING
MANAGER
Luca Pissimiglia
l.pissimiglia@estetica.it
CONTRIBUTORS
FRANCE
Marie Coccoluto
SPAIN
Elisabet Parra,
Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
ITALIA
Lucia Preziosi,
Glorianna Vaschetto
USA
Marie Scarano
DIGITAL
Erica Balduini,
Erika Marchese,
Wilma Sommariva
Looks Power Lines 6
Catwalks Spring/Summer 2022 12
Networking The Power of Networking 18
Heritage Presidential Roll Call! 22
Vision Multi-Textures 25
Interview Hidetaka Yoshikawa 82
Step by Step Toni&Guy 84
Events Business Network Live! 86
international trends
Very Peri Mania 33
Versatile Styling 58
Whatever your
mood, whatever
the challenges life
throws at you,
everything is more
beautiful when seen
through a haze of
colour!
SPRING
SUMMER
2022
The Spring/Summer
2022 Runways are
embracing the key
themes of individuality
and diversity. Be
yourself and shine your
own light!.

Power Lines
If it’s not about the colour, then it must be all about the shape. A
combination of geometry and creativity is always head- turning!
Gary Kelly and Marie Scarano
Lines form angles and angles create shapes. We drew on the international talent and expertise of some international
stylists and colourists to show us their favourite Power Lines – fringes, bangs, partings, asymmetric cuts – a look with
a sharp geometric, eye-catching edge to it!
CLEAN CUT
“The extreme styling is a combination of a clean cut tailoring with strong powerful outlines. Hair is given a subtle midnight blue coloured blended with
handcrafted shape. These powerful angular lines reflect the new take on "natural daylight” gradients. To achieve this ultra-styling, I prepped with Oribe Imperial
Blowout Transformative Styling Crème to create a full, flawless, smooth blow dry that gives styling in strength. Finished with Oribe Très Set Structure Spray, this
light spray foam adds structure, density, shine and all-day memory.” Marco Chan, (Hong Kong)
Hair: Marco Chan (@marcochanpro); Photo: Karl Lam; Model: Fion Hui
SHARP & STRONG
“At Rainbow Room International we love haircuts with sharp, strong lines. We use a lot of colour in our work and pairing the colour with a haircut with
precision cutting it enhances the colour, gives the look sleekness and creates even more of a statement finish. Precise bobs are a classic geometric cut but
at Rainbow Room International we like to create something less simple and more edgy with our lines. With this look in particular we wanted to create a
horizontal line at eye level to help draw you into the models facial features such as their eyes and cheekbones and to give the look a geometric finish that
showcases our cutting skills when it comes to these shorter more precise cuts.” Dylan Brittain, Rainbow Room International (UK)
Hair: Suzie McGill and Dylan Brittain, Rainbow Room International; Photo: Michael Young; Make-up: Kirsten Baillie;
Stylist: Detroit Law
6 looks

DEFIANT SHAPES
“At Marc Antoni we love to create strong, defiant shapes that stand out. This image was created with
femininity and great strength in mind. We wanted to show that cropped styles with intricate details,
sharp lines and geometric shapes can still represent beauty and create a feminine feel. The exaggerated
tapered sides accentuate the models incredible bone structure and cheek bones. The style was
finished off with carefully placed pieces of hair falling onto the forehead. This was to add another
dimension to the look and show a playful side simultaneously.” Bruno Marc, Marc Antoni Salons &
JOICO Ambassador for Europe (UK)
Colour & Cut: Marc Antoni Artistic Team; Photo: Jamie Blanshard
ANGULAR BRAID
“I love the almost blue colour of a moonlit night sky around a full moon. With this collection I wanted
to channel the dark hues of the night sky into a range of looks that take a darker turn, yet are glamorous
and express my love for working with afro hair in all its beauty. I love braiding and in this picture the
shape created by the braid is awesome and the flick of hair at the front really makes it come to life.”
Anne Veck for Anne Veck Oxford (UK)
Hair and Styling: Anne Veck for Anne Veck Oxford; Assisted by Sylvain Gagliardi and Samantha Golding;
Make-up Amedlia Roberts; Photo: Desmond Murray
trends
125

DRAMATIC EDGE
“The power of detail and placement of the graphic disconnections frame the eye, cheekbone and jaw.
Inspired by the youth culture aesthetic of making a quick, dramatic statement with their look by cutting
in side panels. It’s the perfect look for the client that wants everything. Extravagant, healthy and brave,
framing the face to highlight features creating a very edgy look on extremely long hair. It’s a double cut;
hide the length and it’s a bob. The fractured silhouette is enhanced with sleeves of bold colour placement
with an organic fluid colour palette.” Daniele de Angelis, TONI&GUY (UK)
Hair: Daniele De Angelis, TONI&GUY, London; Colour: Siobhan Haug; Make-up: Monnie Kaurs;
Styling: Veronika Greenhill; Photo: Kevin Luchmun
BEAUTIFUL BLENDING
“I’m really proud of this look for its combination of smoothness and angularity. Beautiful blending combines
with a heavyweight feature line to create an iconic hairstyle which is both progressive and innovative.” Eason
Chen @ Eros Salon (Taiwan)
Hair: Eason Chen @ Eros Salon; Photo: Eva; Colour: Eva; Model: Samuel
124 trends trends 125

STREET SHAPE
“This image is from my collection Tokyo Love Booth. It’s a really bold, striking image that the whole collection hangs around. I’m
fascinated by the Tokyo street fashion scene and how the young Japanese style themselves, blending old and new. This particular
image was inspired by the ‘minka’ style roof you would see on traditional Japanese homes. They were designed like this so that when it
rained, they believed the curve on the roof would send the rain or evil spirits bouncing back up to the sky. I love thinking that this hair
style does the same thing!” Tim Scott-Wright (UK)
Hair: Tim Scott-Wright; Photo: Michael Young; Make-up: Kirsten B @kirstenbmakeupartist;
Styling: Claire Frith
ANTI-GRAVITY
“I created the hair with anti-gravity texture and waves that are synonymous with the wind blowing randomly and informally on the
hair. I created three bold, vibrant colours accentuated by orange. My Empress Collection was inspired by Buddha’s teaching to remain
firm in the face of the eight contrasting worldly winds of prosperity, decline, disgrace, honour, praise, censure, suffering, and pleasure,
that may blow into our lives from time to time - even into the life of an Empress!” Anakin Chan (USA)
Hair: Anakin Chan @anakin66hairpro; Photo: Damien Carney; Fashion Director: Nikko Kefalas;
Make-up: Joanne Gair @joannegair; Model: Yueyao Li @wawalyy @EMG Models
looks
9

EXTREME SHADOWS
This look is inspired by shadows; not only in the lighting but also in the individual pieces of hair, which were created with an
extreme ‘shadow ombré’. The ends were lightened to a pale yellow and overlaid with high line green. Special lighting gives the hair
a more florescent look. Models hair was very short so the hair you see are hairpieces using wig tape to secure . Hair was flat ironed
and point cut to customize the shape.” Allen Furlan (USA)
Hair: Allen Furlan; Make-up: Romelia Pelin; Photographer: John Ng
“This photo was a from a collection called Discotheque, all about strong women in the clubs at night. Strong Lines, strong shapes
and powerful colours. Like a streak of lightning – but in a clear blue sky!” Dana Lyseng (USA)
Hair, Colour, Cut & Style: Dana Lyseng; Make-up: Mellissa Jones; Wardrobe: Dana Lyseng;
Photo and Editing: Kale Freisen
10 looks POWER OF THE NIGHT

DISCONNECTED HARMONY
“Inspired by a refined rawness in the colour and hair texture. Creating a combination
of warm golds, light pinks and peach to accentuate the disconnection in the fringe
and lengths. Disconnected harmony in colour and cut. The image gives a bohemian
inspiration in a story told by the raw beauty of each model.” Timothy Switzer (USA)
Hair & Colour: Timothy Switzer; Photo: Kale Friesen; Make-up: Timothy Switzer;
Products: Goldwell
SPOTLIGHT
“Our classic signature looks are seen in on our walls @industryhair. These classic looks stem from the iconic
“bob”, “one length” and the modern “pixie”. They are progressions from our beauty school days that clearly
are timeless looks that will be forever in fashion and forever evolve. Creating these looks was important to us.
We wanted to share our gratitude to where we came from. We were stylist and now educators as well and
share the love for our craft to others looking for inspiration. We love to show beautiful shapes accented with
beautiful colours and allow the image to create our story.” David & Marilyn Vendittelli (USA)
Hair Colour: David Vendittelli; Hair Cut/Style: Marilyn Vendittelli; Make-up: Meghan Bell; Photo: Kale Friessen;
Salon INdustry Hair and Esthetics Ontario Canada; Color Products: Goldwell Elumen; Styling Products: KMS
Moist Repair Revival Cream, Shine Spray
124 trends trends 125

Yuhan Wang
SPRING
SUMMER
2022
Chanel
Golden Age
Richmond
We revert to type in difficult times, so a gold rush is triggered! It’s all about firing up
the feel-good factor this Spring/Summer season - lighting the fusewire to luxury on
that most glamorous of evenings. From hairdo downwards, everything sparkles ...
Loewe
Liberatore
Laruicci
Philosophy
Fendi by Versace
Az Factory
Dundas
Christian Dior
Crutchley
Az Factory
Hobeika
Laura Castelli
Catwalks Photos: IMAXtree.com

Fendi
Kronthaler Westwood
Roberto Cavalli
Kronthaler Westwood
Kenneth Ize
Balmain
Fendi
Bronx banco
Tom Ford
1941
1960 1983
2004
2006
Inspo & Icons
The gold lamé effect
has always been
popular among
Hollywood starlets.
Still today, they go
for gold on those very
special occasions -
trailblazed by the
legendary Gina
Lollobrigida in '60
& Meryl Streep in '83.
2009
Photos celebrities: GettyImages
catwalks
13

Coperni
SPRING
SUMMER
2022
Malone per Mulberryu
Pangender
Act
Why be limited by convention? Fashion has always been at the vanguard of
inclusivity - freedom both inside and out. Have fun expressing who you really are;
throw open your wardrobe and throw out any preconceptions. Always with class.
Tom Ford
Marco Rambaldi
Mark Fast
Marni
Malan Breton
Saint Sermin
14 catwalks

Saint Sernin
Lanvin
Crutchley
Victor Glemaud
Luar
Hobeika
Salvatore Ferragamo
Kronthaler Westwood
Crutchley
Osman
1974
1977 1990 1993 2019
Photos celebrities: GettyImages
Inspo & Icons
Gender fluidity is
nothing new, especially
in the world of music.
'70s Glam Rock was a
pioneer of courageous
fashion. Then 1978
saw Freddy Mercury
in a brilliant jumpsuit
- one step beyond the
wonderful extravagances
of a '74 classic vintage
Elton John.
Catwalks Photos: IMAXtree.com

Catwalks Photos: IMAXtree.com
Loewe
Marrknull
Genny
Louis Vuitton
Mithridate
Blumarine
SPRING
SUMMER
2022
Coach
Denim Mania
Valentino
Yves Saint Laurent
It’s the season for everything and that includes denim, of course. The classic diktat
of mix ‘n’ match still holds true, so forget matching jeans and jackets - we’ll leave
them in the ‘80s! This most loved of fabrics is as comfortable and on trend as ever.
1975 1986
1988
1989 1985
Inspo & Icons
Denim has a true
history of tradition.
It speaks a universal
language that crosses
generations, social
class es and career
choices. Whether it's
for a protest or a party,
it's the perfect choice
in every respect.
16 catwalks
Photos celebrities: GettyImages

MSGM
Missoni
Fendi By Versace
Blumarine
Almeida
Mark Fast
Blumarine
Almeida
Louis Vuitton
Luisa Spagnoli
Philosophy
Versace
Dundas

The Power of
Networking
Networking is an essential part of growing your
career, your profile and yourself. Whether it’s attending
events, working on shoots and shows or working in your
local community.
There’s no doubt that in hairdressing, you have many strings to your bow when it comes to moving you
career on to the next level. It goes without saying that a big part of that is about commitment to the
craft, practical training and, of course, gaining the necessary experience at salon level. After a while,
however, there is a risk that the salon environment can leave you feeling a little detached from the bigger
hairdressing picture - especially if you’re not particularly active on social media at a professional or
creative level. That’s where Networking comes into the picture – and it’s not just all about Instagram and
TikTok! There are many ways you can network that are beneficial to you, your colleagues and, of course,
your clients. We invited 4 industry experts to talk about some ways in which you can very easily broaden
your hair horizons through networking:
USING LOCAL DATA
William Zeqiri, Fresha CEO and Founder
“Outside of marketing campaigns, use data to promote special events such as a new service launch, a charity
fundraiser or a VIP event for loyal customers. Expand your network by organising bring-your-friend/colleague/
family events. Salons could also link initiatives to high profile events such as Pride Month, Black History Month,
or International Women’s Day.
"Collaborate with synergic local businesses on combined initiatives, such as a bridal event with a bridal boutique,
or a makeover event with a beauty salon or nail bar. These not only build your network and foster community
relations, they also get more people through the door. Fresha helps salons by collecting valuable data, so they
can analyse client activity including appointment frequency, and the services and products they enjoy. Fresha’s
marketing tools ensure salons stay in regular contact and tailor their messaging based on the client’s appointment
history, as well as running campaigns and promotions.
The consumer-facing part of Fresha, Fresha Marketplace, is a sophisticated search engine that consumers use to
find salons in their area. This generates new clients and helps salons build their customer network. Fresha has
processed over 450 million appointments to date.
My top tips for using your system to its full advantage would be to collect good data to build and use information
that enhances the client experience, promotes your business and fosters meaningful local networks; use Fresha’s
Blast Campaigns and auto-campaigns to promote your latest news, offers and events, along with
Fresha Reports to look at what’s happening in your business; use this information to launch
specific campaigns. Also, build your Fresha Marketplace profile, activate Reserve with
Google and set up Facebook and Instagram booking integrations from within the Fresha
platform, as these will raise your local profile and generate bookings."
Join Fresha free and start building your business at https://www.fresha.com/for-business

ATTENDING EVENTS
Akin Konizi, International Creative Director, HOB Academy
“Networking is very important to our industry and I don’t just mean social media – it’s getting people together in one room.
Personal interaction is fundamental to our industry. Events are where the masters rub shoulders with apprentices and salon
stylists and colourists from across the country. These conversations are necessary to show what is possible within your career to be
aspirational to the young and for ideas to be progressed and developed. Hairdressers are very sociable people; they need to feel a
part of a large family as opposed to just their salon or salon group. They need to know that potentially there is a network of advice
and options for future careers. With the recent events with Covid, it’s impacted the interaction within our industry and as a result
of that, creativity and an enthusiasm seems to have suffered. Our events are the melting pot for all future ideas and innovations.
It’s also what makes the hair industry so special that it doesn’t matter who you work for, everyone supports each other.”
networking
19

WORKING WITH A BRAND PARTNER
Bruno Giamattei, Bruno Marc and Joico Ambassador for Europe, UK & Ireland
“We were looking to change product company and looking for new opportunities. Our wholesaler, Laceys suggested that we try
Joico and gave us some products to try and we were blown away. One of the first products we tried was Blonde Life Bleach and we
couldn’t believe the results and the fabulous condition the hair was left in after lightening. We then met the team and realised that
we could work well with them and that was it. It’s been almost four years and it’s been a great journey. As hairdressers, networking
is something we do naturally. We’ve worked throughout Europe with Joico from our first show in Poland to a more recent
show in Norway, and that’s given us an opportunity to reach new audiences. In the UK I represent Joico at many events and I’ve
found through my role as their Ambassador that people love to chat, ask questions, and want to know your opinion.
Never be afraid to speak to someone or ask them a question. Working on shows and shoots is very much a team effort and if I get
the opportunity to work with someone new, I always work on building the relationship to get the best from them. Keep your eyes
and ears open, if you see someone’s work that you like – let them know, it’s never been easier to contact someone than it is today.
Instagram’s a great tool for sourcing models, make-up artists, photographers, and stylists – find people you like and make contact.
Most importantly, treat others as you would like to be treated and be interested in what’s going on and the individual’s role in
the shoot. Make a great first impression and don’t forget to stay in touch afterwards – social media is a great tool for this and a
fabulous way to build up your network.”

TAKING PART IN ONLINE EDUCATION
Cos Sakkas, International Artistic Director and Head of Education, TONI&GUY
“We launched our TONI&GUY Digital Academy in 2020 but it had been something that was in the pipeline for a while. However,
lockdowns and the pandemic meant we had the opportunity to launch it earlier than we would have done. As face-to-face education
ground to a halt around the world, the Digital Academy ensured hairdressers everywhere had access to first-class training
whatever their pandemic situation. Now, we have more than 300 educational hair technique videos, plus global live webinars every
month by some of our most creative and technical stylists and educators. During the past two years the whole world has moved
online. While lockdown kept us apart in real life, the online world has actually brought us closer together. Training online wasn’t
particularly popular in our industry prior to 2020, but it has taught us that while nothing will replace real-life education, coming
together as a community online means you can keep your skill set high, learn new techniques and styles and interact with hairdressers
who are in the same situation as you are. Digital education is a great networking tool – you are part of a community who
supports one another, you can share ideas and meet people you wouldn’t necessarily meet. It’s a great way to build a new network
of creatives that you can work together on shoots and collaborate with on ideas.”
Find out more at https://education.toniandguy.com
networking
21

Presidential
Roll Call!
Ken Picton is the latest in a prestigious line up of
37 Presidents of the Fellowship for British Hairdressing
since its inception in 1946.
The title was first held by Fellowship founder, Benjamin Neil Furman in 1946, alongside Riche of Hay Hill, and 75
years later the organisation still abides by the same values and principles. Today, Ken presides over the Fellowship and
has worked tirelessly through the past three years, in times no other president has worked through. “I took over the
Presidency from Karine Jackson in 2019 – and then Covid hit in March 2020 I’m the first President not to have held
a President’s Night event, so I’m making up for it with my Presidents Night on 11 April! I’ve had two brilliant Chairs
working alongside me, allowing me to push forward and accelerate my three-year plan that I set out in 2019. At the
Fellowship, the past 18 months has given us lots of opportunity to re-evaluate what we do, and ensure we are creative,
diverse and inclusive for all. As the industry has changed, so has the Fellowship over the past 75 years – reflecting the
challenges and opportunities of the industry, while leading the way in diversity and inclusivity.
Robert Eaton is Vice President and is also looking forward to what the future brings. “Change is good – not just for the
industry but personally as well. We all need to keep pushing forward, innovating and attracting the next generation of
hairdressers. I’m looking forward to our President’s Night in April, when we can all come together to celebrate the new
President and I’m sure there will be some surprises thrown in!”
So as we look to the future, what do the Presidents of the past remember about their time at the helm? We caught up with
a few of them who shared their stories.
KEVIN ARKELL 1991-1994_“At the time I was in charge of Partnership Services at Wella GB and being
President was a great honour for me as apart from Cyril Ashley who was Chairman in the 1960s, I was the
only representative of a major manufacturer to hold a position in the Fellowship. The enjoyment for the role
came from meeting hairdressers from all over the country, including Scotland, Wales and Northern Ireland.
And under my reign we carried out several major events in Scotland, widening our audience and taking
creativity outside of London. My one ambition was to see the growth of young hairdressers developing
and learning from the masters who were the backbone of the Fellowship. Working closely with Chairman
Christofer Mann, this was achievable through the creation of the F.A.M.E. Team and also at the numerous
events and seminars staged in London."
JENNIFER CHEYNE OBE 1998-2000_“I was already heavily involved in the Fellowship, having already been
Chancellor for two years prior to being the President. It was a privilege to be trusted in such a prestigious
position in our wonderful industry and to feel I was helping in some ways to make a difference for the future
of hairdressing. My first President’s Night was a huge success, and the next day I got a call from LA from
Vidal Sassoon to say he had heard it was a fabulous night and he asked if he could attend the following
year. Of course, I was thrilled but kept this secret so it would be a total surprise for everybody. He flew over
in a private jet, there were 500 people at the Park Lane Hotel and when they realised Vidal Sassoon was my
surprise guest, everyone was so incredibly excited. It was a magical night. He gave a wonderful speech and
it was truly a memorable evening.”

The Fellowship still
abides by the same
values - 75 years on!
(top row left-right): Xavier Wenger with Kevin Arkell, 1993; Jennifer Cheyne with David Lambert; Joshua Galvin
with Andrew Collinge. (middle row left-right): Beverly C; The F.A.M.E Team 1994 with Errol Douglas & Antoinette
Beenders as members. (right, top): Sean Dawson and Steven Goldsworthy. (right, bottom): Ken Picton.
BEVERLY C 2002-2004_“Being President was definitely one of the highlights of my career. To be trusted for
such a position is truly an honour. I absolutely loved being part of such an amazing organisation. I loved
working alongside everyone on Council and the events team and was so inspired that everyone gives up
their time and expertise for free and for the love of our industry. Also seeing the results of the incredible
events across the 24 months was so satisfying and exhilarating. It was an amazing journey!”
ERROL DOUGLAS MBE 2013-2015 _“My love for the Fellowship has always been deep – I was one of the first
members of the F.A.M.E eam and the Fellowship has been there every step of the way. Who knew then that
I would eventually lead the organisation and work with incredible people every day. The Fellowship sums up
the mood of the industry at the time and leads the way, especially in inclusivity and diversity in the industry.
Our mantra is creativity and opportunity for all and watching the next generation grow is hugely satisfying
and it was a privilege to be at the helm while the industry was growing in stature and respect.”
Tickets are on sale for the 2022 President’s Night
Visit www.fellowshiphair.com for more information
heritage
23

Imagine Invincible Hair
Discover the Hair Alchemy Collection
oribe.com

Best of
B ri t
Cos used a myriad of
techniques in his ‘Craftwork’
collection: 3D printing,
braiding and graphic and
precision cutting - all with
juxtaposed colour.
Hair: Cos Sakkas,
TONI&GUY, London
Photos: Jack Eames
Make-up: Lan Nguyen-Grealis
Styling: Veronika Greenhill
Multi-
Textures

Melissa’s ‘Dual’ collection is all
about contrasting blonde with
brunette - two distinct colour
palettes, which harmonise
perfectly when the magic of
precision cutting is applied!
Hair: Melissa Timperley and Melissa
Salons Art Team
Photos: Michael Young
Make-up: Kirsten B
Styling: Rubina Vita Marchiori

Best of
B ri t
“Milk chocolate or
white chocolate...
Why choose?
Indulge yourself
in both flavours!”
vision
27

Robert’s ‘Reflect’ collection
represents a vision for the
bright future of the craft; a
world in which diversity is
embraced and fresh concepts
of beauty are celebrated.
Hair: Robert Eaton
Photos: Richard Miles
Make-up: Lucy Flower
Styling: Clare Frith

Best of
B ri t
“Individuality
showcased
by cut, colour
and styling
in creating
bespoke beauty”
vision
29

A STAR REBORN
NEW & IMPROVED GHD ORIGINAL STYLER
Available to salons in the ghd Partnership Programme;
for more information, contact your ghd business
development manager or call 01924 423400.

VOICES
Great Lengths launches Voices, a project featuring 7 contemporary women: each unique
within the group, each with the desire to talk about the changes and challenges they
have faced during their lives so far. The idea behind Voices is to encourage other women
to reveal themselves, embrace their stories, and face situations that need courage and
confidence. Great Lengths believes that confidence is achievable in various ways, also
through the way we perceive our appearance: for this reason, the company has always
manufactured the best hair extensions possible. For many people, this is a dream come
true: a change that makes the difference. We are delighted to have this opportunity to
present the four beautiful women leading Great Lengths’ Voices. Here, they reveal a
snippet of their stories and the challenges that have helped them grow and grow. Each
comment ends with fundamental question ‘What’s your VOICE?’ and the answer is only
one word summing up the meaning of each one of these stories.
MEET THE VOICES! Visit www.greatlengths.com/uk and watch the video interviews.
Hair: Great Lengths Creative Team
Creative Director: @alessmol for 00:am
Film Director & Photo: @alessmol
Hair Director: @rossanoferrettiofficial

MODA
INT’L
VERY
PERI
MANIA!
Versatile
Styling
foto

VERY
PERI
MANIA
Fashion Photos: Imax.tree
It is the colour of the season! Encompassing the qualities of blues, yet at the same time possessing a violet-red
undertone Very Peri “displays a spritely, joyous attitude and dynamic presence that encourages courageous
creativity and imaginative expression”. For hair colourists, it's the dream ticket! Violet has in recent months
been a hugely popular colour choice for salon clients who are craving a strong hair statement; and it doesn't
end there as we've seen the catwalks follow suit, with both couture and accessories embracing the shade.
È il colore della stagione! Racchiude le qualità del blu, ma allo stesso tempo presenta delle sfumature rossoviola:
Very Peri “mostra un atteggiamento vivace e gioioso e una presenza dinamica che incoraggia la
creatività e la forza dell’immaginazione”. Dream-ticket per i coloristi, è stato molto popolare negli ultimi mesi
tra i clienti dei saloni che desiderano un look con forte affermazione di sé; anche le sfilate si innamorano del
colore Pantone dell’anno, che vogliono per abiti e accessori.
Das ist die Farbe der Saison! Dieses Blau, das gleichzeitig einen violett-roten Unterton besitzt, namens Very
Peri ist Sinnbild „einer lebhaften, fröhlichen Gesinnung und dynamischen Präsenz, die mutige Kreativität
und phantasievollen Ausdruck fördert“. Ein Traumticket für jeden Haarkoloristen! Violett war in den letzten
Monaten eine äußerst beliebte Farbwahl für Salonkunden, die sich nach einem starken Statement in Sachen
Haarfarbe sehnten. Und bei den Haaren bleibt es nicht, wie wir auf den Laufstegen gesehen haben. Dieser Ton
inspiriert auch die Welt der Mode und Accessoires.
C'est la couleur de la saison ! Elle englobe toutes les nuances de bleu, et, en même temps, décline des tonalités
rouge-violet : Very Peri "invite à une attitude vive et joyeuse. Une présence dynamique qui encourage la
créativité et le pouvoir de l'imagination". Dream-ticket pour les coloristes a été extrêmement populaire ces
derniers mois auprès des clients des salons qui veulent un look affirmé. Les défilés de mode tombent eux aussi
sous le charme de la couleur Pantone de l'année qui se distillent entre vêtements et accessoires.
¡Es el color de la temporada! Abarca las cualidades del azul, pero al mismo tiempo con un trasfondo rojo
violeta. Very Peri “muestra una actitud vivaz y alegre y una presencia dinámica que fomenta la creatividad
valiente y la expresión imaginativa”. ¡Para los coloristas, es la propuesta soñada! En los últimos meses, el
violeta ha sido una opción de color muy popular entre los clientes de salón que anhelan un cabello con gran
personalidad. Los desfiles de moda también se han enamorado del color Pantone del año, que utilizan en la
ropa y los complementos.

Hair: Compagnia della Bellezza

Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Styling: Magdalena Jacobs

Valentino
Hair: Nicolas Goncalves
Colour: Chloe Benon
Photo: Aurore D
Make-up: Farah Maquillage
Products: Eugene Perma
Professionnel

VERY
PERI
MANIA!
pantone
Ermanno Scervino
Diamonique
Prai
Very Peri absorbs the
violet-end of the colour
spectrum in its entirety;
fashion accessories are no
exception to the rule!
Yves Saint Laurent
Ermanno Scervino
Ermanno Scervino
Tods
ACCESSORISE VIOLET
Lanvin
Lanvin
Versace
Laura Biagiotti

Tiffany Brown
Ermanno Scervino

Art Direction: Genny D’Auria
for Officina Essenziale
@Farmaca International
Hair: Modidimoda GD
Photo: Mauro Mancioppi
Make-up: Eva Vecchione

Hair: Maggie Semaan
@Haus of Rtists
Photo: Hussain Jian
Make-up: Ria Jaini

Hair: Emmanuel Esteban
@Salon Sloane
Photo: Bartlomiej Stawszoski
Make-up: Paulina Siembor
Think lavender purple meets periwinkle blue;
then go to extremes & dictate your hair destiny.

Creative Direction & Hair:
Antoinette Beenders
Photo: Andrew Yee
Make-up: Walter Obal
Styling: Anna Katsanis
& Shari Anlauf
Products: Aveda

Hair: Petra Měchurová
Photo: Vojtěch Veškrna
Make-up: Hristina Georgievsky
Styling: Tereza Rozalie Kladošová

Creative Direction: Eric Maurice
Hair: Amandine Zachary
& Elisa Belmonte
Photo: Pascal Latil
Make-up: Stéphanie Joffroy
Styling: Antonio Ortega

Hair: Roberto Dallo
Photo: Estudio Kentaro
Make-up: Leyre Gutierrez
Styling: Francisco Javier Mora
Products: Revlon Professional

VERY PERI GOES
‘AVANT GARDE’ PUNK!
THE POWER OF
ULTRA VIOLET SETS
THE TONE.
Hair & Styling: Christian Ríos/Photo: Esteban Roca
Make-up: Gloss Make-up
Hair & Photo: Jose Urrutia/Make-up: Anabel Larrauri
Styling: Candy Mott
Art Direction: Lorenzo Marchelle
& Gianni Rando @Alfaparf Milano
Photo: Vanessa Polignano
Make-up: Rossella Pisani
Styling: Paola Gangemi

VERY
PERI
MANIA!
Jamiesterndesign
Fashion East
THE DESIGN STAGE IN VERY PERI
fridaosorno.interiorismo
Hair & Styling: Anna Barroca
Photo: David Arnal
Make-up: Anna González
Cool interiors.
Could violet
really be the new
white? Let colour
flood in and
it’ll provide the
perfect backdrop
to making your
ultimate design
fantasies a reality.

David Koma
Loewe

Hair: Angelo Seminara,
Goldwell Global Ambassador
Colour: A. Seminara
& Takashi Kurokawa
Photo: Txema Yeste
Make-up: Daniel Kolaric
Products: Goldwell

Can you ever really outshine stunning blonde
hair? Yes you can! Just turn it into an accessory!
Lady Gaga/Photo Gettyimages

VERY PERI WORKS
IN PERFECT SYNERGY
WITH CONTRASTING (OR
CLASHING!) SHADES.
Valentino
Hair: Nicolas Goncalves/Colour: Chloe Benon/Photo: Aurore D
Make-up: Farah Maquillage/Products: Eugene Perma Professionnel
Hair & Styling: Krisztina Keresztes/Photo: Adrian Zaharia
Make-up: Daniela Moga/Products: Revlon Professional

Hair: Oleksandr Shevchenko
@Long&Short beauty salon
Photo: Stanislav Istratov
Make-up: Anna Voevodina

VERY
PERI
MANIA!
federica.anita_hairstylist
untamedistinct
ajcpr
evilhair_
#veryperi2022
lallafiorillo
It’s been flooding
social media in
an exquisite tidal
wave of beautiful
colour: Instagram
has taken on
a whole new,
adorable identity.
teaganburnsart
guidopalau
daneva_salons
marselapupa
one02creativestudio

Hair: Mayte Garrote
@Different Estilistas
Photo: David Arnal
Make-up: José Luis Blasco
Styling: Eunnis Mesa

Hair: Carlos Alvarez,
NAHA 22 Haircolor Finalist
Courtesy of Professional
Beauty Association

Hair: Esther de la Fuente
Photo: David Arnal
Make-up: José Luis Blasco
Styling: Visori

Hair: Geoffrey Tentillier, Alexandra Dieu & Florent Debruxelles @Vog Groupe
Photo: Pawel Wylag/Make-up: Izabela Szelagowska/Styling: Paulina Gzik
Art Direction: Jean-Marie & Stessie Contreras
Hair: J. & S. Contreras, C. Demade, S. Richard, S. Elbachir
Photo & Make-up: William Cerf
Versatile Styling
When one look is simply not enough! Well why should it be? Life is a journey through intriguing
experiences and exciting adventures - each requiring its own hair transformation!
Perché accontentarsi di un unico look? La vita è un viaggio attraverso mille esperienze e continue avventure, ognuna
delle quali esige la propria trasformazione capelli! Un solo taglio, infinite possibilità!
Wenn ein Look einfach nicht genug ist! Nun, warum das so ist? Weil das Leben eine Reise ist, mit faszinierenden
Erfahrungen und Abenteuern – und stets neuer Haar-Transformation!
Pourquoi se limiter à un seul look ? La vie est un voyage à travers mille expériences et mille aventures, dont chacune
d'elle nécessite sa propre transformation capillaire ! Une coupe, des possibilités infinies !
¿Por qué conformarse con un solo look? ¡La vida es un viaje a través de mil experiencias y aventuras continuas, cada una
de ellas requiere su propia transformación del cabello! ¡Un corte, infinitas posibilidades!

Hair: Robby Osselaer @Bobhead
Photo: Richard Monsieurs
Make-up: Tom van de Walle
Styling: Sofie Schrauwen
Products: Joico

Hair: David Corbett
Photo: Michael Young
Make-up: Natasha De Cazalet

Art Direction: Fabien Provost @JLD
Photo: Vivienne Balla
Make-up: Amélie Moutia
Styling: Charlotte Neuwels

Versatile Styling
Hair: Tom Smith
Photo: Chris Bulezuik
Make-up: Grace Hayward
Styling: Rubina Marchiori
Tousled hair
has a style of its
own; add copper
and you have
the ULTIMATE
‘WOW’ FACTOR!

Hair: Now Progressional Team
Photo: Azzurra Picardi
Make-up: Markus Theisen
Styling: Romina Power
Products: Alfaparf Milano

Art Direction: Fabien Provost
@L’Atelier Intermède
Photo: Thomas Tardivo
Make-up: Natacha Maillard
Styling: Virginie Fauconnier
Products: L’Oréal Professionnel

Versatile Styling
Hair: Francesco Arancio/Photo: Carlo Butera
Make-up: Maria Luisa Daidone/Styling: Davorin Cordone
Flawless skin, impeccable hair.
THE PERFECT BEAUTY DUO
to turn heads and set the world on fire
Hair: Alexander Dinter,
La Biosthétique International
Creative Director

Art Direction & Photo:
Stéphane Gagnard @Eric Zemmour
Make-up: Laurie Feligioni
Styling: Katie Jacobson
Products: L’Oréal Professionnel,
Babyliss Pro & Mizutani Scissors

Hair: Toni&Guy
International Artistic Team
Photo: Jack Eames
Make-up: Lan Nguyen-Grealis
Styling: Veronika Greenhill

Hair: Luigi Martini @Lisap Milano
Photo: Mauro Mancioppi
Make-up: Raffaella Tabanelli
Styling: Luca Termine

Versatile Styling
Hair: Geoffrey Tentillier @Vog Groupe/Photo: Pawel Wylag
Make-up: Izabela Szelagowska/Styling: Joanna Wolff
Why be unique when
you can be uniquely
versatile? Do another
DOUBLE TAKE
and you’ll love it even
more the second time!
Hair & Styling: Christian Ríos
Photo: Esteban Roca
Make-up: Gloss Make Up

Art Direction & Hair:
Claude Tarantino
Photo: Jules Egger
Products: L’Oréal Professionnel
& Mizutani Scissors

Art Direction: Laurent Voisinet
& Pascal Latil
Hair: Laurent, Carole & Manon Voisinet
Photo: Pascal Latil
Make-up: Mariana Miteva
Styling: Véronique Suchet

Versatile Styling
Hair: Elise Antoine
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Styling: Joanna Wolff
Be it night or day, don’t
underestimate the allure
of individuality. TAKE TWO
and the intrigue is multiplied,
but never diluted.

Art Direction: Tom Connell @Davines
Colour: Ashleigh Hodges
Photo: Jon Gorrigan
Styling: Rubina Marchiori

DISCOVER
ESTETICAEXPORT.COM
A new digital way to enhance
international business is
now available!
An editorial and digital
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product manufacturers entering
new international markets.
JOIN US TODAY!
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TAKE CARE
OF YOUR
HAIR
@sensus_hairlovers
@sens.ùs
www.ilovesensus.com

Mell, Japan
Advertorial
Hidetaka
Yoshikawa
Chairman & C.E.O. of Takara Belmont,
Hidetaka Yoshikawa, speaks to Estetica
about why 2021 was such an important
year for this hugely important corporation,
and what 2022 has in store.
In this interview,
Mr Yoshikawa
stresses the
importance of
helping to realise
a sustainable
society through
business, while
enabling people
everywhere to
live a fruitful and
beautiful life.
W
e at Estetica are
delighted to be able to
publish this exclusive
interview with the
Chairman & C.E.O.
of Takara Belmont,
Hidetaka Yoshikawa.
He discusses past, present and some
very exciting plans for the future!
Estetica: Mr. Yoshikawa, please
remind our readers why 2021
was so exciting and significant for
you all at Takara Belmont?
Hidetaka Yoshikawa:
“It’s because we were celebrating
our 100th anniversary - on
October 5 2021, to be precise!
We saw this celebration as a
tribute to everyone who has
supported us and used our
products over the years, including
of course our very important
customers in the hairdressing
and beauty industry. We would
like to take this opportunity to
extend our sincere appreciation
to everyone concerned.”
Please give us an insight into
Takara Belmont’s story so far.
“We started off a century ago as
a small foundry with only several
employees in the industrial area
known as the ‘Manchester of the
East’ in Osaka. Over the years the
company moved with the times
and expanded its business under
the motto of “supporting the
beauty and health of people”, going

on to make major inroads into the
global market and the industries
of dental, medical and beauty
equipment, as well as developing
cosmetics for the Asia market.
Today, we have grown into a
company that sells products in
more than 120 countries around
the world. The company now has
overseas subsidiaries in 12
countries and sells hairdressing
and medical related products to
hairdressers, beauticians, nail
artists, dentists and doctors
around the world. Products sold in
the UK include hair salon
equipment brand-named ‘Takara
Belmont’, and dental and medical
equipment called ‘Belmont’.
Create, Japan
Can you be more specific about
how Takara Belmont works with
our industry?
“Takara Belmont, which entered
the hairdressing field by
producing barber chairs, has
expanded the scope of its business
to manufacture and sell salon
chairs, shampoo units, hair
processors, beauty equipment, and
cosmetic products for hair, skin
and nail care. Moreover, the
company designs hair salons and
provides counselling on the
management of such salons,
including technical instructions
for their staffers, thus supporting
the management of hair salons on
various levels.”
The last couple of years must
have been quite challenging for
you, as it has been for all the hair
and beauty industry.
"The need to maintain social
distancing and avoid physical
contact due to the COVID-19
pandemic was a major problem
for the hair and beauty industry.
During these times of great
uncertainty, our mission was to
ensure the safety and wellbeing of
our staff and our customers, and
to continue to contribute
positively to the barbering and
hairdressing industry by
developing new innovations and
ideas that would help them
emerge from the pandemic
stronger, and more quickly."
What about the NEXT 100 years?
“As our centenary commemorations
concluded, Takara Belmont
defined its corporate purpose in
terms of how the company should
contribute to society over the next
100 years. People share a universal
goal to gain pleasure from having
beauty in their lives. Takara
Belmont sees responding to
this desire as its permanent
corporate purpose. Furthermore,
the Takara Belmont group of
companies will join forces to
contribute to the ongoing
development of the barbering
and hairdressing industry through
innovation, whilst ensuring
that we create a more sustainable
society through our business,
and help people everywhere live
a fruitful and beautiful life.”
We know Takara Belmont is
always very mindful of the
importance of sustainability and
protecting the environment.
Can you tell us about any special
initiatives on this subject?
“In Japan, we started a project
called “Re:bonis” with the goal of
creating new value by eliminating
Mell, Japan
waste synthetic leather from our
own factory during the
manufacturing process of chairs.
This project utilises approximately
140 types of waste synthetic
leather in various colours to give
them new usage and value, both
inside and outside of the
company.”
Finally, Mr. Yoshikawa, please
can you remind us about your
very exciting news for 2022?
“Yes! We have decided to hold the
international beauty festival – the
Takara World Business Congress
2022 (TWBC2022) at the Pacifico
Yokohama in Japan. We had
planned to hold ‘TWBC2021’ in
2021, however, it was cancelled
due to the coronavirus pandemic.
After careful consideration, we
have decided to hold it on
November 21st and 22nd 2022
both at the venue and online.
Further details will be announced
on our website as and when they
become available.”
Thank you for talking to us,
Mr. Yoshikawa.
MARIO by pLAy, Japan
“Re:bonis” is a
project with the
goal of creating new
value by eliminating
waste synthetic
leather during the
manufacturing
process of chairs.
interview
83

TONI&GUY
Hair by Jon Wilsdon, TONI&GUY
Colour: Francesco Fontana, TONI&GUY

2
COLOUR
1
4
5
1
CUT
2
3
6
4
6
3
9
5
COLOUR 1. Take a triangular
parting as shown in the image. Start
your colour application working
from the back of the radial.
2. Use a velvet brown in a shadow
root technique working a pastel pink
shade to the mid lengths and ends.
3. This is then repeated on the
other side.
4. The section at the side is worked
with the same method as the back,
ensuring a nice clean application.
5. This is repeated on the opposite
side.
6. Pre-lift the top triangle section
to ensure maximum high resolution
of tones. Then apply the same root
shadow technique working with an
alternating zig zag parting.
CUT 1. Take a centre profile
parting starting at the centre of
the forehead and ending at the
centre of the nape. A horizontal
section is then taken from the
occipital bone, towards the hair
line and subdivide the nape area.
Then, take a curve section from
the lower recession towards the
occipital bone to create a ‘v shape’
at the back.
2. Cut the base line straight.
Then, move upwards with
horizontal sections working each
section at 45 degrees in order to
build up weight.
3. Dry off the nape area and
begin a scissor-over-comb cutting
technique to create a shape with
stacked out silhouette that is
shorter and tighter around the
perimeter outline and longer
towards the top.
4. Take diagonal sections from
the front and work towards the
back of the head with a low
elevation. Cut in a direction that
is short at the front and longer
towards the back. Repeat this
method on the opposite side.
5. Starting at the back of the head
and moving towards the front,
take horizontal sections, elevate
the hair at 90 degrees and cut
square. Once you reach the radial,
the following sections are
over-directed towards the radial.
6. From the crown, comb the hair
down into a natural fall and use
a slice cutting technique to
eliminate the excess length and
create transparency towards the
perimeter outline.
step by step
85

Business Network
Live!
Great excitement at Team Wella as the brand’s showcase
motivational event returns after a reluctant 2-year hiatus.
More than 200 guests gathered in the stunning grounds of The Belfry Hotel & Resort for Wella’s Business
Network Live – an event that has the worthy reputation as being one of the greatest motivational events in the
hairdressing calendar. This year, there was an atmosphere like no other in the event’s 24 year history as Wella
delivered the perfect balance of inspirational content from motivational speakers, teamed with networking
with likeminded managers and business owners, the event was an outstanding success from the start.
The host for the occasion was Dom Lehane, who was joined by Max Amen, Wella’s General Manager for the
UK & Ireland, at the opening: “Today we celebrate the Wella family; we are a standalone company now and
are more flexible than ever before,” he commented. “The salon is always at the core of what we do, and you

can expect us to be there for you through good times and bad.” Also onstage was Senior Sales & Education
Director, UK & Ireland, Tatiana Suvorova: “We vow to work with you to grow your colour business. We’re
going to be bringing the Wella family together for many more face-to-face experiences,” she added.
CAPTIVATING GUEST SPEAKERS
The line-up of motivational speakers at Business Network Live 2022 presented a dynamic, yet balanced
combination of real-life stories and experiences, all inspirational and beneficial to anyone working in
an industry such as ours. Highlights included a presentation from multi-award-winning speaker and
marketing guru Geoff Ramm and writer and performance expert, Rasmus Ankersen, who gave a fascinating
insight into the synergies between high achieving sporting groups around the world.
Ex-footballer, Clarke Carlisle, and his wife, Carrie, then gave an honest, moving, and emotional account of
the struggles of dealing with mental health. Adventurer, Simon Reeve, shared his epic journey of becoming
a TV travel legend, while comedy writer, Tim Reid, gave a refreshing session on creative brainstorming and
the power of humour in creativity. Founder of travel company TravelEyes, Amar Latif, shared his life story
and the challenges of turning blind at the age of 18. His empowering, emotional, and honest story was filled
with uplifting moments describing how Amar has faced and overcome adversity.
Business Network Live also included some of our own industry experts in its line-up, including Adam
Thomas from Salonspy and Fry Taylor from the Green Salon Collective was also there to talk about making
sustainable decisions in the salon. Hairdressers Jordanna Cobella, Collette Osbourne, Salv Mule and Patrick
Gildea then lead the panel discussion covering topics such as motivating staff, service menus and client
expectations.
Dom Lehane leads the panel discussion.
Rasmus Ankersen
Clarke Carlisle
Down Time
Delegates went on to experience a fabulous and highly-memorable ‘Winter
Luxe’ inspired evening, with drinks, dinner, ice sculptures, ski stimulators, and a
360-degree photo booth to set the scene. Full-on cabaret entertainment -came in
the form a hilarious drag act The Globe Girls and genius stand camp comedian
Tom Allen, who helped make it a thoroughly enjoyable experience for all.
HOB Salons and friends!
Simon Reeve
events
87

Advertorial
Fresha Store:
Boost your Retail!
Maximise your retail potential by creating
an online store and start selling products
with Fresha’s new store feature.
F
resha, the world’s No.1
subscription-free
appointment scheduling
software, is transforming
retail potential for hair,
beauty and wellness
businesses, and the online
shopping experience for their
clients with the launch of Fresha
Store. Over 60,000 hair, beauty
and wellness partners and 200,000
professionals that manage their
appointments, promote their
services and protect their incomes
with Fresha, can now create an
online store, promote and sell
products, and collect payments all
from one place to:
• Impress clients with a professionally
designed online store
• Offer clients delivery or pick-up
options
• Collect online payments with
Fresha Payment Processing.
Fresha has made it so simple and
intuitive that any salon can have
a fully functioning e-commerce
store in minutes.
88 innovation

CREATE YOUR
ONLINE STORE EASILY
AND QUICKLY
It’s natural to want to impress
clients, so salons needn’t worry
if they feel they don’t have
the technical skills to create a
professional looking online shop.
Fresha has made it so simple and
intuitive that any salon can set
up and have a fully functioning
e-commerce store in minutes.
“We’ve created a simple, intuitive
e-commerce experience within
Fresha that’s designed for salon
professionals, not IT experts,”
explains Nick Miller, Fresha cofounder.
“Within just a few clicks,
you can personalise your store with
a logo, store name and description.
Adding products couldn’t be easier
and you can also add social links, so
all your customers will know that
you’re now trading online.”
IT’S TIME TO TELL
YOUR CLIENTS
When your store is set up a unique
store link is generated, so it’s easy to
promote it on social media, and by
using the marketing tools available
within the Fresha platform. With
delivery and collection options
available, partners can offer clients
the option to collect their purchase
from the salon, reserve it for when
they attend their next appointment
or have it shipped directly their home,
workplace or specified delivery
address. “Salons mailing products
will need to ensure they have the
right packaging and materials for
their safe transit and arrival,” adds
Nick. “But providing a professional
shopping experience and encouraging
clients to leave reviews is a great
way to maximise additional income
from product sales.”
EASY ONLINE PAYMENTS
To ensure smooth, seamless
payments to your online store,
Fresha Payment Processing is
the perfect way to collect online
payments, as partners receive
money upfront, and it’s contactless
Fresha co-founders William Zeqiri and Nick Miller.
too. When your store is activated,
Fresha simply charges a transaction
fee of 1.29% + £0.20p, so partners
only pay as they sell. And if for
any reason a refund needs to be
processed for a purchase made
on your online store, that’s easily
done at the click of a button. “The
potential for online retail in the
hair, beauty and wellness industry
is huge, yet many businesses are
yet to take advantage of this,”
continues William Zeqiri, Fresha
CEO and founder. “Fresha Store is
a big step in the right direction as
we’ve made it easy to create a store
within Fresha. As part of our feature
mix, it means salon businesses
have everything in one place,
which simplifies their business lives
too. Their clients are comfortable
shopping online with other retailers
and e-commerce businesses, and it’s
a big part of our lives as shopping
trends continue to evolve. Salon
businesses need to benefit from this
retail transformation and now they
can with Fresha Store.”
Join Fresha FREE and set up
your online store today at
https://www.fresha.com/for-business
When your store
is set up a unique
store link is
generated, so it’s
easy to promote
it on social media,
and by using the
marketing tools
available within
the Fresha platform.

Repair & restore; replenish and
strengthen each hair strand.
Oribe’s award-winning Gold
Lust Collection reawakens hair to
its glossiest, healthiest prime!
Empower
ribe is a line of luxurious
products which are
formulated with the
highest level of natural
or naturally derived
ingredients possible.
Each product is unique in
every category: gels that
condition, oils that hold, sprays
that don’t flake, skincare-grade
shampoos that prep hair for
styling and gently balance the
scalp, masques that have the
richness and body of a lavish
moisturizing cream. And that’s
just the beginning. Everything is
tested extensively backstage and
on set to ensure that it
outperforms everything else.
Your Hair!
FOR THE HAIR-
OBSESSED
Oribe’s award-winning Gold
Lust Collection reawakens hair
to its glossiest, healthiest prime!
Since its launch, the awardwinning
collection has become
a staple for stylists and consumers
alike. Formulated to work on all
hair types, the collection combines
centuries-old healing oils and
extracts with high performance
technology to rejuvenate and
reinforce each strand, undoing
the damage of time and style.
The formulas are dermatologist
tested, protect against UV rays,
are colour and keratin treatment
safe and gluten-free.
WORDS OF WISDOM... from Michele Burgess, Executive Director of Product Development, Oribe
Hair Care: “The key to repairing damage and keeping hair healthy over time is to focus on the
ingredients that replenish moisture, lost nutrients and restore elasticity. The Gold Lust Collection
contains a revolutionary Bio-Restorative Complex, which repairs damage by penetrating the cuticle to
deeply nourish strands, strengthen from within and energise the scalp to rejuvenate the hair follicles.”
GOLD LUST REPAIR &
RESTORE SHAMPOO
Reawaken your hair to its
glossiest, healthiest prime.
This rejuvenating cleanser
combines centuries-old healing
oils and extracts—cypress and
Argan—with a revolutionary
Bio-Restorative Complex that
balances the scalp, repairs damage,

and restores the youthfulness to
each strand.
REPAIR & RESTORE
CONDITIONER
Discover the fountain of youth for
soft, shiny, ageless hair. Blending
time-honoured oils and extracts—
cypress and Argan—with the
revolutionary Bio-Restoratative
Complex, this ultra-hydrating
conditioner softens and revitalizes,
smoothing each cuticle to undo the
damage of time (and style).
TRANSFORMATIVE
MASQUE
This modern remedy penetrates
to rebuild each fibre with curative
white tea, baobab, jasmine, and
our Bio-Restorative Complex,
fortifying hair to rediscover its
softness, body, and inner brilliance.
Restore overworked hair to its
prime with each dose.
NOURISHING HAIR OIL
This luxuriously light oil absorbs
instantly to restore hair to its
prime. Infused with a rich blend of
jasmine, edelweiss flower, lychee,
sandalwood, cassis, bergamot and
Argan extracts, each protective
drop penetrates the hair to deeply
condition, strengthen and smooth
– imparting intense nourishment
and incredible shine. Works
wonders on dry, damaged and
colour-treated hair… Liquid gold.
DRY SHAMPOO
Instantly clean. Extend your
blowout and prevent damage with
our transformative dry shampoo.
Absorbs product build-up, oil,
and impurities with translucent
powders while soothing scalp and
restoring strength and softness.
Fragrance-retention technology
means our signature scent stays
with you all day.
Available on Oribe.com and at
Oribe salons and retailers nationwide
BODYCARE:
Reintroducing
Balmessence Lip
Treatment
Oribe is excited to reintroduce its
nurturing Balmessence Lip Treatment
featuring a new stick format and an
updated, vegan formula to smooth and
soften lips. The silkening balm delivers
soothing hydration while protecting lips
from dryness. With a satin finish and
its natural, gender-neutral lemon and
mint scent, it is the perfect everyday lip
treatment that can be worn alone or
under lipstick or gloss. “The change
from pot to stick offers a more hygienic,
no-touch application experience for
consumers,” says Gena El-Sayed, Manager
of Packaging for Oribe Hair Care.
“We especially love the unique raised
diamond texture on the outer case, known
as knurling, drawing inspiration from
the vintage lighters made by luxury
jewellery houses in the early 1900s.”
• Deeply hydrates
• Softens and smoothes dry, chapped lips
• Protects against damage from the
elements
• Locks in moisture to protect from dryness
• Features an updated vegan formula
Apply to parched lips as often as needed
throughout the day.
luxury
91

Sustainability
Inspired!
Paul Mitchell Clean Beauty delivers salon-quality
performance while being mindful of the world around us.
Hair products inspired by doing good!
92 products

Since 1980, Paul Mitchell has
focused on amplifying the
good: a caring corporate
culture that gives back,
professional-quality products
that do what they say, and
great hair days from start
to finish. Its 100% vegan Clean
Beauty products feature clean
formulas, organic botanicals as
well as carbon-negative packaging.
As a company with a long heritage
in giving back and caring for the
earth, Paul Mitchell® is committed
to a more sustainable future in
a number of ways: decreasing
the use of virgin plastic,
reducing our carbon footprint,
sourcing sustainable and ethical
ingredients, and minimizing
the waste going to landfills. Paul
Mitchell® Clean Beauty is the
perfect culmination of these ecoconscious
commitments.
NEW STYLE COMES CLEAN
Paul Mitchell introduces three new
styling products to the Clean Beauty
family, these gentle products are
infused with Flax Seed as well
as Ferulic Acid to nourish and
protect strands for a guaranteed
good hair day. Enjoy a subtle
apple scent with notes of lavender,
lemon and honey, as these styling
essentials help nourish, strengthen
and also protect hair against
external stressors.
CLEAN BEAUTY
VOLUMIZING LIQUID
84% NATURAL ORIGIN,
PRIME + VOLUMIZE
Give fine hair a boost of volume,
style memory and shine Infused
with Flax Seed oil and Ferulic Acid
to nourish and also protect strands.
Makes a great blow-out primer for
longer-lasting style. Handcrafted
with sustainably sourced ingredients
of 84% natural origin that also
deliver professional results in
recyclable, bio-based packaging
made from sugarcane.
CLEAN BEAUTY HEAT
STYLING SPRAY
93% NATURAL ORIGIN, SHINE
+ THERMAL PROTECTION
Perfect blow-dry prep for polished
styles with movement and flexible
control. Helps protect hair during
heat styling while adding light
hold and natural shine. Infused
with Flax Seed oil and Ferulic
Acid to nourish and shield fragile
hair. Handcrafted with sustainably
sourced ingredients of 93% natural
origin that also deliver professional
results in recyclable, bio-based
packaging made from sugarcane.
CLEAN BEAUTY
STYLING CREAM
88% NATURAL ORIGIN,
SMOOTH + STYLE
Soften, smooth and seal hair,
with this versatile do-it-all styling
cream. Infused with Flax Seed oil
and Ferulic Acid to strengthen
and protect hair. Lightweight
formula delivers memory and
control with a clean, touchable
feel. Handcrafted with sustainably
sourced ingredients of 88%
natural origin that also deliver
professional results in recyclable,
bio-based packaging made from
sugarcane.
#PMCleanBeauty | @paulmitchelluk
Available from Salon Success
www.salon-success.co.uk/cleanbeauty
hello@salon-success.co.uk
››› ›››
All formulas are made with organic botanicals*
grown on a biodynamic farm in Italy. This holistic
approach to agriculture respects farmland as an
integrated, living organism as well as helping
protect our planet.
*Formulated with conventional and/or organic botanicals
Innovative packaging is 90% derived from responsibly farmed Brazilian
sugarcane and is 100% recyclable.* Growing sugarcane for use in bioplastic
also helps offset carbon dioxide, a leading cause of global warming.
Unlike traditional petroleum-based plastic, bio-plastic eliminates more
carbon than it emits, making it a carbon-negative packaging solution.
*Excluding caps/closures. Check your local requirements

Advertorial
The post-Covid world has gifted
our industry some unexpected
opportunities, as investment in hair
and beauty treatments soars.
The Art of
Relaxation
ith clients looking to invest
more in their health and
well-being, salons can respond
to the demand for new hair and
beauty experiences and accelerate
their business recovery in the
process. “Clients visit the salon
for relaxation and indulgence,
not just great hair,” says Takara
Belmont’s National Sales Manager
Katie Wrighton.
CHANGING EQUIPMENT
PERCEPTIONS
Capitalising on this means
considering new service
opportunities but transforming
the ordinary into the extraordinary
might be easier than you think.
“See salon equipment as a means
of elevating customer experiences,
delivering heightened sensations
of luxury, and creating new feelings
and emotions, rather than a
functional necessity,” says Katie.
GIVE YOUR CLIENTS
SPA-STYLE EXPERIENCES
Spa Mist II is a perfect example
of how this works in practice.
Scientifically proven to enhance
treatment results for healthier hair
from the inside out, this compact
mobile processor transforms
everyday services into spa-style
See salon equipment as a means of
elevating customer experiences, delivering
heightened sensations of luxury, and
creating new feelings and emotions,
rather than a functional necessity.
experiences. Opening cuticle
layers at 30˚- 40˚, nourishing
treatment ingredients permeate
deep into the hair without
dilution. The cool down feature
then closes the cuticle layers to
lock the treatment in for hair that
literally shines with health.
“One unit can serve several styling
or backwash stations, so it’s
economical and versatile,” continues
Katie. “A special hand-spa
attachment also allows salons to
introduce hand conditioning
treatments, and it’s effective on
chemical processes such as perms,
where ingredients are sealed into
the hair for enhanced results.”
As the perfect companion to
Takara Belmont’s flagship shampoo
system, the Yume DX, Spa Mist II
can be used independently to
expand service and income
opportunities or combined with
Yume DX to offer clients even
more refinement. “Clients will
experience pure relaxation in
every shampoo or treatment, as
Spa Mist II brings a soothing,
atmospheric dimension that
transports your clients to a haven
of calm,” concludes Katie.
* For salons looking for an affordable, tax efficient way to
own this equipment, Spa Mist II is available to Lease
Purchase from just £12.03 and Yume DX from £43.82
per week from your local Takara Belmont distributor
Discover Spa Mist II and Yume DX at
www.takarahairdressing.co.uk
equipment
95

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on AppStore

Advertorial
All-Star
Lineup
With the new and
improved ghd
original styler, your
salon retail offering
is complete.
Back in 2001, ghd launched
the tool that transformed
hairdressing, for both
professionals and their
clients. The ghd original
shook up styling, and now
it’s back – with revamped
tech and consistently reliable
results that make it a perfect retail
offering. Igor Rago, ghd Italy art
director, says: “With its 21st
century upgrade and Single-zone
technology, ghd original is the
“The ghd original story started back in 2001
and the classic styler has been loved by both
the consumer and professional ever since,”
says Igor Rago, ghd Italy art director.
perfect tool for those starting out
on their ghd journey and wanting
to create beautiful, simple styles
with shine and smoothness.”
The upgraded ghd original joins
the brand’s core range of stylers,
ensuring there’s an option for
every client.
Featuring Dual-zone technology
and advanced heat sensors on each
styling plate, the ghd gold® offers
the optimum styling temperature
of 185°C. Measuring the temperature
200 times a second, hair glides
through the rounded barrel,
making it a versatile choice for
everyday styling.
For premium results, ghd
platinum+ is the best-in-class
smart straightener. With groundbreaking
Ultra-zone predictive
technology, ghd platinum+
controls heat more effectively and
predicts your client’s personal hair
needs. Infinity sensors monitor the
heat 250 times per second, to
constantly maintain the safer-forhair
temperature of 185°C. No
matter the hair type or technique,
ghd platinum+ ensures ultimate
results for hair that is 70%
stronger* and 20% shinier**, with
2x more colour protection.*
The upgraded ghd
original offers quick,
effortless styling thanks
to new Single-Zone
technology, new
generation heaters and
ceramic plates with
gloss coating and the
optimum styling
temperature of 185°C.
*vs a styler working at 230°C
**vs naturally dried hair
To discover the ghd styler range and
unlock your retail potential, contact
your ghd business development
manager or call 01924 423400
products
97

JUNE 4-6, 2022
Education Days June 4-6
Exhibit Floor Open June 5-6
650+ CLASSES
of the BEST Education
for Your Salon & Spa
PREMIEREORLANDOSHOW.BIZ
800-335-7469 | Orlando, Florida
SHOW PASSES
ON SALE NOW!
Hair by 2022 NAHA Finalists
Michelle Oliver & Quinn Enright

Advertorial
Masterpiece
Collection 2022
The latest Vero K-Pak
Color Masterpiece
Collection from JOICO
is inspired by the work
of renowned French
master, Odilon Redon.
R
edon was celebrated
for creating dreamlike
paintings heavily
influenced by Japanese
art. Considered a
precursor to both
Dadaism and
Surrealism, Redon worked in a
variety of mediums from charcoals
to pastels taking inspiration
from nature and wistfulness.
David Murray, JOICO Senior
Creative Artist and member of
the European Design Team and
Katrina Kelly, JOICO Creative
Color Artist and member of the
European Color Design Team
worked together to create a true
Masterpiece Collection, where
colour and cut compliment and
inspire each other, whilst taking
references from Redon’s stunning
paintings and philosophy.
For over 25 years, Vero K-Pak
Color has provided hairdressers
with the colour palette to create
their own masterpiece. A true tone
colour line featuring intermixable
pure tone shades which provide
the artistic freedom to create a
spectrum of limitless colours.
Vero K-Pak Color has unique
reconstructive benefits due to its
technology. The Trans-Cuticle
Delivery System, featuring
Quadramine Complex, channels
colour molecules deep into the
hair, using as little ammonia as
possible, whilst reconstructing the
hair. When art and creativity come
together a true masterpiece is
created, with inspiration being
omnipresent with the Vero K-Pak
Masterpiece Collection 2022.
Cut & Colour: David Murray
and Katrina Kelly; Photo: Jamie
Blanshard; Make-up: Katie
Moore; Models: Desislava
Bogdanova (red look) & Masie
Jane Daniels (blonde look)
collection
99

Estetica n. 1/2022
ad index
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Fax: +39 011 8125661
info@estetica.it
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BEAUTY ASIA SINGAPORE 30
www.beautyasia.com.sg
DIVA/SALON EUROPE
www.divapro.co.uk
IIIC-OBC
FRESHA 88-89-94
www.fresha.com
GHD 31-97
www.ghdhair.com
GREAT LENGTHS
www.greatlengthshair.co.uk
4-32BIS
JOICO 99
www.joico.eu
ORIBE 24-90-91
www.oribe.com
PAUL MITCHELL 92-93
salon-success.co.uk/cleanbeauty
PREMIERE ORLANDO 98
www.premiereorlandoshow.biz
SENS.ÙS 81
www.ilovesensus.it
TAKARA BELMONT 2-95
www.takarahairdressing.co.uk
WELLA PROFESSIONALS
www.wella.com/professional/en-uk/home
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