Estetica Magazine ASIA Edition (1/2022)

ASIA 

the HairMagazine 

CATWALKS 

Hair & Fashion at the 

Vanguard of Inclusivity 

NETWORKING 

Make a Name for 

You and Your Salon! 

COLLECTIONS 

The Most Beautiful Hair 

from Around the World

© 2021 Pettenon Cosmetics S.p.A. - All rights reserved

Estetica n. 1/2022 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

FEATURES EDITOR 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL ADVERTISING 

COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

SALES & PR ASIA-PACIFIC 

Luisa Barberis 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ESPAÑA 

Elisabet Parra, 

Bel M. Dolla, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, 

Glorianna Vaschetto 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, Erika Marchese, 

Wilma Sommariva 

Catwalks Spring/Summer 2022 2 

Exhibition Wonderful Mugler 8 

Book Crowning Hair Glory 10 

Curiosity Siamese Twin-Ups 12 

Looks Power Lines 14 

Charity Barbie Extra 21 

Vision Colour Me Beautiful! 22 

Networking The Power of Networking 82 

Step by Step Toni&Guy 86 

international trends 

Whatever your 

mood, whatever 

the challenges life 

throws at you, 

everything is 

more beautiful 

when seen 

through a haze of 

colour! 

Very Peri Mania 33 

Versatile Styling 58 

The Spring/Summer 

2022 Runways are 

embracing the key 

themes of individuality 

and diversity. Be 

yourself and shine your 

own light!

Yuhan Wang 

SPRING 

SUMMER 

2022 

Chanel 

Golden Age 

Richmond 

We revert to type in difficult times, so a gold rush is triggered! It’s all about firing up 

the feel-good factor this Spring/Summer season - lighting the fusewire to luxury on 

that most glamorous of evenings. From hairdo downwards, everything sparkles ... 

Loewe 

Liberatore 

Laruicci 

Philosophy 

Fendi by Versace 

Az Factory 

Dundas 

Christian Dior 

Crutchley 

Az Factory 

Hobeika 

Laura Castelli 

Catwalks Photos: IMAXtree.com

Fendi 

Kronthaler Westwood 

Roberto Cavalli 


Kenneth Ize 

Balmain 

Fendi 

Bronx banco 

Tom Ford 

1941 

1960 1983 

2004 

2006 

Inspo & Icons 

The gold lamé effect 

has always been 

popular among 

Hollywood starlets. 

Still today, they go 

for gold on those very 

special occasions - 

trailblazed by the 

legendary Gina 

Lollobrigida in '60 

& Meryl Streep in '83. 

2009 

Photos celebrities: GettyImages 

catwalks 

3

Coperni 

SPRING 

SUMMER 


Malone per Mulberryu 

Pangender 

Act 

Why be limited by convention? Fashion has always been at the vanguard of 

inclusivity - freedom both inside and out. Have fun expressing who you really are; 

throw open your wardrobe and throw out any preconceptions. Always with class. 

Tom Ford 

Marco Rambaldi 

Mark Fast 

Marni 

Malan Breton 

Saint Sermin 

4 catwalks

Saint Sernin 

Lanvin 

Crutchley 

Victor Glemaud 

Luar 

Hobeika 

Salvatore Ferragamo 


Crutchley 

Osman 

1974 

1977 1990 1993 2019 

Photos celebrities: GettyImages 

Inspo & Icons 

Gender fluidity is 

nothing new, especially 

in the world of music. 

'70s Glam Rock was a 

pioneer of courageous 

fashion. Then 1978 

saw Freddy Mercury 

in a brilliant jumpsuit 

- one step beyond the 

wonderful extravagances 

of a '74 classic vintage 

Elton John. 

Catwalks Photos: IMAXtree.com

Catwalks Photos: IMAXtree.com 

Loewe 

Marrknull 

Genny 

Louis Vuitton 

Mithridate 

Blumarine 

SPRING 

SUMMER 


Coach 

Denim Mania 

Valentino 

Yves Saint Laurent 

It’s the season for everything and that includes denim, of course. The classic diktat 

of mix ‘n’ match still holds true, so forget matching jeans and jackets - we’ll leave 

them in the ‘80s! This most loved of fabrics is as comfortable and on trend as ever. 

1975 1986 

1988 

1989 1985 

Inspo & Icons 

Denim has a true 

history of tradition. 

It speaks a universal 

language that crosses 

generations, social 

class es and career 

choices. Whether it's 

for a protest or a party, 

it's the perfect choice 

in every respect. 

6 catwalks 

Photos celebrities: GettyImages

MSGM 

Missoni 

Fendi By Versace 

Blumarine 

Almeida 

Mark Fast 

Blumarine 

Almeida 

Louis Vuitton 

Luisa Spagnoli 

Philosophy 

Versace 

Dundas

(left): A look from the 1997 Les Insectes 

collection; (right): Jerri Hall dressed in 

another eye-catching creation. 

Wonderful 

Mugler 

The French designer is the subject of a spectacular 

retrospective at the Musée des Arts Décoratifs in Paris. 

Daniela Giambrone 

The robot suit from 1995 - which took six months of work to create - and the iconic chimera dress from 

1997. These are just two of the many creations created by the French designer, who passed away 

last January, and hosted at the “Thierry Mugler: Couturissime” exhibition at the Musée des Arts 

Décoratifs in Paris. It's an opportunity to get up close and personal with of 150 pieces dating from1977 

to 2014 showcasing the genius of a decidedly avant-garde stylist-artist and a trend pioneer. Mugler 

wasn't just about fashion and perfumes, but of visions of transhumanism using unconventional materials 

and conceptual fashion shows, not to mention partnerships with photographers such as Helmut Newton, 

David LaChapelle, Guy Bourdin and artistic experiences in the field of entertainment, music & cinema. 

A true macrocosm of creativity. 

8 exhibition

(clockwise): 

David Bowie shooting 

a video for Tin Machine; 

Le Papillon Noir 

(Polly Fey) —1995; 

Yasmin Le Bon in the 

chimera dress; 

Linda Evangelista 

in George Michael's 

Too Funky video.

Crowning 

hair glory 

Or, how a hairstyle can go beyond the realms of 

beauty and become a symbol of social emancipation. 

Giancarlo Rapetti 

Published by Skira, Crowns is a project that comes after the 

Atropa experimental cycle, where the female form, as photographed 

by Miller, seems to turn into primitive sculptures.

Sandro Miller’s models for Crowns are black women with sculptural hairstyles created in the form of hair crowns 

and representing symbols of the emancipation of African American women. Once again, hair is the emblem of the 

freedom of the soul, as suggested by the book’s caption “My Hair, My Soul, My Freedom”. With a preface by actress 

Angela Bassett and a poem by Patricia Smith, Crowns is the latest work by Sandro Miller, an American photographer 

with roots in Italy and Germany. Much more than a collection of hairstyles, the book is a photographic project that 

documents the inspiration and inventiveness behind a true declaration of freedom - one that can be reached through 

means cultural memory and social resistance. 

book 

11

Siamese 

twin-ups 

Gerrard Gethings’ bizarre portraits may at first make 

us smile, but they’re though provoking too: are 

we really so very different from our gorgeous pets?

“The colour and texture of the 

clothes are just as important as the 

hairstyle itself - and the posture of 

the subject too,” says Gerrard, 

who has shown sensitivity as a 

hairstylist, as well as a photographer, 

in creating these portraits. 

Random couplings or mirrors of the soul? Gerrard Gethings opts for the second 

alternative in showcasing this photographic collection in which he compares humans 

with pets. Each portrait is surprising for the similarity between the two subjects, but 

it's also great fun that the photographer is able to share the irony and passion he feels 

in making these comparisons. “Familiarity is often there even when we’re not really 

aware of it,” says Gerrard. “However, when you get close and capture every detail of 

the soul by looking into the eyes of a dog, cat or horse, then you begin to comprehend 

how important and unique they really are as beings”. This was an pleasurable project 

which required a lot of effort, time and skill with make-up and wigs, as well as styling. 

After all, Gerrard is not new to fashion shoots, having been assistant to the wellknown 

photographer Terry O’Neill for many years. 

curiosity 

13

Power Lines 

If it’s not about the colour, then it must be all about the shape. A 

combination of geometry and creativity is always head- turning! 

Gary Kelly and Marie Scarano 

Lines form angles and angles create shapes. We drew on the international talent and expertise of some international 

stylists and colourists to show us their favourite Power Lines – fringes, bangs, partings, asymmetric cuts – a look with 

a sharp geometric, eye-catching edge to it! 

CLEAN CUT 

“The extreme styling is a combination of a clean cut tailoring with strong powerful outlines. Hair is given a subtle midnight blue coloured blended with 

handcrafted shape. These powerful angular lines reflect the new take on "natural daylight” gradients. To achieve this ultra-styling, I prepped with Oribe Imperial 

Blowout Transformative Styling Crème to create a full, flawless, smooth blow dry that gives styling in strength. Finished with Oribe Très Set Structure Spray, this 

light spray foam adds structure, density, shine and all-day memory.” Marco Chan, (Hong Kong) 

Hair: Marco Chan (@marcochanpro); Photo: Karl Lam; Model: Fion Hui 

SHARP & STRONG 

“At Rainbow Room International we love haircuts with sharp, strong lines. We use a lot of colour in our work and pairing the colour with a haircut with 

precision cutting it enhances the colour, gives the look sleekness and creates even more of a statement finish. Precise bobs are a classic geometric cut but 

at Rainbow Room International we like to create something less simple and more edgy with our lines. With this look in particular we wanted to create a 

horizontal line at eye level to help draw you into the models facial features such as their eyes and cheekbones and to give the look a geometric finish that 

showcases our cutting skills when it comes to these shorter more precise cuts.” Dylan Brittain, Rainbow Room International (UK) 

Hair: Suzie McGill and Dylan Brittain, Rainbow Room International; Photo: Michael Young; Make-up: Kirsten Baillie; 

Stylist: Detroit Law 

14 looks

DEFIANT SHAPES 

“At Marc Antoni we love to create strong, defiant shapes that stand out. This image was created with 

femininity and great strength in mind. We wanted to show that cropped styles with intricate details, 

sharp lines and geometric shapes can still represent beauty and create a feminine feel. The exaggerated 

tapered sides accentuate the models incredible bone structure and cheek bones. The style was 

finished off with carefully placed pieces of hair falling onto the forehead. This was to add another 

dimension to the look and show a playful side simultaneously.” Bruno Marc, Marc Antoni Salons & 

JOICO Ambassador for Europe (UK) 

Colour & Cut: Marc Antoni Artistic Team; Photo: Jamie Blanshard 

ANGULAR BRAID 

“I love the almost blue colour of a moonlit night sky around a full moon. With this collection I wanted 

to channel the dark hues of the night sky into a range of looks that take a darker turn, yet are glamorous 

and express my love for working with afro hair in all its beauty. I love braiding and in this picture the 

shape created by the braid is awesome and the flick of hair at the front really makes it come to life.” 

Anne Veck for Anne Veck Oxford (UK) 

Hair and Styling: Anne Veck for Anne Veck Oxford; Assisted by Sylvain Gagliardi and Samantha Golding; 

Make-up Amedlia Roberts; Photo: Desmond Murray 

trends 

125

DRAMATIC EDGE 

“The power of detail and placement of the graphic disconnections frame the eye, cheekbone and jaw. 

Inspired by the youth culture aesthetic of making a quick, dramatic statement with their look by cutting 

in side panels. It’s the perfect look for the client that wants everything. Extravagant, healthy and brave, 

framing the face to highlight features creating a very edgy look on extremely long hair. It’s a double cut; 

hide the length and it’s a bob. The fractured silhouette is enhanced with sleeves of bold colour placement 

with an organic fluid colour palette.” Daniele de Angelis, TONI&GUY (UK) 

Hair: Daniele De Angelis, TONI&GUY, London; Colour: Siobhan Haug; Make-up: Monnie Kaurs; 

Styling: Veronika Greenhill; Photo: Kevin Luchmun 

BEAUTIFUL BLENDING 

“I’m really proud of this look for its combination of smoothness and angularity. Beautiful blending combines 

with a heavyweight feature line to create an iconic hairstyle which is both progressive and innovative.” Eason 

Chen @ Eros Salon (Taiwan) 

Hair: Eason Chen @ Eros Salon; Photo: Eva; Colour: Eva; Model: Samuel 

124 trends trends 125

STREET SHAPE 

“This image is from my collection Tokyo Love Booth. It’s a really bold, striking image that the whole collection hangs around. I’m 

fascinated by the Tokyo street fashion scene and how the young Japanese style themselves, blending old and new. This particular 

image was inspired by the ‘minka’ style roof you would see on traditional Japanese homes. They were designed like this so that when it 

rained, they believed the curve on the roof would send the rain or evil spirits bouncing back up to the sky. I love thinking that this hair 

style does the same thing!” Tim Scott-Wright (UK) 

Hair: Tim Scott-Wright; Photo: Michael Young; Make-up: Kirsten B @kirstenbmakeupartist; 

Styling: Claire Frith 

ANTI-GRAVITY 

“I created the hair with anti-gravity texture and waves that are synonymous with the wind blowing randomly and informally on the 

hair. I created three bold, vibrant colours accentuated by orange. My Empress Collection was inspired by Buddha’s teaching to remain 

firm in the face of the eight contrasting worldly winds of prosperity, decline, disgrace, honour, praise, censure, suffering, and pleasure, 

that may blow into our lives from time to time - even into the life of an Empress!” Anakin Chan (USA) 

Hair: Anakin Chan @anakin66hairpro; Photo: Damien Carney; Fashion Director: Nikko Kefalas; 

Make-up: Joanne Gair @joannegair; Model: Yueyao Li @wawalyy @EMG Models 

looks 

17

EXTREME SHADOWS 

This look is inspired by shadows; not only in the lighting but also in the individual pieces of hair, which were created with an 

extreme ‘shadow ombré’. The ends were lightened to a pale yellow and overlaid with high line green. Special lighting gives the hair 

a more florescent look. Models hair was very short so the hair you see are hairpieces using wig tape to secure . Hair was flat ironed 

and point cut to customize the shape.” Allen Furlan (USA) 

Hair: Allen Furlan; Make-up: Romelia Pelin; Photographer: John Ng 

“This photo was a from a collection called Discotheque, all about strong women in the clubs at night. Strong Lines, strong shapes 

and powerful colours. Like a streak of lightning – but in a clear blue sky!” Dana Lyseng (USA) 

Hair, Colour, Cut & Style: Dana Lyseng; Make-up: Mellissa Jones; Wardrobe: Dana Lyseng; 

Photo and Editing: Kale Freisen 

18 looks POWER OF THE NIGHT

DISCONNECTED HARMONY 

“Inspired by a refined rawness in the colour and hair texture. Creating a combination 

of warm golds, light pinks and peach to accentuate the disconnection in the fringe 

and lengths. Disconnected harmony in colour and cut. The image gives a bohemian 

inspiration in a story told by the raw beauty of each model.” Timothy Switzer (USA) 

Hair & Colour: Timothy Switzer; Photo: Kale Friesen; Make-up: Timothy Switzer; 

Products: Goldwell 

SPOTLIGHT 

“Our classic signature looks are seen in on our walls @industryhair. These classic looks stem from the iconic 

“bob”, “one length” and the modern “pixie”. They are progressions from our beauty school days that clearly 

are timeless looks that will be forever in fashion and forever evolve. Creating these looks was important to us. 

We wanted to share our gratitude to where we came from. We were stylist and now educators as well and 

share the love for our craft to others looking for inspiration. We love to show beautiful shapes accented with 

beautiful colours and allow the image to create our story.” David & Marilyn Vendittelli (USA) 

Hair Colour: David Vendittelli; Hair Cut/Style: Marilyn Vendittelli; Make-up: Meghan Bell; Photo: Kale Friessen; 

Salon INdustry Hair and Esthetics Ontario Canada; Color Products: Goldwell Elumen; Styling Products: KMS 

Moist Repair Revival Cream, Shine Spray 

124 trends trends 125

Barbie Extra 

An icon of style ‘par excellence’, Barbie is up for auction 

with five extraordinary looks by Alfaparf Milano. Lucia Preziosi 

Multicoloured and extravagant, they strut their stuff on the streets of Milan. They might appear as modern-day 

influencers, but their true goal is to raise funds for Dynamo Camp. In order to do so, these 5 Barbie fashionistas from 

the Extra range had a complete hair makeover, thanks to Alfaparf Milano hairstylists - Mimmo Laserra, Lorenzo 

Marchelle, Luigi Martini, Gianni Rando and Emanuele Vona - thus becoming unique collector’s pieces. The five dolls 

went up for auction on Charity Stars Italia and all the proceeds were donated to Dynamo Camp, the non-profit 

organisation that supports children suffering from serious or chronic diseases. 

Hair: Emanuele Vona 

Hair: Mimmo Laserra 

Hair: Lorenzo Marchelle 

Hair: Gianni Rando 

For the fourth 

consecutive year, 

Alfaparf Milano renews 

its commitment to 

Dynamo Camp and 

chooses Barbie as its 

exclusive fashion icon! 

Hair: Luigi Martini 

charity 

21

Smooth, blonde and stunningly 

finished from root to tip. 

Sometimes, simple is nothing 

less than amazing. 

(left) Hair: Alexander Dinter, 

Creative Director La Biosthétique 

(right) Hair: Esther de la Fuente 

@delafuentegarciaesther 

Photo: David Arnal 

Make-up: Jose Luis Blasco 

Styling: Visori @ 

visorifashionartstudio 

Colour Me 

Beautiful!

“It’s the minor 

details that can 

turn traditional 

into totally edgy” 

vision 

23

24 vision 

“Swirling into a 

dynamic shape 

that we’d never 

dare to define”

Like a circle in a spiral; never ending in 

making colour part of the unconventional. 

(left) Hair: Maggie Semaan @ Haus of Rtists 

Photo: Hussain Jian 

Make-up: Ria Jaini 

Styling: Amato Couture Dubai 

Products: Balmain Hair Couture Middle East 

(right) Hair: Anakin Chan 

Photo: Damien Carney 

Make-up: Joanne Gair 

Styling: Nikko Kefalas

Take a dream and transform 

it into your own reality. 

It’s the moment to travel 

full-speed ahead on you hair 

journey. What’s stopping you!? 

(left) Hair: Cos Sakkas, Global 

Creative Director Toni&Guy 

(right) Hair: Nikita Fisher@ 

Palmer Fisher 

Photo: Katherine Boyle 

Make-up: Oliva Moss@ 

glossybymossy

“Sumptuous 

folds of falling 

satin... that’s 

just the hair!” 

vision 

27

28 vision 

“Choose your tribe, make 

your creative mark; never, 

ever look back”

We’ve all heard of body armour - here’s an 

example in ‘feminine’ form. But hair 

armour? That’s a new one, even on us! 

(left) Hair: Jonathan Fisher @ Palmer Fisher 

Photo: Katherine Boyle 

Make-up: Oliva Moss@glossybymossy 

(right) Hair: Rafael Bueno Peluqueros 

Photo: Alberto Zaldivar 

Make-up: Lulú Pérez 

Styling: Julián @jeatelier 

Products: Revlon Professional, Elegance 

Hair Extensions

Voilet has taken the fashion 

world by storm, ever since 

Very Peri was announced as the 

Pantone Colour of the Year. 

(left) Hair: Italian Style 

International Framesi 

Photo: Karel Losenicky 

Make-up: Silvia Dell’Orto, 

Giuseppe Giarratana 

(right) Hair: Vita Hair Design 

Photo: Suyu 

Make-up: Wu Yi Xi,Mina Yen 

Styling: Vita Chang

“Hair as a juicy 

fruit cocktail of 

pastel candies” 

vision 

31

MODA 

INT’L 

VERY 

PERI 

MANIA! 

Versatile 

Styling 

foto

VERY 

PERI 

MANIA 

Fashion Photos: Imax.tree 

It is the colour of the season! Encompassing the qualities of blues, yet at the same time possessing a violet-red 

undertone Very Peri “displays a spritely, joyous attitude and dynamic presence that encourages courageous 

creativity and imaginative expression”. For hair colourists, it's the dream ticket! Violet has in recent months 

been a hugely popular colour choice for salon clients who are craving a strong hair statement; and it doesn't 

end there as we've seen the catwalks follow suit, with both couture and accessories embracing the shade. 

È il colore della stagione! Racchiude le qualità del blu, ma allo stesso tempo presenta delle sfumature rossoviola: 

Very Peri “mostra un atteggiamento vivace e gioioso e una presenza dinamica che incoraggia la 

creatività e la forza dell’immaginazione”. Dream-ticket per i coloristi, è stato molto popolare negli ultimi mesi 

tra i clienti dei saloni che desiderano un look con forte affermazione di sé; anche le sfilate si innamorano del 

colore Pantone dell’anno, che vogliono per abiti e accessori. 

Das ist die Farbe der Saison! Dieses Blau, das gleichzeitig einen violett-roten Unterton besitzt, namens Very 

Peri ist Sinnbild „einer lebhaften, fröhlichen Gesinnung und dynamischen Präsenz, die mutige Kreativität 

und phantasievollen Ausdruck fördert“. Ein Traumticket für jeden Haarkoloristen! Violett war in den letzten 

Monaten eine äußerst beliebte Farbwahl für Salonkunden, die sich nach einem starken Statement in Sachen 

Haarfarbe sehnten. Und bei den Haaren bleibt es nicht, wie wir auf den Laufstegen gesehen haben. Dieser Ton 

inspiriert auch die Welt der Mode und Accessoires. 

C'est la couleur de la saison ! Elle englobe toutes les nuances de bleu, et, en même temps, décline des tonalités 

rouge-violet : Very Peri "invite à une attitude vive et joyeuse. Une présence dynamique qui encourage la 

créativité et le pouvoir de l'imagination". Dream-ticket pour les coloristes a été extrêmement populaire ces 

derniers mois auprès des clients des salons qui veulent un look affirmé. Les défilés de mode tombent eux aussi 

sous le charme de la couleur Pantone de l'année qui se distillent entre vêtements et accessoires. 

¡Es el color de la temporada! Abarca las cualidades del azul, pero al mismo tiempo con un trasfondo rojo 

violeta. Very Peri “muestra una actitud vivaz y alegre y una presencia dinámica que fomenta la creatividad 

valiente y la expresión imaginativa”. ¡Para los coloristas, es la propuesta soñada! En los últimos meses, el 

violeta ha sido una opción de color muy popular entre los clientes de salón que anhelan un cabello con gran 

personalidad. Los desfiles de moda también se han enamorado del color Pantone del año, que utilizan en la 

ropa y los complementos.

Hair: Compagnia della Bellezza

Hair: Andrew Smith 

Photo: Richard Miles 

Make-up: Louise Lerego 

Styling: Magdalena Jacobs

Valentino 

Hair: Nicolas Goncalves 

Colour: Chloe Benon 

Photo: Aurore D 

Make-up: Farah Maquillage 

Products: Eugene Perma 

Professionnel

VERY 

PERI 

MANIA! 

pantone 

Ermanno Scervino 

Diamonique 

Prai 

Very Peri absorbs the 

violet-end of the colour 

spectrum in its entirety; 

fashion accessories are no 

exception to the rule! 

Yves Saint Laurent 



Tods 

ACCESSORISE VIOLET 

Lanvin 

Lanvin 

Versace 

Laura Biagiotti

Tiffany Brown 

Ermanno Scervino

Art Direction: Genny D’Auria 

for Officina Essenziale 

@Farmaca International 

Hair: Modidimoda GD 

Photo: Mauro Mancioppi 

Make-up: Eva Vecchione

Hair: Maggie Semaan 

@Haus of Rtists 

Photo: Hussain Jian 

Make-up: Ria Jaini

Hair: Emmanuel Esteban 

@Salon Sloane 

Photo: Bartlomiej Stawszoski 

Make-up: Paulina Siembor 

Think lavender purple meets periwinkle blue; 

then go to extremes & dictate your hair destiny.

Creative Direction & Hair: 

Antoinette Beenders 

Photo: Andrew Yee 

Make-up: Walter Obal 

Styling: Anna Katsanis 

& Shari Anlauf 

Products: Aveda

Hair: Petra Měchurová 

Photo: Vojtěch Veškrna 

Make-up: Hristina Georgievsky 

Styling: Tereza Rozalie Kladošová

Creative Direction: Eric Maurice 

Hair: Amandine Zachary 

& Elisa Belmonte 

Photo: Pascal Latil 

Make-up: Stéphanie Joffroy 

Styling: Antonio Ortega

Hair: Roberto Dallo 

Photo: Estudio Kentaro 

Make-up: Leyre Gutierrez 

Styling: Francisco Javier Mora 

Products: Revlon Professional

VERY PERI GOES 

‘AVANT GARDE’ PUNK! 

THE POWER OF 

ULTRA VIOLET SETS 

THE TONE. 

Hair & Styling: Christian Ríos/Photo: Esteban Roca 

Make-up: Gloss Make-up 

Hair & Photo: Jose Urrutia/Make-up: Anabel Larrauri 

Styling: Candy Mott 

Art Direction: Lorenzo Marchelle 

& Gianni Rando @Alfaparf Milano 

Photo: Vanessa Polignano 

Make-up: Rossella Pisani 

Styling: Paola Gangemi

VERY 

PERI 

MANIA! 

Jamiesterndesign 

Fashion East 

THE DESIGN STAGE IN VERY PERI 

fridaosorno.interiorismo 

Hair & Styling: Anna Barroca 


Make-up: Anna González 

Cool interiors. 

Could violet 

really be the new 

white? Let colour 

flood in and 

it’ll provide the 

perfect backdrop 

to making your 

ultimate design 

fantasies a reality.

David Koma 

Loewe

Hair: Angelo Seminara, 

Goldwell Global Ambassador 

Colour: A. Seminara 

& Takashi Kurokawa 

Photo: Txema Yeste 

Make-up: Daniel Kolaric 

Products: Goldwell

Can you ever really outshine stunning blonde 

hair? Yes you can! Just turn it into an accessory! 

Lady Gaga/Photo Gettyimages

VERY PERI WORKS 

IN PERFECT SYNERGY 

WITH CONTRASTING (OR 

CLASHING!) SHADES. 

Valentino 

Hair: Nicolas Goncalves/Colour: Chloe Benon/Photo: Aurore D 

Make-up: Farah Maquillage/Products: Eugene Perma Professionnel 

Hair & Styling: Krisztina Keresztes/Photo: Adrian Zaharia 

Make-up: Daniela Moga/Products: Revlon Professional

Hair: Oleksandr Shevchenko 

@Long&Short beauty salon 

Photo: Stanislav Istratov 

Make-up: Anna Voevodina

VERY 

PERI 

MANIA! 

federica.anita_hairstylist 

untamedistinct 

ajcpr 

evilhair_ 

#veryperi2022 

lallafiorillo 

It’s been flooding 

social media in 

an exquisite tidal 

wave of beautiful 

colour: Instagram 

has taken on 

a whole new, 

adorable identity. 

teaganburnsart 

guidopalau 

daneva_salons 

marselapupa 

one02creativestudio

Hair: Mayte Garrote 

@Different Estilistas 


Make-up: José Luis Blasco 

Styling: Eunnis Mesa

Hair: Carlos Alvarez, 

NAHA 22 Haircolor Finalist 

Courtesy of Professional 

Beauty Association

Hair: Esther de la Fuente 


Make-up: José Luis Blasco 

Styling: Visori

Hair: Geoffrey Tentillier, Alexandra Dieu & Florent Debruxelles @Vog Groupe 

Photo: Pawel Wylag/Make-up: Izabela Szelagowska/Styling: Paulina Gzik 

Art Direction: Jean-Marie & Stessie Contreras 

Hair: J. & S. Contreras, C. Demade, S. Richard, S. Elbachir 

Photo & Make-up: William Cerf 

Versatile Styling 

When one look is simply not enough! Well why should it be? Life is a journey through intriguing 

experiences and exciting adventures - each requiring its own hair transformation! 

Perché accontentarsi di un unico look? La vita è un viaggio attraverso mille esperienze e continue avventure, ognuna 

delle quali esige la propria trasformazione capelli! Un solo taglio, infinite possibilità! 

Wenn ein Look einfach nicht genug ist! Nun, warum das so ist? Weil das Leben eine Reise ist, mit faszinierenden 

Erfahrungen und Abenteuern – und stets neuer Haar-Transformation! 

Pourquoi se limiter à un seul look ? La vie est un voyage à travers mille expériences et mille aventures, dont chacune 

d'elle nécessite sa propre transformation capillaire ! Une coupe, des possibilités infinies ! 

¿Por qué conformarse con un solo look? ¡La vida es un viaje a través de mil experiencias y aventuras continuas, cada una 

de ellas requiere su propia transformación del cabello! ¡Un corte, infinitas posibilidades!

Hair: Robby Osselaer @Bobhead 

Photo: Richard Monsieurs 

Make-up: Tom van de Walle 

Styling: Sofie Schrauwen 

Products: Joico

Hair: David Corbett 

Photo: Michael Young 

Make-up: Natasha De Cazalet

Art Direction: Fabien Provost @JLD 

Photo: Vivienne Balla 

Make-up: Amélie Moutia 

Styling: Charlotte Neuwels


Hair: Tom Smith 

Photo: Chris Bulezuik 

Make-up: Grace Hayward 

Styling: Rubina Marchiori 

Tousled hair 

has a style of its 

own; add copper 

and you have 

the ULTIMATE 

‘WOW’ FACTOR!

Hair: Now Progressional Team 

Photo: Azzurra Picardi 

Make-up: Markus Theisen 

Styling: Romina Power 

Products: Alfaparf Milano

Art Direction: Fabien Provost 

@L’Atelier Intermède 

Photo: Thomas Tardivo 

Make-up: Natacha Maillard 

Styling: Virginie Fauconnier 

Products: L’Oréal Professionnel


Hair: Francesco Arancio/Photo: Carlo Butera 

Make-up: Maria Luisa Daidone/Styling: Davorin Cordone 

Flawless skin, impeccable hair. 

THE PERFECT BEAUTY DUO 

to turn heads and set the world on fire 

Hair: Alexander Dinter, 

La Biosthétique International 

Creative Director

Art Direction & Photo: 

Stéphane Gagnard @Eric Zemmour 

Make-up: Laurie Feligioni 

Styling: Katie Jacobson 

Products: L’Oréal Professionnel, 

Babyliss Pro & Mizutani Scissors

Hair: Toni&Guy 

International Artistic Team 

Photo: Jack Eames 

Make-up: Lan Nguyen-Grealis 

Styling: Veronika Greenhill

Hair: Luigi Martini @Lisap Milano 

Photo: Mauro Mancioppi 

Make-up: Raffaella Tabanelli 

Styling: Luca Termine


Hair: Geoffrey Tentillier @Vog Groupe/Photo: Pawel Wylag 

Make-up: Izabela Szelagowska/Styling: Joanna Wolff 

Why be unique when 

you can be uniquely 

versatile? Do another 

DOUBLE TAKE 

and you’ll love it even 

more the second time! 

Hair & Styling: Christian Ríos 

Photo: Esteban Roca 

Make-up: Gloss Make Up

Art Direction & Hair: 

Claude Tarantino 

Photo: Jules Egger 

Products: L’Oréal Professionnel 

& Mizutani Scissors

Art Direction: Laurent Voisinet 

& Pascal Latil 

Hair: Laurent, Carole & Manon Voisinet 

Photo: Pascal Latil 

Make-up: Mariana Miteva 

Styling: Véronique Suchet


Hair: Elise Antoine 

Photo: Pawel Wylag 

Make-up: Izabela Szelagowska 

Styling: Joanna Wolff 

Be it night or day, don’t 

underestimate the allure 

of individuality. TAKE TWO 

and the intrigue is multiplied, 

but never diluted.

Art Direction: Tom Connell @Davines 

Colour: Ashleigh Hodges 

Photo: Jon Gorrigan 

Styling: Rubina Marchiori

DISCOVER 

ESTETICAEXPORT.COM 

A new digital way to enhance 

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new international markets. 

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The Power of 

Networking 

Networking is an essential part of growing your 

career, your profile and yourself. Whether it’s attending 

events, working on shoots and shows or working in your 

local community. 

There’s no doubt that in hairdressing, you have many strings to your bow when it comes to moving you 

career on to the next level. It goes without saying that a big part of that is about commitment to the 

craft, practical training and, of course, gaining the necessary experience at salon level. After a while, 

however, there is a risk that the salon environment can leave you feeling a little detached from the bigger 

hairdressing picture - especially if you’re not particularly active on social media at a professional or 

creative level. That’s where Networking comes into the picture – and it’s not just all about Instagram and 

TikTok! There are many ways you can network that are beneficial to you, your colleagues and, of course, 

your clients. We invited 4 industry experts to talk about some ways in which you can very easily broaden 

your hair horizons through networking: 

USING LOCAL DATA 

William Zeqiri, Fresha CEO and Founder 

“Outside of marketing campaigns, use data to promote special events such as a new service launch, a charity 

fundraiser or a VIP event for loyal customers. Expand your network by organising bring-your-friend/colleague/ 

family events. Salons could also link initiatives to high profile events such as Pride Month, Black History Month, 

or International Women’s Day. 

"Collaborate with synergic local businesses on combined initiatives, such as a bridal event with a bridal boutique, 

or a makeover event with a beauty salon or nail bar. These not only build your network and foster community 

relations, they also get more people through the door. Fresha helps salons by collecting valuable data, so they 

can analyse client activity including appointment frequency, and the services and products they enjoy. Fresha’s 

marketing tools ensure salons stay in regular contact and tailor their messaging based on the client’s appointment 

history, as well as running campaigns and promotions. 

The consumer-facing part of Fresha, Fresha Marketplace, is a sophisticated search engine that consumers use to 

find salons in their area. This generates new clients and helps salons build their customer network. Fresha has 

processed over 450 million appointments to date. 

My top tips for using your system to its full advantage would be to collect good data to build and use information 

that enhances the client experience, promotes your business and fosters meaningful local networks; use Fresha’s 

Blast Campaigns and auto-campaigns to promote your latest news, offers and events, along with 

Fresha Reports to look at what’s happening in your business; use this information to launch 

specific campaigns. Also, build your Fresha Marketplace profile, activate Reserve with 

Google and set up Facebook and Instagram booking integrations from within the Fresha 

platform, as these will raise your local profile and generate bookings." 

Join Fresha free and start building your business at https://www.fresha.com/for-business

ATTENDING EVENTS 

Akin Konizi, International Creative Director, HOB Academy 

“Networking is very important to our industry and I don’t just mean social media – it’s getting people together in one room. 

Personal interaction is fundamental to our industry. Events are where the masters rub shoulders with apprentices and salon 

stylists and colourists from across the country. These conversations are necessary to show what is possible within your career to be 

aspirational to the young and for ideas to be progressed and developed. Hairdressers are very sociable people; they need to feel a 

part of a large family as opposed to just their salon or salon group. They need to know that potentially there is a network of advice 

and options for future careers. With the recent events with Covid, it’s impacted the interaction within our industry and as a result 

of that, creativity and an enthusiasm seems to have suffered. Our events are the melting pot for all future ideas and innovations. 

It’s also what makes the hair industry so special that it doesn’t matter who you work for, everyone supports each other.” 

networking 

83

WORKING WITH A BRAND PARTNER 

Bruno Giamattei, Bruno Marc and Joico Ambassador for Europe, UK & Ireland 

“We were looking to change product company and looking for new opportunities. Our wholesaler, Laceys suggested that we try 

Joico and gave us some products to try and we were blown away. One of the first products we tried was Blonde Life Bleach and we 

couldn’t believe the results and the fabulous condition the hair was left in after lightening. We then met the team and realised that 

we could work well with them and that was it. It’s been almost four years and it’s been a great journey. As hairdressers, networking 

is something we do naturally. We’ve worked throughout Europe with Joico from our first show in Poland to a more recent 

show in Norway, and that’s given us an opportunity to reach new audiences. In the UK I represent Joico at many events and I’ve 

found through my role as their Ambassador that people love to chat, ask questions, and want to know your opinion. 

Never be afraid to speak to someone or ask them a question. Working on shows and shoots is very much a team effort and if I get 

the opportunity to work with someone new, I always work on building the relationship to get the best from them. Keep your eyes 

and ears open, if you see someone’s work that you like – let them know, it’s never been easier to contact someone than it is today. 

Instagram’s a great tool for sourcing models, make-up artists, photographers, and stylists – find people you like and make contact. 

Most importantly, treat others as you would like to be treated and be interested in what’s going on and the individual’s role in 

the shoot. Make a great first impression and don’t forget to stay in touch afterwards – social media is a great tool for this and a 

fabulous way to build up your network.”

TAKING PART IN ONLINE EDUCATION 

Cos Sakkas, International Artistic Director and Head of Education, TONI&GUY 

“We launched our TONI&GUY Digital Academy in 2020 but it had been something that was in the pipeline for a while. However, 

lockdowns and the pandemic meant we had the opportunity to launch it earlier than we would have done. As face-to-face education 

ground to a halt around the world, the Digital Academy ensured hairdressers everywhere had access to first-class training 

whatever their pandemic situation. Now, we have more than 300 educational hair technique videos, plus global live webinars every 

month by some of our most creative and technical stylists and educators. During the past two years the whole world has moved 

online. While lockdown kept us apart in real life, the online world has actually brought us closer together. Training online wasn’t 

particularly popular in our industry prior to 2020, but it has taught us that while nothing will replace real-life education, coming 

together as a community online means you can keep your skill set high, learn new techniques and styles and interact with hairdressers 

who are in the same situation as you are. Digital education is a great networking tool – you are part of a community who 

supports one another, you can share ideas and meet people you wouldn’t necessarily meet. It’s a great way to build a new network 

of creatives that you can work together on shoots and collaborate with on ideas.” 

Find out more at https://education.toniandguy.com 

networking 

85

TONI&GUY 

Hair by Jon Wilsdon, TONI&GUY 

Colour: Francesco Fontana, TONI&GUY

2 

COLOUR 

1 

4 

5 

1 

CUT 

2 

3 

6 

4 

6 

3 

9 

5 

COLOUR 1. Take a triangular 

parting as shown in the image. Start 

your colour application working 

from the back of the radial. 

2. Use a velvet brown in a shadow 

root technique working a pastel pink 

shade to the mid lengths and ends. 

3. This is then repeated on the 

other side. 

4. The section at the side is worked 

with the same method as the back, 

ensuring a nice clean application. 

5. This is repeated on the opposite 

side. 

6. Pre-lift the top triangle section 

to ensure maximum high resolution 

of tones. Then apply the same root 

shadow technique working with an 

alternating zig zag parting. 

CUT 1. Take a centre profile 

parting starting at the centre of 

the forehead and ending at the 

centre of the nape. A horizontal 

section is then taken from the 

occipital bone, towards the hair 

line and subdivide the nape area. 

Then, take a curve section from 

the lower recession towards the 

occipital bone to create a ‘v shape’ 

at the back. 

2. Cut the base line straight. 

Then, move upwards with 

horizontal sections working each 

section at 45 degrees in order to 

build up weight. 

3. Dry off the nape area and 

begin a scissor-over-comb cutting 

technique to create a shape with 

stacked out silhouette that is 

shorter and tighter around the 

perimeter outline and longer 

towards the top. 

4. Take diagonal sections from 

the front and work towards the 

back of the head with a low 

elevation. Cut in a direction that 

is short at the front and longer 

towards the back. Repeat this 

method on the opposite side. 

5. Starting at the back of the head 

and moving towards the front, 

take horizontal sections, elevate 

the hair at 90 degrees and cut 

square. Once you reach the radial, 

the following sections are 

over-directed towards the radial. 

6. From the crown, comb the hair 

down into a natural fall and use 

a slice cutting technique to 

eliminate the excess length and 

create transparency towards the 

perimeter outline. 

step by step 

87

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Fancy Cool: 

Discover Yourself! 

The launch of Goldwell Newance 

by Topchic Fashion hair colour 

coincides with the introduction 

of the beautiful Japan Collection 

for SS2022 created by BLANCO, 

a well known salon in Japan. 

G 

oldwell Asia’s regional 

artist Chika Isaji 

introduces the Spring/ 

Summer 2022 Japan 

Collection with the 

concept of ‘Fancy Cool 

- Discover Yourself ’. 

THE CONCEPT 

As we begin to step out of the 

restraints we’ve all been enduring, 

we can begin to enjoy flexibility in 

how we choose to live our lives, 

especially in how we look - we can 

The three looks powered by Goldwell's Japanese Collection for Spring/Summer 2022, with colour created using Newance by Topchic Fashion from 

Goldwell. (left to right): Edgy Bob, Sassy & Short and Contrasting Lengths.

The three Japanese 

models who have 

discovered their own 

‘new self’ crowned 

with new hair colours 

using Newance by 

Topchic Fashion. 

all discover a ‘new you’. 

The Japan Collection inspired 

us to do exactly that - not only 

encompassing stunning hair 

colour and styling, but also 

make-up* and fashion. 

To showcase this holistic beauty 

proposal from Japan, we present 

three Japanese models who have 

discovered their own 'new self ’ 

crowned with new hair colours 

using Newance by Topchic Fashion. 

SASSY & SHORT 

Hair Design: Model Hashiguchisan 

has a boyish and cool image 

with her boyish short hair. Pink/ 

violet was added to her curledup 

hair tips to add a cute touch. 

The pink violet colour made 

her hair tips look shinier. 

Make-up: Natural makeup 

enhances her good complexion, 

with purple that matches her hair 

colour and putting nude-pink 

eyeliner on the outer corner for 

an extra-stylish touch. 

Fashion: Ultra-light, translucent 

fabrics are chosen to express 

lightness and to flutter in the wind. 

EDGY BOB 

Hair Design: Shiina-san’s straight 

cut lines create a cool and edgy 

image, while her short fringe 

and eyebrows add a cute touch. 

The overall hair colour is a 

blue tone. Different colours are 

applied for the over section 

(untreated hair) and the under 

section (pre-lightened hair). 

Make-up: Shiina-san’s eye makeup 

is the key as she has a short 

fringe. One important point is 

to draw eyeliner only on the 

inner and outer corners of eyes 

to make a cool look. 

Fashion: As Shiina-san has a 

subtly cool hair colour, choosing 

a natural shade such as white 

for her top, ensures there is no 

distraction from the hair. 

CONTRASTING LENGTHS 

Hair Design: Miura-san’s hairstyle 

has contrasting highlights. 

Her fringe has been cut shorter 

for a younger appearance. 

While maintaining weight of the 

hair, layers around her face help 

create movement. The yellow 

matte base colour suits Asian skin. 

After pre-lightening the highlights, 

an ash tone was applied to 

remove the red undertone. 

Newance by Topchic Fashion 

from Goldwell 

A new hair colour category designed to deliver the 

perfect blend of shine and smokiness for Asian hair 

tones and complexions. With an expansive colour 

palette that includes 44 fashionable shades covering 

a full spectrum from warm to cool with smoky ontrend 

direction — plus dedicated lifting shades and 

control shades in red, green, blue and violet - Newance 

Fashion allows for the creation of an endless array 

of lighter, cooler or smokier finishes and hues. 

It harnesses original Japanese formulas and ingredients 

and marries those with Goldwell’s high-performance 

colour technology, delivering brighter, richer results 

via a sophisticated, modern new colour range. Infused 

with nourishing and ultra-moisturizing Camellia Seed 

Oil, the rich, creamy, low ammonia formula protects 

hair fibres and creates softer, smoother strands while 

delivering lighter, cooler, more transparent results. 

The “olive greige” colour blends 

beautifully well with Miura-san’s 

skin tone. 

Make-up: To express softness, 

a blush is applied on the upper 

cheek. The triangular zone under 

her eyes is filled with orangish 

shadow, while a low light is 

applied to the lips to make them 

look fuller. 

Fashion: Fresh, spring-like colours 

such as pale green & pink help to 

lighten up the overall appearance to 

prevent it from looking too heavy. 

*Collaboration with KATE TOKYO 

www.nomorerules.net 

Freedom to choose: 

how we live our lives; 

how we want to look! 

colour 

91

PRESENTS 

WORLD CUP 

PARIS SEPT 10 - 12 2022 

ORGANISED BY: 

IN PARIS 

OVER 1000 COMPETITORS 

50 MEMBER COUNTRIES 

35 CATEGORIES 

Register Online at www.omchairworld.com

Advertorial 

The post-Covid world has gifted 

our industry some unexpected 

opportunities, as investment in hair 

and beauty treatments soars. 

The Art of 

Relaxation 

ith clients looking to invest 

more in their health and 

well-being, salons can respond 

to the demand for new hair and 

beauty experiences and accelerate 

their business recovery in the 

process. “Clients visit the salon 

for relaxation and indulgence, 

not just great hair,” says Takara 

Belmont’s National Sales Manager 

Katie Wrighton. 

CHANGING EQUIPMENT 

PERCEPTIONS 

Capitalising on this means 

considering new service 

opportunities but transforming 

the ordinary into the extraordinary 

might be easier than you think. 

“See salon equipment as a means 

of elevating customer experiences, 

delivering heightened sensations 

of luxury, and creating new feelings 

and emotions, rather than a 

functional necessity,” says Katie. 

GIVE YOUR CLIENTS 

SPA-STYLE EXPERIENCES 

Spa Mist II is a perfect example 

of how this works in practice. 

Scientifically proven to enhance 

treatment results for healthier hair 

from the inside out, this compact 

mobile processor transforms 

everyday services into spa-style 

See salon equipment as a means of 

elevating customer experiences, delivering 

heightened sensations of luxury, and 

creating new feelings and emotions, 

rather than a functional necessity. 

experiences. Opening cuticle 

layers at 30˚- 40˚, nourishing 

treatment ingredients permeate 

deep into the hair without 

dilution. The cool down feature 

then closes the cuticle layers to 

lock the treatment in for hair that 

literally shines with health. 

“One unit can serve several styling 

or backwash stations, so it’s 

economical and versatile,” continues 

Katie. “A special hand-spa 

attachment also allows salons to 

introduce hand conditioning 

treatments, and it’s effective on 

chemical processes such as perms, 

where ingredients are sealed into 

the hair for enhanced results.” 

As the perfect companion to 

Takara Belmont’s flagship shampoo 

system, the Yume DX, Spa Mist II 

can be used independently to 

expand service and income 

opportunities or combined with 

Yume DX to offer clients even 

more refinement. “Clients will 

experience pure relaxation in 

every shampoo or treatment, as 

Spa Mist II brings a soothing, 

atmospheric dimension that 

transports your clients to a haven 

of calm,” concludes Katie. 

* For salons looking for an affordable, tax efficient way to 

own this equipment, Spa Mist II is available to Lease 

Purchase from just £12.03 and Yume DX from £43.82 

per week from your local Takara Belmont distributor 

Discover Spa Mist II and Yume DX at 

www.takarahairdressing.co.uk 

equipment 

93

Eliminate free radicals and 

greatly improve hair health with 

these Vitamin-enriched products 

from Angel en Provence. 

Inca Inchi Oil 

Inca Inchi oil is rich in omega 

3 6 and 9, including alphalinolenic 

and linoleic acids, 

essential fatty acids, 

tocopherol (vitamin E) and 

polyphenols. This oil has 

antioxidant properties which 

helps eliminate free radicals, which 

are elements that cause aging of the 

skin and scalp. Thanks to its rich 

composition Inca Inchi is known as 

the king of longevity oil. 

SHAMPOO 

The shampoo contains Inca Inchi 

vegetable oil and is rich in Omega-3 

6 and 9 alpha and alpha-linolenic 

& linoleic acids and essential 

fatty acids. Its antioxidant properties 

are beneficial in eliminating free 

radicals and minor impurities in 

order to improve the health of the 

scalp and regulate the excessive 

production of sebum. In addition, 

vitamins A, C, E and Pro-V enable 

this shampoo to revive and nourish 

hair fibres to leave them feeling 

silky shiny and beautiful. 

CONDITIONER 

The conditioner also contains Inca 

Inchi vegetable oil and is rich in 

Omega-3 6 and 9 alpha and 

alpha-linolenic & linoleic acids and 

essential fatty acids. Its antioxidant 

properties are beneficial in 

eliminating free radicals and minor 

impurities in order to improve the 

health of the scalp and regulate the 

excessive production of sebum. In 

addition, vitamins A, C, E and Pro-V 

enable this shampoo to revive and 

nourish hair fibres to leave them 

feeling supple and hydrated. 

CAPSULES 

Rich in Omega-3 6 and 9 alpha 

and alpha-linolenic & linoleic 

acids and essential fatty acids, 

the antioxidant properties of 

these capsules are beneficial in 

eliminating free radicals and minor 

impurities in order to improve 

the health of the scalp and regulate 

the excessive production of sebum. 

This treatment also contains 

vitamins A, C, E and Pro-V to 

hydrates nourishes the hair from 

root to tip, making it a really 

powerful ritual to ensure hair stays 

silky smooth and shiny. 

Products whose antioxidant 

properties help eliminate free 

radicals - the elements that cause 

aging of the skin and scalp. 

For more information about Inca Inchi 

by Angel en Province please visit 

www.dancoly.com 

94 products

Advertorial 

The Dancoly story began 

in Provence in 1965, 

when botanist, Gilles le 

Bret, witnessed how his 

mother used the power 

of nature to maintain 

her youthful beauty. 

Beauty That 

Never Fades 

Since those early days, 

the development of 

Dancoly Cosmetique 

has seen the brand 

experience an 

international expansion 

which has led to the 

global recognition that it enjoys 

today. Dancoly products are 

distributed to more than fifty 

countries, gaining an appreciation 

from hairdressers worldwide. 

THE JOURNEY 

CONTINUES... 

Throughout these years of 

development and success, Dancoly 

has never lost touch with the 

power of plants and the magic 

experienced by Gilles le Bret all 

those years ago. Its latest product 

launch is Helichrysum, renowned 

as Immortelle, is an eternal flower 

that never fades even if after it 

dries. Its unique ingredients give 

special functions and can deeply 

moisturize and repair dry and 

damaged hair from within. 

Helichrysum Revitalizing Shampoo and Conditioner 

Professionally formulated for dry, damaged or frizzy hair, this shampoo contains 

Helichrysum essence and vitamin A, E which can effectively prevent UVA and UVB 

damage while repairing the damaged areas of hair shaft. Helichrysum moisturizing 

essence penetrates into the hair shaft to create a barrier for repairing dry, coloured 

or chemically treated hair, reviving the hair back to its natural shine and elasticity. 

DIRECTIONS: 

Wet hair and apply shampoo, gently working lather into scalp and hair. Rinse 

thoroughly. For best results, follow with Helichrysum Revitalizing Conditioner. 

For further information about Dancoly 

please visit: www.dancoly.com 

products 

95

Hair Repair... 

Right Now! 

New Dualsenses Bond 

Pro from Goldwell is a 

professional regime 

which provides instant 

strength and resilience 

for weak fragile hair that 

is prone to breakage. 

C 

hanging your hair 

colour and playing 

with hot tools can 

sound like fun, until 

you come up against 

breakage, split ends, 

or even serious 

damage. Furthermore, perming 

and straightening treatments can 

break the bonds that make hair 

glossy and strong. Put it all 

together and you have a recipe for 

hair disaster. Do not despair! 

All those broken bonds that lead 

to less-than-healthy hair can be 

repaired right now by extending 

the BondPro+ treatment with the 

new Dualsenses Bond Pro, 

resulting in stunning hair that 

looks and feels unbreakable! 

integrated Inter-Amino-Bond- 

Builder in Dualsenses Bond Pro, 

hair is fortified from the inside 

out by forming new ionic and 

hydrogen bonds. The future is 

a healthy relationship with stronger, 

more resilient and beautiful 

mane, whatever the hair type! 

For further information about 

Goldwell visit www.goldwell.com 

Goldwell HK Artistic 

Team member, Ray 

Shum @Hair 

Theorem using new 

Dualsenses Bond Pro 

& BondPro+ to 

provide instant 

strength and 

resilience for weak, 

fragile hair that is 

prone to breakage. 

96 products 

RELIEVE HAIR STRESS 

Dualsenses Bond Pro works 

together with BondPro+ as an 

intensive fortifying treatment 

which protects and restores all 

types of necessary hair bonds 

in preventing hair breakage 

and providing stability. 

Consequently, this process will 

strengthen the hair and help 

stop any further damage to the 

internal structures. Your client’s 

hair will feel stronger and thicker 

and look shinier and healthier, 

while colour will last longer 

and be less susceptible to fade. 

Dualsenses Bond Pro and 

BondPro+ are a full range 

of technologically-advanced 

hair formulas suitable for all 

hair types prone to breakage. 

The range instantly reinforces 

and restructures hair from roots 

to ends proving that strong is 

the new beautiful. Thanks to an

Hair: Anakin Chang 

@anakin66hairpro 

Photo: Damien Carney 

Make-Up: Joanne Gair 

Estetica n. 1/2022 

ad index 

ALTER EGO ITALY 32 

www.alteregoitaly.com 

BEAUTY ASIA SINGAPORE 89 

www.beautyasia.com.sg 

DANCOLY COSMETIQUE 20 - 81 - 94-95 

www.dancoly.com 

FANOLA 

www.fanola.it/ +39 049 9988990 

IIC 

GOLDWELL 90-91 

www.goldwell.com/ +49 (0) 61513960102 

GOLDWELL HONG KONG 96 

www.goldwell.com/ +852 2529 1018 

OMC 92 

www.omchairworld.com 

ORIBE 

www.oribe.com 

OBC 

TAKARA BELMONT 93 

www.takarabelmont.co.jp 

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Tel.: +39 011 83921111 

Fax: +39 011 8125661 

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Estetica Magazine ASIA Edition (1/2022)

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