SS 2022 eNewsletter

Spring Summer 

2022

Dear Rowan Subscriber, 

Spring is on the way which is always a welcome prospect after the 

long winter months! The first green shoots appearing in the garden 

Cover Image | Cliff 

by Erika Knight from Magazine 71 

Image | Rock 

by Lisa Richardson from Magazine 71 

and the spring bulbs nudging their heads above the ground are all 

reasons to be joyful about the warmer months ahead. In fact, this 

season’s edition of the Rowan Magazine centres around the theme of 

‘Joy’ which we think is a wonderful reminder to stop and think about 

what is important to us all. We hear from the Rowan designers about 

what brings them joy and we also celebrate the ‘Joy of Fresh Air’ with 

designs perfect for those longed-for summer days ahead. Read our 

feature about the benefits of being out in nature. 

In this newsletter we have a designer chat with Brandon Mably about 

his new collection and designer Georgia Farrell gives us a sneaky 

peek at her Knit Along which launches in April. Don’t miss our 

feature on brand new yarn Kidsilk Haze Colour and look out too for 

new shades in some of your favourite spring yarns. 

Our regular yarn store focus drops in on The Woolly Brew in 

Pittenweem, Scotland, Flagship Sealed With A Kiss in Guthrie, 

Oklahoma, plus Spanish Flagship Trizas y Trazos based in Madrid. 

We hope you enjoy this issue of your Subscriber’s e-Newsletter and 

the added benefits that the digital newsletter brings, such as videos 

and links to more information about the topics being covered and the 

stories being told. 

Happy 

The 

reading, 

Rowan 

happy knitting 

Team 

and stay safe. 

With best wishes from 

www.knitrowan.com 

© Copyright 2022 

Rowan Yarns | Flanshaw Lane | Alverthorpe | Wakefield | WF2 9ND | United Kingdom 

Web: www.knitrowan.com | Email: mail@knitrowan.com

CONTENTS 

NEW SPRING SUMMER 

> Abstract 

> Essential Pastels 

> Tea Garden 

> MODE Collection Six 

> 4 Projects Bloggers Edit 

> 4 Projects Loungewear 

DESIGNER CHAT 

YARN FOCUS 

ROWAN TEAM STORIES 

> With Brandon Mably 

> Kidsilk Haze Colour 

> Pets Corner 

> Big Wool 

Coming 

Soon 

BENEFITS OF NATURE 

A BUILT WORLD 

YARN STORE FOCUS 

SUBSCRIPTION EXCLUSIVES 

> Knit along with Georgia Farrell 

> New To Rowan 

> Sealed With A Kiss 

> Trizas Y Trazos 

> Woolly Brew 

> Competition & Discount Code 

> Free Pattern

BRAND NEW 

yarns & collections for the Spring Summer season

YARN FOCUS 

Kidsilk Haze Colour 

Rowan 

New Yarn 

Kidsilk Haze... 

Ocean 

Brook 

Pebble 

Bottle 

Wine 

Rose 

Lily 

Sunset 

001 

002 

003 

004 

005 

006 

007 

008 

...needs no introduction. A much-loved yarn for many 

years, it continues to delight knitters everywhere. A dreamy 

blend of kid mohair and soft silk, it is as light as air. The 

kid mohair provides a halo of warmth and exquisite drape, 

while the soft core adds strength and intensity to this 

heavenly yarn. There is a huge array of colours available, 

and this extremely versatile yarn can be used with a variety 

of needle sizes to create different effects and styles. Kidsilk 

Haze can also be used to great effect alongside other yarns, 

adding an extra-special dimension to your knitting. 

Edie Wrap 

This season, we are very excited to be introducing new Kidsilk 

Haze Colour. Everyone’s favourite yarn available in eight new 

shades which blend through different colour washes creating a 

stunning effect – what’s not to love? 

Shades such as Ocean, Pebble, Sunset and Lily evoke the soft, diffuse 

glow of evening sun, the dappled hues of oceans and rivers and the 

dancing light of garden flowers. Kidsilk Haze Colour is like a delightful 

wash of watercolour. Lisa Richardson has created two stunning wraps 

‘Bea’ and ‘Edie’ whose ease and simplicity show this yarn off to its full 

effect. 

Everyone’s 

favourite yarn 

available in 

EIGHT NEW 

SHADES

DESIGNER CHAT 

WITH BRANDON MABLY 

Happiest when igniting a passion for colour and sharing creativity with others, Brandon Mably is well-known for his eclectic, 

playful and bold designs. In Brandon’s brand-new collection, these elements all come into play in an eye-catching celebration 

of his love of pattern, geometry, and colour. We catch up with Brandon for an exclusive designer chat … 

Your new collection launched in January – 

The Brandon Mably Collection - what was the 

inspiration behind it? 

I’m so stimulated by the range of Rowan Yarn colours, I’m like a kid in a candy shop trying 

to decide which to play with first. Firstly, starting with the shape, I wanted one shape that 

could be easily adjusted to accommodate all; then use this as a billboard to play with the 

colours and pattern. I also wanted a shape that would be easy to wear for any occasion. 

Do you have a style of knitwear that you most enjoy designing, and 

why? 

What are your hopes for this collection? 

That you will have a go! If a whole garment is 

daunting, make a cushion or two. I knitted them 

using intarsia technique. 

These designs are easy to knit, a great way to 

launch into playing with colour arrangements 

and if you get tired of wearing them, I’m sure 

you’ll have a few friends who’d enjoy them ;) 

What do you enjoy most about working with 

Rowan Yarns? 

I knit to put colours together. Create a recipe 

of gorgeous colours, hopefully to show off how 

fabulous the Rowan Yarns are. My big wish and 

hope, is that I’ve inspired someone to take that 

little seed I’ve put out into the world and make 

it their own. Just like taking an apple pie recipe 

from Grandma. 

I do, if you’re familiar with my designs, you’ll see I’m partial to a 

kimono shape that has natural drape on the body and looks elegant 

or smart casual. I knit to put colours together, I’m not interested in 

fancy techniques or fancy shapes. I want the colour to do the work, 

so a simple form is what I much prefer. Plus, it’s easy to adapt a 

pattern if need be. 

In your new collection, you give the knitter a classic shape and 

eight fabulous patterns to choose from ... do you have a personal 

favourite? 

Patio 

I’m really pleased with them all. I like the calm repetition of ‘Patio’, 

and the jazziness of ‘Fenced In’. I would like to see each of the 

designs knitted up and walking down the street - that would give 

me such a thrill. I must say, ‘I AM‘ is powerful to me - it’s a mantra 

we all need to say to ourselves now and again, it’s kind of pop art revisited. 

The idea of doing these bold designs simply came to me from 

looking at trends in interiors and how refreshing colour blocking and 

strong statements are. 

Fenced In 

Brandon Mably Collection

DESIGNER CHAT 

Do you have a design process that you tend to 

follow? 

Spotted You 

When designing for the Rowan knit magazine, 

the designers will be sent a design brief, a collage 

of images with a colour mood - I cannot wait, 

absolutely love receiving this! Then we are 

suggested to work with a yarn range. Both Kaffe 

and I will sit down with the yarns, cast on and start 

knitting swatches. If we have a complicated pattern 

or structure, we will graph a repeat otherwise 

we let the colours do the work. It all depends 

on the thickness of the yarn, the intensity of the 

colour and what the colour is sitting next to, will 

determine how much or how little is used. The 

most important part of my design process is to pin 

up my work and stand back. When the design is 

finished, I will view the design from across the 

room. That’s what matters. Remember – we all 

look better from a distance, so will your work! 

You have travelled extensively for your work, what is the most 

memorable place you have visited? 

I’m in mourning for our travels being curbed due to Covid. Some 

years we would be on the road teaching, opening exhibitions and 

lecturing 5 months of the year. One year we’d been to 13 different 

countries. How amazing that working with colour and our hands 

would give me this opportunity - and it’s all about sharing and 

encouraging. We actually find it hard to vacation because we love 

what we do and I’m so curious, its hard to be still. My ‘want to 

return’ places are India, Japan, Iceland, New Zealand, Highlands of 

Scotland (that’s abroad .) I miss giving the workshops in person. 

there is nothing more empowering than encouraging others. 

What do you have on your needles right now? 

What was the first design you ever did for Rowan? 

Oh, wow, the first design I did for Rowan was a design called 

‘Great Plains’ from Magazine No. 11. I took the inspiration from a 

watercolour sketch I saw of a woven basket of Kaffe’s, which was 

striped, one side being lighter, other side darker. Inspired by this 

structure, I took 6 lighter shades and 6 darker shades from the 

Rowan 4-ply cotton range and knitted a swatch. Stephen Sheard, 

the founder of Rowan, saw the swatch and asked if he could put it 

in the collection. I nearly wet my pants with excitement and delight. 

Do you have a favourite Rowan yarn to work with? 

Hands down Felted Tweed, it’s the colours. I used to pine for the 

old Rowan fine 4-ply tweeds but the colours in the Felted Tweed 

yarn range are pretty yummy. It’s the weight of the yarns too, they 

are a joy to work with. 

Great Plains 

I have 4 different designs I’m picking at. A couple of multi-stripe 

scarves, all fine fingering weight. 

What do you like to do most, when 

you’re not knitting? 

I Am 

Because my world is about playing with arrangements of colour, I’m usually working on 5 

different projects at any one time, be it needlepoint designs, painting out a design for my fabric 

ranges, or helping Kaffe with his design work. We are working on 2 books at the moment, 

arranging 3 exhibitions to open this year in the UK. I’m managing the studio affairs with the 

support of a very good assistant. I love going into the kitchen, opening the fridge and making 

3 meals a day for everyone at the studio. That’s another avenue for creating but with flavours. 

All my meals are fresh but made up. I’m so happy being the juggler of the Kaffe Fassett Studio, 

but it means I don’t have any hair.

Tea Garden 

by Martin Storey 

Fair Isle, cables and lace all feature in this garden-inspired 

collection from Martin Storey. Rowan’s Summerlite Cotton 

is the perfect choice for these ten elegant designs. Made 

from the finest Egyptian Cotton, this beautifully soft, 

matt yarn - which is available in both 4ply and DK weights 

– boasts a wonderfully summery colour palette and brilliant 

stitch definition. Martin has created these summer-evoking 

garments and accessories in his classic, elegant style. 

Tea Garden 

by Martin Storey 

FIND OUT MORE

NEW to ROWAN 

As a brand we work with a huge number of retailers all around the world. From independent local yarn stores, to 

department and chain stores, through to online retailers. We are always delighted when we get the opportunity to 

work with a new retailer and this season we introduce... 

COORIE CREATIVE 

STIRLING, SCOTLAND 

EWE NEEK 

FARSLEY, YORKSHIRE 

Coorie Creative CIC are delighted to be new stockists of 

Rowan yarns at their shop in the Thistle Centre, Stirling. 

Coorie are a social enterprise, using all of the profits 

from sales in the shop to fund community workshops. 

These workshops bring together people who are at risk 

of social isolation to learn new skills and make pieces 

to donate to charity appeals. The design team at Coorie 

Creative are also working on kits for weavers using 

Rowan’s beautiful yarns. The first pieces will be on 

display in the coming months. 

Ewe Neek is a new boutique wool and craft shop situated 

in the heart of Sunnybank Mills, in Farsley, West Yorkshire. 

Owners Laila and Lisa wanted to create a wonderfully 

different and luxurious shopping experience where visitors 

can enjoy browsing all the feature yarns and pattern books in 

an inspirational setting. “It’s a perfect location as Sunnybank 

Mills is a former 19th century woollen mill, which is fast 

becoming a creative hub, so it felt serendipitous to open Ewe 

Neek here” said Laila. “We stock a range of Rowan yarns 

including a full collection of Felted Tweed – unrivalled in it’s 

gorgeous feel and subtle colour palette.” 

WEBSITE 

Coorie Creative 

Marches Mall | Thistle Centre | Stirling | FK8 2EA 

WEBSITE 

Ewe Neek 

Sunny Bank Mills | 83-85 Town St | Farsley | Pudsey | LS28 5UJ 

LAINITUDE 

BULLE, SWITZERLAND 

STITCH YARN STUDIO 

COVINGTON, KENTUCKY, USA 

Located in Bulle, Switzerland, Lainitude opened in 

November 2021, offering superb hand-dyed yarns, 

plus a whole range of natural yarns, including Rowan. 

Accessories such as Chiaogoo needles and beautiful 

buttons are also available. Owner Pascale Borcard says 

“Since my childhood, knitting has been part of my life. 

My mom passed on her knowledge to me and every 

time we went to a wool shop, I felt like I was in heaven. 

What started out as a hobby soon turned into a passion. 

The idea of opening my own shop has been in my head 

for a long time and I am happy to be able to make this 

dream come true.” 

Stitch Yarn Studio, a Rowan Flagship store, is Northern 

Kentucky & Cincinnati’s newest yarn store and happy 

landing place for knitters, crocheters and fiber lovers. 

It is our goal to make all visitors feel welcomed and at 

home from the moment they walk through our front 

door of the Studio. We encourage makers of all types 

to browse, learn about new products, squish the yarn, 

and chat with our team about project ideas. Stitchers 

are also encouraged to spend time at the Studio relaxing 

or gathering with fiber friends in our communal living 

room and classroom spaces. 

Lainitude 

Route de Riaz 1 | CH-1630 Bulle | Switzerland 

WEBSITE 

Stitch Yarn Studio 

701 Scott St. | Covington | KY 41011 | 859-431-9276 

WEBSITE

YARN FOCUS 

BIG WOOL 

Spring is on 

the way... 

New shades 

Martin Storey has 

designed a brand-new 

collection of knits 

for both men and 

women, including 

...and yet here we are talking about our super chunky weight 

garments and those all- 

yarn Big Wool which on the surface, might appear to be 

important Big Wool 

more at home in the cooler winter months. Well, there is a 

very good reason why and that’s simply because this yarn is 

fabulous all year round. Delivering quick results Big Wool 

Floss 

097 

Limeade 

096 

accessories. 

appeals to both new knitters who want to be encouraged 

by speedy progress, and more experienced knitters who 

are maybe time poor and want quick, dramatic results. Big 

Wool is also extremely versatile and turns its hand easily to 

garments, accessories, and homeware pieces. An oversized 

cable or dramatic colour combination really does make a 

style statement in this much-loved yarn. 

Nougat 

095 

Melon 

094 

So, what are 

you waiting 

Made from 100% Merino wool, Big Wool is cosy and 

warm. Merino is known for its softness, elasticity and 

resilience making it ideal for spinning into knitting yarn 

and is of course a renewable fibre, grown year-round by 

Merino sheep across the world. There are several Rowan 

yarns made with Merino and even though the origins of 

the Merino fibers vary, you can be sure that all Merino 

used at Rowan is mulesing free. 

This season we are introducing four new shades to the 

Big Wool colour palette meaning that there are now an 

impressive 33 colours available to choose from. The new 

shades - Floss, Limeade, Melon and Nougat - are super 

fresh and fruity and just perfect for early Spring knits. 

for, grab 

those 

BIG 

needles 

cast on a 

NEW 

Spring 

essential 

today!

YARN STORE focus 

Owner Keely Northup has grown up in and around this industry since 

the mid-1970’s. Her mother Sherry was extremely accomplished 

in every field of needlework and owned a needlework store when 

Keely was young. Surrounded by all forms of needlework, including 

knitting, Keely taught herself how to knit, crochet, and pretty much 

every other form of needlework while helping out at the store. A 

family move ended her Mom’s time with the store, but after an 

intensive period of hand quilting, she later decided to get back into 

knitting. Keely tells us more ... 

FLAGSHIP STORE 

Sealed with a Kiss began as a pattern design company in 1993, during the height of the intarsia picture 

sweater craze. We produced nearly 200 unique designs during those early years, including an instructional 

booklet on the intarsia technique. The intricacy of our designs coupled with the perfectionism of my 

partner (and mother) led to the development of innovative intarsia techniques that continue to set the 

standard for excellence in intarsia knitting. 

Through our mother/daughter partnership, Sealed with a Kiss was born. 

With mail-order sales spanning around the globe, the pattern design 

company blossomed, and an expansion quickly became inevitable. 

Over the past twenty-nine years Sealed with a Kiss has grown into 

one of the premiere yarn shops in the United States. 

Located in historic downtown Guthrie, Oklahoma, our unique 

surroundings combine small town charm with a distinctly modern 

vibe. Sealed with a Kiss is housed inside a glorious Art Deco era 

building, overflowing with the finest yarns impeccably displayed in 

a fashion that is sure to inspire! We continue to maintain an extensive 

mail-order business, serving knitters and crocheters both near and 

far. 

Our workshops and classes have always been the backbone of our 

business. Mom’s passion was teaching knitting technique and she 

left a strong legacy of learning that remains with us today. We also 

love to throw a party and have multiple events throughout the year. 

We try out new yarns, host top designers and instructors, take fun 

outings to the farm, and so much more. I love to cook and have been 

known to put out quite the spread for all to enjoy. 

Design is still at the core of our company. Last spring, we developed 

and introduced our Town & Country crochet collection that 

exclusively features Rowan yarns, with new designs launching soon. 

Our shop manager Jeannie is an avid crocheter who has crocheted 

since childhood. Her intensive experience with crochet combined 

with my knit design background gives us a unique approach to both 

design and pattern presentation for a fresh crochet experience. 

Sealed With A Kiss 

109 E Oklahoma Ave | Guthrie | OK 73044 | United States WEBSITE 

We love being a Rowan Flagship Store because we love 

everything Rowan: classic, elegant, timeless designs 

and the emerging modern looks from designers like 

Georgia Farrell. Rowan yarns are top quality and 

beautiful to work with and create finished items to 

cherish. Our passion is sharing everything with our 

customers: our hard-earned knowledge, beautiful 

yarns and patterns, the best tools and notions, and 

other fun and unique items we find along the way. In 

addition to Jeannie and myself we have an incredible 

staff of passionate knitters and crocheters eager to 

share their love of craft with others. We hope you 

will make the trip to Guthrie and visit us!

A BSTRACT 

GEORGIA FARRELL 

Georgia Farrell is known for her architecturally-inspired designs. She famously takes 

her inspiration and translates it into exquisite knitwear with a focus on clever stitch 

textures and pattern. When working on this latest collection during lockdown, 

Georgia found herself unable to get out and about to look at the buildings around her 

and instead turned to studying architectural photography. The result is ‘Abstract’... 

FIND OUT MORE 

...an amazing 

exploration of 

colour blocking, 

asymmetry, 

geometric pattern 

and surface 

embellishment, 

knitted in a fresh and 

sophisticated 

colour palette.

The Benefits of Nature 

Being outdoors and spending time in nature has huge benefits, both 

mentally and physically. Most of us will be familiar with that feeling 

of elation when you arrive at the coast and take that first breath of 

salty sea air, or when walking in the park and picking up the aroma 

of freshly cut grass, immediately evoking the feeling of summer. 

Such sensory experiences can be a real tonic. Taking time out to 

enjoy the outdoors has been well documented as a way to improve 

your mood, reduce stress and boost your physical health. Bringing 

nature into your day to day life can have no end of positive effects. 

For many of us, the last couple of years have made us 

re-evaluate what’s important to us and how we spend our time, and 

those precious hours when we have been able to get out into the 

fresh air have been so incredibly important. 

Getting out and about can take on many different guises. It 

can be simply making time in your day to step outside into 

the garden or back yard and feeling the fresh air on your 

face. Or, it might be exploring your local area on foot or by 

bike. It might be discovering more about the country you 

live in and venturing to the mountains or the coast. Here in 

the UK we are very lucky to have such a varied landscape 

and have so many areas of outstanding natural beauty right 

on our doorstep. 

The theme of this season’s Rowan Magazine is ‘Joy’. We look 

at what joy means to the Rowan designers, and we also 

explore the ‘Joy of Fresh Air’ with a collection of designs 

which are perfect for that stroll in the park or picnic in the 

country. As the Spring Summer season begins, and the days 

are getting longer, we are very much looking forward to 

getting out and about as much as we can!


My name is Cecilia and eight years ago I turned my life around 

and started what today is Trizas y Trazos. 

I studied computer engineering and I was lucky enough to work 

in the world of consultancy for a multinational company for eight 

years, during which time I was usually travelling; wherever I had 

to travel, I looked for something to do in the free time I had left, 

and I always ended up going to yarn shops to attend workshops 

and to meet people. 

After eight years and a lot of travelling, I realised that what I really 

wanted was to have my own yarn shop, like those I liked so much 

in Scotland, Denmark or Germany, so in 2013 I left my job in IT 

consultancy and took the leap to Trizas y Trazos. 

From the beginning I knew I wanted to teach; I learned knitting 

with my grandmothers and my mother, when I was very young, 

and I have always liked it, it relaxes me and makes me happy, and 

this is what I want to pass on to my students. 

I also knew the kind of yarns I wanted to have, no matter if the 

brand was big or a small family business, but they always have to 

meet the requirements of being natural fibres and being maximum 

quality. For me it is always a plus if they have a story behind them, 

if they are not easy to find in Spain, as well as if they 

have certificates such as oekotex, 

animal welfare, etc. 

FLAGSHIP STORE 

I also like to collaborate with teachers who 

come to give occasional workshops. One of 

the most striking is the spinning workshop; 

María is the tutor and she was born to teach, 

she teaches young children in a Waldorf school 

and people of all ages in Trizas y Trazos. 

As the walls of the shop are too small for me, 

since 2017 I have been organizing knitting 

escapades alongside Ana, under the name 

of filandón, which is a beautiful word that 

means “an evening gathering where stories are 

told aloud while knitting, spinning, or doing 

manual work”. 

In the last escapade, in November 2021, 

we visited a wool factory, we went on rural 

tourism, and above all we ate very well, we 

knitted and laughed a lot. The next filandón 

we are preparing will take place in May or June 

2022, but the location is still top secret. 

Rose, knitting teacher and an unconditional Rowan fan, so much 

so that she has got all the Rowan publications and has even taught 

classes for the brand. 

All I can say is that if you come to Madrid, just 

a short walk from Atocha station, you should 

not miss my wool oasis. 

Esther, another knitting teacher who besides being a graphic 

designer finds time to design patterns and to publish them in 

magazines like Pom Pom or Laine Magazine. 

Today, I have a great little team behind me, without whom it 

would not be possible for Trizas y Trazos to continue. 

Cristina, who you will always see knitting socks with double 

pointed needles. She is the one who helps everyone who comes 

into the shop looking for yarn, she prepares the packages for the 

online shop at the speed of light, and she still has time left to be 

the person who knits the most pairs of socks per year. 

I still run classes too. I think it is something I will never stop doing, 

sharing my passion for knitting and making my students feel the 

same way is what fills me the most. 

Thayri, who helps me a lot with everything that has to do with 

social media. Her purpose: to record the coolest videos and reels in 

the world (we always laugh a lot making them). My goal: to get her 

to start knitting her own clothes. 

Trizas Y Trazos 

Calle Fuenterrabía | 3, 28014 | Madrid | Spain 

WEBSITE 

Ana, my partner in crime with whom I organize the knitting 

escapades I talk about below. 

Laura, the last teacher to arrive, but not the least important. Also a 

knit designer and 100% dedicated to this profession.

Essential 

PASTELS 

q u a i l s t u d i o 

We tend to associate delicate pastel shades with feelings of softness and serenity. They can 

be gentle, soothing and uplifting, and in this latest collection from Quail Studio, they are also 

a pleasure to knit and wear. 

Essential 

PASTELS 

ten hand-knit designs 


‘Essential Pastels’ brings us ten designs using Handknit Cotton, Summerlite DK/4ply and Kidsilk Haze. 

FIND OUT MORE

COLLECTION SIX 

The designers behind MODE bring you 20 designs in this, the sixth collection. Stunning 

textures and beautiful stitch detail worked in fresh summery yellows and clean crisp whites 

are queuing up to be in your summer 2022 wardrobe. Yarns Summerlite 4ply and DK, 

Cotton Glace, Kidsilk Haze and Creative Linen all feature in a specially curated Spring 

Summer 2022 palette. 


FIND OUT MORE

at 

at 

at 

blogger’s edit 

4 projects 

loungewear 

4 projects 



Quail Studio have created comfortable, yet stylish, 

loungewear pieces using Rowan Cotton Wool. 

In Autumn Winter 2020, the 

‘Blogger’s Edit’ from MODE 

Samantha Hall 

@pippy_eve 

Katharina Von 

Blumenthal 

Tiam Safari 

@knitsafari 

Grown organically, Cotton Wool is a blend of 60% 

cotton and 40% wool, it is lightweight, super-soft 

was a big hit, delighting 

@katandleni 

and available in a palette of twelve contemporary 

knitters everywhere with twelve 

colours. 

wonderfully stylish pieces using 

Kid Classic, Big Wool, Alpaca 

Classic and flattering, this collection of two 

Classic, Kidsilk Haze and 

short sleeved tops, a beautiful, cabled sweater and 

Brushed Fleece. This season Kat, 

essential long-line cardigan with belt tie, are ideal for 

Sam and Tiam return to give us 

comfortable elegance, whether you’re out and about 

their unique take on Kidsilk Haze. 

or relaxing at home. 

FIND OUT MORE 

FIND OUT MORE


Karen and I opened The Woolly Brew in Pittenweem, a 

small fishing village in the picturesque East Neuk of Fife, 

10 years ago. We were both keen knitters and used lots of 

different yarns - acrylics, pure wools and blends as well as 

enjoying hand dyed yarns and luxurious fibres. But there 

wasn’t anywhere locally to buy these yarns. It’s good to see 

colours in real life, to appreciate the tones and depth of the 

shades. And it’s good to squish the yarns, to test if it’s soft 

enough for sensitive skins or sticky enough for stranded 

colour work. Neither of which you can do online. After 

some market research we decided to open our own yarn 

shop selling a variety of yarns and the offer of a cup of tea 

whilst you browsed the patterns. Our own perfect yarn 

shop. Although it took us some time to fill our shelves. 

This type of project inspiration has always been an important 

part of our shop experience and our online Gallery on the 

website aims to showcase the garments and accessories we have 

in the Pittenweem shop. It’s good to see yarn worked in a variety 

of forms, something a yarn shop is in a unique position to offer. 

They’re also a great teaching tool. Showing the back of stranded 

colour work, the turn of a sock heel, the magic of mattress stitch 

or even that you can’t see that mistake you think is glaring. 

Some of our lovely customers knit items for the shop but it’s a 

perk of being a yarn shop owner to use wonderful yarns to knit 

shop samples. I try and have a variety of items, but I confess I 

do love knitting accessories like shawls and cowls. And although 

I try and use all the yarns in the shop, I do fall in love with one 

or two! One recently has been Rowan Alpaca Soft DK where we 

have lots of samples. From Martin Storey’s Plume Poncho and 

Georgia Farrell’s Fann Street Hat to two shop designs for simple 

shawls. People can’t resist Alpaca Soft once they’ve touched it! 

Looking ahead I’d like to get back to in person knit groups and 

workshops, which were curtailed in the pandemic. It would be 

wonderful to have that crafter camaraderie back in the shop. And 

I’ll be knitting lots more shop samples of course, like a beautiful 

wrap in the new Rowan Kidsilk Haze Colour! 

Looking through old photos for a website article celebrating 

our 10th anniversary there really wasn’t that much yarn! 

But over the years we expanded our ranges and added more 

colours in the most popular yarns like Rowan Felted Tweed, 

Jamieson’s of Shetland Spindrift and Opal sock yarns. As 

well as adding beautiful yarn from Scottish hand dyers, 

specialist books and extra special notions. 

Combining the shop with our young families was tricky but 

as a partnership we created a space for local knitters and 

crocheters with trunk shows, workshops and knit groups, as 

well as supporting a local charity group who sell handmade 

items at the annual Pittenweem Arts Festival. Things have 

changed over the years. In 2017 Karen returned to her 

home in the Western Isles and I, Fiona, became the sole 

owner. In 2020 I created a new online shop which was 

essential in supporting the business when we were closed 

due to Covid 19 restrictions. Along with social media it 

helped me keep in touch with customers through a weekly 

newsletter and regular Blog and Gallery articles. Essentially 

a local yarn shop experience online. There’s even a regular 

series of Show & Tell to share what shop customers have 

been making. 

The Woolly Brew 

39 High St | Pittenweem | Anstruther | KY10 2PG WEBSITE

TEAM ROWAN 

PETS 

CORNER 

In recent newsletters, the Rowan Team have been sharing stories about what they have been getting up to when 

not busy creating the Rowan collections. A couple of our team members have recently welcomed new additions to 

their households and we couldn’t resist sharing some photos of these adorable new (and existing) family members 

with you! 

Meet Baxter & Georgie! 

Baxter is the latest addition to the Fletcher family! He 

Meet Jasper & Jacob! 

Meet Louis! 

has been making friends with Nicola’s (our Commercial 

Trade Manager) cat Georgie, who likes nothing better 

Jasper and Jacob belong to 

Louis is a super loving, 

than keeping an eye on the home office working! 

David MacLeod, Rowan’s 

cuddly 5 year old Cocker- 

Brand Manager. Jasper’s 

Spaniel with bags of energy 

favourite things are playing 

who, amongst treats, belly 

with his toys, barking and 

rubs, his rugby ball and 

Meet Ember! 

cuddles…not to mention his 

love of joining international 

playing with his friends 

loves going on adventures! 

Ember is a ten-month old 

sable Border Collie and 

zoom calls over the last 

couple of years! 

Sarah’s (our Trade Marketing 

Administrator) family love 

is the newest addition to 

Jacob is the newest member 

adventure and regularly 

Lyndsay’s (our Marketing 

of the family. He loves 

pack a backpack with a map, 

Meet Mac! 

Manager) family. This 

handsome chap likes 

running round the garden, 

chasing sticks and sleeping 

some sandwiches, flask of 

tea, cold cuts and water for 

Mac the Beagle is 

nothing better than to 

in the sunshine . Looks like 

Louis, and set off for the 

Jake’s (our new 

dig, in particular he loves 

he has found a lovely warm 

day or weekend. Louis is an 

Graphic Designer) 

best friend. Jake 

to try and dig up a muchloved 

apple tree!! 

spot in the sun here, just 

perfect for a nap! 

awesome adventure buddy 

– here he is atop Mam Tor at 

sunrise! 

met Mac on a local 

dog-walking app 

in Middlesbrough 

Meet Poppy & Penny! 

Meet Coco! 

and took him for 

Coco, a 2-year-old African-grey Parrot, is the newest addition 

a weekly walk 

Poppy is a two-and-a-half-year-old Fox 

to Saniya (our Design & Digital Assistant) and her family. 

before moving to 

Red Labrador who has recently been 

Wakefield to join 

joined by new companion Penny, a 

These parrots are known for their intelligence and ability to 

Rowan. 

twelve-week-old Springer Spaniel. It looks 

mimic speech, which is definitely what Coco has started to do. 

like they are firm friends already! These 

He loves to get involved in the family conversations and sit 

But don’t worry, 

beautiful pups belong to Erica’s (our Retail 

on their shoulders whilst they roam around the house... not 

Jake’s going back 

Marketing Manager) daughter, but Erica 

to mention his favourite hobby of dancing near the window 

soon to see him. 

insists that she is their favourite person! 

when he sees Saniya drive in from work.

a built world 

Georgia Farrell’s first Knit Along for Rowan is coming soon, and we can’t wait! 

‘A Built World’ launches in April and we catch up with Georgia to find out more about this exciting 

new project, including the inspiration behind it and what we can expect. 

‘A Built World’ is your first Knit Along for Rowan, tell us how 

it came about. 

I’ve always wanted to create a Knit Along, they’re just fantastic 

fun and a great way to build community. It was probably about 

18 months ago, something sparked an idea and I started to build 

this story for my own knit along, I brought it to Rowan and 

thankfully, they loved the concept as much as I did! 

What is the inspiration behind the project? 

What techniques will be covered and are there different projects 

to choose from? 

As a designer and a knitter my favourite knits are textured 

patterns, so this KAL has lots of simple but striking knit purl 

patterns, as well as some travelling cable stitches and slip stitches 

and a few extra surprises. 

There will be different sized homewares projects for you to 

choose from so whether you want a small or large project, there 

should be something for everyone. 

places and buildings that each square brings, I hope it will also 

be interesting to knit for more experienced knitters and visually 

interesting too. Plus, we are working on tutorials to support each 

release. We will also be sharing tips and tricks, insights into my 

design process and a look at my travels that inspired the KAL. 

What have you enjoyed most about designing this Knit Along? 

So many things! I have a tick list of things I want to create and 

a knit along was high on my list so ticking that off feels great, 

I have loved working with the brilliant team at Rowan on this, 

there’s such a lot of work that goes into something like a knit 

along and they’ve been fantastic! I’ve also loved looking back at 

some of the places I’ve been lucky enough to visit over the years, 

I so miss travelling so it’s filled that gap a little and it’s also given 

me the opportunity to revisit buildings that inspire me and to 

get even more creativity out of that interaction. 

Knit Along Coming Soon 

Join me for a look through my travel journal and see the 

architecture that I’ve discovered in cities around the world, 

recreated in knits and purls! Each week we will journey to a 

different city that I’ve visited over the years, and knit squares 

inspired by the buildings that I’ve found and loved. 

The projects are knitted using Pure Wool Worsted – what do 

you like most about this yarn and can you tell us more about 

the colours you have chosen to use? 

I love Pure Wool Worsted firstly for its stitch definition; it takes 

textured patterns so well, and it’s also a great hardwearing, 

practical yarn for homewares. 

There will be three colourways for you to choose from; one is 

cool and fresh, one is bright and zingy and one is more soothing 

and neutral. Hopefully there will be a colourway for every home 

and if not, there is a great palette of colours to build your own 

colourway from! 

What are your hopes for this latest Knit Along? 

I hope that this KAL will be a great opportunity to build 

community and connect with people, and I hope that it will 

bring a little bit of an escape and give a sense of the feeling of 

exploring and travelling, in a time that a lot of us are missing 

that. 

Needles at the ready! 

Is the project suitable for beginner knitters, or those with some 

experience? 

I think it will be a great KAL for beginners; textured patterns are 

often simple to work yet create fabrics that are somehow more 

than just the sum of their parts. With the connection to the 

The shopping list for Georgia’s Knit Along will be released on the 8th April, in 

anticipation for the first pattern release on the 15th April.

Thank you 

for subscribing to the Rowan Magazine. 

We do hope that you enjoy being part of the Rowan Magazine Subscription and having the iconic Rowan Magazine delivered direct 

Exclusive Giveaway 

to your door. Through newsletters like this, we aim to keep you updated with the latest news from the brand and to share exclusive 

Subscriber special offers with you. In this issue we have an exclusive FREE pattern, an exciting giveaway, and a 20% discount code 

to spend on a purchase at knitrowan.com 

Exclusive Discount Code 

Have you discovered our exquisitely 

crafted Rowan Knitting Needles yet? 

Manufactured from FSC-certified wood and sourced from sustainable 

forests, our Rowan birchwood needles are incredibly smooth to work with, 

yet are exceptionally strong and durable. The tapered points are ideal for 

all yarn types and projects, offering knitters an even tension and perfect 

finish. They are available in sizes 2.5mm to 12mm and in this issue of 

your Rowan Subscriber’s Newsletter, we are delighted to be able to offer 

you the chance to win a full set of these very special Rowan accessories. 

The lucky winner will receive their full set of needles, perfectly stored in 

a Rowan Knitting Needle roll, hand-crafted by della Q. 

USE CODE: 

SS2022SUBSCRIPTIONNL 

One use per customer for a limited time only. Valid until 30th June 2022 

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To be in with a chance of winning, all you need to do is email us at 

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Good Luck!

CONSCIOUS 

By Martin Storey 

EXCLUSIVE 

Knitting Pattern 

for you 

SOFTYAK DK 

SIZE 

To fit bust 

81-86 91-97 102-107 112-117 122-127 cm 

32-34 36-38 40-42 44-46 48-50 in 

Actual bust measurement of garment 

90 101 110 121 130 cm 

35½ 39¾ 43¼ 47½ 51¼ in 

YARN 

Softyak DK 

A Heath 238 (x 50gm) 

6 6 7 8 8 

B Shell 247 (x 50g)m 

2 3 3 3 3 

NEEDLES 

1 pair 3¼mm (no 10) (US 3) needles 

1 pair 4mm (no 8) (US 6) needles 

TENSION 

22 sts and 30 rows to 10 cm measured over st st using 4mm 

(US 6) needles. 

STRIPE SEQUENCE 

Rows 1 to 14: Using yarn B. 

Rows 15 to 20: Using yarn A. 

Rows 21 and 22: Using yarn B. 

Now rep rows 15 to 22 only as required. 

19 [20: 22: 23: 25] cm 

(7½ 19 [20: [7¾: 22: 8¾: 23: 9: 25] 9¾] cm in) 

(7½ [7¾: 8¾: 9: 9¾] in) 

45 [45: 46: 46: 46] cm 

(17¾ [17¾: 18: 18: 18] in) 

45 [45: 46: 46: 46] cm 

(17¾ [17¾: 18: 18: 18] in) 

45 [50.5: 45 [50.5: 55: 60.5: 55: 60.5: 65] cm65] cm 

(17¾ (17¾ [20: 21¾: [20: 21¾: 23¾: 23¾: 25½] 25½] in) in) 

Length less top of sleeve 

63 [64: 67: 68: 70] cm 

(24¾ Length [25¼: less 23¼: top 26¾: of sleeve 27½] in) 

63 [64: 67: 68: 70] cm 

(24¾ [25¼: 23¼: 26¾: 27½] in) 

BACK 

Using 3¼mm (US 3) needles and yarn A cast on 

101 [113: 123: 135: 145] sts. 

Row 1 (RS): K2, *P1, K1, rep from * to last st, K1. 

Row 2: K1, *P1, K1, rep from * to end. 

These 2 rows form rib. 

Work in rib for a further 4 rows, ending with RS facing for next row. 

Change to 4mm (US 6) needles. 

Beg with a K row, now work in st st throughout as folls:** 

Work 36 rows, ending with RS facing for next row. 

***Cast on 2 sts at beg of next 2 rows. 

105 [117: 127: 139: 149] sts. 

Place markers at both ends of last row (to denote top of side 

seam openings). 

Break off yarn A and join in yarn B. 

Beg with row 1, now work in st st in stripe sequence (see above) 

throughout as folls: 

Dec 1 st at each end of 3rd and 2 foll 6th rows, then on 2 foll 

4th rows. 95 [107: 117: 129: 139] sts. 


Inc 1 st at each end of next and foll 24th row. 

99 [111: 121: 133: 143] sts. 

Work 21 [21: 25: 25: 25] rows, ending after 2 [2: 6: 6: 6] rows 

using yarn A and with RS facing for next row. (Back should 

meas approx 44 [44: 45: 45: 45] cm.) (Note: Front will meas 

8 cm less than back to this point.) 

Shape raglan armholes 

Keeping stripes correct, cast off 3 sts at beg of next 2 rows. 

93 [105: 115: 127: 137] sts. 

Next row (RS): K2, sl 1, K1, psso, K to last 4 sts, K2tog, K2. 

Next row: P2, P2tog, P to last 4 sts, P2tog tbl, P2. 

Working all raglan decreases as set by last 2 rows, dec 1 st at each 

end of next 1 [9: 11: 19: 23] rows, then on foll 27 [25: 27: 25: 25] 

alt rows. 33 [33: 35: 35: 37] sts. 

Work 1 row, ending with RS facing for next row. 

Break yarn and leave sts on a holder (for neckband). 

FRONT 

Work as given for back to **. 


Noting that back is 24 rows longer than front to top of side seam 

openings, now work as given for back from *** until 

51 [51: 55: 55: 59] sts rem in raglan armhole shaping.


Shape front neck 

Next row (RS): K2, sl 1, K1, psso, K10 [10: 12: 12: 14] and 

turn, leaving rem sts on a holder. 13 [13: 15: 15: 17] sts. 

Work each side of neck separately. 

Keeping stripes correct and working all raglan armhole decreases 

as set, dec 1 st at raglan armhole edge of 2nd and foll 2 [2: 3: 3: 4] 

alt rows and at same time dec 1 st at neck edge of next 

6 rows, then on foll 0 [0: 1: 1: 2] alt rows. 4 sts. 

Work 1 row. 

Next row (RS): K1, sl 1, K2tog, psso. 

Next row: P2. 

Next row: K2tog and fasten off. 

With RS facing, slip centre 23 sts onto a holder (for neckband), 

rejoin yarn and K to last 4 sts, K2tog, K2. 13 [13: 15: 15: 17] sts. 

Complete to match first side, reversing shapings. 

SLEEVES 

Using 3¼mm (US 3) needles and yarn A cast on 

47 [49: 51: 51: 53] sts. 

Row 1 (RS): K1, *P1, K1, rep from * to end. 

Row 2: P1, *K1, P1, rep from * to end. 

These 2 rows form rib. 

Work in rib for a further 8 rows, ending with RS facing for next row. 

Change to 4mm (US 6) needles. 

Beg with a K row, now work in st st throughout as folls: 

Inc 1 st at each end of 9th [9th: 7th: 5th: 5th] and 0 [0: 0: 1: 1] 

foll 6th row. 49 [51: 53: 55: 57] sts. 

Work 5 [5: 7: 3: 3] rows, ending with RS facing for next row. 

(14 rows of st st using yarn A now completed.) 

Break off yarn A and join in yarn B. 

Beg with row 1, now work in st st in stripe sequence (see above) 

throughout as folls: 

Inc 1 st at each end of 5th [5th: next: 3rd: 3rd] and every foll 

10th [10th: 8th: 8th: 6th] row to 57 [71: 67: 81: 67] sts, then on 

every foll 12th [-: 10th: -: 8th] row until there are 

67 [-: 77: -: 85] sts. 

Cont straight until sleeve meas approx 45 [45: 46: 46: 46] cm, 

ending after 2 [2: 6: 6: 6] rows using yarn A and with RS facing 

for next row. 

Shape raglan 

Keeping stripes correct, cast off 3 sts at beg of next 2 rows. 

61 [65: 71: 75: 79] sts. 

Working all raglan decreases in same way as raglan armhole 

decreases, dec 1 st at each end of next and 12 [13: 13: 13: 13] foll 

4th rows, then on foll 0 [0: 3: 5: 7] alt rows. 35 [37: 37: 37: 37] sts. 


Left sleeve only 

Dec 0 [1: 1: 1: 1] st at each end of next row, then cast off 5 sts at 

beg of foll row. 30 sts. 

Dec 1 st at beg of next row, then cast off 6 sts at beg of foll row. 

23 sts. 

Dec 1 st at beg of next row, then cast off 7 sts at beg of foll row. 

15 sts. 

Right sleeve only 

Cast off 5 [6: 6: 6: 6] sts at beg and dec 0 [1: 1: 1: 1] st at end of 

next row. 30 sts. 

Work 1 row. 

Cast off 6 sts at beg and dec 1 st at end of next row. 23 sts. 

Work 1 row. 

Cast off 7 sts at beg and dec 1 st at end of next row. 15 sts. 

Work 1 row. 

Both sleeves 

Rep last 2 rows once more. 

Cast off rem 7 sts. 

MAKING UP 

Press as described on the ball band. 

Join both front and right back raglan seams using back stitch, or 

mattress stitch if preferred. 

Neckband 

With RS facing, using 3¼mm (US 3) needles and yarn A, pick 

up and knit 29 sts from top of left sleeve, and 8 [8: 10: 10: 12] sts 

down left side of front neck, K across 23 sts on front holder, pick 

up and knit 8 [8: 10: 10: 12] sts up right side of front neck, and 

29 sts from top of right sleeve, then K across 33 [33: 35: 35: 37] sts 

on back holder inc 1 st at centre. 131 [131: 137: 137: 143] sts. 

Beg with row 2, work in rib as given for sleeves for 7 rows, 

ending with RS facing for next row. 

Cast off in rib. 

Back side seam opening borders (both alike) 


up and knit 32 sts evenly along row-end edge of back side seam 

opening, between cast-on edge and 2 sts cast-on at top of opening. 

Work in g st for 2 rows, ending with WS facing for next row. 

Cast off knitwise (on WS). 

Front side seam opening borders (both alike) 


up and knit 14 sts evenly along row-end edge of front side seam 

opening, between cast-on edge and 2 sts cast-on at top of opening. 

Work in g st for 2 rows, ending with WS facing for next row. 

Cast off knitwise (on WS). 

Sew row-end edge of side seam opening borders to cast-on sts at 

top of openings. See information page for finishing instructions, 

leaving side seams open below markers.

Thank you 

for subscribing 

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