York BID Business Plan 2021-2026
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3<br />
EXPERIENCE<br />
We are aware that<br />
customer behaviour is<br />
changing and that the<br />
experience economy is<br />
what modern-day cities<br />
must plan for. We will<br />
continue to support<br />
established festivals but<br />
also look at creating<br />
new cultural experiences<br />
that locals are proud of<br />
and visitors will travel<br />
to see. The <strong>BID</strong> will aim<br />
to generate activity that<br />
supports the city centre as<br />
a whole, not just the most<br />
central locations, as well as<br />
the early evening economy.<br />
20 | Experience<br />
<strong>York</strong>shire Day 2019<br />
Image credit: Andy Little
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