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York BID Business Plan 2021-2026

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Working together<br />

for a stronger <strong>York</strong><br />

BUSINESS PLAN<br />

<strong>2021</strong>–<strong>2026</strong><br />

www.theyorkbid.com


FOREWORD<br />

As the first 5 year term draws to a close, I am pleased to say <strong>York</strong> <strong>BID</strong> has stayed<br />

true to its initial business plan and has delivered against all of the key objectives. You<br />

said you wanted safer, cleaner, more vibrant streets and the <strong>BID</strong> has delivered this<br />

through Street Rangers, Street Cleansing, and Winter Lights along with a host of other<br />

programmes highlighted in this document. Around £4 million has been raised and<br />

put directly into programmes to benefit business. Impressively, the <strong>BID</strong> has levered a<br />

further £1 million of external funding, something that would not have happened if the<br />

<strong>BID</strong> was not deemed a credible delivery body.<br />

Covid-19 has had a devasting impact on trade in <strong>York</strong> city centre, due to our strong<br />

visitor market and the fact we have many retail, hospitality and leisure businesses. We<br />

have lost some well-known brands which impacts our tight-knit business community.<br />

However, the pandemic has highlighted issues that we already knew needed to change,<br />

so we must take this opportunity to build back better, and in a sustainable way.<br />

The <strong>BID</strong> Board will naturally continue to look at programmes that can specifically<br />

help businesses in the Covid recovery (as it has during the past year), but a lot of the<br />

strategy the <strong>BID</strong> had shaped pre-Covid is still relevant. For example, we have said<br />

the city centre needs more people living in it; that it needs more green space for<br />

people to dwell; and it needs large vacant units broken down into mixed use. The <strong>BID</strong><br />

is at the heart of all these discussions representing you, and with key developments<br />

such as <strong>York</strong> Central and Castle Gateway given the green light, the city has reason to<br />

look to the long term with ambition and optimism.<br />

I would like to thank those businesses that have contributed to shaping this plan.<br />

A vote for another 5 year term will unlock another £4m+ investment and allow the<br />

programmes you want to continue to be shaped. A strong business<br />

voice is needed now more than ever, so I hope we can look<br />

forward to more shared success.<br />

Michael Hjort | Chairman <strong>York</strong> <strong>BID</strong><br />

Director of <strong>York</strong> Food & Drink Festival / Owner of<br />

Walmgate Ale House<br />

2 | <strong>Business</strong> <strong>Plan</strong> <strong>2021</strong>-<strong>2026</strong>


CONTENTS<br />

4 Your <strong>BID</strong><br />

6 5 Years of Achievements<br />

8 Key Statistics<br />

10 Coronavirus <strong>Business</strong> Support<br />

12 Consultation<br />

14 Our Vision<br />

15 Our 4 Programmes<br />

26 The Ballot<br />

27 What You Could Lose<br />

28 The <strong>BID</strong> Area<br />

30 The <strong>BID</strong> Levy & Finances<br />

32 Governance<br />

35 Partners<br />

3


YOUR <strong>BID</strong><br />

<strong>York</strong> <strong>Business</strong> Improvement<br />

District (<strong>BID</strong>) is an<br />

independent organisation<br />

working to deliver support and<br />

success through partnership<br />

with its members.<br />

Through collaboration, creative initiatives and the<br />

careful application of new technologies, <strong>York</strong> <strong>BID</strong><br />

will be at the forefront of the city’s recovery after<br />

the coronavirus pandemic.<br />

Covid-19 will have long-term effects on<br />

consumer behaviour and industry-wide structural<br />

changes are inevitable in all sectors. The <strong>BID</strong> will<br />

work hard to create value for our members and<br />

return the city to being a place of experiences and<br />

excitement for both residents and visitors.<br />

This plan for a second term has been developed<br />

in consultation with our member community and<br />

can be voted on by all businesses who are eligible<br />

in the upcoming ballot.<br />

I would like to thank our businesses for the<br />

great engagement we have had over the<br />

past 5 years. For me, a good <strong>BID</strong> is one that<br />

listens and works with levy payers. Projects<br />

such as <strong>York</strong> Fashion Week, Micklegate<br />

Soap Box Race and Indie <strong>York</strong> are testament<br />

to this. There are many business owners<br />

who give up their free time to sit on<br />

committees, or bodies such as the Retail<br />

Forum, and it cannot be underestimated<br />

how this helps with project delivery and<br />

adds to the feeling of community in the city.<br />

I would also like to thank my <strong>BID</strong> delivery<br />

team, including the Street Rangers and<br />

Cleaners. We are only small because we<br />

believe that the majority of levy money<br />

should be spent on projects to benefit<br />

business, but I feel the team punches above<br />

its weight when it comes<br />

to delivery, with some<br />

of the national<br />

accolades and<br />

awards won being<br />

testament to that.<br />

Andrew Lowson | Executive Director<br />

Remember, it’s your <strong>BID</strong>. Be a part of it, get involved,<br />

and help us to create a better city centre.<br />

4 | Your <strong>BID</strong>


YOUR TEAM<br />

Jo Little<br />

Comms &<br />

Engagement Lead<br />

Carl Alsop<br />

Operations Manager<br />

Andrew Lowson<br />

Executive Director<br />

Chris Bush<br />

<strong>Business</strong> Manager<br />

Rachel Bean<br />

<strong>Business</strong> Admin<br />

Officer<br />

5<br />

Image Credit: Olivia Brabbs


5 YEARS OF<br />

ACHIEVEMENTS<br />

Our flagship Street<br />

Rangers scheme<br />

improving safety and reducing<br />

small crime and ASB<br />

Since its launch in April 2016, <strong>York</strong> <strong>BID</strong> has<br />

delivered a wide variety of projects, services and<br />

improvements for <strong>York</strong> city centre that have helped<br />

to enhance the trading environment for over 1,000<br />

levy paying businesses. Here is a selection of<br />

achievements from the past 5 years.<br />

Award-winning Winter<br />

Lights scheme<br />

Partnered<br />

with CYC to<br />

upgrade two city<br />

centre car parks<br />

to pay on exit<br />

technology<br />

Delivered<br />

Summertime<br />

floral displays<br />

featuring over<br />

100 separate<br />

installations<br />

Contemporary<br />

new wayfinding<br />

& signage<br />

Street Cleaning service<br />

operating 7 days a week to<br />

keep the city looking its best<br />

The removal<br />

of the redundant<br />

fountain and<br />

toilet block on<br />

Parliament Street<br />

Trained over<br />

100 employees<br />

from local<br />

businesses in<br />

First Aid<br />

Funded and supported<br />

business-led initiatives<br />

including Indie <strong>York</strong>, <strong>York</strong> Retail<br />

Forum, and Trade Associations<br />

6


3 successful<br />

Restaurant Week<br />

events worth<br />

£250,000 for <strong>York</strong>’s<br />

hospitality sector<br />

Invested in vinyl<br />

wraps to improve<br />

the appearance of<br />

vacant shops<br />

Launched a Taxi<br />

Marshals scheme for<br />

Duncombe Place<br />

A <strong>York</strong> Gift<br />

Card scheme<br />

accepted at<br />

more than 300<br />

businesses<br />

Invested in Events<br />

and Festivals bringing<br />

people into the city<br />

including Micklegate Run<br />

Soapbox Challenge, <strong>York</strong> Ice<br />

Trail, Bloom!, <strong>York</strong>shire Day,<br />

Wimbledon at Coppergate<br />

and Fossgate Festival<br />

Commissioned a new<br />

trade waste scheme<br />

with improved value for<br />

money, collection times and<br />

recycling opportunities<br />

Commissioned<br />

and supported<br />

Street Art projects<br />

5 Years of Achievements | 7


KEY STATISTICS<br />

Invested over<br />

£4 MILLION<br />

into <strong>York</strong> city centre projects and<br />

initiatives across a five-year term<br />

Identified over<br />

£156,000<br />

of savings for businesses<br />

on their bills and utilities<br />

The <strong>York</strong> Winter<br />

Lights Display consists<br />

of over<br />

160,000<br />

LED bulbs, spanning<br />

16km end-to-end<br />

Over<br />

£55,000<br />

worth of spend locked into<br />

<strong>York</strong> city centre via<br />

<strong>York</strong> Gift Card<br />

(as of Jan <strong>2021</strong>)<br />

Over £1 MILLION<br />

of investment leveraged<br />

from partners for city centre<br />

development<br />

Jet washed over<br />

200,000<br />

square metres of city centre<br />

pavements, paths and snickleways<br />

Rangers made<br />

46,338<br />

business visits<br />

or engagements<br />

Recovered<br />

or deterred<br />

£112,973<br />

worth of stolen stock for<br />

local businesses<br />

33,152<br />

public engagements<br />

made/directions given<br />

Prevented<br />

or detained<br />

4,552<br />

cases of crime and<br />

3,378<br />

of anti-social behaviour<br />

in <strong>York</strong> city centre<br />

Cleaned up<br />

16,700<br />

reports of bio-waste<br />

(human/animal/<br />

food etc.)<br />

17,127<br />

city centre bins, benches<br />

and alleyways cleaned<br />

Removed over<br />

1 MILLION<br />

pieces of chewing gum from<br />

city centre pavements<br />

8 | Key Statistics


“<br />

“Together with the support, work and<br />

coordination of <strong>York</strong> <strong>BID</strong>, the Council<br />

has been able to develop a stronger<br />

relationship and understanding with city<br />

centre businesses, something that has been<br />

invaluable in our efforts to support local<br />

businesses through the pandemic. It is this<br />

strong partnership that has achieved over<br />

£800K of CYC investment in business backed<br />

projects, including the<br />

recent wayfinding project,<br />

and will drive our efforts<br />

to build back better over<br />

the coming months.”<br />

Duncombe Place Winter Lights 2020<br />

Image Credit: Alan Milner<br />

Cllr Keith Aspden | Leader<br />

City of <strong>York</strong> Council<br />

“<br />

“<strong>York</strong> <strong>BID</strong> has been an innovative force for<br />

good since it launched in 2016. It has been<br />

a catalyst for positive change. The need for<br />

this catalyst is now greater than ever. Our<br />

city has been hit hard by the pandemic. We<br />

are a resilient business community, and I am<br />

sure we will rise again. But the support and<br />

direction of <strong>York</strong> <strong>BID</strong> will help us rise further<br />

and faster than we could on our own.<br />

As one of the largest employers in <strong>York</strong>, with<br />

approaching 2,000 employees, we want our<br />

home city to thrive. A thriving home city is<br />

good for our business; good<br />

for our people; and good for<br />

the community in which we<br />

live. <strong>York</strong> <strong>BID</strong> has, and can<br />

continue, to help us thrive.”<br />

Alistair McQueen | Aviva plc<br />

9


CORONAVIRUS BUSINESS<br />

SUPPORT<br />

In response to challenges<br />

posed by the Covid-19<br />

outbreak and the resulting<br />

national restrictions, <strong>York</strong><br />

<strong>BID</strong> and partners rolled out a<br />

number of practical initiatives<br />

to support businesses through<br />

challenging times.<br />

COLLEGE GREEN<br />

POP-UP<br />

College Green Pop-up was an ambitious<br />

initiative to transform a green area<br />

owned by <strong>York</strong> Minster into an outdoor<br />

seating space to support hospitality<br />

businesses in the Goodramgate area<br />

after lockdown. A tipi-style tent was<br />

erected, surrounded by tables and<br />

chairs where the public could rest and<br />

consume food and drink purchased<br />

from nearby restaurants, cafes, pubs<br />

and bars. The project was fully managed<br />

for a 10 week period and received an<br />

overwhelmingly positive response from<br />

businesses and the public.<br />

10


BUSINESS SUPPORT<br />

From the outset of the pandemic, the <strong>BID</strong><br />

team focused their efforts on disseminating<br />

relevant information and guidance to city centre<br />

businesses. We assisted with a substantial number<br />

of grant funding applications and proactively<br />

contacted businesses to ask how we could<br />

support them.<br />

Out of understanding for business hardship<br />

during the lockdown, the <strong>BID</strong> offered a 3 month<br />

payment holiday to all its levy paying members (levy<br />

payments would normally be due in April 2020).<br />

STREET RANGER<br />

PROPERTY CHECKS<br />

Whilst the city centre was in lockdown, our Street<br />

Rangers performed daily commercial property<br />

checks to flag any potential issues whilst business<br />

owners and staff were elsewhere. Over 200<br />

businesses signed up for the service which will<br />

continue during any further lockdowns.<br />

CITY HOSTS<br />

After spring<br />

lockdown, our<br />

City Hosts gave the<br />

public confidence that<br />

<strong>York</strong> city centre was open<br />

and safe to visit. Hosts were stationed<br />

in major footfall areas offering a<br />

welcoming presence and helpful advice.<br />

HAND SANITISER STATIONS<br />

In the interest of promoting Covid<br />

safety and cleanliness,<br />

we strategically<br />

placed 17 hand<br />

sanitiser stations<br />

across the city’s<br />

main squares<br />

and thoroughfares.<br />

ADDITIONAL SIGNAGE<br />

OUTDOOR SEATING SUPPORT<br />

The BlD invested in temporary<br />

signage in support of the extended<br />

pedestrianised zones,<br />

highlighting that<br />

streets were<br />

closed to<br />

vehicles but<br />

very much open<br />

to the public.<br />

We assisted many businesses in<br />

applying to the local authority for<br />

road closures, foot street<br />

enhancments,<br />

and pavement<br />

cafe licences<br />

to support the<br />

business trading<br />

environment.<br />

Coronavirus <strong>Business</strong> Support | 11


CONSULTATION<br />

<strong>York</strong> <strong>BID</strong> is dedicated to delivering projects and services that<br />

businesses value, and that benefit both them and the local economy.<br />

In preparation for the new <strong>BID</strong> term, we launched an extensive consultation process where city<br />

centre businesses were invited to give feedback on existing <strong>BID</strong> services and to highlight their<br />

priorities for the future. During September 2020, a hard copy of our consultation survey was<br />

sent to all levy paying businesses by post as well as via targeted newsletters, social media, and<br />

the <strong>BID</strong> website.<br />

When asked ‘how valuable are <strong>York</strong> <strong>BID</strong> projects and services’ the<br />

majority of businesses chose Street Rangers, Street Cleaning and<br />

Winter Lights as the most valuable across the four programme areas.<br />

YOUR PRIORITIES FOR <strong>BID</strong> TERM 2<br />

Safety (Street Rangers, lobby for better policing of foot streets, work<br />

with partners to reduce ASB)<br />

Appearance (cleanliness, working with landlords/ agents to<br />

improve vacant shops, floral displays)<br />

Encouraging the experience economy (support events<br />

programme, street art, family friendly, winter lights)<br />

Representing the business community (support trade<br />

associations, networking, input on city development)<br />

Promoting the city to local audiences (using<br />

smart data and targeted marketing)<br />

Promote green initiatives (more recycling,<br />

accessibility, green spaces/ pocket parks)<br />

12 | Consultation


“<br />

“We have worked very closely over recent<br />

years on a number of successful projects<br />

in the Minster Precinct, most recently<br />

being the pop-up seating area in College<br />

Green. <strong>York</strong> <strong>BID</strong> have been<br />

fantastic to work with,<br />

hugely professional and<br />

bringing fresh ideas to<br />

the city with many more<br />

in the pipeline.”<br />

Alex McCallion | Director of Works & Precinct<br />

<strong>York</strong> Minster<br />

“<br />

“The <strong>York</strong> <strong>BID</strong> has made a huge difference<br />

to businesses in the centre of <strong>York</strong> over<br />

the past 5 years, especially during the<br />

CV19 crisis. Their regular comms, advice,<br />

money saving initiatives and events across<br />

the city have made <strong>York</strong> a safer and more<br />

enjoyable place to spend time, shop and<br />

relax. This has attracted more visitors<br />

and helped a range of<br />

businesses through<br />

these challenging times.<br />

Thank you for all your<br />

work so far.”<br />

Phillip Thorn | Hiscox, UK<br />

13<br />

Image Credit: Karl Moran


OUR VISION<br />

We believe that a clear vision<br />

is vital for the future economic<br />

prosperity of <strong>York</strong>. The <strong>BID</strong> will<br />

build upon the success of its first<br />

term but will also incorporate<br />

new elements after feedback<br />

from the business community,<br />

working with partners to progress<br />

the following strategic objectives:<br />

Encourage an<br />

accessible city centre<br />

Encourage the<br />

experience economy<br />

Promote green<br />

and sustainable intiatives<br />

Be instrumental in<br />

shaping a city centre<br />

master plan in the context<br />

of ‘evolving high streets’<br />

Promote greater<br />

integration between digital<br />

and physical infrastructure<br />

14 | Our Vision


OUR 4 PROGRAMMES<br />

Based on the successes of the first 5 years and feedback we have<br />

received from levy payers, the Board has chosen to keep the <strong>BID</strong>’s key<br />

programmes consistent with those from the initial business plan. During<br />

the new term, programmes will come under the following headings:<br />

1<br />

Appearance & Environment<br />

3<br />

Experience<br />

2<br />

Safe & Secure<br />

4<br />

<strong>Business</strong> Support<br />

Your dedicated <strong>BID</strong> team will build upon the strong foundations and partnerships established over<br />

the past 5 years. It is evident that businesses value tangible services that aid them in their day-to-day<br />

activities, which we will endeavour to continue. We will strive to enhance the trading environment and<br />

work to provide leadership and representation as we work towards economic recovery post-Covid-19.<br />

There is no replacement body that will deliver the objectives,<br />

projects and services outlined in this proposal.<br />

Fossgate Festival 2018<br />

Image Credit: Alice Little<br />

Our 4 Programmes | 15


1<br />

APPEARANCE &<br />

ENVIRONMENT<br />

Appearance and cleanliness<br />

will continue to be a top<br />

priority. <strong>York</strong> is a famously<br />

beautiful city and we want<br />

to ensure that its streets<br />

and public spaces shine.<br />

Wherever possible, the<br />

<strong>BID</strong> will look to deliver<br />

projects that enhance the<br />

appearance of city spaces<br />

and make them more<br />

vibrant than ever before. We<br />

also want to do more for the<br />

environment by increasing<br />

recycling and looking at<br />

ways to reduce air pollution<br />

from delivery vehicles.<br />

16 | Appearance & Environment Bloom! Festival 2018<br />

Image Credit: @Sarah lmb


STREET CLEANING<br />

We will continue to invest in<br />

a dedicated Street Cleaning<br />

team for the city centre. We will<br />

aim to develop our services,<br />

ensuring better coordination<br />

with Council cleaners and rapid<br />

response to business call outs.<br />

CITY DRESSING<br />

We will continue to work with<br />

landlords and agents to dress<br />

and utilise both occupied and<br />

vacant commercial properties,<br />

which will ultimately improve the<br />

appearance of the city streets.<br />

GREENER AND CLEANER<br />

The <strong>BID</strong> will deliver projects<br />

that encourage greener and<br />

cleaner business operations,<br />

specifically looking at trade<br />

waste removal and introducing<br />

new recycling programmes.<br />

“<br />

“Our working partnership with the <strong>BID</strong> has been<br />

established through a mutual passion for the<br />

city’s environment, be this the built, economic,<br />

cultural, natural or historic environments.<br />

Indeed, many of the projects the Civic Trust and<br />

the <strong>BID</strong> have worked on together show that<br />

these environments are interconnected.<br />

Two particular projects come to mind in<br />

demonstrating this: one that the Trust led on,<br />

the other that the <strong>BID</strong> has driven. The <strong>BID</strong> was<br />

a major partner and funder of the new Fossgate<br />

Banner during the project’s deliverance in<br />

2016-2018. The Trust led on this project as<br />

part of its City Enhancement Programme. The<br />

new steel banner replaced a tatty, tarpaulin<br />

one. In doing so, the banner now<br />

acts as a prominent, visual<br />

identity and contributes<br />

to the revitalisation of this<br />

important historic street in<br />

the city.”<br />

Andrew Morrison | Chief Executive<br />

<strong>York</strong> Civic Trust<br />

Coney Street Mural<br />

LAST MILE LOGISTICS<br />

The <strong>BID</strong> will look to work with<br />

the Local Authority to explore<br />

the feasibility of supporting<br />

greener deliveries to the city<br />

centre, with an aim to minimise<br />

congestion and air pollution.<br />

17


SAFE & SECURE<br />

It is no surprise that during<br />

consultation, businesses voted<br />

safety as their top priority for<br />

the future. <strong>York</strong> city centre is<br />

home to a vibrant mix of retail<br />

and hospitality businesses that<br />

rely on a safe and welcoming<br />

environment in which to do<br />

business. Our Street Rangers<br />

will continue to be a reassuring<br />

presence in the city centre<br />

and we will look to build upon<br />

their existing relationships with<br />

both the Police and the Local<br />

Authority. Together we will aim<br />

to create a vibrant, welcoming,<br />

and family-friendly city centre<br />

that the public will be confident<br />

is safe to visitpost-Covid-19.<br />

STREET RANGERS<br />

Our Street Rangers programme<br />

is undoubtedly one of <strong>York</strong> <strong>BID</strong>’s<br />

most popular initiatives. We will<br />

continue to invest in delivering<br />

this award-winning service for<br />

the entirety of the new term,<br />

operating in the city centre 7<br />

days a week.<br />

DETERRING<br />

ANTI-SOCIAL BEHAVIOUR<br />

The Street Rangers, utilising<br />

their keen knowledge of the<br />

city centre and CSAS powers<br />

will continue to discourage<br />

and deter anti-social behaviour<br />

and aggressive begging on<br />

<strong>York</strong> streets.<br />

HOMELESSNESS<br />

Homelessness is a growing<br />

issue that all major cities and<br />

towns in the UK are having<br />

to address. The <strong>BID</strong> team and<br />

Street Rangers will continue<br />

to work with partners and<br />

agencies to encourage better<br />

coordination of support for the<br />

homeless and vulnerable.<br />

ENCOURAGING<br />

PARTNERSHIP WORKING<br />

We will continue to meet<br />

regularly and exchange<br />

information with partners<br />

in the Local Authority and<br />

the Police, ensuring a joined<br />

up approach is maintained.<br />

Together they will encourage<br />

better enforcement of footstreet<br />

hours and enhanced<br />

partner working around<br />

weekend ASB issues.<br />

18 | Safe & Secure


“<br />

“<strong>York</strong> <strong>BID</strong> has formed a unique relationship with the Police<br />

which has led to many joint operations and initiatives within<br />

the city centre, tackling issues raised by the community.<br />

2<br />

The presence of the <strong>BID</strong> Rangers and regular communication<br />

with businesses and neighbourhood policing<br />

teams has enhanced the city, particularly<br />

the ability to deal with anti-social behaviour<br />

together. They are a trusted partner and I<br />

hope we can continue the great work into<br />

the future.”<br />

Inspector Andrew Godfrey | North <strong>York</strong>shire Police<br />

Street Rangers Jack & Dave,<br />

on patrol in Parliament Street<br />

19


3<br />

EXPERIENCE<br />

We are aware that<br />

customer behaviour is<br />

changing and that the<br />

experience economy is<br />

what modern-day cities<br />

must plan for. We will<br />

continue to support<br />

established festivals but<br />

also look at creating<br />

new cultural experiences<br />

that locals are proud of<br />

and visitors will travel<br />

to see. The <strong>BID</strong> will aim<br />

to generate activity that<br />

supports the city centre as<br />

a whole, not just the most<br />

central locations, as well as<br />

the early evening economy.<br />

20 | Experience<br />

<strong>York</strong>shire Day 2019<br />

Image credit: Andy Little


YORK CITY OF FESTIVALS<br />

The <strong>BID</strong> will work with partners<br />

to develop a visible and<br />

coherent events plan that serves<br />

all regions of the <strong>BID</strong> area and<br />

generates opportunities for<br />

local businesses to participate.<br />

WINTER LIGHTS DISPLAY<br />

We will look to enhance our<br />

nationally renowned annual<br />

Winter Lights experience along<br />

with other festive offerings.<br />

ANIMATING THE CITY<br />

We will seek to introduce Street<br />

Art and Floral Display projects to<br />

different areas of the city centre.<br />

“<br />

“Running city centre attractions, it’s<br />

important to <strong>York</strong> Museums Trust that<br />

<strong>York</strong> as a city welcomes visitors and<br />

that residents and tourists alike enjoy its<br />

wonderful heritage assets.<br />

We have found <strong>York</strong> <strong>BID</strong> to be very<br />

effective at improving <strong>York</strong>’s welcome<br />

and experience whether that’s through<br />

the Rangers’ help and advice, by<br />

attracting people to look at Christmas<br />

lights or supporting our staff when <strong>York</strong><br />

Museum Gardens gets busy.<br />

As a business, we don’t underestimate<br />

the benefits to the city of the humbler<br />

work that the <strong>York</strong> <strong>BID</strong><br />

does keeping the city<br />

looking beautiful. The<br />

<strong>BID</strong> levy is good value<br />

for <strong>York</strong>!”<br />

Reyahn King | Chief Executive<br />

<strong>York</strong> Museum Trust<br />

GREEN SPACES<br />

Wherever possible the <strong>BID</strong><br />

will identify opportunities to<br />

introduce new green spaces<br />

such as pockets parks or parklets<br />

which the public can enjoy.<br />

The Magical Tree of Light 2020, the Eye of <strong>York</strong><br />

FAMILY FRIENDLY<br />

We will focus on delivering<br />

activity that is deemed familyfriendly,<br />

is attractive to <strong>York</strong><br />

residents and supports the early<br />

evening economy.<br />

21


BUSINESS SUPPORT<br />

We will continue to seek out new ways to support and empower local<br />

businesses. We want to utilise intelligent data and smart technology<br />

to help the city centre adapt and keep pace with changing customer<br />

behaviour. We will continue to lobby for long-term transport plans to<br />

make it easier to access the city by car, bus, bike or foot.<br />

“<br />

“During my time working with the <strong>York</strong> <strong>BID</strong>, it<br />

was evident that it reflects the entrepreneurial<br />

spirit of the <strong>York</strong> business community. The<br />

level of engagement with the <strong>York</strong> <strong>BID</strong> team<br />

and Andrew Lowson in particular has been<br />

very positive and has helped us at First <strong>York</strong> to<br />

support the wider agenda of the city. Creating<br />

an effective partnership, facilitated by the<br />

<strong>York</strong> <strong>BID</strong> has allowed us to kick-start new late<br />

evening Park&Ride services which support<br />

the night time economy<br />

in <strong>York</strong>. We’re proud of<br />

our relationship with the<br />

<strong>York</strong> <strong>BID</strong> and support<br />

its continuation.”<br />

Marc Bichtemann | Managing Director<br />

First <strong>York</strong><br />

CITY PERFORMANCE<br />

MONITORING<br />

The <strong>BID</strong> will look to invest in<br />

smart technologies and data<br />

that allow us to more accurately<br />

monitor the city centre’s<br />

performance, such as footfall<br />

volumes, sales indices and<br />

visitor profiling.<br />

NETWORKING OPPORTUNITIES<br />

We will seek to provide better<br />

networking and promotional<br />

opportunities for professional<br />

services clusters.<br />

College Green Pop-up 2020<br />

PROMOTING LOCAL &<br />

INDEPENDENT OFFERINGS<br />

The <strong>BID</strong> will find opportunities<br />

to market the city as an<br />

attractive destination to local<br />

audiences and to support<br />

independent businesses.<br />

22


4<br />

ACCESSIBLE CITY CENTRE<br />

We will continue to work with<br />

the local authority and transport<br />

providers to make the city as<br />

accessible as possible.<br />

BUSINESS VOICE<br />

We will consistently lobby the<br />

Council and other public sector<br />

organisations on issues that the<br />

business community care about.<br />

“<br />

“As the Co-owner of two retail stores in <strong>York</strong>,<br />

I have had many opportunities to work with<br />

<strong>York</strong> <strong>BID</strong> and I have to say, of all the local <strong>BID</strong>s<br />

we work with <strong>York</strong> is by far the best. From the<br />

helpful Rangers who always seem to be at<br />

hand to deal with all the issues we throw at<br />

them, to support when we need it at a higher<br />

level to iron out problems with bodies such as<br />

the Council and Highways. I<br />

think <strong>York</strong> <strong>BID</strong> offers great<br />

value for money providing<br />

services we need now<br />

more than ever.”<br />

Marcus Doyle | Director<br />

The <strong>York</strong>shire Soap Company<br />

<strong>Business</strong> Support | 23


Forge Recycling, Trade Waste Services<br />

Bloom! Festival 2018, Exhibition Square<br />

Micklegate Run Soapbox Challenge 2018<br />

Fossgate Festival 2018 <strong>York</strong>shire Day 2019


<strong>York</strong> Ice Trail 2019, Parliament Street<br />

Fantastic Fiction Display 2020, Davygate<br />

Wimbledon in Coppergate 2019<br />

25


THE BALLOT<br />

All businesses who occupy<br />

commercial premises in the <strong>BID</strong><br />

area with a rateable value higher<br />

than £17,500 will be eligible to<br />

vote in the <strong>BID</strong> ballot.<br />

Every 5 years, a <strong>Business</strong> Improvement District is required by law to renew its mandate to work on behalf<br />

of levy paying businesses by means of a ballot. The <strong>York</strong> <strong>BID</strong> ballot is scheduled to take place between 18 th<br />

February and 18 th March <strong>2021</strong>.<br />

Ballot papers will be issued by post to the person confirmed as having responsibility for casting the vote on<br />

behalf of each company/organisation. Your voting papers should arrive via post no later than 18 th February<br />

<strong>2021</strong> and you will have 28 days to return them in the pre-paid envelope provided (the ballot will close on<br />

18 th March <strong>2021</strong> at 5pm).<br />

How is the result calculated?<br />

The ballot will be managed by Civica Electoral Serves. A successful result will authorise the continued<br />

operations of the <strong>York</strong> <strong>BID</strong> for another 5 year term, commencing on 1 st April <strong>2021</strong>. In order for the ballot to<br />

be successful the following two criteria must be met:<br />

• The majority of votes counted must be in favour<br />

• The total representative rateable value of votes counted in favour must exceed that of those opposed<br />

The results will be announced 19 th March <strong>2021</strong>.<br />

If you have any questions about the ballot, please feel free to contact us at info@theyorkbid.com<br />

or 01904 809970<br />

26 | The Ballot<br />

• The voter list has been developed by <strong>York</strong> <strong>BID</strong><br />

based on National Non-Domestic Rates (NNDR)<br />

listings provided by City of <strong>York</strong> Council, and<br />

through consultation with businesses. NNDR<br />

listings as of 04/01/<strong>2021</strong> show there are 912<br />

hereditaments eligible to vote.<br />

• Voters are identified as the person confirmed to<br />

have authority to cast the vote on behalf of each<br />

company/organisation or the person/organisation<br />

named on the NNDR list as of 04/01/<strong>2021</strong>.


WHAT YOU COULD LOSE<br />

If <strong>York</strong> <strong>BID</strong> is not successful in the<br />

ballot, all current activities and<br />

services will cease on 31 st March<br />

<strong>2021</strong>. This would be a huge step<br />

backwards for <strong>York</strong> as there is no other<br />

organisation to attract this level of<br />

investment or deliver these projects<br />

and services on behalf of businesses in<br />

<strong>York</strong> city centre.<br />

X APPEARANCE & ENVIRONMENT<br />

• No daily Street Cleaning and Rapid<br />

Response services keeping the streets<br />

looking their best<br />

• No city dressing initiatives - annual<br />

floral displays, wraps for vacant shops,<br />

improved signage and wayfinding, street<br />

art projects<br />

• No green and clean trade waste<br />

alternatives and recycling initiatives<br />

• No plan for better coordinated city<br />

centre deliveries<br />

X EXPERIENCE<br />

• No Christmas/Winter Lights displays<br />

• No investment for family-friendly events<br />

and experiences to attract additional<br />

footfall and spend<br />

• No investment into green spaces, pocket<br />

parks and parklets<br />

• No investment and support for events,<br />

home grown by local businesses and<br />

trade associations<br />

X THE BIG PICTURE<br />

• No £4 million of investment for <strong>York</strong> city<br />

centre from levy income<br />

• No additional monies leveraged from<br />

partner organisations (worth £1m 2016-21)<br />

• No influential voice to lobby on behalf of<br />

city centre businesses<br />

• No dedicated <strong>BID</strong> team working to improve<br />

the trading environment<br />

X SAFE & SECURE<br />

• No award-winning Street Ranger scheme<br />

keeping city centre streets safe and<br />

ASB free<br />

• No continued partnership operations with<br />

the local Council and Police<br />

• No Taxi Marshals or a business voice on<br />

homelessness<br />

• No safety training for local businesses<br />

X BUSINESS SUPPORT<br />

• No <strong>York</strong> Gift Card scheme to lock spend in<br />

the city centre<br />

• No marketing and promotion targeted at<br />

attracting local audiences and to support<br />

independent businesses<br />

• No investment in city centre performance<br />

monitoring - footfall volumes, sales indices<br />

and visitor profiling<br />

• No coordinated business voice on<br />

improving accessibility into the city centre<br />

VOTE YES 18 FEB - 18 MAR <strong>2021</strong><br />

What You Could Lose | 27


YOUR <strong>BID</strong> AREA<br />

The <strong>York</strong> <strong>BID</strong> area is largely within the city’s<br />

inner ring road, contouring the ancient city<br />

walls and has 912 levy paying business residing<br />

within it. The <strong>BID</strong> area remains unchanged from<br />

the first term and is made up primarily of retail,<br />

hospitality and leisure businesses. A full list of<br />

streets is available at www.theyorkbid.com<br />

YORK <strong>BID</strong> BUSINESSES BY SECTOR<br />

Retail 42%<br />

Hospitality 31%<br />

Leisure 7%<br />

Other 7%<br />

Professional 13%<br />

28 | The <strong>BID</strong> Area


29


THE <strong>BID</strong> LEVY & FINANCES<br />

1. The levy rate to be paid by each property<br />

or hereditament will be fixed at 1% of its<br />

rateable value (as per the 2017 Rating List)<br />

for the duration of the <strong>BID</strong> term. The rate<br />

remains unchanged from the previous term.<br />

2. Under the Local Government Act 2003 and<br />

the <strong>Business</strong> Improvement District Regulations<br />

(England) 2004, the levy is mandatory by law<br />

for the full period of the term (not exceeding 5<br />

years) and will be charged annually in advance<br />

for each chargeable period from April to<br />

March (starting on 1 st April <strong>2021</strong>).<br />

3. The <strong>BID</strong> levy will apply to all eligible<br />

hereditaments located within the defined<br />

<strong>BID</strong> area and with a rateable value of over<br />

£17,500 (as per the 2017 Rating List). The<br />

threshold has changed from £12,500 in the<br />

previous term.<br />

4. <strong>Business</strong>es in the <strong>BID</strong> area who are exempt<br />

from the levy charge due to their rateable<br />

value can apply to become a voluntary<br />

levy payer. Details of this scheme will be<br />

announced on the launch of the new term.<br />

5. Liability for the full year’s levy falls upon the<br />

Non-Domestic Ratepayer for the property<br />

on the date of billing (typically the first week<br />

of April). If the property is empty on the date<br />

of billing, then liability shall fall upon the<br />

property owner.<br />

6. No refunds will be made either fully, or<br />

in part, in respect of levy amounts paid<br />

should there be a change in Non-Domestic<br />

Ratepayer during the financial year. Neither<br />

the <strong>BID</strong> Company nor the Council will<br />

enter into negotiations between outgoing<br />

and incoming levy payers, and all said<br />

negotiations to recoup part-year payments<br />

must be resolved independently by the<br />

individual or company concerned.<br />

7. Non-retail/leisure based businesses with<br />

charitable status will pay 50% of the levy<br />

that would otherwise apply. Medical<br />

practices that are wholly owned by the NHS<br />

will be made exempt from any levy charge.<br />

8. Please note, no exemption or discounts will<br />

be issued to listed buildings and those who<br />

pay discounted business rates are not entitled<br />

to a levy discount as well.<br />

In light of recent events, a<br />

cautious approach has been<br />

adopted to providing the<br />

indicative budget for the<br />

renewed <strong>BID</strong> term. The table to<br />

the right outlines how income<br />

will be allocated across the<br />

four programme areas.<br />

30 | The <strong>BID</strong> Levy and Finances


INCOME <strong>2021</strong>/22 2022/23 2023/24 2024/25 2025/26 TOTAL<br />

£k £k £k £k £k £k<br />

Levy income @ 1% 700 795 795 795 795 3,880<br />

Levy collection fee -25 -25 -25 -25 -25 -125<br />

Total Income 675 770 770 770 770 3,755<br />

EXPENDITURE <strong>2021</strong>/22 2022/23 2023/24 2024/25 2025/26 TOTAL<br />

Appearance 200 200 200 200 200 1,000<br />

Safe 160 160 160 160 160 800<br />

Experience 150 150 150 150 150 750<br />

<strong>Business</strong> Support 140 140 140 140 140 700<br />

Total Programmes 650 650 650 650 650 3,250<br />

Management 120 120 120 120 120 600<br />

Total Expenditure 770 770 770 770 770 3,850<br />

NET reserves 130 35 35 35 35 35<br />

1. All figures are estimates based on historic and likely future trends. Programme costs may change over the term<br />

subject to Board approval.<br />

2. Levy income figures are estimated based on National Non-Domestic Rates listings as of January <strong>2021</strong>. A<br />

reduced levy collection rate of 85% is estimated for year 1, due to Covid-19. For the following 4 years, it is<br />

assumed to return to the typical rate of 97%.<br />

3. As well as revenue generated from the levy, the <strong>BID</strong> will seek to secure additional funding from sponsorship,<br />

voluntary contributions and other sources.<br />

4. Management costs are estimated at 16% of total expenditure.<br />

5. City of <strong>York</strong> Council will be responsible for collecting the levy, after which all collected funds will be transferred<br />

to the <strong>BID</strong>. It has been agreed that the annual fee for levy collection services will not exceed £25,000.<br />

6. During the first term, the <strong>BID</strong> adopted a prudent reserves policy that provided flexibility to deliver ad-hoc<br />

projects e.g. in response to Covid-19. Some reserves will be carried forward from term 1 to maintain cashflow.<br />

7. NET reserves brought forward from term 1 will be deemed a contingency fund and will bolster finances in light<br />

of any future disruption caused by Covid-19 (e.g. shortfall in levy collection).<br />

31


GOVERNANCE<br />

The <strong>York</strong> <strong>Business</strong> Improvement District (<strong>BID</strong>) is an independent, not<br />

for profit company that is solely accountable to its members. The<br />

company is governed by a voluntary board of directors and advisors<br />

who provide strong governance, strategic direction and ensure<br />

oversight and scrutiny of the delivery of the <strong>BID</strong> business plan.<br />

The Board is made up of influential representatives from the key business sectors, partner organisations<br />

and levy paying businesses in the city centre. Board positions are refreshed every two years as per the<br />

company articles of association and elections ratified during an annual general meeting which typically<br />

takes place in June each year.<br />

An Operating Agreement, which includes the Council’s Baseline service commitments, has been agreed<br />

with City of <strong>York</strong> Council. A copy can be found at www.theyorkbid.com. The Company shall meet<br />

quarterly with the City of <strong>York</strong> Council, as the Billing Authority, to monitor service delivery, levy collection<br />

and financial management issues.<br />

THE BOARD<br />

Michael Hjort (Chairman)<br />

<strong>York</strong> Food & Drink Festival/<br />

Walmgate Ale House & Bistro<br />

Robert Onyett<br />

Harrowells Solicitors<br />

Cllr Andy D’Agorne<br />

Deputy Leader of City of<br />

<strong>York</strong> Council<br />

Frank Wood<br />

R. A. Braithwaite Jewellers<br />

Phil Pinder<br />

<strong>York</strong> Retail Forum/ The Potions Cauldron<br />

Colin Crawford<br />

Aviva (retired)<br />

Neil Sanderson<br />

<strong>York</strong> Minster Fund<br />

Sarah Czarnecki<br />

Hospitality Association <strong>York</strong>/<br />

Grays Court<br />

Angela Horner<br />

Browns Department Store<br />

Cllr Andrew Waller<br />

Executive Member for Economy<br />

& Strategic <strong>Plan</strong>ning<br />

Neil Setterfield<br />

Fenwick <strong>York</strong><br />

Sean Bullick<br />

Make It <strong>York</strong><br />

Lotte Inch<br />

Lotte Inch Gallery<br />

Alistair Graham<br />

<strong>York</strong> City Centre Resident<br />

32 | Governance


““We’re really pleased with how the <strong>York</strong><br />

<strong>BID</strong> has supported <strong>York</strong> businesses during<br />

Coronavirus restrictions and lockdown. It has<br />

stood out as one of the most proactive and<br />

dynamic organisations, and has been one of<br />

the few that has actually made any positive<br />

impact on our hotel and restaurant business in<br />

<strong>York</strong> city centre. The outside seating area on<br />

College Green was a clever way to support our<br />

fellow food operators who<br />

did not have any outside<br />

space; and the street<br />

rangers provided a happy,<br />

friendly, and welcoming<br />

face to the city.”<br />

Rebecca Hill | Galtres Lodge Hotel<br />

““It’s<br />

never felt so important for different<br />

educators, businesses and organisations in<br />

<strong>York</strong> to be working together with common<br />

purpose. The <strong>York</strong> <strong>BID</strong> helps us to do that.<br />

Its work on making the city a clean, safe, and<br />

attractive place to live, learn and visit is an<br />

essential part of the overall offer<br />

to people who are choosing<br />

where to study, and<br />

something we really value at<br />

<strong>York</strong> St John University.”<br />

Marc Fleetham | Director of <strong>Business</strong><br />

Development & Knowledge Exchange<br />

<strong>York</strong> St John University<br />

33


““The <strong>York</strong> <strong>BID</strong> is something which has brought<br />

benefits to the city centre on several fronts.<br />

My personal thoughts relate to the improved<br />

appearance of the streets and the removal of<br />

defacing graffiti. Both elements are important<br />

to enhancing the city’s offering. Also assistance<br />

with shopfronts being made more attractive<br />

when they have been vacated as shops,<br />

pending re-letting, is a contributory factor in<br />

this respect.<br />

Anything which enhances overall appearances<br />

must be beneficial to the city as a whole and<br />

help to attract visitors to the<br />

centre and thereby increase<br />

footfall, so very important<br />

to the wellbeing of retailers<br />

in particular.”<br />

Barry Crux | Director<br />

Barry Crux & Company Chartered Surveyor<br />

““City Cruises <strong>York</strong> really value our relationship<br />

“The<br />

with <strong>York</strong> <strong>BID</strong>. Their city centre initiatives are<br />

of great benefit to us as a business, to our<br />

passengers, and also our employees who are<br />

also residents of <strong>York</strong>. We certainly feel that the<br />

services we receive are excellent value for the<br />

levy we pay each year. In particular,<br />

the Street Rangers, the<br />

Street Cleaning, and <strong>York</strong><br />

Restaurant Week have<br />

made a noticeable<br />

difference to the city.”<br />

“<br />

great thing about having <strong>York</strong> <strong>BID</strong><br />

in place is the reassurance it gives you as<br />

an independent business that there is a<br />

collective working together to improve the<br />

local economy and experience for all, not<br />

just tourists but our local community. We<br />

are delighted to be part of <strong>York</strong><br />

<strong>BID</strong> and look forward to<br />

continuing to support<br />

their great work over the<br />

coming years!”<br />

Mark Mattinson | Sales & Marketing Manager<br />

City Cruises <strong>York</strong><br />

Sarah-Jane Taylor | Operations Director<br />

Preston & Baker<br />

34


PARTNERS<br />

We would like to take this opportunity to say thank you to partner<br />

organisations who have supported the <strong>BID</strong> during its first term as<br />

well as collaborated to deliver significant improvements for <strong>York</strong><br />

city centre. Here are just some of the organisations we’ve worked<br />

with to add value to your investment:<br />

Partners | 35


Contact<br />

The <strong>York</strong> <strong>BID</strong><br />

The Red House<br />

1 Duncombe Place<br />

<strong>York</strong><br />

YO1 7ED<br />

Email<br />

info@theyorkbid.com<br />

Phone 01904 809970<br />

Website<br />

theyorkbid.com<br />

Social Media @theyorkbid<br />

Credits<br />

Cover images by Gareth Buddo | Furmoto<br />

Other images provided by Visit <strong>York</strong>, <strong>York</strong> Mix<br />

& Andy Little<br />

Designed by Sarah Shipley Design

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