ESTETICA Magazine USA (1/2022)

USA
the HairMagazine
HAIR HEAVEN
The latest in products
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FOCUS
NAHA editorial finalists
& their photographers
A CUT ABOVE
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editorial
This spring issue of Estetica USA will once again focus on inspiration, centered
on two complementary articles. In her contribution this time around, Editor-at-
Large Maggie Mulhern chose to highlight the finalists of NAHA category of
Editorial Stylist of the Year. Then in our professional section we followed up with
Hair: Patricia Nikole
Photo: Sven Bänziger
for Wella Professionals
another article on the photographers of these same collections, aiming to offer
“I’m not going to continue
knocking that old door
that doesn’t open for me.
I’m going to create my own
door and walk through that.”
— Ava DuVernay
more insight into the creative process and the teamwork involved.
And the one overwhelming message
being conveyed is to continue inspiring
and being inspired, to keep moving
forward.
The same theme is showcased in our USA and International hair fashion albums,
our “Power Lines” and “Bling for Spring” articles, as well as coverage of events
like ABS, and the latest products and cutting-edge tools. Everything you need to
help you on your journey. Bon voyage!
Marie Scarano
Inspiring and inspired!
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Estetica n. 1/2022
contents
PUBLISHER AND
MANAGING DIRECTOR
Roberto Pissimiglia
EDITOR-IN-CHIEF
Marie Scarano
esteticausa@estetica.it
INTERNATIONAL
EDITOR-IN-CHIEF
Laura Castelli
l.castelli@estetica.it
INTERNATIONAL ADVERTISING
COORDINATOR
Monica Tessari
m.tessari@estetica.it
LAYOUT
Manuela Artosi
m.artosi@estetica.it
Davide Cardente
d.cardente@estetica.it
ADVERTISING & P.R.
Nives Carena
nivescarena@estetica.it
ESTETICA USA
EDITOR-AT-LARGE
Maggie Mulhern
ESPAÑA
Elisabet Parra,
Cristina Hernández
DEUTSCHE AUSGABE
Michaela Dee
FRANCE
Marie Coccoluto
UK
Gary Kelly
ITALIA
Lucia Preziosi,
Glorianna Vaschetto
DIGITAL
Erica Balduini,
Erika Marchese,
Wilma Sommariva,
Shoot Cover Story 6
Trends Power Lines 8
Trends Bling for Spring 16
Events Naha 2022: the challenge 18
Vision Crafting perfection 24
Events ABS: the best of the best 82
Profiles Image hunters 84
Tools Tool power 90
Step by step Andis 92
Products 95
Lush hair trend
imagery to keep
you inspired this
spring.
international trends
Very Peri Mania 33
Versatile Styling 58
Techniques and
fashion-forward
ideas to keep
your work
looking fresh.

Cover Story
Shinefinity! What’s all the buzz? Wella Professionals’
latest zero lift, zero damage color glaze offers infinite
possibilities on all hair types for irresistibly silky hair
and healthy-looking shine you can feel.
6 photoshoot

Sven Bänziger
Wella Professionals’ is once again leading the way with their latest cover-worthy
collection designed for the launch of Shinefinity - a long-lasting color glaze with zero lift,
zero damage that lasts up to 6 weeks!
In addition to showcasing the impressive effects that can be obtained with a choice from
among 2 salon services and 2 techniques to optimize current services, this breakthrough
product was also the source of inspiration for an original and refreshing Spring-Summer
2022 trend collection that embodies a sense of the world’s yearning for sunshine, blue skies, and open
air activities, leaving winter behind us and welcoming spring and summer in eye-catching style.
The many models selected are all representative of a wide variety of hair types, attesting to the
effectiveness of the Shinefinity’s beautiful palette of iconic shades - from balayage blonds to ashen
hues, gingers and brunettes. Hair textures also range from sleek and straight to natural waves to tight
curls. This is all made possible because this shimmering veil of color, respects the natural character of
the hair! Fresh, fun, vibrant - for easy living! The best kind of spring-summer trend!
Hair: Patricia Nikole
Photo: Sven Bänziger
for Wella Professionals
- ZERO LIFT, ZERO DAMAGE
- LASTS UP TO 6 WEEKS*
- CLEAN FORMULA**
- TRUE-TO-TONE EVEN ON POROUS HAIR
- BALANCED PH TECHNOLOGY
* provided hair is washed 3x a week.
Does not take into account environmental
conditions such as heat or sun light.
** for more information visit:
Mywellastore.com

Power Lines
If it’s not about the colour, then it must be all about the shape. A
combination of geometry and creativity is always head-turning!
Gary Kelly and Marie Scarano
Lines form angles and angles create shapes. We drew on the international talent and expertise of some international
stylists and colourists to show us their favourite Power Lines – fringes, bangs, partings, asymmetric cuts – a look with
a sharp geometric, eye-catching edge to it!
CLEAN CUT
“The extreme styling is a combination of a clean cut tailoring with strong powerful outlines. Hair is given a subtle midnight blue coloured blended with
handcrafted shape. These powerful angular lines reflect the new take on "natural daylight” gradients. To achieve this ultra-styling, I prepped with Oribe Imperial
Blowout Transformative Styling Crème to create a full, flawless, smooth blow dry that gives styling in strength. Finished with Oribe Très Set Structure Spray, this
light spray foam adds structure, density, shine and all-day memory.” Marco Chan, (Hong Kong)
Hair: Marco Chan (@marcochanpro); Photo: Karl Lam; Model: Fion Hui
SHARP & STRONG
“At Rainbow Room International we love haircuts with sharp, strong lines. We use a lot of colour in our work and pairing the colour with a haircut with
precision cutting it enhances the colour, gives the look sleekness and creates even more of a statement finish. Precise bobs are a classic geometric cut but
at Rainbow Room International we like to create something less simple and more edgy with our lines. With this look in particular we wanted to create a
horizontal line at eye level to help draw you into the models facial features such as their eyes and cheekbones and to give the look a geometric finish that
showcases our cutting skills when it comes to these shorter more precise cuts.” Dylan Brittain, Rainbow Room International (UK)
Hair: Suzie McGill and Dylan Brittain, Rainbow Room International; Photo: Michael Young; Make-up: Kirsten Baillie;
Stylist: Detroit Law
8 looks

DEFIANT SHAPES
“At Marc Antoni we love to create strong, defiant shapes that stand out. This image was created with
femininity and great strength in mind. We wanted to show that cropped styles with intricate details,
sharp lines and geometric shapes can still represent beauty and create a feminine feel. The exaggerated
tapered sides accentuate the models incredible bone structure and cheek bones. The style was
finished off with carefully placed pieces of hair falling onto the forehead. This was to add another
dimension to the look and show a playful side simultaneously.” Bruno Marc, Marc Antoni Salons &
JOICO Ambassador for Europe (UK)
Colour & Cut: Marc Antoni Artistic Team; Photo: Jamie Blanshard
ANGULAR BRAID
“I love the almost blue colour of a moonlit night sky around a full moon. With this collection I wanted
to channel the dark hues of the night sky into a range of looks that take a darker turn, yet are glamorous
and express my love for working with afro hair in all its beauty. I love braiding and in this picture the
shape created by the braid is awesome and the flick of hair at the front really makes it come to life.”
Anne Veck for Anne Veck Oxford (UK)
Hair and Styling: Anne Veck for Anne Veck Oxford; Assisted by Sylvain Gagliardi and Samantha Golding;
Make-up Amedlia Roberts; Photo: Desmond Murray
trends
125

DRAMATIC EDGE
“The power of detail and placement of the graphic disconnections frame the eye, cheekbone and jaw.
Inspired by the youth culture aesthetic of making a quick, dramatic statement with their look by cutting
in side panels. It’s the perfect look for the client that wants everything. Extravagant, healthy and brave,
framing the face to highlight features creating a very edgy look on extremely long hair. It’s a double cut;
hide the length and it’s a bob. The fractured silhouette is enhanced with sleeves of bold colour placement
with an organic fluid colour palette.” Daniele de Angelis, TONI&GUY (UK)
Hair: Daniele De Angelis, TONI&GUY, London; Colour: Siobhan Haug; Make-up: Monnie Kaurs;
Styling: Veronika Greenhill; Photo: Kevin Luchmun
BEAUTIFUL BLENDING
“I’m really proud of this look for its combination of smoothness and angularity. Beautiful blending combines
with a heavyweight feature line to create an iconic hairstyle which is both progressive and innovative.” Eason
Chen @ Eros Salon (Taiwan)
Hair: Eason Chen @ Eros Salon; Photo: Eva; Colour: Eva; Model: Samuel
124 trends trends 125

STREET SHAPE
“This image is from my collection Tokyo Love Booth. It’s a really bold, striking image that the whole collection hangs around. I’m
fascinated by the Tokyo street fashion scene and how the young Japanese style themselves, blending old and new. This particular
image was inspired by the ‘minka’ style roof you would see on traditional Japanese homes. They were designed like this so that when it
rained, they believed the curve on the roof would send the rain or evil spirits bouncing back up to the sky. I love thinking that this hair
style does the same thing!” Tim Scott-Wright (UK)
Hair: Tim Scott-Wright; Photo: Michael Young; Make-up: Kirsten B @kirstenbmakeupartist;
Styling: Claire Frith
ANTI-GRAVITY
“I created the hair with anti-gravity texture and waves that are synonymous with the wind blowing randomly and informally on the
hair. I created three bold, vibrant colours accentuated by orange. My Empress Collection was inspired by Buddha’s teaching to remain
firm in the face of the eight contrasting worldly winds of prosperity, decline, disgrace, honour, praise, censure, suffering, and pleasure,
that may blow into our lives from time to time - even into the life of an Empress!” Anakin Chan (USA)
Hair: Anakin Chan @anakin66hairpro; Photo: Damien Carney; Fashion Director: Nikko Kefalas;
Make-up: Joanne Gair @joannegair; Model: Yueyao Li @wawalyy @EMG Models
looks
11

EXTREME SHADOWS
This look is inspired by shadows; not only in the lighting but also in the individual pieces of hair, which were created with an
extreme ‘shadow ombré’. The ends were lightened to a pale yellow and overlaid with high line green. Special lighting gives the hair
a more florescent look. Models hair was very short so the hair you see are hairpieces using wig tape to secure . Hair was flat ironed
and point cut to customize the shape.” Allen Furlan (USA)
Hair: Allen Furlan; Make-up: Romelia Pelin; Photographer: John Ng
“This photo was a from a collection called Discotheque, all about strong women in the clubs at night. Strong Lines, strong shapes
and powerful colours. Like a streak of lightning – but in a clear blue sky!” Dana Lyseng (USA)
Hair, Colour, Cut & Style: Dana Lyseng; Make-up: Mellissa Jones; Wardrobe: Dana Lyseng;
Photo and Editing: Kale Freisen
12 looks POWER OF THE NIGHT

DISCONNECTED HARMONY
“Inspired by a refined rawness in the colour and hair texture. Creating a combination
of warm golds, light pinks and peach to accentuate the disconnection in the fringe
and lengths. Disconnected harmony in colour and cut. The image gives a bohemian
inspiration in a story told by the raw beauty of each model.” Timothy Switzer (USA)
Hair & Colour: Timothy Switzer; Photo: Kale Friesen; Make-up: Timothy Switzer;
Products: Goldwell
SPOTLIGHT
“Our classic signature looks are seen in on our walls @industryhair. These classic looks stem from the iconic
“bob”, “one length” and the modern “pixie”. They are progressions from our beauty school days that clearly
are timeless looks that will be forever in fashion and forever evolve. Creating these looks was important to us.
We wanted to share our gratitude to where we came from. We were stylist and now educators as well and
share the love for our craft to others looking for inspiration. We love to show beautiful shapes accented with
beautiful colours and allow the image to create our story.” David & Marilyn Vendittelli (USA)
Hair Colour: David Vendittelli; Hair Cut/Style: Marilyn Vendittelli; Make-up: Meghan Bell; Photo: Kale Friessen;
Salon INdustry Hair and Esthetics Ontario Canada; Color Products: Goldwell Elumen; Styling Products: KMS
Moist Repair Revival Cream, Shine Spray
124 trends trends 125

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Bling for
spring
Accessories are making a big comeback, from flowers
& beads to color & sparkle, from classic to innovative...
Keep your scrunchie on hand for removing makeup and facials, but this season feel free to indulge in
stylish hair accessories that range from whimsical to luxurious and beyond. Indeed, Instagram, Pinterest
and leading fashion mags are brimming with options. With over 8 years of featuring artists from around
the world and following the latest styling trends in our industry, Estetica spoke with Angela Cattaneo,
founder of Beyond the Ponytail (beyondtheponytail.com) @beyondtheponytail and asked her about some
The Ulta Beauty Pro Team for ABS 2022
Photo by Alexander Schimmeck on Unsplash
Photo courtesy of LELET NY
beads bar
Photo: Maxim Potkin on Unsplash
16 trends

Viola Pyak @viola_pyak
Hair: @sineadmarian_hair Scarf: @lovisajewellery
scarves
hair
ties
The sky is the limit when
it comes to adorning your
do with colorful or shiny
add-ons. From fibres, fabrics,
beads, flowers, metals and
bling... anything goes. Can’t
decide? Mix’n’match!
of the hair accessory trends for this year. “We always love a great ponytail or messy bun, but
making it your own and elevating the look with multiple styles of barrettes and clips is when
we take hair fashion and start to have fun with it,” observes Angela. “Fashion should be fun
and translating that into any everyday hairstyle is what hair trends are all about!” Draw some
inspiration from the great ideas on these pages for eyecatching hair bling.
flowers
Ashley Fisher @ashandcobridalhair
products @moroccanoilpror
Hair: Vanessa Whitmarsh Photo: Jonny Edward
Hair stylist @sineadmarian_hair
barrettes
VHair: Liz Cooper @theartfulhairstylist
Photo: @dgreensmith Flowers @evanityboutique
Hair: Pilar Machado @byroouse
Accessories: @guidobono.ar @todomodaoficial

NAHA 2022:
the challenge
One of the most exciting categories of the North American
Hairstyling Awards (NAHA) is “Editorial Stylist of the Year”
which celebrates the work of session artists. by Maggie Mulhern
Ashley Stewart Wright says
that the adrenaline rush
that occurs once your name
is announced as a finalist
makes all the effort and
stress “worth it”.
Ashley
Stewart
Wright

Matthew
Morris
Matthew Morris,
owner of Matthew
Morris Salon,
Denver, Colorado,
sees this entry as
softer and more
subtle than what he’s
seen nominated in
the past.
The NAHA category “Editorial Stylist of the Year” is unique in that it combines not only the vision
of the beauty team creating the images, but the approval and publication by an editor at a consumer
magazine. This category requires acceptance on many levels making it one of the most challenging in
the competition. The guidelines are specific: the images must come from a printed or online consumer
publication (not trade), must have been published between Sept 1, 2020 and September 1, 2021 and
cannot be industry specific or used to promote a beauty industry product (advertising). Wigs, hairpieces
and extensions are allowed, but ornamentation or art worn on the head excludes the entry. Editorial
artists are traditionally based in the major cities like NY, LA, Chicago, Toronto or Montreal. The artists
entered in the NAHA category “Editorial Stylist of the Year” are inspiring in that each represents a
smaller or unexpected market like Elsmere, Kentucky and Naperville, Illinois. The entries here run the
gamut from powerful wigs, strong color and Avant Garde design to fun contemporary shape. It’s an
eclectic mix representing everything from on-trend to futuristic.
events
19

Rusty
Phillips
For Rusty Phillips
of Belle Epoque,
Kansas City, Missouri,
everything about this
shoot was magic.
“It was spontaneous
and I think that shows
in the photographs.”
Liza Espinoza-
Achurra of Salon
Fluxx says that “With
editorial style imagery
we are always trying to
tell a story and make a
statement.”
Liza
Espinosa
Achurra

The North American Hairstyling Awards (NAHA) is the most prestigious professional beauty competition in
North America and honors the salon industry’s top artists who are celebrated for pushing the boundaries of skill
and creativity. Estetica chose to profile the five finalists in the “Editorial” category as each had the challenge of
creating unique hair designs for photographs to be published in a consumer magazine. The hair was not created
for the sake of the artist but to accent fashion or enhance a story. “The idea behind creating space for this in the
NAHA platform was to get beyond taking photos specifically for NAHA and instead reward the individuals who
are doing photographic work everyday as all or part of their living,” says Michael Shaun Corby, Chairman of the
NAHA Committee.
Shirley
Gordon
Shirley Gordon of
Wheaton, Maryland
is excited about this
category because “It
allows me to display
my greatest creative
potential.”
events
21

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Blocks of color craft a focal
fringe, with a muted palette
of greens and yellow.
Essential Looks SS22
Cut & Style: Schwarzkopf Professional
Global Ambassador, Tyler Johnston
Color: Schwarzkopf Professional Global
Color Ambassador, Arjan Bevers
Crafting
perfection!

Best of
USA
“Crafted Souls find
power in knowing
what your vision is,
how to communicate
it and create it”
25 vision

“The mark of a true
Empress is strength
in times of prosperity
and tribulation”
26 vision

Best of
USA
Hair crafted to breach the law
of gravity, exploiting a full
spectrum of color and light.
Empress Collection
Hair: Anakin Chan @anakin66hairpro
Photo: Damien Carney
www.damiencarney.com
Make-up: Joanne Gair @joannegair
Fashion Director: Nikko Kefalas
www.nikkokefalas.com
Styling products: Oribe

Disconnected cuts and modern
colors work even on finer hair.
For curly girls, big natural texture
and volume for the wow factor.
Beauty comes in all forms and
colors, changing over time, but
always an absolute.
Hair: Ulta Beauty Pro Team for ABS 2022

Best of
USA
“The subtlety of wispy
pastels and the tangible
strength of ebony.
Two sides of the same
coin that is beauty”
29 vision

30 vision
“Extravagance in color
and texture encompasses
both the past and future”

Best of
USA
Fashion forward gala concepts
for bold looks on the cuttingedge
of hairdressing, bordering
on the avant-garde but still
tangibly wearable. Walking the
razor’s edge.
Hair: Allen Furlan
Photo: John Ng
MUA: Ashley Zimmel
@silenceoftheglam

MODA
INT’L
VERY
PERI
MANIA!
Versatile
Styling
foto

VERY
PERI
MANIA
Fashion Photos: Imax.tree
It is the colour of the season! Encompassing the qualities of blues, yet at the same time possessing a violet-red
undertone Very Peri “displays a spritely, joyous attitude and dynamic presence that encourages courageous
creativity and imaginative expression”. For hair colourists, it's the dream ticket! Violet has in recent months
been a hugely popular colour choice for salon clients who are craving a strong hair statement; and it doesn't
end there as we've seen the catwalks follow suit, with both couture and accessories embracing the shade.
È il colore della stagione! Racchiude le qualità del blu, ma allo stesso tempo presenta delle sfumature rossoviola:
Very Peri “mostra un atteggiamento vivace e gioioso e una presenza dinamica che incoraggia la
creatività e la forza dell’immaginazione”. Dream-ticket per i coloristi, è stato molto popolare negli ultimi mesi
tra i clienti dei saloni che desiderano un look con forte affermazione di sé; anche le sfilate si innamorano del
colore Pantone dell’anno, che vogliono per abiti e accessori.
Das ist die Farbe der Saison! Dieses Blau, das gleichzeitig einen violett-roten Unterton besitzt, namens Very
Peri ist Sinnbild „einer lebhaften, fröhlichen Gesinnung und dynamischen Präsenz, die mutige Kreativität
und phantasievollen Ausdruck fördert“. Ein Traumticket für jeden Haarkoloristen! Violett war in den letzten
Monaten eine äußerst beliebte Farbwahl für Salonkunden, die sich nach einem starken Statement in Sachen
Haarfarbe sehnten. Und bei den Haaren bleibt es nicht, wie wir auf den Laufstegen gesehen haben. Dieser Ton
inspiriert auch die Welt der Mode und Accessoires.
C'est la couleur de la saison ! Elle englobe toutes les nuances de bleu, et, en même temps, décline des tonalités
rouge-violet : Very Peri "invite à une attitude vive et joyeuse. Une présence dynamique qui encourage la
créativité et le pouvoir de l'imagination". Dream-ticket pour les coloristes a été extrêmement populaire ces
derniers mois auprès des clients des salons qui veulent un look affirmé. Les défilés de mode tombent eux aussi
sous le charme de la couleur Pantone de l'année qui se distillent entre vêtements et accessoires.
¡Es el color de la temporada! Abarca las cualidades del azul, pero al mismo tiempo con un trasfondo rojo
violeta. Very Peri “muestra una actitud vivaz y alegre y una presencia dinámica que fomenta la creatividad
valiente y la expresión imaginativa”. ¡Para los coloristas, es la propuesta soñada! En los últimos meses, el
violeta ha sido una opción de color muy popular entre los clientes de salón que anhelan un cabello con gran
personalidad. Los desfiles de moda también se han enamorado del color Pantone del año, que utilizan en la
ropa y los complementos.

Hair: Compagnia della Bellezza

Hair: Andrew Smith
Photo: Richard Miles
Make-up: Louise Lerego
Styling: Magdalena Jacobs

Valentino
Hair: Nicolas Goncalves
Colour: Chloe Benon
Photo: Aurore D
Make-up: Farah Maquillage
Products: Eugene Perma
Professionnel

VERY
PERI
MANIA!
pantone
Ermanno Scervino
Diamonique
Prai
Very Peri absorbs the
violet-end of the colour
spectrum in its entirety;
fashion accessories are no
exception to the rule!
Yves Saint Laurent
Ermanno Scervino
Ermanno Scervino
Tods
ACCESSORISE VIOLET
Lanvin
Lanvin
Versace
Laura Biagiotti

Tiffany Brown
Ermanno Scervino

Art Direction: Genny D’Auria
for Officina Essenziale
@Farmaca International
Hair: Modidimoda GD
Photo: Mauro Mancioppi
Make-up: Eva Vecchione

Hair: Maggie Semaan
@Haus of Rtists
Photo: Hussain Jian
Make-up: Ria Jaini

Hair: Emmanuel Esteban
@Salon Sloane
Photo: Bartlomiej Stawszoski
Make-up: Paulina Siembor
Think lavender purple meets periwinkle blue;
then go to extremes & dictate your hair destiny.

Creative Direction & Hair:
Antoinette Beenders
Photo: Andrew Yee
Make-up: Walter Obal
Styling: Anna Katsanis
& Shari Anlauf
Products: Aveda

Hair: Petra Měchurová
Photo: Vojtěch Veškrna
Make-up: Hristina Georgievsky
Styling: Tereza Rozalie Kladošová

Creative Direction: Eric Maurice
Hair: Amandine Zachary
& Elisa Belmonte
Photo: Pascal Latil
Make-up: Stéphanie Joffroy
Styling: Antonio Ortega

Hair: Roberto Dallo
Photo: Estudio Kentaro
Make-up: Leyre Gutierrez
Styling: Francisco Javier Mora
Products: Revlon Professional

VERY PERI GOES
‘AVANT GARDE’ PUNK!
THE POWER OF
ULTRA VIOLET SETS
THE TONE.
Hair & Styling: Christian Ríos/Photo: Esteban Roca
Make-up: Gloss Make-up
Hair & Photo: Jose Urrutia/Make-up: Anabel Larrauri
Styling: Candy Mott
Art Direction: Lorenzo Marchelle
& Gianni Rando @Alfaparf Milano
Photo: Vanessa Polignano
Make-up: Rossella Pisani
Styling: Paola Gangemi

VERY
PERI
MANIA!
Jamiesterndesign
Fashion East
THE DESIGN STAGE IN VERY PERI
fridaosorno.interiorismo
Hair & Styling: Anna Barroca
Photo: David Arnal
Make-up: Anna González
Cool interiors.
Could violet
really be the new
white? Let colour
flood in and
it’ll provide the
perfect backdrop
to making your
ultimate design
fantasies a reality.

David Koma
Loewe

Hair: Angelo Seminara,
Goldwell Global Ambassador
Colour: A. Seminara
& Takashi Kurokawa
Photo: Txema Yeste
Make-up: Daniel Kolaric
Products: Goldwell

Can you ever really outshine stunning blonde
hair? Yes you can! Just turn it into an accessory!
Lady Gaga/Photo Gettyimages

VERY PERI WORKS
IN PERFECT SYNERGY
WITH CONTRASTING (OR
CLASHING!) SHADES.
Valentino
Hair: Nicolas Goncalves/Colour: Chloe Benon/Photo: Aurore D
Make-up: Farah Maquillage/Products: Eugene Perma Professionnel
Hair & Styling: Krisztina Keresztes/Photo: Adrian Zaharia
Make-up: Daniela Moga/Products: Revlon Professional

Hair: Oleksandr Shevchenko
@Long&Short beauty salon
Photo: Stanislav Istratov
Make-up: Anna Voevodina

VERY
PERI
MANIA!
federica.anita_hairstylist
untamedistinct
ajcpr
evilhair_
#veryperi2022
lallafiorillo
It’s been flooding
social media in
an exquisite tidal
wave of beautiful
colour: Instagram
has taken on
a whole new,
adorable identity.
teaganburnsart
guidopalau
daneva_salons
marselapupa
one02creativestudio

Hair: Mayte Garrote
@Different Estilistas
Photo: David Arnal
Make-up: José Luis Blasco
Styling: Eunnis Mesa

Hair: Carlos Alvarez,
NAHA 22 Haircolor Finalist
Courtesy of Professional
Beauty Association

Hair: Esther de la Fuente
Photo: David Arnal
Make-up: José Luis Blasco
Styling: Visori

Hair: Geoffrey Tentillier, Alexandra Dieu & Florent Debruxelles @Vog Groupe
Photo: Pawel Wylag/Make-up: Izabela Szelagowska/Styling: Paulina Gzik
Art Direction: Jean-Marie & Stessie Contreras
Hair: J. & S. Contreras, C. Demade, S. Richard, S. Elbachir
Photo & Make-up: William Cerf
Versatile Styling
When one look is simply not enough! Well why should it be? Life is a journey through intriguing
experiences and exciting adventures - each requiring its own hair transformation!
Perché accontentarsi di un unico look? La vita è un viaggio attraverso mille esperienze e continue avventure, ognuna
delle quali esige la propria trasformazione capelli! Un solo taglio, infinite possibilità!
Wenn ein Look einfach nicht genug ist! Nun, warum das so ist? Weil das Leben eine Reise ist, mit faszinierenden
Erfahrungen und Abenteuern – und stets neuer Haar-Transformation!
Pourquoi se limiter à un seul look ? La vie est un voyage à travers mille expériences et mille aventures, dont chacune
d'elle nécessite sa propre transformation capillaire ! Une coupe, des possibilités infinies !
¿Por qué conformarse con un solo look? ¡La vida es un viaje a través de mil experiencias y aventuras continuas, cada una
de ellas requiere su propia transformación del cabello! ¡Un corte, infinitas posibilidades!

Hair: Robby Osselaer @Bobhead
Photo: Richard Monsieurs
Make-up: Tom van de Walle
Styling: Sofie Schrauwen
Products: Joico

Hair: David Corbett
Photo: Michael Young
Make-up: Natasha De Cazalet

Art Direction: Fabien Provost @JLD
Photo: Vivienne Balla
Make-up: Amélie Moutia
Styling: Charlotte Neuwels

Versatile Styling
Hair: Tom Smith
Photo: Chris Bulezuik
Make-up: Grace Hayward
Styling: Rubina Marchiori
Tousled hair
has a style of its
own; add copper
and you have
the ULTIMATE
‘WOW’ FACTOR!

Hair: Now Progressional Team
Photo: Azzurra Picardi
Make-up: Markus Theisen
Styling: Romina Power
Products: Alfaparf Milano

Art Direction: Fabien Provost
@L’Atelier Intermède
Photo: Thomas Tardivo
Make-up: Natacha Maillard
Styling: Virginie Fauconnier
Products: L’Oréal Professionnel

Versatile Styling
Hair: Francesco Arancio/Photo: Carlo Butera
Make-up: Maria Luisa Daidone/Styling: Davorin Cordone
Flawless skin, impeccable hair.
THE PERFECT BEAUTY DUO
to turn heads and set the world on fire
Hair: Alexander Dinter,
La Biosthétique International
Creative Director

Art Direction & Photo:
Stéphane Gagnard @Eric Zemmour
Make-up: Laurie Feligioni
Styling: Katie Jacobson
Products: L’Oréal Professionnel,
Babyliss Pro & Mizutani Scissors

Hair: Toni&Guy
International Artistic Team
Photo: Jack Eames
Make-up: Lan Nguyen-Grealis
Styling: Veronika Greenhill

Hair: Luigi Martini @Lisap Milano
Photo: Mauro Mancioppi
Make-up: Raffaella Tabanelli
Styling: Luca Termine

Versatile Styling
Hair: Geoffrey Tentillier @Vog Groupe/Photo: Pawel Wylag
Make-up: Izabela Szelagowska/Styling: Joanna Wolff
Why be unique when
you can be uniquely
versatile? Do another
DOUBLE TAKE
and you’ll love it even
more the second time!
Hair & Styling: Christian Ríos
Photo: Esteban Roca
Make-up: Gloss Make Up

Art Direction & Hair:
Claude Tarantino
Photo: Jules Egger
Products: L’Oréal Professionnel
& Mizutani Scissors

Art Direction: Laurent Voisinet
& Pascal Latil
Hair: Laurent, Carole & Manon Voisinet
Photo: Pascal Latil
Make-up: Mariana Miteva
Styling: Véronique Suchet

Versatile Styling
Hair: Elise Antoine
Photo: Pawel Wylag
Make-up: Izabela Szelagowska
Styling: Joanna Wolff
Be it night or day, don’t
underestimate the allure
of individuality. TAKE TWO
and the intrigue is multiplied,
but never diluted.

Art Direction: Tom Connell @Davines
Colour: Ashleigh Hodges
Photo: Jon Gorrigan
Styling: Rubina Marchiori

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A new digital way to enhance
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© 2021 Pettenon Cosmetics S.p.A. - All rights reserved

America’s Beauty Show continues to be a leading innovator
and trendsetter, thanks to their signature editorial fashion
collection - this year created by the talented ULTA Team.
82 events
ABS
Best of the best
For the 2022 edition of America's Beauty Show, the ULTA Beauty Pro Team of talented hair, make-up and nail
artists stepped up to deliver yet another fashion-forward, trendsetting editorial collection to convey the most
important message of this yearly trade event: education, innovation, community, inclusion and fun. Estetica asked
Nick Stenson about working on these colorful and hip looks.
In your own words, how did you draw your inspiration for the ABS collection?
The inspiration for this year’s ABS collection was inspired by street art. Celebrating creativity not only in beauty
but all around us.
What message did you want to convey?
With this year’s collection we want the attendees to see themselves in any one of the models in the collection.
Get inspired by a look a model is wearing or inspired to learn how to recreate it for their guests siting in their chair.
How do you feel these images representative of ABS ?
ABS is evolving and growing and these images represent a fresh approach we are taking to inspire the industry.

How did make-up, styling, nails and barbering fit for the overall looks?
All aspects of beauty have a role in this collection. It's about celebrating all types of beauty artistry for all people.
What new trends do you see forthcoming in color, cuts, and styling?
We are in a moment where people are having fun expressing themselves through beauty. I don't feel one trend
is more popular than another. Regardless if you’re into beautiful balayage, incredible texture, strong shapes that
we are seeing with barbering or even a pop of a bold color, our goal at ABS is that you receive all the inspiration
and tools needed to be able to bring beauty to life on every client that walks through your door.

Image Hunters
The focus of NAHA is obviously on the hair. But there is
always a team effort behind a winning collection. And it’s
the photographer’s job to bring it all together and to life.
The somewhat unsung heroes of NAHA - the ones not behind the chair, but behind the camera. The
photographers who make the vision come to life. The photographer is the glue that holds the hair,
make-up and nail art, and wardrobe stylis together, adds light and shadows and the perfect crop to
capture the magic that is beauty. To complement Maggie Mulhern's article about the NAHA Editorial
finalists, we asked the relative photographers for their viewpoint. What is the secret to winning NAHA?
Nohemi Capetillo, who snapped Liza Espinoza Achurra's Editorial collection, says, “Be 100% true to
yourself and your vision. Be prepared, adapt to challenges, and have fun with it all.”
ROBERTO LIGRESTI
“I’m always open to a healthy discussion with the artist. I need to know their thoughts
before approaching the shoot (is their “feeling” Dark, and Goth, or if it’s instead angelic, and light...)
I also make sure that the wardrobe enhances the collection without distracting from it.”

CAROLINE MILLER
“For the longest time I didn’t even realize that full Creative Direction
was a role I was taking on with my photo shoots. It just came naturally
to envision the shoot’s full concept, style, and execution.”
Caroline Miller was the “eye” behind finalist Matthew Morris’s ethereal images, succeeding in her quest
for an “other-worldly” vibe.
What contributions do you make to the concept of a collection?
I am a big story teller with my work so I like to get into the mood, progression and connection of each
look, and the overall vibe we are looking to capture. I believe in the importance of being prepared for
the day of the shoot but also the importance of leaving room to play and be spontaneous. Some of the
best shots come from improvising with some variations after we think we’ve got the shot.
How do you select models and decide on poses and lighting??
I not only want to look for the right features and hair color/texture, but if they themselves can connect with
the idea and dig deep to emote it. Can they be soft and angelic? Can they evoke darkness or intensity?
For posing I am always inspired by shapes and movement. I was a dancer and professional figure skater
for 15 years so I transfer that body awareness into my photography. I find negative space just as
important to draw the eye in. In general, I am very inspired by art, specifically painters. I pay attention to
the movement of the brush strokes and colors and try to imitate it in photographic art.
What advice would you give to hairdressers who aspire to winning NAHA?
Create with intention. Take the time to really look at your idea from all angles and ask yourself: Am I
creating something new? Am I creating something interesting? What am I saying? A great idea can come
in a flash but really hone in and research to develop it fully.
profiles
85

JOSEPH CARTRIGHT
“It’s not all about hair. If it were, you would be able to simply create
your vision on a mannequin and shoot it on your camera phone and be done.
It’s about you as an artist and your art.
What you are trying to create is an art piece - Not just hair.”
Finalist Ashley Stewart Wright recruited more than an expert photographer to capture her hair vision.
Joseph Cartright is the ultimate eclectic!
How do you approach working with the hairdresser on the concept?
The concept guides the art direction and it gives the team a vision and focus where they can place their
creative talents... Once we are comfortable with a concept/direction we create a new board that
encompasses the concept, the hair “story” and the fashion, makeup and lighting direction. We then share
the board with the team and get their input and allow them to expand or contract the board, allowing
them to get engaged in the project.
Where do you draw your inspiration for selecting models and deciding on poses and lighting?
Model selection is about finding the right “actor” Then on set, giving and directing the model thru a
story helps them connect with the camera. Once they are in the “zone” it becomes a dance of movement,
lighting and direction to capture the moment when everything is in sync.
What advice would you give to hairdressers who aspire to winning NAHA??
Fail, fail and fail some more. Failure is not the enemy but it usually is the reason you are paralyzed into
not creating. The fear of failure is real! And I get it but do you really think creative success is a switch?
Just turn it on and go? Umm… no… the process is a slog - sometimes entertaining, sometimes brutally
defeating, sometimes unsatisfying and sometimes rewarding, but you know what it always is ….
Educating! Creative success is built on a hill of failures - go out and fail spectacularly!
86 profiles

www.ecommerce.estetica.it
Just a simple
click, even from
your smartphone
or tablet and
you can have
the magazine in
your salon.
Subscriptions,
Albums, Books
and special
package deals
with discounts
you will love!
SUBSCRIBE
ONLINE
TO YOUR FAVOURITE MAGAZINE
SUBSCRIBE ONLINE AT
www.ecommerce.estetica.it
For further info:
ESTETICA USA
customercare@estetica.it

Tool power
Take stock in some latest cutting and styling tools that
can help keep you at the top of your game. Some minor
investments in your salon can help you reap big benefits.
The salon industry has made enormous advances in technology over the years, but it never decides
to rest on its laurels. There is always something new coming down the pipeline or already available.
And not only in terms of hair color and salon services, but also in the so-called "hardware" that can
make all the difference in your comfort behind that chair as well as in the results you can achieve.
Every year manufacturers invest in research on new materials and ergonomics with a view to
improving both the efficiency and form of everything - from basics like brushes, combs, and shears
to more complex devices, like hot tools, clippers and shavers.
Some lend a cutting-edge to your salon design, with sleek lines and colors, while others work more
efficiently in terms of energy savings, cordless autonomy and other advantages.
Here is our latest round-up of the must-have tools that can make a change in your professional life.
Freestyle Systems
Dennese King, Cosmetology Instructor
at Francis Tuttle Technology Center, says
“We installed Freestylists at the center for
safety reasons – having the blow dryers
suspended from the ceiling eliminates
tripping on cords, banging into stuffed
drawers that won’t close or having to clean
cables. It also prevents blow dryers from
dropping to the floor breaking or injuring
someone,” she adds. “It’s innovative
technology that makes teaching and
learning more convenient and controlled."
https://freestylesystems.com/
Wahl Cordless
Magic Clip
The 5-Star Cordless
Magic Clip is designed to
deliver a sharp performance
with the freedom of a
cordless clipper. The Cordless
Magic Clip features a high
precision stagger-tooth 2161
blade with crunch technology.
This cordless tool offers
superior speed and ease of
use, a convenient taper lever
for easy fading and blending,
and a lithium-ion battery for
a 100-minute run time per
charge. Wahl Educator Kristi
Faulkner says: “As a female
barber, it fits very comfortably
in my smaller hand, the weight
of it is so light, but it still has
powerful cutting.”
www.wahlpro.com/
90 tools

Denman Precision
Coloring Tools
Designed by international colour
expert Jack Howard, the range of
Precision Colouring tools by Denman
have been created to enhance and
further the work of the serious colour
technician. The simple tint brush
has been re-thought and re-designed
and the Balayage Board Designed to
be ambidextrous, the double-sided
Balayage Board has a smooth side for
holding colour and blending and a
textured side to securely hold sections
of hair for detail colouring.
www.denmanbrushus.com
Varis® 1.5 Marcel Curler
This smooth glide barrel is designed with dual
ceramic heaters to deliver styling flexibility,
continuous temperature and long lasting curls
for all hair types. The ceramic barrel is infused
with VARIS Hydroionic Crystals to hydrate and
condition the hair while styling. With digital
temperature controls up to 450°F, a built-in stand
to protect surfaces from heat damage, automatic
shut-off and a handle with soft- touch grip, this
curler is created with comfort, convenience and
professionals in mind.
www.varishair.com/en-us
Cricket Hair Tools
This spring Cricket launched their "It’s
All Good Hair Tools Collection" in
happy hues that evoke creativity and joy.
One is the Dopamine for Me: Lavender
& Orangeccombination featured here.
Check out the Shear Xpressions It’s All
Good Shear Collection, Amped Up It’s
All Good Rubberized Teasing Brushes,
or the Static Free It’s All Good Fast Flo
Vent Brushes. There are even machine
washable Haircutting Capes to spread
good cheer throughout your salon.
www.CricketCo.com
Andis Clippers & Shavers
Andis is determined to help you "Create your Way" with
a selection of barbering tools, one for every specific need.
The Master Cordless Clipper can be used all day long
for different haircuts, fades, tapers and especially bulk
removal. The ProFoil Shaver isn't limited to just hair, but
also for smoother blends and fades. Instead, the Slimline
Pro GTX, in addition to being perfect for shaping up the
front hairlines, trimming beards and removing hair more
efficiently with the wider blade, it’s also great for point
cutting to remove weight and create texture. Start out with
one and find your own groove. www.andis.com

ANDIS
Sindi Devitte, Andis Global Educator
Photo: Cunha Photography

2
1
3
4
5
6
What better way
to flaunt your
barbering skills
than this classic
pomp with a
modern twist for
SS2022?
1. First, use thinning scissors to
create shape and texture to the top.
2. Using the Andis Master®
Cordless clippers with a number 2
attachment comb and a closed
blade, define the graduation
working your way down through
the haircut.
3. Next, switch to a number 1
attachment comb with the blade
closed to smooth out the
transition between the long and
short hair.
7
4. Clean and sharpen the haircut
using the Andis Master without an
attachment comb and the blade
open.
5. To get a sharp fade, adjust the
lever between closed and halfway
open to smooth out the transition
lines.
6. With the Andis Slimline® Pro
GTX, define the edges to create a
classic look with a modern twist.
7. Use the Andis ProFoil® shaver,
to finish up the sides and back to
get a clean finish.
SINDI SAYS...
“Tools can make you money, that’s
for sure – with the right tools you
can take off around 6-10 minutes
of the overall cut time,” says Sindi
Devitte, Andis Global Educator,
“You can then use that time to ,
strengthen the bond between
barber and client. I find the best
tools for everything are the
cordless Andis tools; they’re
definitely way ahead.” Moreover,
barbering skills are becoming
increasingly in demand for
women, too! “We see more and
more women going to barbershops
every day. Not only for pixie cuts
and shorter styles, but also for
shaping eyebrows,” Sindi notes.
step by step
93

PRESENTS
WORLD CUP
PARIS SEPT 10 - 12 2022
ORGANISED BY:
IN PARIS
OVER 1000 COMPETITORS
50 MEMBER COUNTRIES
35 CATEGORIES
Register Online at www.omchairworld.com

PRODUCTS
Wella Professionals
Shinefinity is a new translucent demi-permanent hair color offering a compact line-up of
32 shades for infinite possibilities. Zero lift, zero damage with a shimmering veil of color
that respects the natural character of the hair. The Shinefinity formula regulates the color
pH level throughout the process for unique results. It never drops below pH 6.5 for optimal
color formation that is both true to tone and reliable.
Goldwell
The new Colorance Gloss Tones by Goldwell are
liquid demi-permanent, in-salon specialist color
for superior shine and maximum performance in
just 10 minutes. Available in Clear and 15 breathtaking
shades of blonde, Goldwell Colorance
Gloss Tones allows stylists to customize their
color services to deliver exceptional results on all
hair types, textures, and tones.
mop ®
This year’s biggest beauty
trend - the big, bouncy
blowout - can be created
using mop’s® Volume
Shampoo and Conditioner,
mop® Volume Lemongrass
Lift, mop’s® Volume Whip,
and Firm Finish Hairspray.
The ultima DIY kit to keep
your hair on point!
Oribe
Oribe’s Hair Alchemy
Collection was designed for
those with inherently weak
hair. The collection includes
the Hair Alchemy Resilience
Shampoo and Conditioner,
along with the Hair Alchemy
Fortifying Treatment Serum
– a new regimen formulated
to prevent hair breakage
and strengthen strands
from the inside out.
Moroccanoil ®
The new Moroccanoil Professional Haircolor Collection is a complete
portfolio of permanent, demi-permanent haircolor, and lighteners featuring
the brand’s proprietary ProArginine + ArganID® System, a breakthrough
technology that delivers exceptional protection throughout the color process.
Nioxin ®
The Nioxin 3-Part Systems Kit (cleanser,
scalp therapy, and treatment) deliver
thicker hair with zero compromise on
color. Plus, now there is a new consultation
tool for easier navigation and diagnosis to
recommend a complete range of solutions
to address scalp and hair needs. Endorsed
by the Institute of Trichologists®.
products
95

Lead time
Francis Tesmer, has
spent the last 11
years conceptualizing
and developing the
Lead degree program
for salon professionals.
.
F
rancis Tesmer,
Economic senator of the
German and
International Senate of
Economy, global
entrepreneur, and
philanthropist, is
clear-eyed about how the over $500
billion dollar beauty industry has the
highest obligation to positively
impact the world and its workforce.
The recent impact of the COVID-19
pandemic on the beauty industry
revealed the need for beauticians to
have a substantial knowledge of
business, finance, and beyond. With
her passion for feminism, and as part
of her commitment to the education,
development, and empowerment of
women, Tesmer collaborated with a
team of academics and higher
education specialists to transform
professional beauty education to
meet the needs of its workforce.
To create future beauty professionals
and leaders for this fast-growing
industry, ROLFS has partnered with
Mesa Community College (MCC),
Arizona State University (ASU), and
L’Oréal USA Professional Products
Division, launching the first college
and university degree for beauty
professionals. Estetica was eager to
know more about this opportunity.
What kinds of courses are there?
Courses will teach students skills in
finance, marketing leadership, ethics,
communication, and evidence-based
decision-making.
Furthermore, this program extends
new career opportunities including
customized pathways in areas such as
research and development,
management, marketing,
With over 25 years of outstanding global business,
leadership and humanitarian commitment, Tesmer’s
inspiring professional journey reflects her lifelong
passion for affordable education and commitment to
making the world a better place.

A complex profession requires
education. A license gets you behind
the chair. A degree lets you lead.
entrepreneurship, health and
wellness, and so many more. With
the customization opportunities of
this program, a student can pursue a
personalized pathway toward their
desired career and goals.
Are these courses suitable for
working salon professionals,
or do they require full-time
participation and commitment?
This customized and innovative
degree program has been designed
specifically to allow beauty
professionals to earn a higher
education degree while maintaining
a full-time career. It offers maximum
flexibility whereby students can
pursue their degree part or full time.
Lead offers an Associate’s and
Bachelor’s degree in an accelerated
timeline and awards beauty
professionals with up to 30 college
credit hours against their license.
Lead has opened a new future for
beauty professionals especially in
case a basic license is taken away.
Tell us more about the European
Exchange program.
The European Exchange program is
an incredible opportunity for
students to experience global
exposure to beauty, humanity,
culture, and beyond. It will expand
their life experience and enrich them
as humans. It will take their
communication and interaction skills
to a whole new level. On the
technical front, it will expose them to
global fashion, trends, and the
intelligence and strategy that goes
into this space. Since beauty has the
power of bringing people together,
the more the students feel and
experience their power in different
cultures, the more intellectually
confident they will become.
What is the “Salon of the Future” ?
Lead graduates will create the salon
industry of the future with a fresh,
modern mindset and approach to the
consumer experience. It starts with
highly educated and confident
beauty professionals who understand
the needs and wants of the 21st
century consumer and are able to
create the next level beauty
experience like never before,
centering around humanity creating
customized beauty that causes one’s
inner beauty to radiate by luxuriating
the outer and esteeming the whole.
https://leadinstitute.degree/about/
This degree
program is highly
innovative,
modern and
customized for
the professional
beauty industry.
It has proven to
be extremely
effective while
offering the
fastest and most
cost-effective
higher education
pathway.
business
97

Advertorial
Fresha Store:
Boost your Retail!
Maximise your retail potential by creating
an online store and start selling products
with Fresha’s new store feature.
F
resha, the world’s No.1
subscription-free
appointment scheduling
software, is transforming
retail potential for hair,
beauty and wellness
businesses, and the online
shopping experience for their
clients with the launch of Fresha
Store. Over 60,000 hair, beauty
and wellness partners and 200,000
professionals that manage their
appointments, promote their
services and protect their incomes
with Fresha, can now create an
online store, promote and sell
products, and collect payments all
from one place to:
• Impress clients with a professionally
designed online store
• Offer clients delivery or pick-up
options
• Collect online payments with
Fresha Payment Processing.
Fresha has made it so simple and
intuitive that any salon can have
a fully functioning e-commerce
store in minutes.
98 innovation

CREATE YOUR
ONLINE STORE EASILY
AND QUICKLY
It’s natural to want to impress
clients, so salons needn’t worry
if they feel they don’t have
the technical skills to create a
professional looking online shop.
Fresha has made it so simple and
intuitive that any salon can set
up and have a fully functioning
e-commerce store in minutes.
“We’ve created a simple, intuitive
e-commerce experience within
Fresha that’s designed for salon
professionals, not IT experts,”
explains Nick Miller, Fresha cofounder.
“Within just a few clicks,
you can personalise your store with
a logo, store name and description.
Adding products couldn’t be easier
and you can also add social links, so
all your customers will know that
you’re now trading online.”
IT’S TIME TO TELL
YOUR CLIENTS
When your store is set up a unique
store link is generated, so it’s easy to
promote it on social media, and by
using the marketing tools available
within the Fresha platform. With
delivery and collection options
available, partners can offer clients
the option to collect their purchase
from the salon, reserve it for when
they attend their next appointment
or have it shipped directly their home,
workplace or specified delivery
address. “Salons mailing products
will need to ensure they have the
right packaging and materials for
their safe transit and arrival,” adds
Nick. “But providing a professional
shopping experience and encouraging
clients to leave reviews is a great
way to maximise additional income
from product sales.”
EASY ONLINE PAYMENTS
To ensure smooth, seamless
payments to your online store,
Fresha Payment Processing is
the perfect way to collect online
payments, as partners receive
money upfront, and it’s contactless
Fresha co-founders William Zeqiri and Nick Miller.
too. When your store is activated,
Fresha simply charges a transaction
fee of 2.19% + $0.20, so partners
only pay as they sell. And if for
any reason a refund needs to be
processed for a purchase made
on your online store, that’s easily
done at the click of a button. “The
potential for online retail in the
hair, beauty and wellness industry
is huge, yet many businesses are
yet to take advantage of this,”
continues William Zeqiri, Fresha
CEO and founder. “Fresha Store is
a big step in the right direction as
we’ve made it easy to create a store
within Fresha. As part of our feature
mix, it means salon businesses
have everything in one place,
which simplifies their business lives
too. Their clients are comfortable
shopping online with other retailers
and e-commerce businesses, and it’s
a big part of our lives as shopping
trends continue to evolve. Salon
businesses need to benefit from this
retail transformation and now they
can with Fresha Store.”
Join Fresha FREE and set up
your online store today at
https://www.fresha.com/for-business
When your store
is set up a unique
store link is
generated, so it’s
easy to promote
it on social media,
and by using the
marketing tools
available within
the Fresha platform.

Next year, America’s
Beauty Show will be
celebrating 100 Years
of beauty, innovation,
inspiration and so
much more!
ABS
2023!
merica’s Beauty Show (ABS)
brings salon professionals the
latest in education, the hottest
trends and the opportunity to
see and try what’s new, and
Celebrates 100 Years in
Beauty April 15-17,
2023, at the Donald E. Stephens
Convention Center, Rosemont, IL.
For the past one hundred years,
ABS has been the place for
cosmetologists, colorists, nail pros
and estheticians who are focused
on improving their craft and
propelling their careers.
ABS is the most inspirational
beauty event of the year and is
celebrated by the industry for its
creativity and excellence. New
color and styling trends, interactive
technology displays, product
launches and tools from top beauty
brands, LIVE competitions and
more are the hallmark of
ABS. Advanced education is
everywhere, with lively business
panels and hands-on design classes
in color, cutting, nails and makeup.
100 + AND COUNTING
Cosmetologists Chicago is the
organization whose sole purpose
in producing the show is serving
the needs of licensed salon
professionals. Since 1912, CC has
been moving the industry forward
through education funding,
inspiration and good fellowship.
The association’s Officers and
Board of Directors are all working
salon professionals who lead the
efforts in ensuring the success of
ABS for attendees and exhibitors.
Thousands of cosmetologists, nail
technicians, stylists, colorists,
manufacturers and distributors
from all over the world attend ABS
to experience superior education
and innovation in all aspects of
beauty, as well as gain inspiration
to take back to and make their
businesses even more successful.
Be at ABS - April 15-17, 2023
More information can be found
at americasbeautyshow.com
events
101

JUNE 4-6, 2022
Education Days June 4-6
Exhibit Floor Open June 5-6
650+ CLASSES
of the BEST Education
for Your Salon & Spa
PREMIEREORLANDOSHOW.BIZ
800-335-7469 | Orlando, Florida
SHOW PASSES
ON SALE NOW!
Hair by 2022 NAHA Finalists
Michelle Oliver & Quinn Enright

The Gold
Standard
Oribe’s best-selling
Gold Lust Collection:
undo damage with
luxury hair care at home.
Oribe’s Gold Lust Collection
is the perfect at-home
regimen for all hair lengths,
colors, and textures.
R
eawaken your hair to its
glossiest, healthiest prime.
The Gold Lust Collection
combines centuries-old
healing oils and extracts
with high-performance
technology and deeply
moisturizing formulas that undo the
damage of time and style, reviving
strands to their youthful prime.
REDISCOVER THE
FOUNTAIN OF YOUTH
Much of the secret lies in the Gold
Lust Repair & Restore Shampoo
and Conditioner’s proprietary
Bio-Restorative Complex, an
innovative formula inspired by the
skincare market and youth-restoring
supplements. Featuring Plant
Collagen, Caffeine, Biotin and
Niacinamide, this powerful complex
harnesses the power of skin-inspired
ingredients to repair damage on the
cuticle, fortify, deeply nourish, and
restore youthfulness to strands while
penetrating the root to energize the
scalp and rejuvenate hair follicles.
In addition to the Bio-Restorative
Complex, the Gold Lust Repair
& Restore Shampoo and Conditioner
also contain Mediterranean Cypress
Extract, known in ancient times
as a symbol of immortality, which
WHEN USING GOLD LUST REPAIR & RESTORE SHAMPOO
AND CONDITIONER, 100 WOMEN REPORTED...
• 91% saw an improvement in the appearance of their hair*
• 82% felt damaged ends were more reinforced and sealed*
• 74% felt hair is more resilient against future damage*
*Based on a 7-day consumer panel survey of 101 women
WHEN USING GOLD LUST NOURISHING HAIR OIL,
A CLINICAL STUDY FOUND...
• Hair is 2x softer and more manageable*
• Hair is protected from frizz up to 72 hours*
• Clinically proven to significantly increase shine*
*Based on clinical test against a control group
deeply moisturizes for long-lasting
repair and youth restoration.
The formulas also feature Argan Oil,
known to add healthy shine, while
repairing damage and controlling
frizz. With a black to cream ombre
bottle design inspired by the brand’s
co-founder, Oribe Canales, this care
regimen will be the gold star in your
shower. The Gold Lust Collection
also includes the Transformative
Masque, a modern remedy that
penetrates to rebuild each fiber with
curative white tea, baobab, jasmine,
and the Oribe Bio-Restorative
Complex, fortifying hair to
rediscover its softness, body, and
inner brilliance. For a finishing
touch, reach for the Gold Lust
Nourishing Hair Oil, known as
“liquid gold.” This luxuriously
light oil absorbs instantly to restore
hair to its prime. Infused with
a rich blend of jasmine, edelweiss
flower, lychee, sandalwood, cassis,
bergamot and argan extracts, each
protective drop penetrates the hair
to deeply condition, strengthen
and smooth – imparting intense
nourishment and incredible shine.
To maintain clean, weightless, healthy
hair, reach for the Gold Lust Dry
Shampoo to absorb product buildup,
oil and impurities. The fragranceretention
technology also ensures
Oribe’s signature scent, Côte d’Azur,
stays with you all day. Achieve the
gold standard in hair care with
Oribe’s Gold Lust Collection.
products
103

Be a Wallet
Warrior!
Denman is making
positive choices
about their
environmental
impact (so you
can too!)
Global brand Denman
has made huge strides
in their sustainability
efforts over the last five
years and they don’t
plan on stopping or
even slowing down any
time soon. International Business
Manager Martyn Wady says,
“Denman has found incredible
partners for purchasing recycled
raw materials and packaging and
they are now an intrinsic part of
our efforts.
Our staff are all focused on seeing
the ways in which they can reduce
waste and energy consumption,
reuse materials and recycle.
Once you get started on the
sustainability journey it becomes
a brilliant shift of culture!”
And once your culture has shifted,
heightened awareness makes it all
seem so easy. For example,
Denman have made the following
5 basic changes:
• Removed all single use plastics
from packaging and packaging is
now 100% sustainable and
recyclable. The amount of
packaging has also been reduced.
• The Iconic D3 Brush range is
100% recyclable.
• Offers replacement pin pads
for the Iconic Range to lengthen
the life of the brush.
• Currently recycling used PPE
waste into brushes and combs.
• All plastic waste in the
Reducing packaging and switching to
recyclable materials is just a starting point.
For example, PPE waste can be converted into
brushes and combs. Even plastic waste
resulting from the manufacturing process can
be ground up and recycled.
manufacturing process is ground
and recycled.
Denman’s initiatives have
generated an improved mindset
on innovation and accountability
and created many ways to
demonstrates a commitment to
caring for the global community.
Hair professionals have real power
to make a difference by choosing
brands that align with a
sustainable future.
Denman’s biggest tip on moving
to a sustainable business future?
... just THINK harder about the
choices you make on a daily basis
when consuming resources.
The rest will become second nature!
Find out more at
https://denmanbrushus.com
››› Sign up for your very own trade account
to receive up to 20% off list price for life! Go to
www.denmanbrushus.com
104 sustainability

Estetica n. 1/2022
ad index
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