Marketing Food to Children and Adolescents - Federal Trade ...

List of Figures
Figure II.1: Reported Child and Teen Marketing Expenditures and Overlap ................................7
Figure II.2: Reported Youth Marketing and Total Marketing for Reported Brands, Ranked
by Youth Expenditures ...............................................................................................9
Figure II.3: Child and Teen Marketing, Ranked by Youth Expenditures ....................................11
Figure II.4: Reported Total Youth Marketing Expenditures by Promotional Activity Group .....12
Figure II.5: Food Category Share of Total Youth Spending For Each Promotional Activity
Group ........................................................................................................................13
Figure II.6: Reported Child Marketing Expenditures, By Promotional Activity Group .............14
Figure II.7: Reported Teen Marketing Expenditures, By Promotional Activity Group ..............14
Figure II.8: Television Advertising Expenditures - Top 3 For Youth ..........................................15
Figure II.9: Television Advertising Expenditures on Top 5 Teen (12-17) Broadcast Shows ......16
Figure II.10: New Media - Top 3 for Youth ...................................................................................17
Figure II.11: In-Store and Packaging/Labeling - Top 3 for Youth.................................................18
Figure II.12: Premiums - Top 3 for Children .................................................................................19
Figure II.13: 2006 Child Traffic for Kids’ Meals with Toys, 99¢ or $1.00 Menu Items, and
Older Kids’ Meals (All QSRs versus Select QSRs) .................................................20
Figure II.14: Percent of 2006 Child Traffic for Kids’ Meals with Toys (All QSRs vs. Select
QSRs) .......................................................................................................................20
Figure II.15: Other Traditional Promotions - Top 3 for Youth ......................................................21
Figure II.16: In-School - Top 3 for Youth ......................................................................................23
Figure II.17: Reported Child Marketing Expenditures and Portion Using Cross-Promotions ......26
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