Marketing Food to Children and Adolescents - Federal Trade ...
Marketing Food to Children and Adolescents - Federal Trade ...
Marketing Food to Children and Adolescents - Federal Trade ...
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List of Figures<br />
Figure II.1: Reported Child <strong>and</strong> Teen <strong>Marketing</strong> Expenditures <strong>and</strong> Overlap ................................7<br />
Figure II.2: Reported Youth <strong>Marketing</strong> <strong>and</strong> Total <strong>Marketing</strong> for Reported Br<strong>and</strong>s, Ranked<br />
by Youth Expenditures ...............................................................................................9<br />
Figure II.3: Child <strong>and</strong> Teen <strong>Marketing</strong>, Ranked by Youth Expenditures ....................................11<br />
Figure II.4: Reported Total Youth <strong>Marketing</strong> Expenditures by Promotional Activity Group .....12<br />
Figure II.5: <strong>Food</strong> Category Share of Total Youth Spending For Each Promotional Activity<br />
Group ........................................................................................................................13<br />
Figure II.6: Reported Child <strong>Marketing</strong> Expenditures, By Promotional Activity Group .............14<br />
Figure II.7: Reported Teen <strong>Marketing</strong> Expenditures, By Promotional Activity Group ..............14<br />
Figure II.8: Television Advertising Expenditures - Top 3 For Youth ..........................................15<br />
Figure II.9: Television Advertising Expenditures on Top 5 Teen (12-17) Broadcast Shows ......16<br />
Figure II.10: New Media - Top 3 for Youth ...................................................................................17<br />
Figure II.11: In-S<strong>to</strong>re <strong>and</strong> Packaging/Labeling - Top 3 for Youth.................................................18<br />
Figure II.12: Premiums - Top 3 for <strong>Children</strong> .................................................................................19<br />
Figure II.13: 2006 Child Traffic for Kids’ Meals with Toys, 99¢ or $1.00 Menu Items, <strong>and</strong><br />
Older Kids’ Meals (All QSRs versus Select QSRs) .................................................20<br />
Figure II.14: Percent of 2006 Child Traffic for Kids’ Meals with Toys (All QSRs vs. Select<br />
QSRs) .......................................................................................................................20<br />
Figure II.15: Other Traditional Promotions - Top 3 for Youth ......................................................21<br />
Figure II.16: In-School - Top 3 for Youth ......................................................................................23<br />
Figure II.17: Reported Child <strong>Marketing</strong> Expenditures <strong>and</strong> Portion Using Cross-Promotions ......26<br />
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