Marketing Food to Children and Adolescents - Federal Trade ...
Marketing Food to Children and Adolescents - Federal Trade ...
Marketing Food to Children and Adolescents - Federal Trade ...
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<strong>Food</strong> <strong>Marketing</strong> Activities Directed <strong>to</strong> <strong>Children</strong> <strong>and</strong> <strong>Adolescents</strong><br />
the cookie boxes. Characters from the animated Spanish-language television series El Chavo<br />
were licensed for product promotion. One c<strong>and</strong>y company reported marketing a c<strong>and</strong>y product<br />
with flavors designed <strong>to</strong> appeal <strong>to</strong> Hispanic consumers, including youth, <strong>and</strong> another company<br />
indicated it may consider developing special flavors <strong>and</strong>/or engaging in particular advertising<br />
based on research suggesting its products are popular with Hispanic cus<strong>to</strong>mers, including youth.<br />
A produce company reported Spanish-language marketing in regions that have a substantial<br />
Hispanic population.<br />
Premiums also were used for ethnic-focused marketing. For example, premiums distributed<br />
in conjunction with a celebrity endorsement of certain packaged food br<strong>and</strong>s were directed<br />
<strong>to</strong> Hispanic youth. A beverage bottler’s sweepstakes promotion <strong>to</strong> win certain <strong>to</strong>ys appeared<br />
in Spanish. A company also reported distributing child-focused premiums for two beverage<br />
products <strong>to</strong> Hispanic parents. Another beverage company’s cross-promotional advertisement<br />
for discounted admission tickets <strong>to</strong> an amusement park was directed generally <strong>to</strong> “multicultural<br />
youth” ages 12-24. Finally, in conjunction with school-related marketing, a beverage company<br />
reported providing Spanish-language book covers <strong>to</strong> “Hispanic designated” elementary schools.<br />
A beverage company sponsored an essay contest tied <strong>to</strong> Black His<strong>to</strong>ry Month for elementary,<br />
middle, <strong>and</strong> high school students, <strong>and</strong> a QSR reported an essay contest on the same <strong>to</strong>pic for<br />
middle school students.<br />
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