Marketing Food to Children and Adolescents - Federal Trade ...

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Appendices 2. Athletic and Other Event Sponsorships ...................................................................58 3. Packaging, In-Store, Premiums, and School-Related Marketing .............................58 IV. Assessment of Food Company Health Initiatives and Recommendations ......................60 A. The 2005 Workshop on Marketing, Self-Regulation & Childhood Obesity and the 2006 Report .....................................................................................................................60 B. Developments Since the 2005 Workshop and 2006 Report ............................................61 1. Children’s Food and Beverage Advertising Initiative ..............................................62 2. “Better for You” products .........................................................................................65 3. Innovative Packaging ...............................................................................................67 4. Nutritional Labeling .................................................................................................68 5. Competitive Foods and Beverages in Schools .........................................................72 6. Healthy Messages .....................................................................................................75 7. Media and Entertainment Company Initiatives ........................................................78 C. Measuring the Success of Company Initiatives ...............................................................80 V. Conclusion .............................................................................................................................81 Endnotes........................................................................................................................................83 Data and Research Methods ................................................................................... Appendix A Federal Trade Commission Order to File Special Report ....................................... Appendix B Expenditure Data Tables by Food Category and Promotional Activity Category .. Appendix C FTC Survey of Food and Beverage Display Advertising on Child- and Teen- Oriented Websites and Select Data on Food Company Websites ....................Appendix D CBBB Children’s Food & Beverage Advertising Initiative: Tables Summarizing Individual Food Company Commitments Regarding Food Marketing to Children ..................................................................................... Appendix E Tables Summarizing Alliance for a Healthier Generation School Beverage and Competitive Food Guidelines ....................................................................Appendix F iv
List of Tables Table II.1: Total Youth Marketing for Reported Brands and Percent of Total Marketing, By Food Category, Ranked by Youth Spending .................................................................9 Table II.2: Reported Child and Teen Marketing Expenditures and Overlap ................................11 Table II.3: Reported Child and Teen Marketing That Uses Cross-Promotions, Ranked by Percentage ...................................................................................................................25 v
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