Marketing Food to Children and Adolescents - Federal Trade ...

Appendices
2. Athletic and Other Event Sponsorships ...................................................................58
3. Packaging, In-Store, Premiums, and School-Related Marketing .............................58
IV. Assessment of Food Company Health Initiatives and Recommendations ......................60
A. The 2005 Workshop on Marketing, Self-Regulation & Childhood Obesity and the
2006 Report .....................................................................................................................60
B. Developments Since the 2005 Workshop and 2006 Report ............................................61
1. Children’s Food and Beverage Advertising Initiative ..............................................62
2. “Better for You” products .........................................................................................65
3. Innovative Packaging ...............................................................................................67
4. Nutritional Labeling .................................................................................................68
5. Competitive Foods and Beverages in Schools .........................................................72
6. Healthy Messages .....................................................................................................75
7. Media and Entertainment Company Initiatives ........................................................78
C. Measuring the Success of Company Initiatives ...............................................................80
V. Conclusion .............................................................................................................................81
Endnotes........................................................................................................................................83
Data and Research Methods ................................................................................... Appendix A
Federal Trade Commission Order to File Special Report ....................................... Appendix B
Expenditure Data Tables by Food Category and Promotional Activity Category .. Appendix C
FTC Survey of Food and Beverage Display Advertising on Child- and Teen-
Oriented Websites and Select Data on Food Company Websites ....................Appendix D
CBBB Children’s Food & Beverage Advertising Initiative: Tables
Summarizing Individual Food Company Commitments Regarding Food
Marketing to Children ..................................................................................... Appendix E
Tables Summarizing Alliance for a Healthier Generation School Beverage
and Competitive Food Guidelines ....................................................................Appendix F
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