Marketing Food to Children and Adolescents - Federal Trade ...

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Marketing Food to Children and Adolescents A Review of Industry Expenditures, Activities, and Self-Regulation July 2008 Federal Trade Commission William E. Kovacic, Chairman Pamela Jones Harbour, Commissioner Jon Leibowitz, Commissioner J. Thomas Rosch, Commissioner
Page 1: FEDERAL TRADE COMMISSION Marketing
Page 5 and 6: Contents List of Tables ...........
Page 7: List of Tables Table II.1: Total Yo
Page 11 and 12: Executive Summary ES-1 Executive Su
Page 13 and 14: ES-3 Executive Summary D to this Re
Page 15 and 16: ES-5 Executive Summary companies re
Page 17 and 18: directed to children under 12 and t
Page 19 and 20: • • ES-9 Executive Summary Comp
Page 21 and 22: • ES-11 Executive Summary The Com
Page 23 and 24: I. Introduction 1 Introduction At t
Page 25 and 26: 3 Introduction consumption, the IOM
Page 27 and 28: For food products marketed to child
Page 29 and 30: Expenditures for Marketing Food to
Page 31 and 32: Table II.1: Total Youth Marketing f
Page 33 and 34: Dollars (in millions) 500 450 400 3
Page 35 and 36: Dollars (in millions) 100% 80% 60%
Page 41 and 42: 4. Premiums a. Re P o R T e d ex P
Page 47 and 48: promotions that used cross- promoti
Page 49 and 50: Food Marketing Activities Directed
Page 51 and 52: Food Marketing Activities Directed
Page 53 and 54:
• Leroy & Stitch (fruits and vege
Page 55 and 56:
Food Marketing Activities Directed
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Assessment of Food Company Health I
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• • • • • Assessment of F
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• Assessment of Food Company Heal
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V. Conclusion 81 Conclusion The foo
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Endnotes 83 Endnotes 1. The Confere
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85 Endnotes imately $1.3 billion an
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87 Endnotes 46. See Julian E. Barne
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89 Endnotes 68. One of the companie
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91 Endnotes 95. See Council of Bett
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93 Endnotes 122. This labeling curr
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144. See Beverage MOU, supra note 1
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179. See id. at 84-85. 97 Endnotes
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Marketing Food to Children and Adolescents - Federal Trade ...

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