<strong>Marketing</strong> <strong>Food</strong> <strong>to</strong> <strong>Children</strong> <strong>and</strong> <strong>Adolescents</strong> response <strong>to</strong> the recommendations contained in this Report, will issue a follow-up report assessing the extent <strong>to</strong> which the recommendations have been implemented <strong>and</strong> identifying what, if any, additional measures may be warranted. 82
Endnotes 83 Endnotes 1. The Conference Report (H.R. Rep. No. 109-272 (2005)) for the Commission’s FY 2006 appropriation legislation (Pub. L. No. 109-108) incorporated by reference language from the Senate Report directing the FTC <strong>to</strong> submit a report <strong>to</strong> the Committee regarding: marketing activities <strong>and</strong> expenditures of the food industry targeted <strong>to</strong>ward children <strong>and</strong> adolescents. The report should include an analysis of commercial advertising time on television, radio, <strong>and</strong> in print media; in-s<strong>to</strong>re marketing; direct payments for preferential shelf placement; events; promotions on packaging; all Internet activities; <strong>and</strong> product placements in television shows, movies, <strong>and</strong> video games. S. Rep. No. 109-88, at 108 (2005). 2. The research methodology is explained in Appendix A. 3. Institute of Medicine of the National Academies, <strong>Food</strong> <strong>Marketing</strong> <strong>to</strong> <strong>Children</strong> <strong>and</strong> Youth: Threat or Opportunity? (2006) (IOM Study). The IOM Study stated, at ES-5 <strong>to</strong> ES-6, that “food <strong>and</strong> beverage marketing extends far beyond television <strong>and</strong> is changing rapidly <strong>to</strong> include integrated marketing campaigns that extend <strong>to</strong> new media platforms that target multiple venues simultaneously. Virtually no scientific studies are available on these other <strong>to</strong>ols.” A study by the Kaiser Family Foundation of online food marketing <strong>to</strong> children likewise noted the dearth of information about marketing activities on the Internet <strong>and</strong> in other emerging media. Elizabeth S. Moore, The Henry J. Kaiser Family Foundation, It’s Child’s Play: Advergaming <strong>and</strong> the Online <strong>Marketing</strong> of <strong>Food</strong> <strong>to</strong> <strong>Children</strong> 1 (2006), available at www.kff.org/entmedia/7536.cfm. 4. Centers for Disease Control <strong>and</strong> Prevention, Overweight <strong>and</strong> Obesity: Childhood Overweight (2007), available at www.cdc.gov/nccdphp/dnpa/obesity/childhood/index.htm. 5. IOM Study at ES-1 <strong>and</strong> 1-1 <strong>to</strong> 1-2. 6. See Section IV of this Report. 7. The agenda <strong>and</strong> transcript of proceedings from the 2005 Workshop are available at www.ftc.gov/bcp/ workshops/foodmarketing<strong>to</strong>kids/index.shtm. 8. <strong>Federal</strong> <strong>Trade</strong> Commission & Department of Health <strong>and</strong> Human Services, Perspectives on <strong>Marketing</strong>, Self-Regulation & Childhood Obesity (2006) (2006 Report), available at www.ftc.gov/os/2006/05/ PerspectivesOn<strong>Marketing</strong>Self-Regulation&ChildhoodObesityFTC<strong>and</strong>HHSRepor<strong>to</strong>nJointWorkshop.pdf. Recommendations that came out of the Workshop are listed at pages 48-54. See also Section IV of this Report. 9. This Report, in addition <strong>to</strong> providing the research requested by Congress, also serves as a report on the recommendations that resulted from the 2005 Workshop. 10. Press Release, Council of Better Business Bureaus, New <strong>Food</strong>, Beverage Initiative <strong>to</strong> Focus Kids’ Ads on Healthy Choices; Revised Guidelines Strengthen CARU’s Guidance <strong>to</strong> <strong>Food</strong> Advertisers (Nov. 14, 2006), available at www.bbb.org/alerts/article.asp?ID=728. The estimate that the participating companies represent more than two-thirds of children’s food <strong>and</strong> beverage television advertising expenditures was made with reference <strong>to</strong> the initial ten program members. Three additional major companies subsequently subscribed <strong>to</strong> the Initiative. 11. IOM Study at 5-69 <strong>to</strong> 5-70. 12. <strong>Federal</strong> <strong>Trade</strong> Commission, Bureau of Economics Staff Report, <strong>Children</strong>’s Exposure <strong>to</strong> TV Advertising in 1977 <strong>and</strong> 2004: Information for the Obesity Debate ES-3-7 (2007) (FTC BE TV Study), available at www.ftc.gov/os/2007/06/cabecolor.pdf.
Change language