Coffeeberry Business Plan

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BUSINESS NAME: CoffeeBerry Cafe
PARTNERS:
Location: Session Road, Baguio City
Contact No:
Summary:
Baguio is being loved by people because of its cold temperature and delicious strawberries. Thus,
Strawberry Coffee Drips aims to cater to customers who need warmth for the cold weather or chill
for the hot, tranquility, and privacy by providing them naturally strawberry-flavored coffees and
drinks in a nature-inspired environment.
Market Analysis: Our target markets comprise of tourists and residents, with ages ranging from
18-60, who needs an escape from stress and as well as people who love sipping their coffee topped
with strawberry choco and milk while watching the clouds embrace the surroundings.
Competitive Analysis:
Since the location is within a city, it is expected that there are well-known and big coffee shops
that serve different varieties of coffees and for their long operation, they have established good
relationship and image to customers. Aside from big coffee shops, some stores offer instant coffee
drinks at low costs, and some indirect competitors of our business include milk tea shops which
products trends to millennials nowadays.
Strategy:
To attract our target market and potential customers, we are using the mark-up pricing wherein we
add a friendly mark up percentage so that students and adults from all income groups can afford
our products and services. Also, our building features an eco-friendly and artistic architectural
structure that can only be found in Baguio
Products and Services:
Our products focus on strawberry-flavored deserts, salads, sandwiches, and hot or iced coffees that
yields from innovation. We also offer novels, fantasy, and mystery books that customers can
borrow and read freely but if they want, they can spend their moments chatting inside their soundproofed
rooms. For their orders, upon entering their rooms, they can order on our website where
our menus are available with the respective prices and their orders will be delivered to them so
that they don’t need to fall in line to order.
Marketing and Sales:
Aside from using digital marketing which utilizes online platforms for promoting and ordering
systems, we also want to use sales promotion wherein tourists that pay an amount exceeding 250
will receive freebies. For residents, we intend to use tarpaulins and flyers so that it is visible.
Operations:
As partners with different expertise, we will divide each work to efficiently maximize the
workforce for the business and to have equal contributions. Since it a servicing business, all works
will be done within the establishment wherein preparations and cooking are performed in the
kitchen.
Financials: Profit and Loss, First 3 Operating Months
Number of Beverages Sold : 120
Average Sales Price : ₱105
Number of Foods Sold : 100
Average Sales Price : ₱ 80
Total Daily Sales : ₱ 20,600
Total Projected Sales (3months): ₱ 1,854,000
Average Purchase Price (Beverages) : ₱ 793,800
Average Purchase Price (Foods) : ₱ 504,000
Total Cost of Goods Sold : ₱ 1,297,800
Gross Profit Margin : ₱ 556,200
Operating Costs:
Marketing Expense : ₱3,700
Others: ₱ 40,000
Administrative Expense :
Salary Expense : ₱ 125,676
Utilities Expense : ₱ 24,150
Total Operating Costs : ₱ 193,526
Profit Projection : ₱ 362,674