IPTV Market Research Report with top Players and Growth Opportunity

2022
IPTV Market Demand,
Investment Feasibility and
Forecast to 2030
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The rising interest of various telecommunication service providing companies in internet
protocol television (IPTV) is fueling the development of IPTV across the world. Telecom
organizations such as Vodafone Group PLC, British Telecommunications PLC, and
Verizon Communications Inc. are nowadays focusing on developing novel video services.
These organizations are viewing the development of IPTV as a lucrative growth
opportunity, on account of its various interactive multimedia functionalities. This is
creating a huge pool of companies offering IPTV services.
Apart from the aforementioned factors, the mushrooming penetration of the internet and
the development of mobile content distributed networks (CDNs) are also fueling the
popularity of IPTV services across the world. The CDN technology assists users in
loading websites and downloading content quickly on smart TVs, smartphones, and
personal computers (PCs). This is because CDNs make the availability of a large content
base possible and also reduce the packet loss and network latency.
Additionally, the growing requirement for video-on-demand (VOD) and HD channels is
propelling the global demand for IPTV services. This is driving the progress of the
global internet protocol television (IPTV) market. Depending on transmission method,
the market is divided into wireless and wired categories. Of these, the wireless category
is predicted to exhibit faster growth in the market in the forthcoming years. This is
attributed to the rising consumer preference for wireless modes of content con sumption
over the wired mode.
Residential and enterprises are the two major end users of IPTV systems across the world.
Between the two, the adoption of IPTV solutions was found to be higher in the residential
sector during the last few years. In residential settings, IPTV systems are used for smart
TV watching. Local operators provide these services. Moreover, the growing popularity
of smart TVs is pushing up the requirement for IPTV services in residential settings.
Across the world, the IPTV market recorded huge expansion in Europe and North America
in the years gone by, as per the findings of P&S Intelligence, a market research company
based in India. This was because of the huge internet penetration, the early development
and adoption of IPTV solutions, the huge requirement for video-on-demand and various
associated services, and the presence of a large consumer base in the regional countries.
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In the coming years, the IPTV market is predicted to boom in the Asia-Pacific (APAC)
region. This will be a result of the increasing number of subscribers, the ballooning usage
of technologically advanced and innovative devices for consuming content, and the rapid
shift from conventional televisions to online video streaming or on-demand video content
in the region. Additionally, the increasing popularity of HD channels is boosting the
requirement for IPTV services in this region.
Hence, it can be said with confidence that the demand for IPTV services will shoot -up all
over the world in the upcoming years, mainly because of the growing internet penetration,
the rising requirement for video-on-demand and HD channels, and the soaring popularity
of smart TVs.
Market Segmentation by Transmission Method
Wired
Wireless
Market Segmentation by Offering
Bundled
Standalone
Market Segmentation by End User
Residential
Enterprises
Market Segmentation by Device Type
Smartphones and tablets
PC
Smart TV
Market Segmentation by Application
Linear television
Non-linear television
Market Segmentation by Geography
North America IPTV Market
o By Transmission Method
o By Offering
o By End User
o By Device Type
o By Application
o By Country – U.S., Canada
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Europe IPTV Market
o By Transmission Method
o By Offering
o By End User
o By Device Type
o By Application
o By Country - U.K., Sweden, Germany, France, Rest of Europe
APAC IPTV Market
o By Transmission Method
o By Offering
o By End User
o By Device Type
o By Application
o By Country – China, India, Japan, Rest of APAC
LAMEA IPTV Market
o By Transmission Method
o By Offering
o By End User
o By Device Type
o By Application
o By Country – Brazil, UAE, South Africa, Rest of LAMEA
This study covers
1. Historical and the present size of the IPTV Market
2. Historical and the present size of the market segments and understand their
comparative future potential
3. Potential of on-demand logistics services, so the market players make informed
decisions on the sales of their offerings
4. Competitive scenario of various market segments across key countries in several
regions for uncovering market opportunities for the stakeholders
5. Major players operating in the market and their service offerings
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