Prezentacia marketing aktivity

Marketing
activities
2021
Created by marketing department
of ZEEN by Roal

Main activities of Marketing
department
MARKETING TOOLS
Rebranding and remarketing
Web development
SEO optimalization /PPC/Google ads
Public Relations
Television and radio commercial
Banner ads/mobile ads
Social media
Email marketing
Video marketing/Youtube
Influencer marketing
Event marketing
Offline marketing tools
Exhibitions

Remarketing
Remarketing is a method of targeting online advertising
offered by the system on PPC campaigns Google AdWords.
This is one way to reach a specific target group of people
who have already come to the remarketing ZEENWWORLD
website.

Web development of
www.zeenworld.com
THE JOURNEY OF OUR ESHOP AND BRAND

SEO OPTIMALIZATION
The sophisticated search engine algorithm evaluates more than 200 different on-page and off-page signals that
affect the visibility of your site. E.g. Google is increasing the weight of its websites: technically advanced, fast,
secure (SSL), mobile-friendly, logically structured, and high-quality.
The position in the search engine is also significantly affected by the reputation of your website, the so-called trust (increased by incoming links, social media shares, etc.). The most important signals for sorting the results are clearly
arranged in the following table
We are on first positions on

Public relations
CATCHY
HEADLINE
captivate the
reader
IMPORTANT
INFORMATIONS
give product promo
ESHOP
VISITS
new buyers
GOOD PR IS THE KEY FOR SUCCES
Our copywriters writes that best PR articles, and the readers loves it.
We must use perfect key words !

TV Commercial &
Radio commercial
RADIO BROADCOAST WAS ON THE AIR JUST
BEFORE CHRISTMAS.
In the year 2022 we planned run commercials on the largest TV stations in Slovakia

Banner ads and
mobile ads
BANNER ADVERTISING
Every banner that has placed redirects you to our site.
Portrait

Social media
Instagram
@zeencollagen and
@zeenworld has now
25 000 fans on their
profiles
• Engagement: Measure the number of people who
engaged with an item (social shares, likes and
comments).
• Impressions: Measure the number of people who may have viewed an item.
• Items: Measure any content (blog posts, articles, etc.)
that originally appeared as digital media.
• Mentions: Measure how many online items mention
the brand, organization, or product.
• Reach: Measure how far the PR campaign managed to
penetrate overall and in terms of a particular audience.
Facebook
ZEEN WORLD fan page
has now more than 4700
fans on Facebook
Youtube
Educative videos is updated
on our Youtube channel.

Email
marketing &
Newsletters
EDUCATIVE AND EMOTIONAL
NEWSLETTERS AND DISCOUNT
OFFERS
We write newsletters to our customers, where they receive
interesting information about our products as well as special
discounts.

Celebrities loves our
products
INFLUENCER MARKETING
Immediate reach
By adding a post to influencer's profile, hundreds of thousands of people will get information about your product
New customers
Instagram is used by 1 billion people. These are your potential customers that you can reach without purposefully searching
for your company.
Product relationship
Potential customers will immediately receive a reference from the person they are tracking and take it as a personal
recommendation of your product, which they have already used and have experience with.
Quality
With regular Influencer marketing, we ensure that every month people see the uniqueness of your product and service

Influencers want
work with us.
FULL DIRECT EVERY DAY
We discuss about conditions of our collaboration and we started !
We use honored and also product placement collaborations with
influencers.

Event
marketing
ZEEN ATTEND EVERY
IMPORTANT EVENT.
WOULD YOU LOVE TO TAKE
COLLAGEN DRINK?
You can find us on some prestige events as a partner
or in apotheke wiht our medicines representative.

Marketing
props

THEMED PRODUCTS
CHRISTMAS CAMPAING 2021
We create the limited editions with our own thematic
stickers.

Winner in
competition
Cover of 2021
OUR PRODUCT CBG HEMP OIL
HAVE WON THE COMPETITION OF
PRODUCT COVER IN CZECHIA AND
SLOVAKIA.
CBG HEMP OIL

ZEEN - health and beauty
without compromise.
WWW.ZEENWORLD.COM