<strong>Cyprus</strong>Profile Digital Series <strong>Telecoms</strong> & <strong>Satellite</strong> Communication MOBILE AND BROADBAND <strong>Cyprus</strong>’ mobile network already covers almost 100% of the population, and with high-speed broadband coverage available to around 90% of households, the country has been performing better than the EU average over the last few years. Currently, <strong>Cyprus</strong> ranks first in the world in mobile speed growth, while its mobile speed reached 63.18 Mbps and further improved by 155% since the beginning of the pandemic. The island ranks 35 th globally in the DQL Index (Digital Quality of Life), calculated by looking at the impact of internet affordability, internet quality, e-infrastructure, e-security and e-government. Internet quality was a particularly strong feat, where <strong>Cyprus</strong> ranked 15 th out of 110 countries, but lower on internet affordability where it was 57 th . In fact, state-owned Cyta was awarded as Europe’s fastest network for Q2 and Q3 in 2021, after stiff competition from dozens of networks across the continent. Thousands of measurements were carried out as part of the process to announce a winner, where the speed of various networks was tested. Across the EU, <strong>Cyprus</strong> was in first place along with the Netherlands for the share of population who streamed TV or videos in 2020, at 95%. Over 30 Cypriot communities have received EU funding to cover the cost of installing Wi-Fi hotspots in public spaces, including town halls, public libraries, museums, public parks or Key Players Cyta Cytaglobal Epic Cablenet PrimeTel Hellas Sat squares. The WiFi4EU initiative is part of the ambitious overhaul of EU telecoms rules, including new measures to meet Europeans’ growing connectivity needs and to boost Europe’s competitiveness. Competition among various operators has resulted in a good offering of high-speed broadband access services throughout the island. However, according to the European Commission, prices for mobile broadband in <strong>Cyprus</strong> are more expensive than the EU average. The government has a <strong>Cyprus</strong> Broadband Plan 2021-2025, which was prepared by the Deputy Minister of Research, Innovation and Digital Policy after consultation with all stakeholders. It is described as a roadmap for <strong>Cyprus</strong> to develop targeted actions and make effective use of available financial tools nationwide and on a European level, including the Recovery and Sustainability Fund. State-owned operator Cyta continues to dominate the market offering a full range of telecommunications services. Following a government decision, Cyta is now required to denationalise its business to transform it into a more flexible and competitive telecoms firm, which presents an opportunity for foreign investors. The guidelines demand the company explore all options to achieve the end goal, whether it be through selling shares, creating privately owned subsidiaries or to privatise through a strategic partner or investor. The second largest operator is Epic, formerly MTN which was rebranded after a Monaco Telecom S.A. buy-out for €260 million in 2018. Other key players with a prominent role in the telecoms landscape are PrimeTel and Cablenet, a subsidiary of Maltese Go Plc which has increased its profits and expanded its customer base over the last few years. 14
<strong>Cyprus</strong>Profile Digital Series <strong>Telecoms</strong> & <strong>Satellite</strong> Communication 15