NK 02_2022-PM-englisch

WWW.NETWORK-KARRIERE.COM 02.2022
4,75 €
EUROPAS EUROPE'S GRÖSSTE LARGEST WIRTSCHAFTSZEITUNG ECONOMICS NEWSPAPER FÜR DEN FOR DIREKTVERTRIEB
DIRECT SALES
Initiative
Nebentätigkeit 20 22
ZKZ 66685
PM-INTERNATIONAL:
$2.35 BILLION
IN ANNUAL SALES!
Rolf Sorg, CEO & Founder PM-International AG
www.seitz-mediengruppe.de
NETWORK-
KARRIERE
CONNECTS

BRANCHE
Rolf Sorg at the so far biggest
PM-International Live Event 2018.
ROLF SORG: „DEDICATION AND
CONSISTENCY ARE CRUCIAL“
www.pm-international.com
More than seven years ago, PM-International
CEO & Founder Rolf Sorg
defined his clear sales goal in a conversation
with Network-Karriere: „We
will exceed the billion mark in the
next few years!“ Mind you, at that
time, the annual turnover of the family
business was $313 million. Since
then, sales in the more than 40 PM
countries the company operates in
have grown exponentially every
year. With the annual result for 2021,
Rolf Sorg‘s vision was not only
achieved, but also significantly exceeded
once again: The group-wide
turnover of PM-International AG
amounts to $2.35 billion!
This makes PM-International AG
part of the small and elite club
of direct selling billionaires, and also
Europe‘s largest network marketing
company in the fields of health, fitness
and beauty. Network-Karriere Editor
Bernd Seitz spoke with Rolf Sorg.
Network-Karriere:
Congratulations
first. In our editorial office, bets were
made as to whether PM would exceed
the 2nd billion in sales in the
2021 or 2022. Now the figures for
2021 are on the table: Not only did
you reach the 2nd billion, there were
also $350 million in sales on top.
How do you feel about such sensational
results?
Rolf Sorg: Of course, I am proud of
what we achieved, but I am at least
as proud of the enormous efforts of
our Leaders and distribution partners
all over the world and of our
corporate employees. This success
is only possible through their constant
commitment and loyalty. I do
not take this for granted, and I am
very grateful for it.
NK: In the last 28 years, you have
achieved everything with PM that
an entrepreneur can only dream of.
Is there still room for an unfulfilled
dream?
Rolf Sorg: Yes! For example, PM is
moving up further in the global ranking
of direct selling companies, currently
we hold 10th place, in a few
months the announcement of the
new rankings is due. Strategically
and economically, we are well positioned
to be able to consider the
third billion for our 30th company anniversary
next year. No unfulfilled
dream, but rather a real wish is that
my wife Vicki and I will be even more
committed to a better world outside
of everyday business in the future.
We would love to have 10,000 sponsored
children with our partner
World Vision all over the world in the
future. If you mean unfulfilled
dreams in the personal and material
realm, there’s nothing to wish for.
With fishing and skiing, I have no expensive
hobbies, for which I have too
little time anyways, and otherwise I
am more than happy with my family.
NK: As a self-made man who has
created an empire out of nothing,
one can learn a lot as an entrepreneur.
What are the most important
requirements for running a network
marketing company as successful
as PM-International?
Rolf Sorg: I would like to take a step
back and talk about entrepreneurial
qualities in general, which are not only
suitable for top management, but
should also be present for the leaders
of the sales teams: First, the entrepreneur
is the captain who gives their
people courage in every situation with
a broad chest on the bridge. They
need an unrestricted passion, must be
passionate about their company and
have the courage to always go one
step further and be ready to break out
of their comfort zone every day. This,
coupled with the consistency of being
able to endure ups and downs.
NK: In a year-to-year comparison,
PM has once again grown by more
than 35% compared to 2020. What
are the reasons for these quantum
leaps in sales over many years?
Rolf Sorg: As is well known, success
comes in multiple ways. To date, almost
800 million products sold,
which are appreciated and regularly
used by several million customers,
including a very large proportion
of regular customers, worldwide,
speak for themselves. We rely
on a clear product philosophy and a
compact product range, so we can
stay focused. With our exclusive
Nutrient Transport Concept (NTC©),
we have a core competence that
goes hand in hand with our products.
It delivers the nutrients exactly
when they are needed and where
they are needed – to the cellular
level, from inside and out. We have
been working on our success and
products with a clear goal for the
last 28 years and have never lost
sight of our vision of always being
the spearhead of innovation in our
industry.”
The base of all things are our existing
and new markets, which are
constantly evolving all over the
world. In 2021, we opened our offices
in the UK. In 2022, market openings
will take place in nine other
countries, including China, Indonesia,
Hungary, Portugal and Colombia.
Expansion on the African continent
is also imminent.
NK: As you know, turnover is not
profit. PM invests enormous sums
in further commercial buildings and
logistics centers, but also in the inhouse
research & development.
Rolf Sorg: That‘s right and important.
In 2022, the construction of our
second administration building at
the International Headquarters in
Luxembourg will start.
The expansion of our Headquarters
Europe in Speyer with a third administration
building will also create
even more jobs in the region.
We are also investing in the expansion
of infrastructure on the American
continent with two new Offices
in the north and west of the USA.
I am particularly proud of our various
research collaborations with institutes
and universities, such as the
University of Applied Sciences Upper
Austria. In this cooperation, for
the first time ever, we developed a
product, the FitLine C-Balance, and
took it from basic scientific research
to the finished product last year. As
a family business, we plan for the
long term and for future generations.
This gives our business partners
trust in our business opportunity,
which allows people to build
up an additional income independently
and without risk, with
flexible time management and fun
at work.

18 BRANCHE
THE WORLD‘S MOST
SUCCESSFUL PM-INTERNATIONAL
DISTRIBUTION PARTNERS*
*AS OF 31.12.2021
AdobeStock/©jessicahyde

BRANCHE
They surprised the live participants of
the event with an autograph session
afterwards. Extreme athletes Achim
Heukemes – World Champion 10x
Ironman Masters and World Champion
Duathlon Masters, Beat Hefti –
Gold Medal Winner in two-man Bobsleigh
at the 2014 Winter Games and
Stanislav Horuna – Bronze Medal
Winner in Karate at the 2020 Summer
Games talked about their results.
KICK-OFF EUROPE 2022:
ANOTHER RECORD YEAR FOR
THE PM-INTERNATIONAL GROUP
The company‘s traditional start of
the year took place as a hybrid event
on site in Luxembourg and online on
PM TV with over 40,000 distribution
partners from all over Europe. CEO &
Founder Rolf Sorg made the beginning
on stage. Always with a firm focus
on the future of his company, he
also gave an overview of the innovations
that are coming up at PM-International
2022.
Global market potential
PM-International relies on a niche
strategy and thus, already became
the European market leader in its industry.
The company increased its
group-wide annual sales by over
35% compared to 2020 to $2.35 billion.
In Germany, the founding country,
the company also recorded over
35% growth in 2021 compared to the
previous year. The success is primarily
owed to the many independent
distribution partners active in
over 40 countries around the world.
Rolf Sorg personally thanked them
for their performance, especially last
year: „Thank you for your constant
commitment! I am proud to work
with you to improve the life quality of
millions of customers and the life
standard of hundreds of thousands
of people around the world!“
In his speech, he emphasized the values
of PM-International: „As a family
business, we are working for several
generations. Therefore, we will continue
to focus on sustainable growth
instead of short-term profit maximization.
This also allows us to share our
success with people all over the
world.“
With its charity foundation PM We
Care, in cooperation with the children‘s
aid organization World Vision,
PM-International has been committed
to helping children all over the
world for almost 20 years. With the
successful annual result for 2021,
another 1,000 sponsored children
were added, reports Charity Ambassador
Vicki Sorg: „Through the
sale of FitLine products, more than
4,000 sponsored children, their
families and communities worldwide
are currently supported by PM
We Care. The local solutions reach
several hundred thousand people
and help them to actively shape
their future. In the long term, we
have set ourselves the goal of increasing
the number of child sponsorships
to 12,000.“
FitLine live sports-talk
Product
innovations
from FitLine
presented
Anja Wunder, Director
of Cosmetics
at PM-International,
presented a revolutionary
new beauty product which caused
enthusiasm in the audience: The
FitLine skin Activize Serum. In total,
the company worked on the development
of this product for over 5 years.
It is expected to revolutionize the
cosmetics market. Thanks to the scientific
advisory board of PM-International,
in which all experts from the
field of nutritional supplements and
cosmetics worked hand in hand as a
brainpool and transferred the knowhow
from the field of nutritional
supplements into cosmetics, the
company has now succeeded in
Director of Cosmetics Anja Wunder (l) and Charity
Ambassador Vicki Sorg (r) at the live demonstration
of the new FitLine skin Activize Serum
developing this groundbreaking
beauty product. „The innovative
combination of our exclusive
Nutrient Transport Concept
NTC® with the unique active
ingredient complex of our FitLine
Activize, provides a noticeable effect.
You experience pure energy,
power & freshness – immediately,“
explained Anja Wunder.
Furthermore, Dr. Tobias Kühne, PM-
International’s Chief Scientific Officer,
Larysa Kowallik (2nd from right) was
recognized for reaching the Champion‘s
League distribution level
presented the FitLine ProShape Allin-1*
Mango, the latest flavor the popular
ProShape product range. The
FitLine ProShape All-in-1 is the ideal
complete meal replacement to get in
shape* and stay** in shape.
World-class athletes up close
Three elite athletes were also on the
Kick-OFF stage and gave exciting insights
in a live sports talk with Sports
Marketing Director Torsten Weber.
More than 1,000 top athletes from
over 60 disciplines and 30 nations
trust in FitLine and the brand is the
official supplier of numerous sports
associations and national teams.
The enthusiasm in the venue left no
doubt about it: The PM-International
distribution partners are highly motivated.
Next up are the hybrid Kick-
OFF events for the Americas and the
Asia-Pacific region. „We are taking
our future into our own hands and
plan decisive steps for our further
success in 2022,“ reports
Rolf Sorg. Going hand in
hand with this, he unveiled
this year‘s
sales motto of his
company – „Own
Your Future“.
Patrick Bacher
concluded the
event: „We have
made 2021 the most successful
financial year in our history.
Now we have to implement
our motivation and plans for 2022 in
order to set the course for an even
more successful financial year!“
*Substituting two of the main daily
meals of an energy-restricted diet
with meal replacements contributes
to weight loss.
**Substituting one daily meal of an energy
restricted diet with a meal replacement
contributes to the maintenance
of weight after weight loss.
www.pm-international.com

BRANCHE
Patrick Bacher,
Chief Sales Officer Germany/
Switzerland and founding
member:
„The dynamic of the business development
still inspires me every
day in my 29th year at and with
PM-International. How long it took
us for the first billion, how quickly
we reached the second one, and
the fact that we are already on the
way to the third billion clearly
shows the huge demand for our
high-quality premium products
and that PM-International is well
positioned. This gives me a great
vision and anticipation of what we
can still achieve together.“
Hege Bläcker,
Sweden:
„I am proud to be part of the fastest
growing international direct selling
company. To me, it feels like we‘ve
just started, and I‘m convinced that
there‘s still huge growth potential
for us. The demand for our products
and our business opportunity
has never been so big and the
company is prepared in every way
to reach the next billions!“
Lutz Bläcker, Chief Sales Officer
North-West-East-Europe:
„Since the beginning of my career, I
have been accompanied by the
quote: ‚Waiting time for the perfect
moment takes a lifetime‘. The development
of PM was created by
‚doers‘ who do not wait. First and
foremost, CEO & Founder Rolf Sorg.
His authentic story shows what
PM-International stands for: Simple.
Successful. In my 30 years of network
marketing, I have always been
committed to our profession. With
the sum of all the unique selling
points of PM, the distribution partners
can present their business full
of self-confidence.“
Guido Buch, Sales Director
Eastern Europe:
„I am proud to be a part of this story
for almost 29 years. I am excited
every day about what we achieve
with our products, our business opportunity
and based on Rolf Sorg‘s
vision. Above all, the development
with PM-International in the last five
years simply leaves me speechless.“
Gabriel Callert, General Manager
PM-International Sweden:
„The history of PM-International is
breathtaking. What a privilege to
be part of this exciting journey, with
the greatest visionary, Rolf Sorg,
leading it. For me, PM-International
has changed everything!“
THIS IS
WHAT FOUNDING
MEMBERS AND
LONG-STANDING
MANAGEMENT
MEMBERS AND
DISTRIBUTORS SAY
Bernhard Schöpf,
General Manager Sales
PM-International Italy:
“I am proud to be a part of this
success together with our team in
Italy. We weren’t always the fastest,
so I’m even more pleased
that once again, not the fastest
wins, but the most consistent.”
Carmen Chuang,
Hong Kong:
„I witnessed the impressive development
of PM-International myself
and for me and my team, PM-International
was a great opportunity.
Every year since 2002 they are a
Top Innovator in the TOP100, every
year, new or improved products
and every year a stronger position
among the global companies in
our industry. All this makes me very
happy!“
Marcel Deszö,
Switzerland:
„Much more than the mere number,
I am thrilled by the speed at
which we have moved from the first
to the second billion. I‘ve been with
the company for almost 30 years
and I‘m excited by everything about
PM: the hardworking, motivated
and positive people and the incredible
products, paired with a great
distribution system. But above all,
the completely down-to-earth and
serious way in which the company is
led into the future by Rolf and Vicki
Sorg.“
Anette und Lisa Einarsson,
Sweden:
„PM-International‘s rapid and stable
growth makes all the difference
to our business. We can simply
rely on the company. Above all,
we are impressed by the constant
research in the field of bioavailability
and the best ingredients on
the market.“
02.2022
Sascha Gamper, General
Manager Sales South Europe:
„I am very proud to be part of this
success story. The second billion
in sales shows how important it is
to permanently keep the focus on
your core competence. In addition
to the unique FitLine products, I
have been particularly impressed
by the vision, values and social
responsibility of Rolf Sorg and PM
since my first day.“
Trinidad Garcia und
Eliseo Molinari, Spain:
„Rolf Sorg‘s vision and his ambition
to build a family business for
several generations convinced us
more than ten years ago. Celebrating
the second billion today is
just great. It means security for us
and our entire team all over the
world.“
Andreas Gutekunst,
Germany:
„We are very grateful for the huge
opportunity that PM-International
offers our team, especially in the
current turbulent times. For me, PM
means: security, stability, growth,
joy & fun – that‘s what my team and
I can rely on every day!“
Joachim Heberlein,
Germany:
„The $2.35 billion in sales are a direct
reflection of user satisfaction.
Every successful company lives
from the long-term enthusiasm of
its customers. This is also ‚THE‘
reason why we can look forward
to a great future with peace of
mind. From day one, a clear vision
was consistently implemented by
Rolf Sorg. In all my 27 years with
PM, there was not a millimeter of
deviation or doubt. Overall, PM is a
holistic and unique success package
for me.“

BRANCHE
Helene Junker,
Switzerland:
„The second billion in sales so
quickly after the first, and in times
when others are stagnating, means
to be in the right place at the right
time. Highly sought-after products
with a unique selling proposition,
patented, always on the ‚pulse of
the times‘ and with a good marketing
plan. In this way, we will be able
to help many more people to build
up a good and crisis-proof additional
income.“
Dirk Lorenz, founding member,
Germany:
„I am thrilled and deeply grateful
to be able to experience this story
with my friends Vicki and Rolf and
their family. They incorporate the
values for which it is worthwhile to
live and work, day after day with
passion. Here, trust, appreciation
and recognition are practiced
every day. That‘s the DNA of PM.“
Wolfgang Klaer, General
Manager International Services
& Support:
„For me, reaching the second billion
in sales and more is proof that
PM-International can now finally
be perceived as a global player
among the most successful network
marketing companies. Nevertheless,
I see PM only at the
‚beginning‘ of a great and sustainable
success story and I am already
looking forward to everything
that is yet to come.“
Sabine und Wolfgang Lindemann,
Germany:
„We are very proud and grateful
for this stable, growing company.
Especially in this challenged time,
this gives us and our team a great
deal of security. We have been
part of this story for almost 19
years now and the vision of Rolf
and Vicki Sorg has always set us
on fire and motivated us.“
Björn Müller,
Germany:
„PM was the opportunity of a lifetime
and the second billion gives
me the assurance that PM is truly
the rock in the sea! For me, it was
always important to do build
something sustainable that gives
the people in my team a real longterm
perspective for the future.
This is what the success of PM
stands for! Without losing its own
values as a family business, this
company has grown into a global
player.“
Zuzanna Ng,
Hong Kong:
„I am delighted that we at PM-International
have exceeded our target
of two billion US dollars in
sales. For me, PM-International is
the ideal partners for an additional
income, independent and without
risk, with flexible time management
and fun at work!“
Ute und Tino Puschmann,
Germany:
„26 years for the first billion in
sales, two years later the second
billion is already exceeded and
we’re on a clear course to the third
billion: This shows the solid development,
the straight and ethically
valuable path that PM-International
sets and walks itself. We are
very proud to be a part of this success
with our team.“
Satu Rusanen,
Finland:
„More than two billion in Groupwide
annual sales create confidence
in a good future. PM-Inter-national
is innovative and has
its finger on the pulse of time. A
very special moment for me was
getting to know Rolf and Vicki
Sorg personally. In my 19 years
with PM, many new friendships
have also been formed.“
Claude und Daniela Simon,
Luxembourg:
„PM-International is well on its way
to getting to where it belongs,
namely to the top of the industry!
The second billion in sales is only
an interim target. It is fantastic to
see how our CEO & Founder Rolf
Sorg in particular is still so full of
drive and vision after all these
years, and at the same time remains
so down-to-earth! This
drives us all and motivates us even
more, even after 20 years, especially
since our whole family is part
of this family business!“
Marcus Sandström, Chief Sales
Officer Asia-Pacific:
„Premium products Made in
Germany is a successful concept.
Especially in the Asia-Pacific
region, where we opened our
headquarters in 2015. Exceeding
the two billion sales mark further
strengthens confidence in our
brand. Personally, I have been with
the company for almost ten years
and it is an honor for me and my
team to represent PM-International‘s
values in the Asia-Pacific
region.“
Paul Yung, Chief Executive
Vicki Sorg, Director of Charity
and Promotion:
„For me, exceeding the two billion
mark means that we create real
added value for people and the
market. It means that we have a
positive long-term impact on hundreds
of thousands of lives, not
least by using our PM We Care
Foundation for children, their families
and communities around the
world to make a difference.“
Gabi und Thomas Wagner,
founding members, Germany:
„We are very proud to be a part of
the success story of PM-International.
The second billion in sales
confirms our decision to follow
Rolf Sorg and PM since 1993. Our
lives have been steered in a
different direction by PM. All
experiences, successes, friendships
as well as happiness and
satisfaction would never have
been experienced without PM.“
Torsten Weber,
Director of Sports Marketing:
„Our development and dynamic
are fantastic, especially in the field
of FitLine & top-class sport: Today,
well over 1,000 top athletes and
sports associations worldwide rely
on our FitLine products to support
their maximum performance. They
celebrate medals at the Summer
and Winter Games as well as successes
at World Championships
and international competitions.“
Heike Wünsch,
Germany:
„I‘ve been with PM for almost a third
of my life – the best decision of my
life. The second billion symbolizes
everything I have found here: joie
de vivre, endless moments of success
and happiness, friends and
family, security, recognition and so
much more. To be part of this great
success together with my family is
a fantastic feeling. I look forward to
continuing to grow together, to the
next billion. Because there is still a
lot of room for improvement in this
vision!“
Officer PM Malaysia:
„I was able to take over the business
from my father and was able
to witness PM grow into a global
player through expansion in Europe
and the Asia-Pacific region.
Rolf Sorg‘s vision, continuous innovation
and adaptation to customer
needs, leadership even in difficult
times and his burning desire to
build a constantly growing company
for generations leaves me in no
doubt that PM is on its way to the
top of the world. Forward and upwards!“