Leinster vs Edinburgh

“It will bring the work of the RNLI and
their volunteer lifeboat crews in their
communities, to a huge audience of
committed and passionate supporters.”
Since 2017, RNLI volunteer lifeboat
crews based at the 11 lifeboat stations
in Leinster have rescued 1,702 people
during callouts.
In attendance at the launch in Leinster
Rugby head office in UCD were Leinster
Rugby players Emma Murphy, Ella
Roberts, Vakh Abdaladze and Scott
Penny, as were representatives from the
RNLI and Energia.
“We’re thrilled that our partnership with
Leinster Rugby has allowed us to shine
a light on the RNLI, a charity which was
selected by our staff for Leinster Rugby’s
February charity partner.
“The RNLI do so much for the country
and we hope to lend some positive
energy to the work they’re doing saving
lives at sea,’’ said Amy O’Shaughnessy,
Head of Brand for Energia Group.
For the month of February, Leinster Rugby
will lend its digital support to the RNLI
and its considerable efforts to keep us all
safe in Irish waters.
Leinster Rugby also confirmed that Bank
of Ireland would continue to support
the charity partner scheme again this
season and that its Player of the Month
Award donation will now be made to the
monthly charity affiliate, rather than the
player in question, a move that is also
supported by the Leinster Rugby players.
Eamon de Búrca, Sponsorship Manager
with Leinster Rugby, commented, “The
RNLI is a new partner for us here at
Leinster Rugby and we are very grateful
to the team in Energia for bringing such a
worthwhile charity to our door.
“February is a busy month with a lot
of on-field activity so hopefully that will
allow us to elevate the exposure for the
RNLI across all of our digital platforms.”
Like all the charities selected, the RNLI
was selected by Leinster Rugby after
a consultation process involving the
leadership group of the men, women’s
and Academy teams and consultation
with the premium sponsors and partners
and the Official Leinster Supporters Club.
The charities
supported by
Leinster Rugby
as part of
this charity
partner
initiative,
include;
2020/21 Season:
Women’s Aid (November),
Debra Ireland (December),
numerous local causes supported
by Bank of Ireland (January),
ALONE (February), Pieta (March),
AsIAm (April), LauraLynn (May),
the Gavin Glynn Foundation (June),
Irish Heart Foundation (August) and
CRY (September)
2021/22 Season:
Alzheimer Society of
Ireland (November), Peter
McVerry Trust (December),
numerous local causes supported
by Bank of Ireland such as
Outcomers, Citywise Means
Business, New Horizon and
Purple House (January), the RNLI
(February)
The selection process for all the
charities includes the Leinster Rugby
players, Leinster Rugby sponsors
and partners and also the Official
Leinster Supporters Club (OLSC).
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