Home Textile Exports February 2022

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PROFILE
HTE
We desire to participate Heimtextil in 2023 and our business
development and design teams plan our preparations
in this direction. Our export and sales teams close
follow up domestic and international exhibitions to
shape our collections from insights taken.
As a domestic manufacturer, how do you
evaluate our position in the sector, both at
home and abroad? What are your short, medium
and long term goals?
Maxhomen brand successfully well positioned in domestic
market as planned and desired in terms of product
value vs performance rate and brand value vs consumer
satisfaction. Our short term goal is developing exports
to Europe and in long term opening Maxhomen stores
in our export markets to compete with global players in
the same league of most preferred brands in the World.
What do you want to add and highlight in the
news?
The Maxhomen brand appeals to the A-Plus consumer
group as positioning. We act very meticulously and responsibly
as a team at every point regarding our product,
from the selection of the raw material we use in our
collections to the final packaging. So far, we have taken
a step with this awareness while reaching the quality
target we want for our brand in production. It is a must
to make a loyal consumer profile to our brand. We attach
importance to global environmentally friendly production
solutions without compromising our quality in
our brand products. It is our priority to keep the health
benefits of our consumers high. We build our price performance
within this framework.
February 2022