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Home Textile Exports February 2022

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As home and hotel textiles;<br />

29<br />

Towel, Bathrobe Group: Hand<br />

towel, foot towel, bath towel,<br />

loincloth, kimono bathrobe, and<br />

mat.<br />

Bed Linen Group: Duvet cover,<br />

bed sheet, pillow case, bedspread<br />

Baby <strong>Textile</strong>: Organic baby bathrobe,<br />

towel, apron, blanket<br />

Kitchen Group: Table Cloth, Tea<br />

Towel<br />

<strong>Home</strong> Apparel: Pajamas, basic<br />

t-shirt, sweatshirt, shorts set<br />

What is your monthly<br />

production capacity?<br />

Our average annual capacity is<br />

1,000 tons in the towel group;<br />

1,000,000 meters in home textiles.<br />

How much of your export<br />

sales are covered? What are<br />

your current export markets<br />

and your goals in this area?<br />

Our export sales is 80% of our<br />

revenue. Our current export markets<br />

are USA, Canada, Australia,<br />

United Arab Emirates and Qatar.<br />

Our <strong>2022</strong> target is specifically<br />

European and British markets<br />

and we already started required<br />

preparations according to this<br />

target.<br />

How has the pandemic<br />

affected your company?<br />

What changes have you<br />

observed in your current markets and export<br />

volume?<br />

During the pandemic , communication, shipping and production<br />

issues were experienced due lacks in customs<br />

and transportation by global curfew applications. These<br />

matters caused a decrease in our direct exports. And at<br />

the same time, we experienced an explosion in our online<br />

sales hence people shopped online more than ever<br />

during pandemic , so we oriented our sales strategy accordingly<br />

in this period. After a significant weakening in<br />

global economies last year, now we see an upward trend<br />

in textile industry.<br />

What are your plans for <strong>2022</strong>? Do you plan fairs<br />

at home and abroad? What are your products that<br />

you will exhibit at these fairs and that you are<br />

assertive?

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