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Home Textile Exports February 2022

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formed make an additional cost. Thanks to pre-process<br />

and waterless printing, the amount of water consumed<br />

has been reduced to zero and environmentally friendly<br />

machine production has begun to be preferred.<br />

23<br />

Optimum Digital has developed a pre-treatment<br />

and waterless printing technology<br />

Optimum Digital recently released it’s revolutionary<br />

NirvanaBelt: Green. This printer, the latest instalment in<br />

Optimum’s Innovation Series, is accelerating the green<br />

development of the industry. Without the need for pre<br />

or post-treatment, no additional machinery is required<br />

to print on cotton, synthetic cotton or polyester textiles.<br />

The innovative printing set-up eliminates the large<br />

amounts of wastewater traditionally used to treat textile.<br />

Waterless printing also reduces cost by 50%, while reducing<br />

energy and chemical usage by 80%. This results<br />

in environmentally sustainable prints for the fashion and<br />

interior design industries that are cost-competitive. A win<br />

for everyone, including the planet.<br />

Optimum Digital leading the way in<br />

environmental digital printing as part of its 2030<br />

Green Printing goals.<br />

The print service value, which was 3.16 billion Euros in<br />

2020, increased to 3.82 billion Euros in 2021. Although<br />

print service value declined in 2020 due to the effects of<br />

Covid, it will have regained its value increase by <strong>2022</strong>.<br />

In this period, the volume of inkjet-printed fabrics will<br />

almost double from 2.89 billion square meters to 5.53<br />

billion square meters in 2026. These data show that the<br />

share of inkjet in the total printed textile market has increased<br />

from 6% to 10%. It offers significant room for<br />

textile printing suppliers experiencing a post-Covid decline<br />

to grow and recover their losses.<br />

Freedom of design, customized fabrics, short print runs,<br />

faster reorders and the potential for printing with a lower<br />

environmental impact indicate that the market needs<br />

next generation machines. Optimum Digital evaluated all<br />

these needs and offered the Nirvana Belt textile printing<br />

machine to the service of the industry.

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