45 Edition 2020 FINAL

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45th | Vol 30 | 2020 | www.hotelier-indonesia.com
In this case, the AI-based, advanced revenue system can
automatically make decisions and select the revenue strategies
applicable to different market segments.
The system needs to be able to select the best space control
strategy to achieve the best deal, the commonly used inventory
control strategy including the minimum or maximum
length of stay, closed to arrival, block or allotment set up, the
last room availability, and so on.
Last but not least, a hotel’s success is often due to the personalized
service and unique experience it offers guests.
With the help from AI, combined with human experience,
the tasks of identifying the hotel demand model, looking for
revenue growth opportunities, and using digital marketing
to boost market demand can be done in a much more accurate
and effective way.
So, a trusting AI system is the best thing to have at the
moment, but hotel revenue managers do not need to panic
about one day being replaced by robots.
No matter how advanced the AI revenue system gets, it will
always require a human touch and interaction. Therefore, the
future trend is that the hotel will inevitably use AI data analysis
to make better optimization decisions to grow revenue
and enhance profit performance.
Wait, don’t leave just yet—here are a few
more industry insights making the rounds:
Starfleet Research: The Real Benefits of AI : So many people
are clamoring about AI—this very post is no exception—but
do you really have a firm grasp on how hoteliers are using
it to enhance the guest experience? (via Oracle Hospitality)
A Hotelier’s Guide to Email Marketing for Black Friday and
Cyber Monday: Black Friday and Cyber Monday are coming
up, and the hotel industry can absolutely benefit from the
frenzy of shopping activity. (via Revinate)
7 Important Truths About Guest Messaging in Hospitality:
The adoption of guest messaging in the hospitality industry
is no longer a matter of if, but when. (via ReviewPro)
Yuki Hu
Head of Advisory Services, China
Yuki is responsible for delivering professional revenue management
consulting services to hotels across China. Yuki
has been working with a wide variety of international and
local hotels in major cities including Hong Kong, Shanghai,
Beijing, Guangzhou and Shenzhen performing revenue management
audits, training, SOP development, virtual revenue
management service, improvement of roadmap planning
and other tailor-made revenue management consulting projects
based on customers’ needs.
Yuki has successfully helped the hotels with different business
types in different markets to improve revenue performance,
as well as build up data-driven and process-improvement
revenue management culture.
After Yuki finished her bachelor's degree in E-Business at
Nanjing University, she went to the US and completed her
master's degree in Hospitality Management at the University
of Delaware and Advanced Revenue Management Program
at Cornell University. Once graduated she took the opportunity
to work in the Hilton San Francisco (a flagship hotel with
1,908 rooms) revenue cluster office, overlooking 11 hotels in
the bay area.
After she returned to China she became the youngest revenue
manager of Hilton in the Asia region. She then worked
in Chongqing Hilton and Shanghai Hongqiao Hilton. Her last
role before joining IDeaS was working as revenue director
in the Langham Shenzhen. Yuki has rich experience in new
hotel pre-opening and positioning.
She is also a seasoned revenue expert with deep insights
into the Greater China market. Some of her strongest skills
include big-data analysis, pricing, positioning, training, strategic
planning, and revenue procedure improvement.
Of course, Yuki isn’t all business. She loves to travel, enjoys
Chinese calligraphy, piano, yoga and is described as a crazy
dog lover (because who isn’t?).
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