45 Edition 2020 FINAL

56
45th | Vol 30 | 2020 | www.hotelier-indonesia.com
The Industry Bridge
Advisory Services answers recent client questions about hotel revenue management
Bridging the Industry with Yuki Hu
By Yuki Hu, Head of Advisory Services, China
As more people embrace
automation and robotics
in their daily lives, some
are worried the “rise of
the machines” will shake
up many industries—or
even the entire world—in
unpredictable ways. Click to
Tweet | IDeaS Twitter
An AI humanoid called Sophia has become the first robot citizen with feelings,
preferences, and the capability to learn much faster than humans. Besides that,
it turns out AI can even write pretty good songs. Researchers at Sony released
the AI-generated song, “Daddy’s Car,” a catchy, sunny tune reminiscent of The
Beatles. Last year, Facebook abandoned an experiment and shut down two AI
robots after they started talking to each other in their own language, which
remained mysterious to the scientists who were supposedly looking after
them. It looks like robots are one step closer to taking over the world.
But what about our world? The wonderful and colorful
revenue management world? How does AI influence our
daily jobs?
First coined in 1956 by John McCarthy, AI involves “machines that can perform
tasks characteristic of human intelligence,” including planning, understanding
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