45 Edition 2020 FINAL

54
45th | Vol 30 | 2020 | www.hotelier-indonesia.com
COVID-19 and the global hotel
industry: A roadmap to recovery
By Yuki Hu, Eva Liu & George
Yu - IDeaS | March 4, 2020
IDeaS Advisory Services
Earlier this week, part 1 detailed how
the hospitality industry can recover
from the COVID-19 coronavirus
from a revenue management, sales
and marketing perspective; for part
2, it examines recovery across food
and beverage, meetings and events,
operations and finance.
2. Food and beverage
During the freeze period, the food
and beverage department can work
on two to three simplified set lunch
and set dinner menus with the consideration
of purchasing. This action
will greatly serve the in-house or
outside customers’ needs.
In cooperation with a trusted logistics
third party, hotel restaurants
may also qualify to provide “contactless”
food delivery services to
capture the demand during the
freezing period.
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COVID-19 will have an impact on guest dietary habits and taste preferences.
After the outbreak, people will pay more attention to hygiene and dietary considerations.
Hoteliers may consider redesigning menus with this in mind.
During the freeze period, in-house guests may be required to eat meals in their
rooms or sit individually (not to dine with anyone else) in the restaurants. This
could have an impact on table layout design and seating effectiveness in restaurants.
Optimize your floor plan with this in mind.
3. Meetings and events
Convention hotels are facing especially difficult times during the COVID-19
outbreak. For example, last-minute cancellations of major trade shows such
as Mobile World Congress, in Barcelona, ITB in Berlin and other international
celebrations such as the Venice Carnival and global sporting events, will have
far-reaching effects.
During the Chinese New Year, some
hotel groups began food delivery
services, taking advantage of hotel
labors and food storage with professional
cooking to supply outside
customers and increase revenue to
maintain cash flow.
The loss of revenue, not only to the hotel industry but also the local economy,
will have repercussions for years to come. The recovery of the meetings and
events business segment, including international conferences, will take much
longer than other segments. These hotels have more guest rooms, meeting
facilities and cooking equipment, and they usually rely on group business the
most.
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