45 Edition 2020 FINAL

45th | Vol 30 | 2020 | www.hotelier-indonesia.com 123
HIMKI was officially declared on May 31 2016 in Jakarta
and was later confirmed on July 28 2016 at the Ministry of
Industry and on the same day was approved by President
Joko Widodo at Istana Negara.
HIMKI was established based on similarity in the vision,
mission, and purposes among its members to collectively
support the country’s furniture and craft industry. The
organization is expected to become the institution that is
aspirational and accommodating with the spirit of equality
among its members.
About Dyandra Promosindo
Last year, IFEX managed to draw 12 thousand visitors and
recorded an on-the-spot transaction of US$370 million.
“IFEX has been recognized as the primary destination
to global furniture industry players wanting to
find quality products as well as business partners in
Indonesia. These international buyers and visitors are
key to the success of IFEX and the efforts to increase
our export value to the global market,” says Soenoto.
Besides promoting the growth of Indonesian furniture
industry, one of IFEX 2020 targets is to take advantage of
the US market that is left by China due to the trade war
between the two countries. In addition to Europe, the US
is one of the major export destinations for Indonesian furniture
products. Soenoto says Indonesia is not the only
country to target the US market. He, therefore, encourages
the country’s industry players to find the right strategy
to win the US market that was previously dominated by
Chinese products.
About HIMKI
HIMKI is the result of the merger of two previous organizations
in furniture and craft industry namely AMKRI and
ASMINDO. The merger was strongly supported by President
Joko Widodo to create a single entity that is strong and
huge that also serves as the government’s partner in supporting
the industry to encourage the competitiveness of
furniture and craft products in the domestic and international
markets.
Dyandra Promosindo is a Professional Event Organizer
(PEO) in Indonesia, and is a sub-holding company of PT
Dyandra Media International, Tbk (DYAN). Since its established
in 1994, Dyandra Promosindo has managed to
record impressive track record of exhibitions throughout
Indonesia. Dyandra Promosindo has organized more
than 850 exhibitions in Jakarta, Surabaya, Yogyakarta, Bali,
Makassar, Medan and other major cities in Indonesia. To
date, Dyandra Promosindo has 11 subsidiaries in event/
exhibition organizer, concert promotor, and digital agency
businesses. These subsidiaries are, among others, PT
Dyandra Communication (Dyacomm), PT Fasen Creative
Quality (Quad), PT Visicita Imaji Semesta (Visicomm), PT
Idea Besar Komunika (Ideacomm), PT Visi Sarana Media
Digital (Underlined), PT Dyan Mas Entertainment (DME
Asia), and PT Dyandra Global Edutainment. With more
than 1,000 exhibitors annually, including foreign exhibitors,
Dyandra Promosindo has proven itself as the trusted
business partner while improving itself to realize a better
exhibition culture in Indonesia. Dyandra Promosindo has
organized various exhibitions such as B2B exhibition, B2C
exhibition, music concerts, world-scale conferences and
summits.
Dyandra Promosindo is the first PEO in Indonesia with ISO
9001:2008 certification for management quality system.
The exhibitions organized by Dyandra Promosindo, among
others, are: Indonesia International Motor Show, Indonesia
International Furniture Expo, Indonesian Petroleum
Association Convex, International Franchise, License and
Business Concept Expo & Conference, and many more.
www.ifexindonesia.com