Jan/Feb 2022

Doorco’s company brand values
Compass values
always in focus, we conducted a production
efficiency overhaul and made big machinery
investments, including additional CNC machines
and paint lines.
This allowed our service offering to flex and
evolve to a multi-level, hybrid service that
supports the customer as they need, whether
that is a fully comprehensive prepping service,
additional fabricator manufacturing support with
painting or prepping, or a Just In Time distribution
delivery proposition – all which is underpinned by
integrated IT systems with zero paperwork.
As we look ahead, commitment remains a priority
for 2022; we don’t know what’s going to happen
with Covid, let alone consumer spending, so those
that will succeed will be those that are prepared
to keep moving forward, being flexible, adaptable
and constantly striving towards the targets and
ambitions set.
Communication
When you are operating on code red as many of
us have been, it’s imperative to communicate
with customers, suppliers and internally across
the business.
Open and honest communication is the only way
to manage expectations – good and bad – so that
everyone knows where they stand.
It is fundamental to customer service, which
is going to be even more important in the
competitive market we face.
Collaboration
Working together is key, with your team and the
supply chain. DoorCo’s team have really pulled
together to navigate the business through the
pandemic, and more than just communicating
with customers and suppliers, we worked closely
with them to ensure the decisions we made didn’t
negatively impact their businesses or undermine
those relationships.
This shows loyalty and respect, something that is
going to be paramount in surviving 2022.
Working closer and sharing information on
forecasts for example, will only strengthen these
relationships and the intel we’re all party to,
helping everything to run smoother.
Core values
It’s good business ethics that drive all of the
above. DoorCo has a series of values that
underpin the business; the fundamental beliefs
and behaviours set by the directors back in the
early days that remain the cornerstones of the
business today.
In 2022, DoorCo will concentrate on delivering
these values – Conscientious, Committed,
Collaborative, Considered, Connected, Consult,
Complete, Communicate and Committed – and
what the brand promotes, particularly in the early
part of the year when we are focusing on our
service proposition.
When the market is competitive, customers will
be looking at what’s over and above product and
price. They will be looking for suppliers that are
committed, communicate well and are prepared
to collaborate.
We think this is the only way to ensure customers
are satisfied, and acknowledge we have work to
do on defining our service offering ahead of the
much-anticipated FIT Show.
Connecting
Our aim for FIT Show 2022 is to connect. Our
award-winning marketing campaign has put
GRiPCORE and FLiP at the forefront of our product
portfolio but there’s much more to DoorCo.
All our brands will be there in all their glory,
including what DoorCo stands for with our core
values.
We plan to be there in force, with a full team
ready to connect with customers to help them
understand not only what they can expect from
DoorCo, but also who delivers it.
We look forward to seeing you there on stand Q11.
Contact Doorco:
01625 428955
www.door-co.com
@DOORCO_Official
CONNECTING THE WINDOW, DOOR & ROOF FABRICATION SUPPLY CHAIN
JANUARY/FEBRUARY 2022 T F 27