The Trumpet Newspaper Issue 559 (December 1 - 14 2021)

Page14 TheTrumpet DECEMBER 1 - 14 2021
Brussels Airlines () has unveiled a
new brand identity, confirming its
position in the market as
Belgium’s home carrier and the Africa
expert of the Lufthansa Group.
Updated colours, a new logo and
aircraft livery are the visual token of the
airline’s new chapter, stating its readiness
for future challenges and reemphasizing
on the importance of the Belgian brand - a
chapter with a strong focus on customer
experience, reliability and sustainability
while keeping a competitive coststructure.
As a consequence of the COVID-19
crisis, Brussels Airlines accelerated and
intensified in 2020 its transformation plan
Reboot Plus, in order to pave the way for
a future-proof company that is able to face
the competition, with a sound and healthy
cost structure.
After the restructuring, the company
started the second phase of its Reboot Plus
plan: the build-up and improvement
phase. Brussels Airlines now turns its
attention to the future with strategic
investments in an improved customer
experience, new technologies,
digitization, new ways of working, and the
development of its employees.
Travel
Brussels Airlines unveils new
brand identity
We are recruiting:
Independent Sales Consultants
Trumpet Media Group - an
international media
organisation targeting Africa,
Africans and Friends of Africa
in the Diaspora and on the
Continent was founded 24
years ago - in 1995.
Our growth has given rise to the need to engage the services
of self-employed Independent Sales Consultants and
organisations to sell some (or all) of our growing number of
products and services on a Commission-only basis.
The Opportunities
Opportunities to earn revenue through Commissions are
currently available by way of:
· Sale of Subscriptions to our Print Newspapers.
· Distribution and Sales of bulk copies our Newspapers.
· Sale of Advertising Spaces in our Print Newspapers.
· Sale of Banner Adverts on Website.
· Sale of Banner Adverts, ‘Highlights’ and Mail-shots in Email
Newsletters.
· Sale of Advertising posts on our Social Media channels.
· Sale of Sponsorship, Advertising, Exhibition spaces and
Tickets for GAB Awards and other events.
To apply, please email: info@the-trumpet.com
The Belgian company is transforming
to become a healthy, profitable airline that
offers perspectives to its customers,
partners and employees; an airline with a
constant focus on the environment and the
reduction of its ecological footprint.
Peter Gerber, CEO of Brussels Airlines
stated that “We want to clearly mark the
start of the New Brussels Airlines. For our
customers, who deserve the best, but also
for our employees, who are committed to
the transformation that we’re pushing
forward and to which they contribute
every day. That is why today we present
the visual translation of our new start.
With this new brand identity, we are ready
to show our customers, our employees,
our partners and all other stakeholders that
we are turning a page. As one of the four
Lufthansa Group network airlines, we are
building the way towards a promising
future. We see this new brand identity as
a symbol of confidence in our company -
re-emphasizing our identity as Belgium’s
home carrier.”
During the coronavirus crisis, the
African network of Brussels Airlines
remained the most important market for
the company, with the most stable flight
offer. Also in the future, Brussels Airlines
will continue to serve as the African
competence centre for the Lufthansa
Group and continue to invest in the
continent.
The first A330 aircraft - the aircraft
type that Brussels Airlines operates to
Africa - that will be painted in the new
colours is OO-SFH and will be ready in
May 2022.
Michel Moriaux, Head of Marketing at
Brussels Airlines noted that: “This new
brand identity is a very logical step for
Brussels Airlines. After years marked by
so many changes, it is important to clarify
and confirm our position in the market.
We are changing into a new company,
with new cabin interiors, digitized
processes, fleet renewal with A320neo’s
on the way, and much more to come.
Together with Today Agency, we created a
more contemporary branding, one that is
fit for our digital age, one that represents
a reliable and modern airline.”
The new brand identity includes a new
version of the Brussels Airlines signature
red and blue colours, now a deeper red and
a darker shade of blue. The dotted “b”,
which today adorns the tails of its fleet,
makes way for 9 dots of different sizes in
the form of a square, to represent the
diversity of its customers, its destinations
and its employees. No dot is alike. The
updated logo also makes use of a new,
more modern type font. The two words of
the brand name are now stacked, with the
word “brussels” gaining more importance
with its larger size to emphasize the
airline’s Belgian identity. The new aircraft
livery, shows a zoom on the dotted logo
on the tails, a fresh white body and a
continuation of dots in different shades of
blue and grey.
Next to the new visual identity, the
new brand identity also translates into a
new tagline: “You’re in good company”.