VANS MAGAZINE JAN 22

VANS MAGAZINE
1st issue // 2022

WELCOME LETTER
THE NUMBERS GAME
KNOW YOUR PRODUCT – RETAIL
VANS FAMILY UPDATE
New opening: la vallee
Let’s get scrappy
New van dorens
Heart and sole
STRAIGHT FROM THE FIELD
Vans 66
eci

I’m so happy to announce that this month our welcome letter is from
Mirko profeti, our ops team superstar. In the last months he worked
tirelessly on a project that will involve all the emea vans family.
A huge thank you from all of us!
Dear Vans Family,
I write this intro with extreme pleasure as it gives me the opportunity to speak about
HEARTSHARE.
As some of you may already know, I previously was a Store Manager and before that I was the
responsible of a concession in Milan,
so when I have been proposed to organize HEARTSHARE, I immediately jumped on the project
and started to work hard, already almost one year ago .
Why?
Because what I like most is that I’m working on something really important, impacting
concretely our People, their working life.
I love the opportunity to improve the wellbeing of our people, and solve maybe issues I also
experienced on my skin during my previous occupation.
Indeed with HEARTSHARE, we want to know if our Family in the field is happy
for working with us, how much you are inspired by your job and what we
DO NEED do to improve your working life.
In other words, our purpose is:
• KNOW MORE ABOUT THE NEEDS OF OUR PEOPLE IN THE FIELD
• IDENTIFY POTENTIAL “CRITICAL/PAIN” AREAS
• PUT IN PLACE A CONCRETE ACTION PLAN TO IMPROVE THE WORK
CONDITIONS IN RETAIL

How?
To complete the mission we identified a survey as the best option!
But It isn’t the usual survey to measure just the satisfaction of retail staff;
It is focusing especially on your sentiments, feelings and emotions
connected with your life in VANS.
On our side, we guarantee that we will make the best use of each frank answer and
constructive feedback, that we will treasure the fundamental contribution of each of you
and give you the opportunity to #drive the change they want to see
This exactly what Paul Van Doren would do, correct?
I like to see this project as your megaphone, so please,
don’t be shy, take the survey and let us hear your voice!
In just more than 2 days we
received about 300
submissions... But the way
is still long to reach our
dream number!
The survey is live
from jan 24th until
feb 13th

Top performers
MOSCOW
METROPOLIS STRASBOURG HOSSEGOR
StorE
RESULTS
MOSCOW METROPOLIS +5,14%
STRASBOURG +4,21%
HOSSEGOR - 0,81%
-0,81%
5,14%
4,21%
UPT WINNERS CR WINNERS ATV WINNERS
LUGANO 2,14
ANTWERP KAMMEN. 1,94
COPENHAGEN 1,75
MOSCOW AVIAPARK 1,67
MANCHESTER TRAFF 1,66
BILBAO 30,85
COPENHAGEN 30,65
BERLIN BUTCHER 27,76
PARIS BASTILLE 26,67
LUGANO 26,64
LUGANO 77,01
MPSCOW AVIAPARK 73,77
MOSCOW MEGA K. 70,15
MOSCOW BD 69,92
MOSCOW EVROPEISKY 66,21
FOOTFALL
- 54,16%
CR SALES COMP UPT
14,89% - 34,16% 1,48
dec 21

Top performers
StorE
RESULTS
MOSCOW BD +44,36%
CHESHIRE OAKS +24,37%
44,36%
24,37%
12,68%
CLARKS VILLAGE +12,68%
MOSCOW BD CHESHIRE OAKS CLARKS VILLAGE
UPT WINNERS CR WINNERS ATV WINNERS
ALCOCHETE 2,04
MOSCOW BD OUT 1,95
MENDRISIO 1,87
ROERMOND 1,80
SAN MARINO 1,80
CASTEL ROMANO 29,69
ZWEIBRUCKEN 25,10
MOSCOW BD 20,19
WOLFSBURG 20,05
WERTHEIM 19,59
MOSCOW BD OUT 44,67
SAN MARINO 44,23
LA VALLEE 42,81
MENDRISIO 42,16
LA ROCA 39,60
FOOTFALL
-36,8%
CR SALES COMP UPT
15,81% - 16,63% 1,63
dec 21

RESULTS
1 st SOCKS
2 nd ULTRARANGE
3 rd SK8-HI
4 th BEANIE
5 th GORETEX
CR SALES AOV UPT
2,78%
(-10,10%)
€ 12,80 M
(+0,40%)
€ 66,57
(+17,90%)
1,45
(+6,00%)
FOOTFALL -5,20%
dec 21

FULL PRICE

THE LONGEST RUNNING
SIGNATURE SKATE SHOE STYLE
OF ALL TIME IS TURNING 30!
WITH THE HALF CAB WE WANT
TO CONTINUE TO MESSAGE OUR
SKATE CLASSICS AND CAPTURE
A NEW AUDIENCE THROUGH AN
ICONIC STYLE TO DRIVE
AWARENESS FOR THE BENEFITS
TO ALL SKATERS.
THE HALF CAB HAS A CULTURAL
SIGNIFICANCE FOR THE CORE
AND COMMITTED SKATER.
IT VALIDATE OUR SKATE
CLASSICS THROUGH THE NEW
SKATE POSITIONING.

THESE 2 SPECIAL SKATE HALF CABS, WHICH ARE HERO STYLES, HAVE THE ‘92
STYLING – THE ORIGINAL PANELLING AND ARE EXECUTED IN A PREMIUM PIG
SUEDE WITH COLOURS PAYING HOMAGE TO THE LATE 90S AND EARLY 2000’S
WHEN THESE SHOES WERE HUGELY POPULAR IN STREET SKATING – AND OF
COURSE THEY HAVE THE SKATE TECH YOU HAVE COME TO EXPECT FROM ANY
SKATE CLASSIC. WE ARE EXCITED TO OFFER THESE AT BETTER DISTRIBUTION.
DUE TO THE 30 TH ANNIVERSARY, THERE IS GOING TO BE A WHOLE LOAD OF HALF
CAB ENERGY THIS YEAR – WE HAVE A HALF CAB PROJECT EVERY MONTH FOR
2022!
VN0A5KYALKZ1 MN
Skate Half Cab '92
dress blues €90
Hero style
VN0A5KYATUP1 MN
Skate Half Cab '92
taupe €90
HERO STYLE FEATURES:
• VANS SKATEBOARDING LABEL PACKAGE
• DURACAP
• POPCUSH FOOTBED

THESE AWESOME HALF CAB APPAREL STYLES WILL ALSO CELEBRATE THE 30TH
ANNIVERSARY OF THE MODEL.
THE T-SHIRTS ARE OFF THE WALL TEES WITH A FRONT LEFT CHEST PRINT AND A BACK
PRINT OF THE ICONIC HALF CAB LOGO.
THERE WILL BE A COTTON TWILL JOCKEY WITH THE WOVEN LABEL FOUND ON THE
FOOTWEAR IN THE FRONT OF THE HAT.
LASTLY, A TAUPE HOODIE IN 435 GRAMS FRENCH TERRY WITH BRUSHED BACK WITH A
WOVEN PATCH AT THE FRONT POCKET AND A BACK PRINT OF THE ICONIC HALF CAB LOGO.
VN0A7S7RYUU1
HALF CAB 30TH PO
TAOS TAUPE €75
VN0A7SBZYUU1 HALF
CAB 30TH JOCKEY TAOS
TAUPE €30
VN0A7S7QLKZ1 HALF
CAB 30TH OTW SS
DRESS BLUES €45
VN0A7S7QWHT1
HALF CAB 30TH OTW
SS WHITE €45

New York City (Lower East Side) born and based fashion designer; 27
years old. Sandy initially attended the Rhode Island School of Design
to study architecture, but transferred to the Parsons School of
Design, graduating with a Bachelor of Fine Arts in 2013. After
graduating from Parsons, Liang started her eponymous label, with her
collections rooted in New York influence and style.
GLOBAL RELEVANCE / CULTURAL SIGNIFICANCE
• Prior to starting her own line, Sandy worked and interned at
companies such as Opening Ceremony, Phillip Lim and Jason Wu.
• Sandy was a 2018 CFDA / Vogue Fashion Fund finalist.
• Sandy Liang’s designs sell in over 50 stores worldwide, including
Saks and Nordstrom.
• Fashion publications such as Elle, Vogue and WWD have covered her
extensively as a designer, and Forbes included her in their 30 Under
30 - Arts & Style 2018.
• Downtown New York girls like model Soo Joo park, stylist Kate Foley
and blogger Hanneli Mustaparta, are among the people who have
worn her pieces.
RELEVANCE TO EXPRESSIVE CREATORS & VANS
Sandy considers grandma fashion, sport fem, nostalgia and humor as
her guiding design principles and pillars. Sandy exemplifies creative
expression, with her passions spanning across fashion, architectural
and concept design.

For this season’s collaboration, Sandy is inspired by her Family & NYC.
Family is everything to her and she adores styling her grandma in her
designs and is a true testament to timeless fashion. Influencers, models,
and artists alike love her street style but also her ability to elevate
basics into something new, fresh and never been done. Sandy loves drawing
on nostalgia, hints of humor, and using traces of pink in many of her designs.
Growing up on the Lower Eastside of New York, Sandy looks to the city for
continued inspiration. Often she includes hidden nods to show love for her
roots.

WOMEN
VN0A5KX4AXG1 UA Authentic
44 DX (Sandy Liang)
gingham/multi €85
VN0A7Q5TB7C1 UA SK8-Hi
Tapered Modular (Sandy Liang)
black/true white €110
VN0A7S5ALKZ1 VANS X SANDY
LIANG AUTHENTIC CHINO PANT
DRESS BLUES €80
VN0A7RLTYOD1 VANS X SANDY
LIANG SHERPA CROSSBODY
(SANDY LIANG) BLACK €50
VN0A7RLSYOD1 VANS X
SANDY LIANG SHERPA JACKET
(SANDY LIANG) BLACK €185
MEN
VN0A5KX6YRB1 UA
Half Cab 33 DX
(Sandy Liang)
mountain View
€110
VN0A5KX4AXH1
UA Authentic 44
DX (Sandy Liang)
scribble/natural
€85
VN0A7SDSYT41 VANS X SANDY
LIANG KNIT LS CEMENT HEATHER-
OATMEAL HEATHER €55
VN0A7SDT3KS1 VANS X SANDY
LIANG SS ANTIQUE WHITE €40
VN0A5KJJLKZ1 VANS X SANDY
LIANG SHOULDER BAG DRESS
BLUES €35

For the Better portion of the collaboration, Sandy was inspired
by the 90s with a touch of whimsical nostalgia (for instance the
gym scenes from the “Clueless” movie as well as a lot of
references from 90s sportswear), putting her stamp on classic
Vans pieces.
Looking to elevate beloved styles, this collection features
twists on classics with novelty details, nods to her beloved New
York, and pushing boundaries to bring the unexpected to life.

WOMEN
VN0A7RLIKBS1 VANS X
SANDY LIANG TENNIS
SKORT (SANDY LIANG)
CRYSTAL PINK €60
VN0A7RLIKBS1 VANS X SANDY
LIANG TENNIS SKORT (SANDY
LIANG) CRYSTAL PINK €60
VN0A3WLQB7C1 UA Style 73 DX
(Sandy Liang) black/true white €80
VN0A5KRIYRN1 UA SK8-Hi 38 DX
(SANDY LIANG) NATURAL €100
VN0A7RLLYRN1 VANS X SANDY
LIANG CHORE COAT (SANDY
LIANG) NATURAL €150
VN0A7RLHYOD1 VANS X SANDY
LIANG HOODIE (SANDY LIANG)
BLACK €80
VN0A7RLFKBS1 VANS X
SANDY LIANG LS CREW TEE
(SANDY LIANG) CRYSTAL PINK
€55
VN0A7RLFKBS1 VANS X SANDY
LIANG LS CREW TEE (SANDY
LIANG) CRYSTAL PINK €55
VN0A7RL8YRN1 VANS X SANDY
LIANG BUCKET HAT (SANDY
LIANG) NATURAL €50
VN0A7RKWYOD1 VANS X SANDY
LIANG CROSSBODY BAG (SANDY
LIANG) BLACK €45
VN0A7RL9YRP1 VANS X SANDY
LIANG RUFFLE SOCK 6.5-10 1PK
(SANDY LIANG) WHITE €16
VN0A7RLGKBS1 VANS X SANDY
LIANG LAYERED TEE (SANDY
LIANG) CRYSTAL PINK €60

You can find the exact distribution of the
styles/stories in the
H21 Delivery flows
Locate for
eCom only styles!

THE LATEST FROM THE FAM!

Appreciation week
FROM 6TH TO 10TH OF DECEMBER WE LAUNCHED OUR FIRST VANS FAMILY
APPRECIATION WEEK.
WE HAVE SHOWN VANS FAMILY MEMBERS THE LOVE WITH
AN EXCLUSIVE 30% OFF!
THIS WAS AVAILABLE ONLINE AND IN SELECTED STORES ON ALL ITEMS EXCLUDING
OUTLETS, BAPE, VAULT AND CUSTOMS.
Results:
6th-10th
December
+52%
19k
New
members
Compared to
1st-5th
December

UGLY SWEATER AND
CHRISTMAS DESSERT
POLLS
DURING THE HOLIDAY SEASON WE LAUNCHED
TWO FUN CHRISTMAS THEMED POLLS WITH THE
OPPORTUNITY TO EARN 25 POINTS FOR EACH POLL.
AS YOU CAN SEE, WE'VE HAD INCREDIBLE HIGH RESPONSES ON
BOTH TILES.
UGLY SWEATER:
UK: 19,764
GERMANY: 6,404
FRANCE: 7,575
THE NETHERLANDS: 2,958
SPAIN: 11,328
ITALY: 7,280
DESSERT:
UK: 15,658
GERMANY: 3,978
FRANCE: 5,001
THE NETHERLANDS: 3,040
SPAIN: 8,230
ITALY: 4,266

2022 New year's
resolutions
NEW YEAR MEANS A FRESH START.
WE DECIDED TO LET OUR MEMBERS CHOOSE WHAT THEY LIKE TO SEE COMING BACK TO
2022. THE POLL RUNS UNTIL MID FEBRUARY.
LET US KNOW WHICH BENEFITS YOU LIKE TO SEE MORE ON VANS FAMILY!
CLICKS
UK: 5,228
GERMANY: 1,632
FRANCE: 1,968
THE NETHERLANDS: 838
SPAIN: 3,424
ITALY: 2,238

YES, WE KNOW... IT SOUNDS FAMILIAR!
WE ARE SUPER HAPPY TO ANNOUNCE THATA VANS STORE REOPENED LAST
DECEMBER IN LA VALLEE , 6 MONTHS AFTER THEIR FIRST POP UP STORE IN
THE OUTLET VILLAGE!
BELOW THE OFFICIAL ANNOUNCEMENT FROM ALESSIO, VANS REGIONAL
MANAGER SOUTH EUROPE.
Dear all,
From December 17 th there’s a new store in our big VANS EMEA FAMILY….
VANS OUTLET LA VALLEE!!!!
The store is an outlet as said, but it also has a full price area to make sure really every
customer can find what they need!
For the moment it’s a 1yr temporary store, but considering the location (right in front of
Disneyland Paris), the importance of the mall, and most of all the AMAZING TEAM WE
HAVE, I’m sure it will be super successful and at the end we will permanently have
them with us

2
4

Hey guys, Please continue sharing your best
practices to engage better with customers.
Let's adopt the “blue sky” mindset, let's get
scrappy!
Madrid parque sur
I want to share with you all something we have recently started to use in our
store.
We think that it might be useful to you as well.
We have a folder labelled as “Customer Issues”, in which we keep
all the data of our customers that come to the store complaining about
something wrong with their purchases.
We also add pictures of the products, emails and everything we have at that time
about certain complaint, and we add information about what we are have done
so far with the complaints so anyone can have a look. It is a good way to have all
the information about any problem or faulty product that we have collected.
This method helps us very much. If a customer comes in and the person that
they spoke with is not working, we can use the folder and tell the customer
how we are dealing with their problem. Also, we have their telephone number
and we can call them if the issue has been solved.
It really helps us to be informed about issues and we can all
help our customers with their problem, whoever made the
complaint.

What do we do at Vans Malaga
when the CR drops?
malaga
Use a manual counter!!!!
Well, sometimes the CR goes down due to the
entry of large groups, by families ... since the
meter is automatic.
What we do to keep a more precise control is
to count each individual person or each group
as 1, if the CR exceeds 30% we are going well, if
not, we have to work on it.
In this way we motivate ourselves and change
the way we sell to improve this.
It is possible to do it on calm days, when there is
a high number of visits it is not possible to do
this control.
SAN SEBASTIAN
HERNANI
ANE BUGEDO
STAR OF THE MONTH!
We are naming the star of the month in store.
The reasons can be very different: make the
best sales of the month, prove to be key for
the team, have the best energy to cheer up
everybody, so many things can make you star
of the month.
This month our Star has been Ane Bugedo,
she smashed it, not only this month, all along
the Christmas season she has brought her best
to the floor and she shared her good vibes
with the rest of the team. She has also been
the one who has sold more Nikwax of the
team, winner of an internal competition we
made!

Van dorens!
It’s all about vans’ people
A new section dedicated to our teams.
We will try to add all the new employee and the new roles in
our EMEA stores.
ELISEO
Vans OUTLET PALMA DE MALLORCA
HOLA A TODOSSSSS!!!
Today we want to introduce you a new member of our
team VANS PALMA DE MALLORCA, we’re talkin’ about
the GREAT ELISEO!!!
Eliseo is Italian and comes from the BEAUTIFUL SICILY!
His warm blood and energy has invaded
our store.
Eliseo also has a great experience in retail, has been
many years in the UK and this is noticeable a lot, has
become the new KING of the NIKWAX!!!
ELISEO CALLS, FAMILY ANSWERS!!!
VAMOSSSSS!!!
limbo
Vans store madrid calle montera
This is
LIMBO, the newest pet of our
Vans Montera team (with Marvin
as father),
with only 3 months old, it already
dazzles with our magnificent
checkerboard collar. Family grows and
we had to share it with all of you!!!!!!

In cologne, they have
juicy news for us!
Let’s meet phil and lilly!
Hey guys I’m Lilly,
the new store manager assistant by Vans in cologne. I´m going to
support Phil from now on and I’m really looking forward to working
together.
I started in Leipzig two weeks ago. I am very happy that this was
possible, despite the pandemic.
LILLY
ASM COLOGNE
And I was able to gain a lot of impressions
there.
It’s something completely new for me to get
to know all of Vans´ systems. However, this
was also the reason why I came to an
international company like Vans.
In Leipzig are also very few admissions at the
moment due to the pandemic and I got an insight
into how you can use your working hours sensibly in
such a time.
I am very happy to be in Cologne now and to be able
to apply my new knowledge.
I´ve also been able to meet a lot of new people and
I´m very happy to be part of the Vans Family.
Together with Phil we want to lead our team to top
performance with a lot of positive energy.
PHIL
SM COLOGNE
“There is a new guy in town. It's me. Phil, the new store manager in Cologne.
I'm happy and hyped to take the lead of an amazing new and dedicated team.
I'm in this position for half a year. I'm hungry for more and willing to push the limits and put
Vans back on the map in Cologne again.
With my team, the Northbrigade and the Vans skateboarding team filmer based in my town I
see into a bright future to do this.
We're ready to rock 2022 even if these are pretty hard times for retail in general.
I wanted to say thank you for
the opportunity to be part of this journey.
Everybody buckle up, Cologne is stronger than ever

And now it’s time to read a
message from roel Kornips,
district manager trainee in
Benelux!
Roel... The stage is
yours!
Jera festival 2019, I’m on stage in front of a couple
thousand people telling them why I like the band that is
about to go on so much.
I consciously took the job of hosting the festival but
question myself on how I thought that was a good idea
now. I’m super excited, yet nervous as hell, but feel
powerful and alive above all…
How does this connect to the topic of me
participating in the DMT project? Easy!
Jera
festival ‘19!
I remember attending the kick-off in Stabio and being nervous as hell. Luckily it
wasn’t just me, the majority of the DMT group was somewhere between excited and
nervous and a simple introduction round turned out to be quite an assignment. A group by
the way, that consisted of 7 DMT’s of which 4 came from Vans.
Now, if that doesn’t tell you something about our Vans Family’s involvement and
ambition, right? Anyway, Nor taught us an empowering technique connecting the feeling
of pinching your thumb to a moment where you felt powerful to gain confidence. I went
back to the Jera festival in my mind and the second introduction round for resit went SO
MUCH smoother.
From that kick-off meeting on we’ve been on an interesting rollercoaster called
“DMT in Covid times” that turned out to be the longest running program due to,
well, you know... “Leading from a distance” was one of the important topics and
objectives for me, as (as a DM) you obviously can’t be always physically present
to support your stores & teams.
DM TRAINEES
and
their hopes
covid-19
and
lockdown

Little did we know how big this part of the job
would get throughout the pandemic.
Luckily my DM Nico & me teamed up for store visits in a very early
stage, so I’ve had the pleasure & privilege to do a lot of visits before the
shit hit the fan.
Going out there, meeting people, learning from them &
what they do and support them to be(come) the best
possible store/team/professional has always been my
favourite thing here.
I always thought of myself as a hard worker but taking on this
challenge really taught me there’s even a lot more that can be done
if you put yourself to it.
We’ve really accomplished some great things with the satellite
stores before, during, and most of all despite the Covid-thing.
Me in store
However, being forced to work more from a distance that I would’ve wanted helped
me learn really a lot about myself, both as a professional as well as a person,
which I don’t think I would’ve gained (at least not this fast and clear) under
normal circumstances.
This whole journey has made me grow as a professional, grow as a person, feeling
appreciated by my Vans Family and valued by the company, and (above all) powerful and
alive! Things for which I’m grateful. My run of the project is over, but I’m hoping to keep
supporting Nico & the district. And, who knows, become a “real” DM one day.
While writing this I’m on the train to Rotterdam to meet up with my DM and do a store visit in
support of our brand-new store there. I pinch my thumb and go back to Stabio in my mind...
The dm trainees
group in stabio
Editor’s note:
When roel sent us his story, he added
«I wasn’t expecting it’d take me this much to get
something written down.
Damn, I struggled, I can tell you that.
I sure as hell will never be a writer, but I hope this
is something you can work with…”
roel you did a great job!
Congrats for your job and good luck
on this new adventure!

HEART &
ISOLEI
Hi Vans family!
Destination:
home!
I'm Laura SM from Malaga (Spain).
Probably someone knows me because I
was SM from Agira two years ago.
I joined VF in December 2017, feels like it
was yesterday when Alessio called me to
tell me I was part of VF, and Giuseppe
made me the induction to this amazing
people company

2019:
BACK TO
SPAIN
NEW FRIENDS
AND VANS
FAMILY IN
SPAIN
2017:
SM IN AGIRA,
SICILY
2019 :NEW
OPENINGS IN
BILBAO AND
MADRID
2020 : OPENING
OF VANS OUTLET
MALAGA AS SM
Also... it was really cool working so close with Telmo and Nerea during the preparation of the
store opening, the set up and the posterior follow up of the stores first steps. I learned a lot from
them. Also, it gave us the chance to have fun and enjoy every moment (or have fun with
Laura's Italian-Andalusian language as they liked to tell me

...STRAIGHT
FROM THE FIELD!
Big sales during sales!!!!
malaga
In Malaga,
the team REACHES ALWAYS
GREAT RESULT!
TONI
ITZIAR
TONI
ITZIAR
10 items
221 euros
17 items
352,30 euros
SUPER GIRLS
Cristina and Idoia show that better results
are generated as a team.
A couple very dear to us as customers arrived at
the store and each with a member of the couple
we achieved a sale of almost 500 euros.
There is no better way to achieve results than by
supporting each other and helping us in the
complementary sale. The couple left delighted,
and our girls scored a point for the store!
Good job girls!!
BILBAO

BCN DIAGONAL
ARE YOU READY FOR HUGE RESULTS FROM SPAIN?!
THESE GIRLS ARE MAGIC!
Ari
...STRAIGHT
FROM THE FIELD!
Gaby
Ines
The girls rocked this Christmas season!
Gaby our newest member of the team made a 12 articles super sale worth
455€ + another of 248€!!
That’s the best way of self-motivates and she’s feeling so proud of it.
Ari made 3 vantastic sales worth 708€ and Inés also made 3 supersales of 822€!!!
Christmas season is gone, but we will keep the spirit for a longer time since it seems to
work pretty well.
BUT THEY DID MORE....

...STRAIGHT
FROM THE FIELD!
This last month has been a bit more challenging, most of the
customers that came into the store were already
members of the Vans Family.
To the ones that weren’t members we tried to show them that
we are also members, and we love all our prizes, we show them
the ones that we are wearing with us and the ones that we
have in exposition, for example pins, stickers, the cup, etc.
THEY BECAME A BIT MORE OPEN-MINDED
ABOUT IT BECAUSE MOST OF THE TIME THEY ARE AFRAID
OF RECEIVING TOO MANY EMAILS.
San marino
This time Andrea is not alone..
Together with Ophelia, he shows
a looong ticket:
16 items and a total
amount of 403 euros!
p.s. Nice socks!!!
Andrea and Ophelia
lugano
Giada
In Switzerland, Giada shows a
vantastic sale of 10 items...
The total?!
484 chf!!!!

...STRAIGHT
FROM THE FIELD!
BLUEWATER
Amy did a fantastic job...
She sold 4 pairs of MTE in
just one ticket!
Obviously... Not only them!
11 items and 450£
for Bluewater!
AMY
Cheshire oaks
I admit that it’s my
favorite photo of this
section...
Tired, but what a
result!!!!
This Trio conquers a
huge sale of
21 items for a
total of 464£
Ben Charlie and Niamh

LAST BUT NOT LEAST....
...STRAIGHT
FROM THE FIELD!
ANTWERP
SOJKE CALUWE
SPIDER NUYENS
BELGIUM IS READY TO COMPETE!
Spider and Sojke did an amazing job this month!
The email we received talked about 2 MONSTER SALES...
Spider did a great sale of 422,80 euros
But this round Sojke won with a ticket of
609 euros

Vans 66
FROM OUR STOREs WE RECEIVED always CONFIRMATION OF HOW MUCH OUR
CUSTOMERS LOVE THE VANS FAMILY PROGRAMME!
And
the winner is...ottilie!!!
A real champion
In mallorca…
Her name is Ottilie Quince, she is 39 years old
and lives in Puerto Pollença (Mallorca).
She is an enthusiast of the brand and for day to
day she always wears vans! but not just this,
she’s also 11 times cycling world
champion and captain of the Great
Britain Transplant Cycling team, but
wasn’t easy how it sound, ‘cause her Mums beat
cancer twice!
What a strong and incredible Human!
bilbao
I introduce you to Ander, an aid worker of
Medicos Sin Fronteras who spends long
periods traveling to countries where they
need his help.
He builds houses in villages where they need it and
can't afford it.
It also teaches them education, provides them with
medical care... But every time he comes to Bilbao
the first thing he does is go to the store and renew
all his clothes and shoes.
For us it is super important that every time you
come you feel at home.
He perfectly represents the values of Vans
and hence we gave him the Vans 66, which made
him very excited!!!
ANDER

A rock n roll love in
noventa di piave!
Patrizia and Albeiro are one of our most
iconic and loyal customers, everytime
they come
we spend some awesome time with
them sharing our personal
experiences and common interests
such as tattoos, motorbikes,
travels and of course, VANS!!!
They are a lovely married couple living
not so far from our store; we were
waiting for them to come in the store to
surprise them and you know what? They
were speachless and with teary eyes
when we've announced the prize!!!
Patrizia, we love
your pink hair!!!
The most beautiful MINI
Vans Family in spain!
We leave you this stunning picture to
brighten your hearts, these 5 angels
who are fanatics of our brand
and as we all know… a photo is better
than a thousand words. These brothers
don't wear another brand of sneakers if
it's not VANS, of course.
Can you think of a better
example to define a Vans
family?????

CONCESSIONS

Top performers
42,67%
41,38%
StorE
RESULTS
BERCIAL +42,67%
SANTIAGO DE COMPOSTELA +41,38%
7 PALMAS +36,04%
36,04%
* 2021 VS 2019
BERCIAL
SANTIAGO DE COMPOSTELA 7 PALMAS
UPT WINNERS MULTIPLE SALES ATV WINNERS
MARBELLA 1,09
OPORTO 1,06
MALAGA 1,04
LAS PALMAS 1,04
CORUNA 1,01
CORUNA 18,7%
MARBELLA 18,6%
MALAGA 17,4%
LAS PALMAS 16,3%
OPORTO 15,6%
OPORTO 74,30
CASTELLANA 63,90
AVILES 63,90
BILBAO 62,10
CORUNA 58,80
ATV SALES COMP UPT
€ 61,50 +06,89% 1,01
dec 21

Sku results
1 st UA OLD SKOOL BLACK/WHITE
2 nd UA SK8 HI BLACK/WHITE
3 rd UA old skool PLATFORM black/WHITE
4 th UA SK8 HI PLATFORM 2.0 CHECKERBOARD/WHITE
5 th UA SK8 HI BLACK/BLCK/WHITE
N° ops SALES COMP UPT
avt
5.615 34,24% €70,28 1.13
dec 21

...STRAIGHT
FROM THE FIELD OF ECI!
MERVIN
SAN JOSÉ DE VALDERAS - MADRID
A great sale of 5 items at a total
of 382,95 euros!
SARA AND ALVARO
santiago
Together they sold 3 MTE’s and
1 accessory for 405,90 euros!
NATALIA
AVILES
A great grandfather came to our space to buy
Christmas presents for his 3 grandchildren.
As they are super Vans fans, the man came with the
sizes of each one on a piece of paper☺ he had
done his homework ✅ we got down to work....
Thanks to the description of each one of them we
were able to fit each gift individually.
The super purchase was
3 FTW and 2 sweatshirts worth 369,95€!
So far they haven't come to exchange anything so
we must have hit the bullseye

bilbao
sevilla
Barcelona-
Portal de l’angel

STAY TUNED!
Drop us a note, we appreciate your feedback:
vans_retail_ops@vfc.com