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GGFG

GGFG

A FREE WAY TO INCREASE YOUR TRAFFIC - GOOD
NEWS FOR YOU

FIND A LOT MORE VISITORS BY MAKING USE OF
'GOOGLE NEWS'
WHY IS 'GOOGLE NEWS' GOOD NEWS FOR US?
'GOOGLE NEWS' ATTRACTS THOUSANDS OF
VISITORS IN EVERY HOUR, OF EVERY DAY
THROUGHOUT EVERY YEAR. NOW IF YOU COULD
TAP INTO THAT TRAFFIC, EVEN A SMALL FRACTION
OF IT, DO YOU THINK YOU'D HAVE A LOT OF TRAFFIC
RUSHING TO YOUR SITE?

VISITORS. AND EVEN BETTER, THEY'D BE TARGETED TRAFFIC
FROM ALL OVER THE WORLD. THE VERY BEST SORT OF
TRAFFIC FOR ANY BUSINESS!
IF YOU CAN JUST GET ONE STORY ABOUT YOUR BUSINESS
IN GOOGLE NEWS, YOU COULD DOUBLE, IF NOT
QUADRUPLE YOUR TRAFFIC IN A MATTER OF DAYS.
ALTHOUGH GOOGLE NEWS AGGREGATES AND INDEXES
NEWS STORIES ONLY FOR THE PAST THIRTY DAYS, ITS
NEWS ARCHIVE FUNCTION GOES BACK 200 YEARS. IN
OTHER WORDS, YOU ARE COVERED EVERY STEP OF THE
WAY IF YOU DO THINGS RIGHT.

SO HOW CAN YOU ATTRACT TRAFFIC TO YOUR WEBSITE WITH
GOOGLE NEWS?
YOU NEED TO BECOME A GOOGLE NEWS PUBLISHER. DON'T WORRY,
YOU DON'T HAVE TO BE A 'TIMES NEWSPAPER' OR A 'WALL STREET
JOURNAL'. YOU CAN SET UP YOUR OWN NEWS SITE QUITE EASILY.
LOOK FOR SOME NEWS ITEMS ON GOOGLE NEWS AND YOU'LL FIND
THAT THERE ARE QUITE A FEW ORDINARY WEBSITES ON THERE. WHAT
YOU MUST HAVE, HOWEVER, IS EXCELLENT CONTENT.
IF YOU BUILD A NEWS WEBSITE ABOUT YOUR NICHE WHICH HAS
PLENTY OF INFORMATION (DO A GOOGLE SEARCH TO FIND USEFUL
CONTENT AND THEN MAKE IT YOUR OWN!) YOUR NEWS WEBSITE
WILL BE INDEXED BY GOOGLE NEWS. ONCE THIS HAPPENS YOU'LL BE
SWAMPED BY TARGETED VISITORS, ALL WITH THEIR CREDIT CARDS
POISED, READY TO BUY!

YOU WILL NEED TO PLACE A PROMINENT LINK ON YOUR
NEWS SITE'S HOME PAGE TO CHANNEL MORE TRAFFIC TO
THE WEBSITE WHERE YOU ARE PROMOTING YOUR
BUSINESS.
THIS IS THE ADVICE GOOGLE GIVES ON ITS WEBSITE.
QUITE A DIFFICULT LITTLE BIT OF INFORMATION TO FIND,
SO MAKE SURE YOU DON'T LOSE THIS!
INFORMATION ABOUT SETTING UP YOUR OWN NEWS
WEBSITE ON GOOGLE NEWS, STRAIGHT FROM GOOGLE!
"TECHNICAL REQUIREMENTS: ARTICLE URLS

IN ORDER TO BE INCLUDED IN GOOGLE NEWS, YOUR ARTICLES URLS
SHOULD MEET THE FOLLOWING GUIDELINES:
BE UNIQUE. EACH OF YOUR PAGES THAT DISPLAY AN ARTICLE'S FULL
TEXT NEEDS TO HAVE A UNIQUE URL. WE CAN'T INCLUDE SITES IN
GOOGLE NEWS THAT DISPLAY MULTIPLE ARTICLES UNDER ONE URL, OR
THAT DO NOT HAVE LINKS TO PAGES DEDICATED SOLELY TO EACH
ARTICLE.
BE PERMANENT. FOR EXAMPLE, WE WOULDN'T BE ABLE TO CRAWL
THE PAGE YOURSITE.COM/NEWS1.HTML IF IT DISPLAYED A DIFFERENT
STORY EVERY DAY. IN ORDER TO ENSURE THAT OUR LINKS TO ARTICLES
FUNCTION PROPERLY, EACH ARTICLE ON A NEWS SITE NEEDS TO BE
ASSOCIATED WITH ONE UNIQUE URL, AND THAT URL MUST BE
PERMANENT (I.E., IT CAN'T BE RECYCLED).

DISPLAY A THREE-DIGIT NUMBER. THE URL FOR EACH ARTICLE MUST
CONTAIN A UNIQUE NUMBER CONSISTING OF AT LEAST THREE DIGITS.
FOR EXAMPLE, WE CAN'T CRAWL AN ARTICLE WITH THIS URL:
GOOGLE.COM/NEWS/ARTICLE23.HTML. WE CAN, HOWEVER, CRAWL
AN ARTICLE WITH THIS URL: GOOGLE.COM/NEWS/ARTICLE234.HTML.
KEEP IN MIND THAT IF THE ONLY NUMBER IN THE ARTICLE CONSISTS OF
AN ISOLATED FOUR-DIGIT NUMBER THAT RESEMBLES A YEAR, SUCH AS
GOOGLE.COM/NEWS/ARTICLE2006.HTML, WE WON'T BE ABLE TO
CRAWL IT."
SIX THINGS YOU MUST BE SURE TO GET RIGHT
(1) STUDY THESE TECHNICAL SPECIFICATIONS IN GREAT DETAIL. MAKE
SURE YOU DO EXACTLY WHAT THEY SAY. THEN BUILD YOUR NEWS
WEBSITE.

(2) DON'T PUT BANNERS ADVERTISING AFFILIATE PRODUCTS
ON YOUR PAGE
(3) DON'T PUT PPC ADVERTS ON YOUR PAGE
(4) DO PUT QUITE PROMINENT ADVERTS
FOR YOUR BUSINESS WITH LINKS BACK TO A DIFFERENT
LANDING PAGE FOR EACH ADVERT.
THESE LINKS SHOULD BE SUBTLY WORKED INTO THE 'NEWS'
THAT YOU CREATE. FIND YOUR NEWS OR OTHER CONTENT
FROM GOOGLE AND THEN INCORPORATE THIS INTO YOUR
STORY WHICH HAS YOUR LINK IN IT.
(5) MAKE SURE THAT YOUR FUTURE CUSTOMERS ARE WELL
INFORMED AND WILL BE ONLY TOO GLAD TO FOLLOW
YOUR LINK BECAUSE THEY ARE EAGER TO BUY.

(6) ONE VERY IMPORTANT POINT THAT I CANNOT EMPHASISE ENOUGH
IS THE FACT THAT EVERY NEWS STORY, ARTICLE, INDUSTRY REPORT OR
ANALYSIS ON YOUR NEW NEWS WEBSITE NEEDS TO BE 100%
ORIGINAL AND COPYSCAPE COMPLIANT.
WHEN YOU START OUT, YOU'LL PROBABLY HAVE TO DO THIS
YOURSELF, BUT AS YOUR BUSINESS GROWS AND YOU CAN AFFORD IT,
THE BEST THING TO DO IS TO OUTSOURCE THIS NEWS GATHERING
AND ARTICLE PRODUCTION WORK TO OVERSEAS CONTENT FIRMS.
AGAIN, DO A SEARCH ON GOOGLE TO FIND THESE FIRMS.
YOUR NEWS CONTENT SHOULD BE ORGANIZED AND STRUCTURED IN
STRICT ACCORDANCE WITH THE TECHNICAL SPECIFICATIONS GOOGLE
NEWS HAS OUTLINED FOR THIS PURPOSE. IT IS MOST IMPORTANT
THAT YOUR NEWS CONTENT BE UPDATED AT LEAST THREE OR FOUR
TIMES A WEEK, DAILY IF POSSIBLE. KEEP TWEAKING AND IMPROVING
YOUR NEWS WEBSITE.

AFTER A WHILE IT SHOULD ONLY TAKE A SHORT
AMOUNT OF TIME EVERY DAY AND YOU'LL HAVE
THOUSANDS OF VISITORS TO YOUR WEBSITE, ALL
EAGER TO BUY YOUR PRODUCTS!
OF COURSE, IF YOU'RE A WORKAHOLIC, ONCE YOU
HAVE ONE PRODUCT WITH ITS OWN NEWS WEBSITE
MAKING YOU MONEY, YOU CAN SET UP ANOTHER,
THEN ANOTHER, ETC.! YOU'LL SOON BE DOUBLING
YOUR INCOME EVERY MONTH, THEN EVERY WEEK.