No. 3 - Winterausgabe 2019_20, Salzburg

or a fringe, this model is always sold in all colours and with
every collection and it’s sold out at the end of every season.
L.L. What product is a must in every Daddy’s Daughters
collection?
M.S. I’d say the wow-pieces are a must because they
awaken the desire in the final customers who see it while
leafing through a magazine or a fashion blog. They are
those special pieces that go in line with the latest trends
and the newest colours. We are often surprised at how
some of the very fashionable models that are sometimes
quite expensive because of the knitting technique used are
among the top sellers in the shops because that’s exactly
what women can’t find in other shops. Which means we
always need to look at and reflect on – also on a personal
level – what would be our “make a wish” and what would
be “need to do”? And a bit of “make a wish” needs to be in
every collection!
Shopping &
Lifestyle
“ Our customers are
often properly
addicted to
cashmere,
many of them
are regulars.”
© Foto: Daddy´s Daughters
L.L. What does it feel like when you see
your garments on other women?
M.S. It actually does happen, in hotels with
shops that we supply, on the streets of Salzburg,
at the airport, when I’m out for a meal.
In the hotels is usually the house’s guests that
buy something there and then wear it out the
same evening. And I’m always happy to see a
woman – no matter her age, her shape, or
where she’s from – in Daddy’s Daughters.
It shows you how diverse our customers are.
And there is one thing that unites them all:
they are women and they are daughters.
Daddy’s Daughters. Buying cashmere has a
lot to do with emotions. That spark when you
first touch the material or when you can see
how fluffy the material is in the right light –
that’s something you can’t take away from a
woman. Many of our customers are proper
cashmere addicts and regular customers.