No. 3 - Winterausgabe 2019_20, Salzburg

Plus: a woman, no matter her age, is a daughter.
Which makes the label’s name something lasting and
sustainable.
L.L. Good things take time, where do you find inspiration
for your collections?
M.S. I need time and I need to just let myself drift in order
for the ideas to come. I plan more or less regular store-check
trips where I sit in Copenhagen, for example, and just look
at the people. My surroundings and nature – right outside
my door here in Salzburg – provide a lot of inspiration. Of
course, we also get the latest trend colour cards and I go to
textiles fairs. Some days I come up with ideas for several different
models, some days nothing happens at all. The trick is
to not lose faith in oneself on days like these and just know:
this season is going to be good, too. Good results need a flow
and time. Basically, Daddy’s Daughters is what I like to
wear all the time, too. It’s uncomplicated, easy, a little sporty,
but it can also be elegant and it definitely is not boring.
The label transports my personal style and it’s beautiful to
see and makes me proud when other women also find that
style appealing.
Shopping &
Lifestyle
“ I need time and I
need to let myself
drift in order to let
the ideas flow.”
“ Daddy’s Daughters
really is what I like
to wear myself.”
© Foto: Daddy´s Daughters
L.L. Your brand can be found in small, selected shops;
hotel boutiques, for example. Why do you prefer them to
large retails chains?
M.S. If you look at our website you’ll see: we don’t have
an online shop but we have more than 150 partner shops
now. We deliver to more sophisticated retail stores, we love
to personally work with our customers and as a result we
deliver neither to online retailers nor to department store
chains. And without a proper online shop our customers
can still get in touch and in some cases even order items
which we’ll then send to the boutique closest to them. Each
item of clothing that’s sold is supposed to carry a little bit
of our vibe and that’s important to us. The work with the
boutiques is very sustainable, and it takes place on a basis
of trust with our business partners. “We are family” - I used
to think that was a really cheesy line. But for our team that
really holds true. We all work extremely well together.
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