No. 3 - Winterausgabe 2019_20, Salzburg
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Plus: a woman, no matter her age, is a daughter.<br />
Which makes the label’s name something lasting and<br />
sustainable.<br />
L.L. Good things take time, where do you find inspiration<br />
for your collections?<br />
M.S. I need time and I need to just let myself drift in order<br />
for the ideas to come. I plan more or less regular store-check<br />
trips where I sit in Copenhagen, for example, and just look<br />
at the people. My surroundings and nature – right outside<br />
my door here in <strong>Salzburg</strong> – provide a lot of inspiration. Of<br />
course, we also get the latest trend colour cards and I go to<br />
textiles fairs. Some days I come up with ideas for several different<br />
models, some days nothing happens at all. The trick is<br />
to not lose faith in oneself on days like these and just know:<br />
this season is going to be good, too. Good results need a flow<br />
and time. Basically, Daddy’s Daughters is what I like to<br />
wear all the time, too. It’s uncomplicated, easy, a little sporty,<br />
but it can also be elegant and it definitely is not boring.<br />
The label transports my personal style and it’s beautiful to<br />
see and makes me proud when other women also find that<br />
style appealing.<br />
Shopping &<br />
Lifestyle<br />
“ I need time and I<br />
need to let myself<br />
drift in order to let<br />
the ideas flow.”<br />
“ Daddy’s Daughters<br />
really is what I like<br />
to wear myself.”<br />
© Foto: Daddy´s Daughters<br />
L.L. Your brand can be found in small, selected shops;<br />
hotel boutiques, for example. Why do you prefer them to<br />
large retails chains?<br />
M.S. If you look at our website you’ll see: we don’t have<br />
an online shop but we have more than 150 partner shops<br />
now. We deliver to more sophisticated retail stores, we love<br />
to personally work with our customers and as a result we<br />
deliver neither to online retailers nor to department store<br />
chains. And without a proper online shop our customers<br />
can still get in touch and in some cases even order items<br />
which we’ll then send to the boutique closest to them. Each<br />
item of clothing that’s sold is supposed to carry a little bit<br />
of our vibe and that’s important to us. The work with the<br />
boutiques is very sustainable, and it takes place on a basis<br />
of trust with our business partners. “We are family” - I used<br />
to think that was a really cheesy line. But for our team that<br />
really holds true. We all work extremely well together.<br />
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