Work Porfolio presentation_ Sibusisiwe Hlatshwayo

SH
SIBUSISIWE HLATSHWAYO
Work Portfolio
P r e s e n t e d b y S i b u s i s i w e H l a t s h w a y o

About Me
E d u c a t i o n a n d P r o f e s s i o n a l E x p e r i e n c e

Educational Background
G r a d u a t e S c h o o l | P o s t - G r a d u a t e | A c c r e d i t a t i o n
AFDA school of Motion Picture
• BA Motion Picture Medium
Vega School of Innovation & Brand
• Honors Brand Leadership
• Digital Strategy Certification
Accreditation
• Public Relations Institute of South Africa
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Professional Experience
A d v e r t i s i n g A g e n c y | C o r p o r a t e S a l e s
Over 2 years
• Production/ Traffic
Assistant
• Junior Account Executive
5 years
• Marketing Co-ordinator
• Events Co-Ordinator
• Webinar/ Events
Manager
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Event Management
L i v e E v e n t s | D i g i t a l E v e n t s

LexisNexis Event Overview
FR
2018
2019
2020
• 87 Events
• All live events. Mix of sponsored, partnerships and LexisNexis hosted.
• 124 Events
• All live events. With the introduction of the meetups, using the
meetup app to manage the events.
• 136 Events
• Only 3 live events from Jan – Mar.
• Mix of Hybrid and online events.

Live Events

Types of Events
FR
Ta b l e d i s p l a y s | C o n f e r e n c e s | L e x i s N e x i s H o s t e d
Table Displays
• These would either be
book launches, invites to
display at key industry
forums and seminars
with specific focus on
LexisNexis Titles
Conferences
• LexisNexis sponsorship
events which would
either be Revenue
Generating conferences
or Brand Awareness
initiatives.
LN Hosted events
• Events organised and
run by LexisNexis. There
can be affiliations to the
events, these can be
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Digital/ Hybrid Events

FR
Types of Digital/ Hybrid events
Ty p e s o f o n l i n e e v e n t s w h i c h L N p a r t i c i p a t e d i n
d u r i n g t h e l o c k d o w n p e r i o d .
Brand Awareness
Sponsorship
Affiliations/ Partnerships
• Events affiliated with the Strategic
direction of the new brand.
• Responsible for identifying new
events which would highlight the
new business direction and full
design and campaign awareness.
• Events were either LN hosted
events with sourced out speakers
or new sponsorship opportunities.
• Sponsored events which leveraged
existing relationships with LN event
partners.
• Responsible for contract renewals
and negotiations for brand
exposure at events.
• Fully sourced out events.
• Brands and industry thought
leaders sourced out to help with
giving credibility to LN products,
these platforms also helped to
build insights on LN products and
increased demand on LN services/
products.
• Responsible for researching and
sourcing thought leaders who are
speaking on current topics which
highlight LN service offering.
• Fully branded LN partnership
events.
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Event Planning overview
FR
Add a footer 12

POPIA Webinar Series
FR
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2020 LN Hosted webinars

SH
Sibusisiwe Hlatshwayo
Work Portfolio Presentation
Digital Experience
We b s i t e u p d a t e s | Re s o u rc e
C e n t re s

FR
Website Management
B a c k - e n d p r o g r a m : S q u i z m a t r i x
• Worked with designers on the LexisNexis webinar
page: https://www.lexisnexis.co.za/webinars
• Managed all updates on the platform: video uploads,
calendar updates, webinar specific pages.
• Webinar page specs: Author bio, webinar brief, past
and upcoming webinars.
• Reference: GRC webinar series
https://www.lexisnexis.co.za/webinars/grc-webinarseries
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Resource Centres
I n d i v i d u a l l y r u n p a g e s f r o m t h e L e x i s N e x i s
W e b s i t e .
COVID—19 Resource Centre
• Legislative updates
• Bi-weekly email update send (Email updates depend on
the frequency of each notice).
• https://www.lexisnexis.co.za/news-andinsights/regulations-covid-19
Action against GBV Resource Centre
• All page updates including content (legislations, pdf
resources, articles, contact details.)
• https://www.lexisnexis.co.za/lexisdigest/resources/action-against-gender-based-violenceresource-centre
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SH
Sibusisiwe Hlatshwayo
Work Portfolio Presentation
Thank You.
Sibusisiwe Hlatshwayo
+27 66 480 2030
Sibu.hlatshw89@gmail.com