Gearing up for Festival Season_ Here’s an Exclusive Marketing Guide

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animations for specific pages and schedule them for a particular time and date. Make your storemore colorful and user-friendly with scroll to top. Announce sales and limited-time offers using theannouncement bars and redirect customers to more purchases.Here’s how Big W, the Australian departmental store, decked up their website for Christmas.Source: seopressorDon’t forget to optimize your images and configure SEO alt tags. They help enhance buyers’ shoppingexperience. If there are products that are currently unavailable or can’t be purchased individually,hide them from search and avoid giving your customers false hope. Most importantly, let themcheckout in their local currency. There’s nothing more satisfying than knowing the product price inyour native currency. You can integrate a currency converter app for that.2. Expand your Product Catalogs and OfferingsAs the festival season is near, the demand for specific products is going to surge. So, you need tomake sure your store can cater to that demand. Shoppers are going to look for all types of productson sale. So, update your catalogs, create product combos and attract shoppers to buy more.Take advantage of apps like Bulk Product Editor, Product Bundles, and Pre Order to increase sales andconvert visitors into customers. Use the Shopify bulk product editor app to speed up the productedits and keep your product description up-to-date.appjetty@gmail.com
Product bundles will let you create custom combos and sell them at a discount. You can add apre-order button to let shoppers order the currently unavailable products.You can also create a whole new range of products, especially for festivals. However, don’t justblindly add products to the catalog. Research the latest trends, shoppers’ buying patterns, the mostcoveted and wishlisted items in the store and strategize accordingly. You can even partner withthird-party sellers and offer more. For example, if you sell t-shirts, you can integrate a designer toolor tie-up with the print industry and provide customized Halloween t-shirts.3. Create Hype Around Festive SalesPeople are on impulse buying sprees during festive time, and you can easily interest them in theofferings by running sales, announcing it on time, and marketing it exclusively. You will have toconstantly remind them of the sales and the offers and create a sense of urgency so that they aremore interested in it.With a countdown timer, you can create FOMO and display limited-time offers. These offers can befor products or shipping. During festivities, shipping and on-time delivery become paramount. Youcan use a countdown timer for deliveries like ‘Delivery by Wednesday if purchased within 5 minutes.’You can also send emails to customers who have abandoned their carts with a timer to show thetime remaining for the launch of the festive sale and create urgency. Most importantly, keepreiterating that stocks and product offers are limited to establish scarcity and make shoppers buymore.Here’s an example of an email by Rayban promoting their Black Friday sale.appjetty@gmail.com
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