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NEW KIDS ON THE BLOCK<br />
Downtown <strong>Mesa</strong>:<br />
The Valley’s<br />
Urban Hot Spot<br />
Downtown <strong>Mesa</strong> is growing by<br />
leaps and bounds. And not just in<br />
size (though that’s true, too). Its<br />
evolution can best be tracked by its<br />
accumulation of the hallmarks of<br />
every great city: accessible public<br />
transportation, dynamic dining,<br />
metropolitan living, community parks,<br />
nightlife, higher education, and an arts<br />
and culture hub.<br />
“The phenomenal growth in Downtown<br />
<strong>Mesa</strong> has been nothing short of<br />
amazing,” notes City of <strong>Mesa</strong> Vice<br />
Mayor Jenn Duff. “We have a diverse<br />
mix of new restaurants, bars, coffee<br />
houses and other small businesses<br />
that have recently opened — and many<br />
more that plan to open soon.”<br />
A DESTINATION<br />
TRANSFORMED<br />
<strong>Mesa</strong> started as a quaint agricultural<br />
town in the 1870s. It morphed into<br />
a lively commercial center in the<br />
early 1900s, then a popular postwar<br />
community for returning soldiers<br />
and their families in the 1950s. But<br />
it downshifted into a forgotten<br />
destination in the '70s.<br />
Now, thanks to a well-executed<br />
strategy called the Central Main Plan,<br />
Downtown <strong>Mesa</strong> is celebrating a muchdeserved<br />
rebirth as one of the most<br />
energetic and exciting city centers<br />
in the Greater Phoenix metro area.<br />
Approved by the <strong>Mesa</strong> City Council in<br />
2012, the Central Main Plan is a multipronged<br />
approach to building a viable<br />
and vibrant downtown.<br />
Other downtowns might boast one<br />
signature trademark — an abundance<br />
of restaurants, for example, or a<br />
variety of art galleries. <strong>Mesa</strong>’s city<br />
core showcases it all. And its dining,<br />
nightlife, shopping, arts, education, and<br />
lifestyle amenities are attracting even<br />
more growth.<br />
Take The Grove on Main. The new livework-play<br />
complex brings 243 modern<br />
housing units and 8,000 square feet<br />
of retail space to Downtown. Upscale<br />
projects like Eco <strong>Mesa</strong>, a high-end<br />
sustainable-living community situated<br />
Downtown, recently broke ground and<br />
the new Commons of <strong>Mesa</strong> complex<br />
was announced by one of the area’s<br />
largest developers.<br />
Since residents of these new units<br />
need things to do and places to<br />
eat, enter the recently opened<br />
entertainment venues Downtown<br />
Underground and Level 1 Arcade,<br />
and new restaurants like cult-favorite<br />
Gus’s World Famous Fried Chicken. Even<br />
the Church of Jesus Christ of Latterday<br />
Saints designed a new visitors’<br />
center to welcome the influx of people<br />
as part of its recent <strong>Mesa</strong> Arizona<br />
Temple renovation.<br />
A decade after the adoption of the<br />
Central Main Plan, Downtown <strong>Mesa</strong>’s<br />
robust offerings have transformed the<br />
cityscape. Along Main Street the Valley<br />
Metro Light Rail trundles by. It takes<br />
folks from all over the Valley to <strong>Mesa</strong><br />
Arts Center, a nationally acclaimed<br />
performing and visual arts complex —<br />
the largest in the Southwest. Soon it<br />
will shuttle Arizona State University<br />
students from the Tempe campus to<br />
<strong>Mesa</strong>’s Digital Innovation District:<br />
ASU @ <strong>Mesa</strong> City Center. The $75<br />
million development offers programs<br />
from the Herberger Institute for Design<br />
and the Arts; think courses on digital<br />
and sensory technology, experiential<br />
design, gaming, media arts, and film<br />
production from the Sidney Poitier New<br />
American Film School. The campus’<br />
two-acre Plaza @ <strong>Mesa</strong> City Center<br />
will serve as a gathering place for<br />
collaborations among students, the<br />
community and the industry.<br />
Jeff McVay, the city’s Downtown<br />
Transformation Manager, sums up<br />
<strong>Mesa</strong>’s resurgence best.<br />
“Downtown <strong>Mesa</strong> is the heart of<br />
the third largest city in Arizona,”<br />
he says. “Among a uniquely local<br />
retail, restaurant and entertainment<br />
environment, Downtown is also home<br />
to the technologies of tomorrow, where<br />
innovation and entrepreneurship are<br />
encouraged and supported. And with<br />
$500 million in public and private<br />
investment bringing 1,500 new dwelling<br />
units, a hyper-local foodie scene and<br />
ASU’s Digital Futures Laboratory and<br />
the film school, Downtown <strong>Mesa</strong> is just<br />
getting started.”<br />
visitmesa.com<br />
<strong>2022</strong> <strong>Visitors</strong> <strong>Guide</strong> | Destination Downtown | 35