VANS MAGAZINE DECEMBER 2021

Click here and watch
the Christmas video
from our unique
Steve Van Doren!
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20,72%
13,99%
12,64%

79,35%
36,68%
25,33%

• motivate and inform! Make sure that everyone knows what the daily,
weekly, and monthly targets are and what their tasks are. Make sure that they know
how the day is going and talk with them about what you all need to do to reach the
targets.
Break down how many sales you need to do per day to have a better CR.
• have a look at your schedules. Make sure that all hours are covered
and specially the peak hours are even better covered.
• have an overview of the store and give feedback. Find a way the SFC works in
your store. Even if you are only 2 in the store, you should still do it. We can only learn
from feedback.
• Make the first great impression! Inform in this right first moment
of the promotions in store. Especially in times like this it is very important that you let
all customers know that we have sale, and they can't leave the store empty handed.
•
• show your passion for selling through your energy.
• give the best customer service → do it the VANS way.
• Build a we are interested in the people. Make
them feel comfortable in the store. If they don't buy anything today, they will buy
something another day or will recommend you to their families and friends.
• Make sure that everything is replenished for the next customers.
People don’t know if you still have the products in the stock room. Not everyone is
going to ask you to check in the back. People could assume that the size is sold out
and leave the store (easy CR).
• If customers aren't buying anything on sale,
remind them that it is soon Christmas, and they could be also buying
presents for their love ones (and saving some money).
• Make sure all zones in the store are covered. Even if the store is small, make
sure that employees are not standing all together. Also make sure that you are doing
something. Don't just stand around. Find a task BUT DON'T forget customers.
• Be, as a SM, as much as you can on the shopfloor, give and get feedback.

VN0A4PQXBLK1 MN OTW
DELIVERY SERVICE LS BLACK €38
VN0A7TK3BLK1 SNOW
SERVICE FZ BLACK €70
VN0A4PQUWHT1 MN COLD
ONE SS WHITE €33
VN0A4PQRBLK1 MN WAFFLE
PLATE CREW BLACK €65
VN0A4PGOBLK1 VANS TREE
LOT SS BLACK €33

FOR CHECKERBOARD DAY WE ASKED OUR FAMILY
WE'RE STOCKED TO ANNOUNCE THAT ,
WHICH

THIS YEAR WE WANTED OUR MEMBERS TO FEEL EXTRA SPECIAL.
SO,

WHICH MEANS ANOTHER VANS FAMILY ONLY ITEM TO ADD TO YOUR
COLLECTION.
THIS YEAR WE DECIDED TO GO FOR A COSY FLEECE AND SOCKS, FEATURING
.
AVAILABLE ONLINE AND IN OUR AMSTERDAM KALVERSTRAAT AND VALENCIA
STORES!

As you know our management team is now ready to travel all around
Europe to visit the Vans stores after almost 2 years of absence.
These visits are the chance to better understand the situation on the
field and better manage what can be improved.
In November the team was in UK, where they had the pleasure to
visit Manchester, London and Bicester!
As always, Thank you David Byrne for your beautiful words!

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Thanks team Portsmouth!
Truly a huge heartfelt THANKS to all
involved and helping this store open
on time!!!
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• Old magnet panels
• Stickers
• Scissors
• A guy with glasses
• Christmas Van Doren’s spirit

HOW TO DO IT
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A new section dedicated to our teams.
We will try to add all the
our EMEA stores.
in

Hoooola!
My name is
I’m a graphic designer and sales
specialist at Vans Outlet Mallorca.
I’m now 27, but since I was a teenager,
I’ve always been a huge Vans addicted!
When they offered me to do the banner for
the VLS I was very happy to the able to help
the brand in something so important.

Teamwork is to be able to work
together to a common vision. It’s the fuel that allows
ordinary people to achieve uncommon results
Roxi
Roxi and his daughter Greta!
(They seems sisters!)

Last month we received this email from Axel Robiche, from the Vans store
in Toulouse.
«Hello!
We have in our team a new staff member since begining october, she is a
tattoo artist, she works in the store 15h per week and the rest of the time
she own her private tattoo studio in Toulouse France
She draw very good ! Her instagram is "Plaisir Coupable".
We thougt it will be cool for the vans Magazine».
So, I write an email to Janis that she answered with her beautiful
presentation…
C’MON IT’S TIME TO TAKE YOUR PHONE
AND CHECK HER PROFILE!

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CARMEN LUCIA TONI

Daniela
The total was
for .
Andrea is super proud to show
this huge ticket…
ANDREA
Elize
Elize and her super fashion
haircolor shows her super
ticket.
Total Amount?

Marta
Lorenzo
Jack
Giada
Martina
• Lorenzo
• Jack
• Marta
• Giada
• Martina

Our Mallorca team did a difficult selection for this month’s
winner!
The team chose Marc after a few questions… and for sure he
deserved it.
It all started when, during his usual shopping day in our store,
Marc saw our amazing Slip-On Checkerboard size 66 and with
his shocked eyes askes us how to get it!
.
He is a great supporter of the brans, wears exclusively Vans’
shoes and t-shirts.
What makes him crazy? Comfort and Design!
He told the team that everytime he enters to the store he feels
at home.
And
the winner is...Marc!!!
Vamossss Marc, Enjoy your super funky Vantastic
super crazy shoooooooe!

is a French TV host from a
cars repair show called
He is a very kind man, always takes time to talk
to us about new collections, vans events and has
a very big vans family spirit.
To thank him for his fidelity for the brand and to
always come to our store we wanted to reward
him with the Slip-On 66.
He was so psyched from the gift, on those cold
days it was heart-warming to see.
Gerry and gautier!
He always
wears vans
on
the tv show

91,69
84,09
60,69
* 2021 VS 2019

vans_retail_ops@vfc.com
:
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