Estetica Magazine UK (4/2021)

It was an event hallmarked by
mask-wearing – sported by 29,600
professionals in fact, hosted in
Hall 12 of Ifema Madrid.
There were three days of training
and conferences, but also the
opportunity for brands to launch
their latest innovations in terms
of products and services.
It was an event that highlighted
the need and importance for the
hair & beauty sector to be able
to rely on a big annual event like
this taking place; a trade fair
capable of bringing the entire
industry together and to achieve
tangible returns in terms of
investment by brands, companies
and professionals; all eclipsed by
Salón Look
an international vocation which
gives the sector the social
recognition it deserves.
The event was visited by Spanish
professionals as well as by foreign
hairdressers, mainly from
Portugal, Italy, Colombia and
Chile. This generated added value
for everybody concerned, helping
to consolidate Salón Look as
a point of reference stretching
far beyond national borders.
New for this edition was the
worldwide launch of The Hair
MBA education platform and the
presentation of the Honor
Award in Hairdressing to Lluís
Llongueras. The second edition
of the Ibero-American Image
Consulting Congress also took
place, as well as the fourth edition
of the Business Meeting and
the first Hairdressing Congress.
Salón Look event highlight
was the Club Fígaro Spanish
Hairdressing Awards, sponsored
by Revlon Professional, which
proclaimed Rafael Bueno Spanish
Hairdresser of the Year.
The 23rd edition of Salón Look surpassed all expectations, with over
29,000 visitors in Madrid. Next appointment: 21/23 October 2022.
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