21.12.2021 Views

Estetica Magazine UK (4/2021)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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Illuminare<br />

AHS <strong>2021</strong><br />

Held on the 9th and 10th October, <strong>2021</strong> Virtual<br />

Alternative Hair Show was a dazzling success, watched<br />

by an audience spanning every corner of the globe.<br />

This year’s Alternative Hair Show was held in a digital format – an excellent decision by the organisers, as it<br />

overrode any problems caused by the ongoing travel restrictions which continue to cause such disruption to<br />

the many international visitors who generally love to participate at the event in-person. The two-day event was<br />

presented by Alternative Hair Founder, Tony Rizzo and Worldwide President, Anthony Mascolo and was<br />

broadcast from the grounds of a quintessential English country house, blending traditional design with<br />

futuristic concepts. As always, all proceed from the show so to support The Alternative Hair Charitable<br />

Foundation and Blood Cancer <strong>UK</strong>. Sponsors for this year’s Alternative Hair Show were Premier Sponsor:<br />

Wella; Charity Sponsors: TIGI, Infringe, Linda Hair, Sun Sea and AH products.<br />

The digital format did nothing to distract from the anticipation and excitement felt by the thousands industry<br />

professionals who participated; furthermore, the virtual format enabled the participating artistic teams to take<br />

their creativity to an even higher level showing the international audience an incredible level of both<br />

imagination and technical skill.<br />

92 show

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