Estetica Magazine UK (4/2021)

Spectacular
Creativity
It was an long-awaited opportunity to once more
come together in the spirit of creative unity: the Grand
Final of Wella Professionals’ UK & Ireland TrendVision
Award 2021 at London’s iconic Roundhouse.
The TrendVision Award UK & Ireland 2021 Grand Final saw more than 700 guests celebrate the many talents
who made it to the final stage of this incredible competition and crown the worthy winners of 2021. Host for
the event was broadcaster and style icon, Fearne Cotton, who was accompanied on-stage by Wella’s legendary
guest presenter, Patrick Cameron. For the first time in its history, the TrendVision Award was also livestreamed,
hosted by radio presenter, Elspeth Pierce. She delivered a truly engaging experience for those not in
the actual Roundhouse on the night. Many of the guests who attended in-person were there till the early hours
at an after-party with DJ Philly, who truly got the celebrations into full swing. As is always the case at
TrendVision, the awards night was also a creative spectacular, with four outstanding exclusive hair shows from
hairdressing industry legends (see facing page). Ensuring that TrendVision Award went ahead as a live event
- despite all the challenges - was a major priority for Wella Professionals, and the end result did not disappoint!
“We desperately wanted to bring the industry back together for this amazing event, also the commitment of
everyone has been remarkable,” explained Allie Hargreaves, Wella’s National Education Operations and Events
Manager UK & Ireland. "This has been a special night like no other. The standard across all categories has also
been incredibly high and every finalist should be proud of what they have achieved. Many congratulations to
all the winners.”
90 awards