Richa Mathews - Writer Portfolio

I write about art, age and affection. I write about art, age and affection.

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it’s at the right place, at the right time and it serves a purpose.Causeexactly what an advertisement should be like.That’slike an airport announcement, people should pay attention to adsJustthey then play a role. Social media advertising is hence a growingandfield.Media is a place for business and boredom. Combine the twoSocialMedia platforms like Instagram and Facebook make up the entireSocialright now. People rely on social media to gain the trust ofeconomyaround them; Bloggers or Businesses alike. This is because ofindividualsaccessible and easy social media is to use and, of course, the facthowreason why social media marketingThethe most effective form of advertisingiscause' it isn’t attention seeking. It’sisforce a child to sleep and he’lleasy;you. Give the child the option toresentlet him consider it, and when hesleep,accepts, you have a peacefuleventuallyNo force, No problem.child.the same way, if you force Ads onto people, they’ll resent the brand.Inif you show them what they’re looking for when they’re looking forBut,social media is, in this day and age, the be-all and end-all forHence,advertising industry.theand you have the best platform for advertising!that ads on social media are at the right place, at the right time.it, you win.Any business that doesn’t catch up will have an empty flight.

this day and age, any brand thrives on good social media presence to gain fame.Indo we turn a fan base into a customer base?Howmedia, like most technology,Socialdaily. Any brand that doesn’tevolvesup to date will miss its piece ofstayhe truth is, it isn’t enough tocake.pictures on the gram; 50 likespostequate to 50 customers. Ifdon'tmedia worked that way, we’dsocialhave plastic surgery by now.allmatter of the moment when itTheto social media is thecomesIf your business isn’tdemographic.seen by the right people, it’sbeingbut the back of a cereal boxnothingignored. Once a brand finds its-demographic, Jackpot! it’s likerighta pot of gold at the end offindingwhat do you do when you’reSo,in a situation like this?stuckwhat do you do if you’re in aWell,and nobody’s listening? youcrowdup the volume.turnthe same way, your brand has toInmore people so we’ll have toreachup its volume. We do this byturnone simple but crucial thing;doingBoosting.is basically like the moderndayBoostingequivalent of billboards alltown. Boosting ensures morearoundsee the post and that itpeoplepeople that are interested inreachesthe brand belongs to.genressimple. Most brands do everythingIt’sThey say consistency isconsistently.but in social media, Consistencykeywill not help. Boosting is thealonethat helps the door open togreasefull capacity.itsevery day and interactingPostingfollowers is great but its voice iswithlow as a toad. Boosting can turnastoad into a tiger.anydiligent demographic is producedAyou decide to boost.whenThe digital dream; A diligent Demographicthe rainbow.

this day and age, any brand thrives on good social media presence to gain fame.

In

do we turn a fan base into a customer base?

How

media, like most technology,

Social

daily. Any brand that doesn’t

evolves

up to date will miss its piece of

stay

he truth is, it isn’t enough to

cake.

pictures on the gram; 50 likes

post

equate to 50 customers. If

don't

media worked that way, we’d

social

have plastic surgery by now.

all

matter of the moment when it

The

to social media is the

comes

If your business isn’t

demographic.

seen by the right people, it’s

being

but the back of a cereal box

nothing

ignored. Once a brand finds its

-

demographic, Jackpot! it’s like

right

a pot of gold at the end of

finding

what do you do when you’re

So,

in a situation like this?

stuck

what do you do if you’re in a

Well,

and nobody’s listening? you

crowd

up the volume.

turn

the same way, your brand has to

In

more people so we’ll have to

reach

up its volume. We do this by

turn

one simple but crucial thing;

doing

Boosting.

is basically like the modernday

Boosting

equivalent of billboards all

town. Boosting ensures more

around

see the post and that it

people

people that are interested in

reaches

the brand belongs to.

genres

simple. Most brands do everything

It’s

They say consistency is

consistently.

but in social media, Consistency

key

will not help. Boosting is the

alone

that helps the door open to

grease

full capacity.

its

every day and interacting

Posting

followers is great but its voice is

with

low as a toad. Boosting can turn

as

toad into a tiger.

any

diligent demographic is produced

A

you decide to boost.

when

The digital dream; A diligent Demographic

the rainbow.

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