Richa Mathews - Writer Portfolio

G L O R I A
by Richa Sara Mathews
P O R T F O L I O

to my portfolio! stay as long as you
Welcome
My name is Richa Sara Mathews. I'm a
like.
was born In Trivandrum, Kerala.
I
is known to be one of the most
It
lived my entire chidhood in Abu
I
I love Abu Dhabi for the
Dhabi.
serenity and stability it gave
security,
growing up. Abu Dhabi is the only
me
I've ever known. I did my
home
in Merryland International
schooling
I completed my IGCSE in
School.
and my AS level in 2018.
2017
the story of me
this is me
Greetings !
writer, poet and social media manager.
beautiful states in India. I moved to the
U.A.E when I was one.
കുടുംബ വീട്
البيت السعيد
my school

since I was a child, I loved writing
Ever
literature. I always thought it was
and
that was meant to be done
something
the side. The older I grew my passion
on
too. Midway through my bachelors
grew
decided to pursue my it and start my
I
as a writer. I started looking for
career
jobs I could do as a writer and
freelance
2018, I moved to Dubai to
In
my bachelors. I excelled
pursue
biology and liked mystery so I
at
up Forensic Science at
took
University, Dubai. I
Amity
in 2021 with an
graduated
worked as a song writer and
I
vocalist for a studio
background
2018/19. I was a writer for an
in
company in 2020 and I
events
at an Advertising
worked
and noon.com in 2021.
Agency
how I csme to be...
Amity University,
Dubai.
Honors Degree.
the beauty!
was a ghost writer for a while.
Just me again :)

RICHA SARA MATHEWS
C O N T E N T W R I T E R - D I G I T A L M A R K E T E R - S O C I A L M E D I A M A N A G E R
PERSONAL PROFILE
I'm an aspiring writer who has almost 3
years of experience in the field. I have
worked as a songwriter, content writer, and
creative copywriter. I have been working as
a freelance and ghost writer since I was 17.
Hence, I can most definitely attest to the
fact that writing is not just a career choice,
but a huge chunk of my life.
SKILLS & OTHER INFO.
- commmunication skills
- creative writing
- business writing
- driving license & car
- planning and organizational skills
- microsoft office
- customer service
WORK BACKGROUND
- Creative Copywriter
NOON.COM - E-COMMERCE SITE IN THE GCC.
- Wrote creative copy for daily push notications for noon app
- Wrote creative copy for Sivvi daily push notifications
- Edited and curated deals for website. (titles, placement, description)
- Wrote creative and persuasive content for website for the holiday season
- Wrote and gave creative input on email campaigns.
- Worked In a high-pressure fast paced environment so proofreading became second nature
- Creative Content Writer & Social Media Manager
AMARCO ADVERTISING AND MARKETING L.L.C
- Wrote blogposts for website and brands.
- Wrote creative content for social media.
- Managed multiple social media accounts; posting, scheduling, writing and client relations.
- Core part of creative team for brainstorming video and photo content for brands and brand
strategies.
- Content Writer
CONTACT DETAILS:
mobile - +971 56 182 4851
email - mathewsrichasara@gmail.com
Dubai Silicon Oasis, Dubai, U.A.E
MASTER VISION INTERNATIONAL EVENTS, DUBAI.
- Wrote business content like offer letters, emails, invites, etc.
- Wrote creative content for company's brochure.
- Assisted HR and marketing department.
- Created a set format for document control and outbound emails and invites.
- Songwriter and background vocalist
MY REFERENCES
Mr. Aby Joseph - Assistant Professor
- Amity university, Dubai
contact number - +971 56 400 3075
Ms. Sharon Philip - Lecturer
- Amity university, Dubai
contact number - +971 50 931 8348
BLAH STUDIOS
- Wrote two songs for new VR game; Stratum Corneum.
- Was a background singer for one of the songs I wrote.
- Link to the song published - https://www.youtube.com/watch?v=g7sBnyxhMFY (DARK
SIDE OF THE MOON - STRATUM CORNEUM)
ACADEMIC ATTAINMENT
Amity University, Dubai.
BACHELOR OF SCIENCE - FORENSIC SCIENCE, 2021
- Graduated with a Good-Grade Point Average
- Selected to attend 'Sangathan' intra college fest.
- Attended various webinars and meetings held by the University. Dubai Police and Ministry of
Interior, Sharjah.
British Council, Abu Dhabi.
A LEVEL - 2018
- Completed A level English as a First Language parallel to my first year of university
Merryland International School, Abu Dhabi.
IGCSE & AS LEVEL - 2016-2
- Completed IGCSE In English, Math, Biology, Physics, Chemistry.
- Completed AS level in English, Biology, Chemistry, Physics
- Student council - Vice President & Student council coordinator
- School Magazine editor
- Environmental club head.

P O E T R Y

; arranged marriage
church bells ring,
The
married alas!
they're
deal's been done and
The
no going back for the Indian girl
there's
forced to be
who's
an unknown man.
with
wailed and moaned for weeks together,
She
like a century to her.
seemed
longed for her family's comfort
She
everyone seemed fine
but
her in the back
stabbing
a knife she let them find.
with
was treated like a slave
She
known for her worth,
not
like an oyster
thrown
valued for her pearl.
not
kept it in and let it go.
She
all, "daddy knows best",
After
he came to visit he was treated like a guest;
when
all due respect.
given
expected them to treat his daughter just the same.
He
thought she was happy and well
He
did he know daddy’s angel
Little
a princess in the dungeons of hell.
was

; secret starry night
was tucked in bed by my mother at 9.
I
unusual time to sleep
An
midnight was when
as
thoughts ran deep.
my
I questioned why
When
mother solemnly replied
my
tear filled eyes ,
with
didn't grace the sky tonight”.
“Stars
gifted me a kiss and left my sight.
She
be she's the only star I'd see tonight.
May
tossed and turned in bed
I
the mystery of the dark, starless night
as
the lingering tear
and
my mothers eyes
in
would assure I got no sleep tonight.

heart is not sound.
my
wind breezing through my hair
The
about a frightening air.
brings
wish I could believe
I
was right in front of me
what
a candle to lead.
was
darkness all around
It's
I cannot see.
and
don’t know
I
there’s a monster around
If
Stratum Corneum: Dark side of
;
moon the
no one around,
With
or inside me.

the great unknown
;
liveth on the earth thinking that he is mighty.
Man
forgetting someone sits above
Often
at this idiocity yet blessing us abundantly.
looking
remorse he enjoys his creation
Without
a father enjoys his family's new additions.
like
do we realize his love blazing through our lives.
Seldom
grace is known, the giver is not.
The
politicians, pediatricians
Poets,
taught by the same worn hands.
All
same hands that taught the rulers of our land.
The
a person reaches an honorable height,
When
do we realize the sleepless night behind.
seldom
hands that taught one to write
The
brought into light.
never
Great Unknown.
The
the sunny days, you're there to share my joy.
On
the days aren't as bright, you're a beacon of light.
On
working through the pain and smiling through the rain,
From
will i find a love like yours that will forever remain.
never
is all you've received
Pain
the selfless acts you've done for me.
for
poetry is no gift for thee
Although
my mother, are the best among the three
you,
you shall stay
and
Great unknown'
'The
The Great Unknown.
for centuries.

a n n o y i n g
Ads are annoying unless they’re not.

this new soap, it’ll make your whole life better in ways that make no
Try
The world is full of advertisements. From the billboard you see
sense.
the way to work, to the ads you see between the soaps on tv. Ads
on
new. Ads have been around for as long as human life existed.
aren’t
and Eve had advertisements in their time too. The tree of the
Adam
fruit was so heavily advertised that Eve had to try!
forbidden
that’s fair, but the truth is, Ads
All
annoying. It’s true! No one likes
are
a 2-minute Ad in between
seeing
murder mystery. It’s a buzz kill.
their
those were ads of the past. Who even has a TV anymore?
However,
is why ads are annoying unless they’re not. The new age of
This
doesn’t revolve around unrealistic expectations.
advertising
the past, I’ve seen too many advertisements for razors where the
In
has legs as smooth as a baby’s butt. It’s unrealistic and uncalled
model
Hence, deemed annoying.
for.
word advertisement goes hand in hand with the word
The
"announcement".
announcement at an airport is useful and everyone pays attention
An
it. Why? to
Unnecessary and unappreciated.
The Modern-day Advertisement, however, is a choice.

it’s at the right place, at the right time and it serves a purpose.
Cause
exactly what an advertisement should be like.
That’s
like an airport announcement, people should pay attention to ads
Just
they then play a role. Social media advertising is hence a growing
and
field.
Media is a place for business and boredom. Combine the two
Social
Media platforms like Instagram and Facebook make up the entire
Social
right now. People rely on social media to gain the trust of
economy
around them; Bloggers or Businesses alike. This is because of
individuals
accessible and easy social media is to use and, of course, the fact
how
reason why social media marketing
The
the most effective form of advertising
is
cause' it isn’t attention seeking. It’s
is
force a child to sleep and he’ll
easy;
you. Give the child the option to
resent
let him consider it, and when he
sleep,
accepts, you have a peaceful
eventually
No force, No problem.
child.
the same way, if you force Ads onto people, they’ll resent the brand.
In
if you show them what they’re looking for when they’re looking for
But,
social media is, in this day and age, the be-all and end-all for
Hence,
advertising industry.
the
and you have the best platform for advertising!
that ads on social media are at the right place, at the right time.
it, you win.
Any business that doesn’t catch up will have an empty flight.

this day and age, any brand thrives on good social media presence to gain fame.
In
do we turn a fan base into a customer base?
How
media, like most technology,
Social
daily. Any brand that doesn’t
evolves
up to date will miss its piece of
stay
he truth is, it isn’t enough to
cake.
pictures on the gram; 50 likes
post
equate to 50 customers. If
don't
media worked that way, we’d
social
have plastic surgery by now.
all
matter of the moment when it
The
to social media is the
comes
If your business isn’t
demographic.
seen by the right people, it’s
being
but the back of a cereal box
nothing
ignored. Once a brand finds its
-
demographic, Jackpot! it’s like
right
a pot of gold at the end of
finding
what do you do when you’re
So,
in a situation like this?
stuck
what do you do if you’re in a
Well,
and nobody’s listening? you
crowd
up the volume.
turn
the same way, your brand has to
In
more people so we’ll have to
reach
up its volume. We do this by
turn
one simple but crucial thing;
doing
Boosting.
is basically like the modernday
Boosting
equivalent of billboards all
town. Boosting ensures more
around
see the post and that it
people
people that are interested in
reaches
the brand belongs to.
genres
simple. Most brands do everything
It’s
They say consistency is
consistently.
but in social media, Consistency
key
will not help. Boosting is the
alone
that helps the door open to
grease
full capacity.
its
every day and interacting
Posting
followers is great but its voice is
with
low as a toad. Boosting can turn
as
toad into a tiger.
any
diligent demographic is produced
A
you decide to boost.
when
The digital dream; A diligent Demographic
the rainbow.

Business services
contracting company
company profiles
Advertising agency

u s i n e s s s e r v i c e s
B
o m p a n y P r o f i l e
C
mission the
be the leading company in helping new businesses set up in the U.A.E.
to
in Diversity”is a motto the United Arab Emirates has made its own. We
“Unity
a company embody the same and hope to empower more expatriates to
as
their businesses and franchises in the U.A.E. We strive to be the best in
open
field by providing world class services and treating your business like our
our
business.
vision the
aim to be the best business man service company in the Middle East
We
then move into the international sector. We can see ourselves reaching
and
like never before with the help of our loyal customers. We believe
heights
team work makes the dream work. Your dreams are safely tucked in the
that
of our team. We will forever uphold the integrity of your dreams and
wings
them a reality. When working with us, we are your family and ensure
make
will have our 100% support in all your endeavors.
you
values the
believe in honesty. the fruit of honestly is born on the tree of integrity. We
we
to be 100% transparent with our clients every step of the way. Our
promise
will never face an issue with reliability when working with us. We don’t
clients
get the job done; We get it done we’ll. We stand for perfection and
just
towards it daily. No man is an island, no man stands alone. We are a
work
group of individuals who believe in kindness and compassion and
dedicated
making up for each other’s shortcomings.

M A R C O C O N T R A C T I N G
A
profile
company
Our Mission
Here at Amarco Contracting L.L.C we believe in excellence. We strive for perfection in everything
that we do. They say what matters most is the journey not the outcome. We, however, are proud of
both. We acknowledge that we have come a long way and are proud of what we have established
as an organization. Our success speaks volumes of the perseverance and team work that binds
Amarco Contracting L.L.C and its employees together. Our mission here at Amarco is to arm the
common man with a dream by providing ‘Brilliance on a Budget’. We offer our clients state of the art
designs and infrastructure for a reasonable amount. As a company, our biggest asset will always be
our faithful clients.
Our Vision
As a world class organization, Amarco Contracting L.L.C ensures that our customers receive the
best service with no compromise on quality or reliability. We focus on perfection and work towards
it daily. Hence, we as a team, keep ourselves updated with the most recent technology to serve you
better! We believe that communication is key and make sure our customers are up to date on the
progress of their dreams. We aim to expand internationally and serve more people around the
world.
Our Values
We stand by the principles of teamwork and family. Being based in an Islamic country, we adopt
the teachings of love, kindness and respect. Hence, our company is bound by these values. We
have inculcated them into our work and adopted them into our company. Unity in Diversity is a
motto we stand by and Amarco Contracting is home to a host of nationalities all working together
under the same roof. The ‘A’ in Amarco Contracting L.L.C stands for attention to detail and that is
indeed our speciality. We as a company, embrace the little things as much as the big things in life.
This ensures that your dream is safe with us.

authorities X Amarco Contracting
Government
Contracting L.L.C is honored to have worked with the various sectors of our
Amarco
government to provide our services. We stand as an A-class organization thanks
wonderful
the diligent and ever-present support of our government and the various clients that hold
to
an individual, I solemnly believe in the concepts of integrity, accountability and honesty. I
As
inculcated these principles into this prestigious organization and it has effectively bore
have
Amarco Contracting L.L.C strives to grow and succeed day by day and help our
fruit.
grow with us! A wonderful team and cutting-edge technology are the two T’s of
customers
as a company. I am proud of the team we have and humbled by the continuous love
success
support from our clients at every stage of our growth. We shall continue to deliver
and
in everything we do.
excellence
Ammar Al Haj
-
and pride
Innovation
Contracting L.L.C stands by its motto of delivering brilliance on a budget. We
Amarco
that we are fully capable of providing world class infrastructure and services in a
believe
manner. As an organization, we believe that we can never stop learning.
cost-effective
we keep ourselves up to date with the latest technology that could ideally help our
Hence,
at Amarco, we don’t indulge in half-hearted work. We go all in and ensure that
clients.Here
is attained. We make sure that our projects are delivered on time and we stick
perfection
for everything that could happen after it’s delivered. Amarco Contracting L.L.C will
around
with repairs, upgrades and modifications! This ensures complete satisfaction and
help
us better ourselves daily. We are deeply indebted to our customers for their timely
makes
and constant support.
feedback
+ Dedication = World Class Work
Dream
Contracting is proud of the journey we’re on and the projects we have made. We
Amarco
powerful resources with knowledgeable experience to ensure that our projects are
use
less than excellence. Over the years we have worked on many of the region’s
nothing
most challenging projects.
largest,
a company, we are honored to say we have set the standard of perfection for all our
As
Our plethora of successful projects just point back to our wonderful team of
projects.
staff and loyal customers.
dedicated
invite you to browse through some of the projects we have done in the next few pages
We
see how we have delivered
and
ON A BUDGET”
“BRILLIANCE
Government Authorities
faith in our “Source-to-Pay” solutions.
CEO ‘s Message

ADVERTISING
AMARCO
o m p a n y p r o f i l e
c
mission The
at Amarco advertising and Marketing L.LC believe that every opportunity is
We
step towards excellence. We believe that the creativity of our team will
a
sure your brand has a place in the heart of every customer. As a
make
we strive to create a unique stamp in the field of advertising so that
company,
industry might follow our standards. We believe in paving new paths and
the
following the set pattern. As an advertising company, our mission is to
not
brands in creating an efficient bridge between the company and the
assist
At Amarco advertising and Marketing L.L.C, we believe in equipping
customer.
dreams with wings to fly so it can reach the epitome of success in its
your
industry. We have a dedicated team of highly skilled creatives
respected
working towards your achieving your dreams. Amarco advertising
relentlessly
Marketing L.LC is indeed a world-class advertising agency that has
and
its excellence in the UAE. Perfection is not attainable, but in our strive
proven
perfection, we always achieve excellence.
for
vision The
draw our strength from our experience and believe that every project is an
We
to work towards excellence. We in Amarco advertising and
opportunity
L.L.C focus on achieving unique standards and setting new
Marketing
in the field of advertising. We believe that we should challenge
benchmarks
standards than looking for someone else to challenge ours. So, our vision
our
a company would be to grow internationally and help more brands
as
communicate with their customers. Amarco advertising and
effectively
L.L.C acknowledges how far we have come and what we have
Marketing
We acknowledge that we would be here today if it was not for the
achieved.
support of our clients that trust the creativity of our team and
ever-present
advertising and Marketing L.L.C adverting as a whole. We hope and
Amarco
towards bettering ourselves daily and continuing to provide world-class
work
to you.
work

values The
an advertising company, we believe that time is money. Hence, we
As
that the right message at the right time should reach the right
acknowledge
to drive the right results. Integrity, honesty, dedication, and
people
are the values that we uphold in our relations and actions. We
perseverance
sure our clients are well informed about their brand and its social media
make
We believe in the core value of 'organization'. As a company, we are
progress.
to say that we integrate technology and human values to achieve
proud
goals. We ensure our customers' full transparency in whatever
organizational
do and assure them the value for the money they spent.
we
message
CEOS
world has evolved greatly so has the field of adverting. When I started
The
advertising and Marketing L.L.C, I knew it would grow to be one of its
Amarco
I am proud to say that Amarco advertising and Marketing L.L.C has since
kind.
into a wonderful organization run by a team of very gifted individuals. As
grown
person, I believe in honesty and the principles of humility. Amarco advertising
a
Marketing L.L.C is a replica of these values. I am happy to say that I am
and
in the ability of the company and the impact it can make on society.
confident
is an art and Amarco advertising and Marketing L.L.C is indeed a
Adverting
of its own.
Picasso
Innovation
world of advertising is changing daily and we at Amarco advertising and
The
L.L.C ensure that we are up to date. We are always learning and
Marketing
the latest trends into all our work. As a company, we believe that
implementing
is of no use without the right people. We have a skilled team of
technology
who are specialized in what they do. This along with our state-of-
individuals
equipment and success-driven mindset ensure that all our work is
the-art
unique and on par with international standards. Here at Amarco, we
creatively
indulge in half-hearted work. We go all in and ensure that perfection is
don’t
We focus on achieving perfection and ensure that your brand is the
attained.
best.

Copywriting

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Contact me
number : + 971 56 182 4851
email : mathewsrichasara@gmail.com