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<strong>Truist</strong> <strong>Perspectives</strong><br />

magazine<br />

Ensure your legacy<br />

Learn the 4 pillars of a successful<br />

estate plan.<br />

Protect yourself online<br />

Our expert explains how to shield your<br />

assets from cyberfraud.<br />

Champions of philanthropy<br />

3 NASCAR drivers inspire by giving back<br />

to the community.<br />

<strong>December</strong><br />

2021


Table of<br />

contents<br />

Planning for a bright<br />

and purposeful future<br />

06<br />

COVID-19 has spurred<br />

many of us to think about<br />

a long-term-care plan.<br />

The winter holidays are all about togetherness. They offer us a chance to gather<br />

around the table with friends and family, celebrate, and reflect on our many blessings.<br />

And as we approach the end of 2021, it is also an opportunity to consider what<br />

matters most to us, to take stock of what drives us and gives us a sense of purpose,<br />

and to consider how we can deliver on that purpose in the year ahead.<br />

In this issue, Erich Holmes, senior vice president of our Business Transition Advisory<br />

Group, recommends taking some time for a year-end systems check to reflect on your<br />

core values and “reevaluate what you truly want to accomplish this coming year for<br />

yourself, your business, your family, and your community.” I couldn’t agree more.<br />

Safeguarding what’s meaningful to you<br />

The end of the year is also a time to step back and make sure your assets are well<br />

protected. You can’t be too careful when it comes to protecting yourself online.<br />

In “Protect yourself from cybercrime,” learn about the latest sophisticated, often<br />

targeted cyberfraud activities you might encounter, according to our cybersecurity<br />

expert. And more importantly, find out how to protect yourself, your family, and your<br />

business.<br />

Another way to secure your legacy for future generations is with an airtight estate<br />

plan, as senior wealth strategist Jacqueline Parks explains in “The 4 pillars of a<br />

successful estate plan.” In our feature story, we delve into the importance of creating<br />

a will and trust that are customized to your needs, as well as having open, transparent<br />

discussions with your family about your plans.<br />

Family and community<br />

The holidays bring out the best in us: a sense of gratitude and a spirit of giving. Our<br />

holiday gift guide offers six great ideas for unique experiences you can give to friends<br />

and family—all of which can be enjoyed from the safety of home. And finally, in<br />

“Beyond the winner’s circle,” read how three NASCAR racing stars and their families<br />

are living their purpose and embodying the holiday spirit by giving back to their<br />

communities in some truly amazing ways.<br />

We wish a happy, healthy holiday season to you and your family,<br />

Joe Thompson<br />

Chief Wealth Officer<br />

<strong>Truist</strong> Financial Corporation<br />

04<br />

Pulse<br />

News and<br />

tactical tips from<br />

the <strong>Truist</strong> team.<br />

06<br />

Insights<br />

Cybersecurity,<br />

leading through<br />

a reset, and more.<br />

12<br />

Feature<br />

The benefits<br />

of a customized,<br />

flexible estate plan.<br />

18<br />

Community<br />

Three NASCAR<br />

stars give back to<br />

their communities.<br />

20<br />

Lifestyle<br />

Our unique gift<br />

guide to virtual<br />

experiences.<br />

22<br />

Inspire<br />

Words that<br />

offer a fresh<br />

perspective.<br />

Investment and Insurance Products:<br />

4 | <strong>Truist</strong> <strong>Perspectives</strong> Copyright © 2021 <strong>Truist</strong> Financial Corporation, 214 N. Tryon St., Charlotte, North Carolina, 28202. Find us online at <strong>Truist</strong>.com/wealth. <strong>December</strong> 2021 | 3<br />

• Are not FDIC or any other Government Agency Insured • Are not Bank Guaranteed • May Lose Value


Pulse: News<br />

Pulse: Expertise<br />

What’s new from <strong>Truist</strong><br />

The new 2022 Annual Outlook, a purposeful<br />

read, and a strategic media partnership.<br />

Our take:<br />

Tips from the <strong>Truist</strong> team<br />

The Annual Outlook is here<br />

The <strong>Truist</strong> 2022 Annual Outlook offers realistic-yet-positive expert analysis on what you can expect<br />

in the year to come from strong equities, the somewhat volatile bond market, and the continually<br />

growing economy. For a deeper understanding and key takeaways, download the full PDF.<br />

The end of the year is a perfect time to assess the past 12 months and to plan ahead for<br />

what 2022 will bring. Right now, you have a lot on your mind, including the COVID-19<br />

variants, political turmoil, and possible tax code changes. We turn to our <strong>Truist</strong> advisors<br />

for wisdom amid uncertainty and complexity.<br />

A prosperous partnership<br />

<strong>Truist</strong> is excited about a content partnership with Bloomberg Media.<br />

Bloomberg proudly states that it aims to “change the world for the better”<br />

through its products and its people. It’s not surprising, then, that <strong>Truist</strong> is<br />

partnering with Bloomberg Media to create a series of in-depth articles aimed<br />

at the Wealth sector under the banner of “The Winding Road to Prosperity.”<br />

Topics include:<br />

• Splurging and saving<br />

• The lure of alternative investments<br />

Check out this exceptional content today across the Bloomberg ecosystem,<br />

including digital, mobile, and print.<br />

The story of <strong>Truist</strong><br />

• Building wealth equality<br />

• Tax anxieties and strategies<br />

The book “On Purpose” shows how organizations can uncover their purpose and drive positive change.<br />

Prepare for uncertainty<br />

There is always uncertainty in the markets, even during bull<br />

market periods. Today, we feel uncertainty surrounding<br />

COVID-19, the threat of inflation, possible tax hikes, and the<br />

political landscape—domestic and worldwide. As we head into<br />

the new year, it is important to remind clients that the market<br />

will have continued volatility. Each client has a unique comfort<br />

level; I work with my clients to develop a proactive instead of<br />

reactive investment strategy, openly discussing how much<br />

market exposure they are comfortable with during turbulent<br />

times in the market.<br />

Do a year-end systems check<br />

I would encourage everyone to reflect on your core values and<br />

reevaluate what you truly want to accomplish this coming year<br />

for yourself, your business, your family, and your community.<br />

Engage stakeholders and trusted advisors in these discussions<br />

so they are aligned with your vision. In addition to assessing<br />

your current financial state (cash flow needs, estate planning<br />

documents, etc.), assess your nonfinancial state—health,<br />

education, happiness, relationships— to understand where you<br />

are currently as well as what barriers may be standing in the<br />

way of achieving your goals.<br />

Hilary Kosloske<br />

Senior Managing Director/<br />

Financial Advisor<br />

Winston-Salem, NC<br />

Erich Holmes<br />

Senior Vice President/<br />

Business Transition<br />

Strategist<br />

Business Transition<br />

Advisory Group<br />

Cleveland, OH<br />

To learn more about how<br />

to find your purpose, read<br />

the “On Purpose” e-book<br />

or listen to the audiobook.<br />

As the leaders of two financial institutions<br />

based in the South, Kelly King<br />

of BB&T and Bill Rogers of SunTrust<br />

connected in many ways. But what<br />

really lit a spark between them was<br />

their shared purpose: that financial<br />

institutions should change people’s lives<br />

for the better.<br />

Both believed that future success would<br />

belong to companies and organizations<br />

willing to disrupt tradition—in particular,<br />

banks that pursued the purpose of<br />

building better lives and communities.<br />

And they realized that by combining<br />

their companies, their impact on those<br />

communities would be even greater.<br />

How they made that vision a reality is<br />

the focus of “On Purpose,” a new book<br />

about the origin story of <strong>Truist</strong>, one of<br />

the world’s first purpose-driven banks.<br />

It shows how decisions become easier<br />

when made through the lens of purpose.<br />

As <strong>Truist</strong> CEO Bill Rogers says, “Purpose<br />

doesn’t lend itself to Monday morning<br />

quarterbacking.” Each chapter ends with<br />

lessons on purpose that readers can<br />

apply to their lives, work, family,<br />

or community.<br />

Consider life insurance<br />

As we consider planning strategies, we cannot ignore the<br />

importance of asset protection. More clients who are seeking<br />

tax-efficient solutions are turning to life insurance because of<br />

the tax-deferred growth in a life insurance policy, and also for<br />

potential living benefits during the life of a policy. The cash<br />

value derived in a life insurance policy can be distributed during<br />

a lifetime, often tax-free, and used as an alternative to other<br />

retirement solutions. Speak to your wealth advisor for more<br />

information and to ensure it’s in line with your overall planning<br />

goals and objectives.<br />

Rajeev Dhillon<br />

Wealth Advisor<br />

New York, NY<br />

This communication does not, nor should it be construed to, provide tax advice. Tax consequences resulting from transactions described herein are dependent on the particular facts and circumstances.<br />

No direct or indirect recipient of this communication should rely on any portion of this communication for the protection from penalties related to any tax. Likewise no direct or indirect recipient of this<br />

communication shall promote, market, or recommend to another party any transaction or matter addressed herein.<br />

Any comments or references to taxes herein are informational only. <strong>Truist</strong> and its representatives do not provide tax or legal advice. You should consult your individual tax or legal professional before<br />

taking any action that may have tax or legal consequences.<br />

4 | <strong>Truist</strong> <strong>Perspectives</strong><br />

Hilary Kosloske, Registered Representative, <strong>Truist</strong> Investment Services, Inc.<br />

<strong>December</strong> 2021 | 5


Insights: Family<br />

Insights: Family<br />

3 keys to an effective<br />

long-term care plan<br />

Long-term care planning can help preserve your legacy<br />

and ensure you can live out your life in an atmosphere<br />

where you have choice, dignity, and control.<br />

The pandemic has<br />

caused us to come<br />

to terms with the<br />

unexpected. More<br />

people have been<br />

spurred to update<br />

vital documents<br />

such as wills, powers of<br />

attorney, and living wills—opening<br />

up the conversation to an<br />

often-overlooked topic:<br />

long-term care (LTC).<br />

It may be difficult to imagine<br />

needing 24/7 care at some point, says<br />

Amanda Harms, senior vice president and<br />

trust advisor for <strong>Truist</strong> Wealth. That’s why it’s<br />

helpful to talk with your financial advisor before<br />

broaching the topic with family. “No matter what<br />

long-term care plan you choose,” she says, “it’s my<br />

job as your advisor to help you figure out what’s<br />

important to you and how to get there.”<br />

For Harms, the biggest hurdle is often convincing<br />

clients that they need a plan. For this, she turns to<br />

Genworth’s Cost of Care Trends & Insights data,<br />

which has been tracking LTC stats for almost two<br />

decades. According to Genworth.com, 70% of<br />

people over the age of 65 will need LTC support at<br />

some point, and the likelihood increases with age.<br />

The cost of a room in a nursing home has risen 62%<br />

since 2004 and is being driven higher by pandemic<br />

issues like rising demand, labor shortages, and<br />

regulatory changes for care facilities. In terms of<br />

dollars, a private room in a nursing home ran about<br />

$106,000 for the year 2020, but if you consider<br />

what that money could have made if invested, the<br />

net cost becomes even greater.<br />

It’s not (just) a matter of money<br />

Harms notes that most of her clients still choose to<br />

self-fund LTC, but Kristin Beard, regional director of<br />

Advice and Planning for <strong>Truist</strong> Wealth, asserts that<br />

finances aren’t always the most important part of<br />

this conversation. “Money isn’t what most people<br />

talk about,” she says, when she asks them, “If you’re<br />

going to need long-term care, what do you want that<br />

to look like?”<br />

“People’s concerns really revolve around three<br />

things: choice, dignity, and control—and the<br />

intersection of these,” she says. “That’s the richest<br />

part of the conversation around planning, not the<br />

break-even.”<br />

Here’s how each of these<br />

categories can guide<br />

your planning.<br />

1Choice: Keep your options open<br />

There are more choices to make than you might<br />

think (see sidebar). “When you’re facing an emergency,<br />

expediency takes precedence over rationality,”<br />

says Beard. And the sooner you start planning, the more<br />

options you’ll have. Many companies now offer hybrid<br />

plans, such as a universal life insurance policy with an<br />

LTC rider—which pays out unused LTC funds as a death<br />

benefit—but these are costlier as you age. Your financial<br />

advisor can help you explore levels and types of care, as<br />

well as how you’ll pay.<br />

2Dignity: Make your own decisions<br />

When you’ve spent your whole life being independent—and<br />

having others depend on you—it can be<br />

difficult to let go of the reins. Long-term care planning<br />

allows you to make your own decisions in advance, so<br />

you’re not relying on someone else. It also allows you to<br />

control the dignity with which you are treated when you<br />

need care. Documents outlining your long-term care plan<br />

can help ensure your wishes will be met.<br />

3Control: Know what you’re willing to give up<br />

Being in a long-term care facility has always involved<br />

giving up some measure of control, but that has<br />

been magnified over the past two years. Now, concerns<br />

like “Will I be safe? Can I have visitors?” are right up there<br />

with “How nice are the rooms and grounds?” Making your<br />

own choices and conveying them to family can also help<br />

prevent family from squabbling over what you “might”<br />

have preferred.<br />

Location questions<br />

to consider<br />

There are many layers to long-term<br />

care discussions. Here are a few<br />

issues related to the question of<br />

where you want to receive care:<br />

Do I prefer in-home care,<br />

assisted living, or a<br />

private room?<br />

Do I want to be able to room<br />

with my spouse if we need<br />

different levels of care?<br />

How close do I want to be<br />

to my family? Am I willing<br />

to move?<br />

What services do I need to<br />

maintain a sense of home<br />

or community?<br />

These are just a few<br />

things you can cover<br />

in long-term care<br />

planning with your<br />

financial advisor.<br />

A room of one’s own<br />

$105,850<br />

The median yearly cost for a private<br />

room in a nursing home in 2020<br />

Source: Cost of Care Trends & Insights, Genworth.com<br />

62.38%<br />

The amount that cost<br />

increased between 2004<br />

and 2020<br />

70%<br />

Percentage of people<br />

over age 65 who will<br />

need long-term care<br />

Get the conversation started<br />

Harms says that it’s wise to review LTC plans as part of<br />

your yearly portfolio review. That means sharing information<br />

on anything that can impact future needs, such as<br />

how long your grandparents lived, what conditions run in<br />

the family, and how your health is today. Then, if you’d like,<br />

your advisor can refer you to a licensed insurance agent for<br />

quotes on various options. “We can run the numbers and<br />

see what makes sense for you,” says Harms.<br />

Once you have a plan in place, share it with your family,<br />

she adds. “The sooner you do, the better they’ll be able to<br />

respect and go along with the plans you put into place.”<br />

Ask your advisor about <strong>Truist</strong>’s ‘Survivor’s Guide,’ a<br />

comprehensive tool to help you navigate after the loss<br />

of a loved one.<br />

6 | <strong>Truist</strong> <strong>Perspectives</strong><br />

<strong>December</strong> 2021 | 7


Insights: Risk management<br />

Insights: Risk management<br />

Protect yourself<br />

from cybercrime<br />

This year, it’s estimated that there will be<br />

a ransomware attack on businesses every<br />

11 seconds—and that doesn’t include<br />

attacks on individuals, which occur even<br />

more frequently.1<br />

The intent of almost all cyberattacks<br />

is to get money—either yours or<br />

your company’s. At <strong>Truist</strong>, we deploy<br />

a layered, in-depth approach to<br />

security measures to protect you and<br />

your accounts.<br />

“One of the biggest trends we’ve<br />

seen lately is attackers going after<br />

clients and suppliers,” says Jorge<br />

Perez, divisional chief information<br />

security officer for <strong>Truist</strong> Wealth.<br />

Being aware of the evolving, sophisticated<br />

way hackers are committing<br />

cyber fraud is the first—and often<br />

best—line of defense.<br />

Perez explains what he sees as the<br />

biggest threats for <strong>Truist</strong> Wealth<br />

1 “Global Ransomware Damage Costs Predicted To Reach $20 Billion (USD) By 2021,” Cybercrime<br />

Magazine, October 21, 2019.<br />

2 Internet Security Threat Report, Symantec, February 2019.<br />

8 | <strong>Truist</strong> <strong>Perspectives</strong><br />

clients, and what you can do to<br />

protect yourself.<br />

Ransomware<br />

Ransomware is a form of malware<br />

designed to encrypt files on your<br />

device, rendering your computer<br />

systems unusable.<br />

Here’s how it works. Cyberattackers<br />

send you an email getting you to<br />

either click on a link or download a<br />

file that unleashes the malware. The<br />

malware then encrypts your files,<br />

making them inaccessible; typically<br />

they also then take your information.<br />

Then, they demand ransom (often<br />

in cryptocurrency) in exchange for<br />

release of your files (and often for<br />

not posting your information to the<br />

dark web as well). Perhaps the most<br />

notable ransomware event in recent<br />

history was the Colonial Pipeline<br />

cyberattack in 2021.<br />

“We’re seeing high-profile individuals<br />

and companies targeted, where the<br />

attackers steal the most money in<br />

the least amount of time,” says Perez.<br />

“From that perspective, clients who<br />

may be executives, business owners,<br />

or high-net-worth individuals are<br />

a big target because of their status<br />

within their companies and also<br />

personally.”<br />

How to protect yourself: When it<br />

comes to avoiding ransomware,<br />

3 Fraudsters Posing as Brokers or Investment Advisers – Investor Alert, SEC.gov, July 27, 2021.<br />

4 “Cybercrime To Cost The World $10.5 Trillion Annually By 2025,” Cybercrime Magazine,<br />

November 13, 2020.<br />

Perez says the best thing you can do<br />

is to limit your “attack surface.” “The<br />

more things you ‘touch,’ the more<br />

vulnerable you are on the internet.”<br />

Practicing good cyber hygiene is<br />

important: Doing things like running<br />

antivirus programs to catch malware,<br />

only visiting reputable websites,<br />

using a spam/ad blocker, keeping<br />

your computer system up to date—<br />

these are all steps that will limit your<br />

cyberattack surface.<br />

Another tip from Perez is to not<br />

use an account with administrator<br />

permissions in your day-to-day<br />

computer work. “A lot of people set<br />

up their PCs on default settings, as an<br />

administrator,” he says. “That means<br />

we can install anything we want to.<br />

But in your day-to-day work, you<br />

typically don’t need that. If you just<br />

create a general account that’s not<br />

an administrator and use that, you’ve<br />

severely limited the attack surface.”<br />

When you do click a bad link on a<br />

nonadministrator account, this will<br />

severely limit the damage an attacker<br />

can do because they don’t have the<br />

required permissions.<br />

Business Email Compromise (BEC)<br />

In BEC, hackers will carefully craft an<br />

email pretending to be an executive<br />

or a position of authority that you<br />

know (like your CEO), asking you to<br />

wire or move money into another<br />

account. There is no compromise<br />

of your network, but the sense of<br />

urgency (or emergency) can make<br />

you act fast. Perez says hackers do<br />

their homework, and typically “they<br />

figure out who the players are, who<br />

they need to send this message to,<br />

what they need to say, and even the<br />

correct writing style in order to make<br />

it the most successful.” According to<br />

the cybersecurity software company<br />

Symantec, this type of emailing,<br />

known as spear-phishing, is the most<br />

popular avenue for attack and is used<br />

by 65% of all known cyber fraud<br />

groups. 2<br />

How to protect yourself: Perez says<br />

if you receive a suspicious or unusual<br />

email, get offline and pick up the<br />

phone. “Call your boss or whoever’s<br />

emailing you and say, ‘Hey, did you<br />

mean to send this? Are you serious?<br />

What’s going on?’ That typically<br />

catches a lot of this, because the person<br />

on the other end won’t recognize<br />

the request if it’s illegitimate.”<br />

In terms of personal banking, many<br />

banks—including <strong>Truist</strong>—offer<br />

dual approval for large transfers of<br />

money. With dual approval, you need<br />

two parties to approve a financial<br />

transaction to a third party. The first<br />

person creates the transfer, while the<br />

second authorized person checks and<br />

approves the activity. This can add<br />

an extra layer of protection against<br />

cyber fraud, and even if the transfer<br />

is legitimate, it can cut down on<br />

mistakes.<br />

Advisor impersonation<br />

Because of COVID-19 and the shift<br />

to more phone and virtual meetings<br />

with financial advisors, there has<br />

been a huge increase in financial<br />

advisor impersonation, says Perez.<br />

Fraudsters will impersonate real<br />

investment professionals with<br />

spoofed websites, fake profiles<br />

on social media, and more. 3 And<br />

while they’re using the likeness and<br />

credentials of a real advisor, their<br />

contact information directs you to<br />

the hacker. “These days, you’re not<br />

always meeting face-to-face, and<br />

hackers are exploiting that trust,”<br />

he says.<br />

How to protect yourself: Do your<br />

homework on a potential advisor’s<br />

contact information. “<strong>Truist</strong> Wealth<br />

Advisors will have a published page<br />

Good digital hygiene checklist<br />

• Double down. Utilize two-factor authentication<br />

when possible.<br />

• Be complex. Use a variety of passwords; keep<br />

track by using a password manager.<br />

• Stay up to date. Keep your computer system and<br />

antivirus software updated.<br />

on <strong>Truist</strong>, so go back to the source,<br />

the institution, and contact an<br />

advisor with that information,” says<br />

Perez. “If you have any doubts, always<br />

be willing to say, ‘I need to call you<br />

back,’ and then look up the contact<br />

information by calling <strong>Truist</strong>, or<br />

whatever financial institution it is.”<br />

It’s important to educate yourself<br />

so you can identify suspicious cyber<br />

behavior, Perez says, but know that<br />

<strong>Truist</strong> has a whole team dedicated<br />

With damages predicted<br />

to hit $6 trillion this year,<br />

if it were measured as<br />

a country, cybercrime<br />

would be the world’s<br />

third-largest economy<br />

after the U.S. and China. 4<br />

Cybercrime Magazine,<br />

November 13, 2020<br />

to preventing fraud. If you notice<br />

suspicious activity in your account,<br />

“Reach out to us and we will investigate<br />

and see what corrective actions<br />

we may need to take.<br />

“In conjunction with the FBI, we’re<br />

monitoring changes in the cyber<br />

fraud landscape on an hourly basis<br />

to make sure we’re on top of it, and<br />

we’re looking at how to address those<br />

threats within the wealth landscape<br />

and within portfolios, applications,<br />

and with our clients.”<br />

Keep your information and finances secure by regularly utilizing these best practices for safety:<br />

• Save safely. Back up sensitive or important data<br />

regularly.<br />

• Check in. Monitor your financial accounts and<br />

credit activity.<br />

• Stay connected. Sign up to receive alerts for<br />

your bank accounts.<br />

<strong>December</strong> 2021 | 9


Insights: Leadership<br />

Insights: Leadership<br />

The pandemic forced us to change overnight. In our<br />

business and personal lives, we were dealing with<br />

rapid, intricate changes and instability. We were also<br />

figuring out how to interpret everything that was<br />

going on. And at the same time, we were still trying<br />

to achieve our day-to-day goals at work.<br />

It was the perfect<br />

stress cocktail.<br />

It’s easy to feel overwhelmed by pandemic challenges:<br />

Our kids are at home, we might get sick with<br />

COVID-19, and the way we work has changed. All<br />

that stress can cause us to make quick decisions<br />

even though we don’t have all the information. This<br />

is what we call a limbic system flood. The limbic<br />

system—the part of the brain involved in behavioral<br />

“<br />

Leading from crisis to reset<br />

Duane McClure of <strong>Truist</strong> Leadership Institute explains how, as leaders,<br />

we can help turn the lessons and challenges of the pandemic into a<br />

chance to reset.<br />

When an organization<br />

(or family) is faced with<br />

a major crisis such as the<br />

pandemic, it’s a natural<br />

time for unification and<br />

alignment.<br />

Duane McClure, DM, LCMHC, LCPC<br />

Executive Consultant<br />

“<br />

and emotional responses and typically connected<br />

to fight-or-flight responses—is telling you, “I don’t<br />

know what to do next. There are too many decisions<br />

to make!” This fight-or-flight moment often leads<br />

to a reactive approach rather than an informed<br />

response.<br />

But in times of stress, when the limbic system is<br />

hijacked into reactive decisions, I have also seen how<br />

leaders can help bring about a positive reset. In fact,<br />

times of crisis can present an ideal moment for a<br />

reboot—from immense challenges come new ideas,<br />

new technologies, and new collaborations.<br />

A positive reset won’t come about by chance, though.<br />

It takes self-awareness and purposeful leadership.<br />

Here’s how I think leaders can help their teams<br />

by prioritizing projects to actively slow down the<br />

processes of the workday, exploring meaning and<br />

purpose in the context of team and organizational<br />

success, and unifying through collaboration.<br />

First, set priorities<br />

A good leader can help teams (whether it’s your<br />

work team or your family) slow down and step back<br />

by prioritizing and grouping the challenges as they<br />

come. If I’m looking at 20 areas of complexity, I want<br />

to ask, what are three things we can do right now to<br />

help calm the chaos and clarify our mission?<br />

Think of it like the game Tetris: There are challenge<br />

“blocks” coming toward us. We slow down the<br />

process enough to select from the given options,<br />

choose the proper fit, and use versatility and agility<br />

to align with the organization’s purpose. When<br />

another group of challenges comes, it’s OK because<br />

we’ve slowed ourselves down enough, engaged<br />

our rational and responsive approaches to begin<br />

predicting or forecasting in ways that are more<br />

manageable, preventing our limbic system from<br />

being overwhelmed.<br />

Align with mission<br />

and purpose<br />

When challenges come at us fast and furiously, how<br />

do we set priorities? One way is to ask, “What can<br />

we do now that’s crucial to our mission, vision, and<br />

values? Something that’s going to be supportive of<br />

customers, vendors, and stakeholders.” Your organization<br />

is more apt to align behind your decisions<br />

when priorities are set in a greater context.<br />

During the pandemic, many companies pivoted to<br />

support frontline workers and consumers in new<br />

ways. Commercial airlines started offering cargo<br />

services, grocery stores became fulfillment centers,<br />

and many retailers started offering curbside pickup.<br />

At <strong>Truist</strong> Leadership Institute, we saw an opportunity<br />

to expand our content delivery in innovative ways<br />

to offer a virtual team optimization program of new<br />

course offerings to engage our clients. Now several<br />

online offerings create more touch points to leadership<br />

throughout the organization.<br />

In addition, you can align your priorities according to<br />

your leadership purpose. A leadership purpose is a<br />

kind of core mission statement of who you are. Once<br />

it’s established, it can be your North Star for dealing<br />

with complexity and unpredictability. When you have<br />

a leadership purpose, you know who you are and what<br />

you want to do when change arrives, and you know<br />

you can deliver regardless of the obstacles.<br />

Finally, unify<br />

When an organization (or family) is faced with a major<br />

crisis, it’s a natural time for greater unification and<br />

alignment. It can be a time for breaking down silos<br />

among teams and departments, as well as rethinking<br />

“business as usual” in new ways.<br />

Just before COVID-19 hit, I was in Japan working as<br />

a consultant with the Marines when two planes went<br />

down in a tragic refueling accident. Several pilots<br />

were killed, and their families were devastated. Then I<br />

saw the leaders of the two separate squadrons as well<br />

as various officers across the base come together to<br />

collaborate because of this tragedy. Working together,<br />

we were able to create training and engagement to<br />

support the families of these downed servicepeople<br />

and help mitigate the trauma of future catastrophes.<br />

What would that kind of reset look like in the business<br />

world? This pandemic creates the opportunity for<br />

entirely new ideas and collaborations that could end<br />

up resulting in, among other possibilities:<br />

• new products<br />

• new kinds of delivery services<br />

• new offerings to customers and vendors<br />

• efficient new processes<br />

This is a unique moment we’re in. As leaders and<br />

change agents, we want to make sure we don’t get<br />

overwhelmed by challenges, and instead lead—and<br />

lean into—a positive reset.<br />

The time is right to ask ourselves, “Where<br />

are we going? Who do we want to be?”<br />

Then go for it.<br />

10 | <strong>Truist</strong> <strong>Perspectives</strong><br />

<strong>December</strong> 2021 | 11


The 4 pillars<br />

of a successful<br />

estate plan<br />

A customized,<br />

flexible trust<br />

means your<br />

wealth goes<br />

where you<br />

intend it to.<br />

With the holiday season approaching,<br />

many topics will be up for discussion<br />

around your dining table. One subject<br />

that should be discussed among families<br />

but rarely is: wills and trusts. In fact, studies show<br />

that parents would rather discuss just about anything<br />

with their kids—even sex—instead of money.<br />

You can multiply that aversion when it comes to<br />

wills and trusts, according to Carolann Grieve,<br />

managing director of family governance for <strong>Truist</strong>’s<br />

Center for Family Legacy.<br />

“The heads of a family may have a lot of fears<br />

surrounding their estate,” says Grieve. “Fear of end<br />

of life. Fear of losing control of their wealth.”<br />

In addition, there are substantive fears about the<br />

heirs to an estate and how they will fare once they<br />

inherit wealth.<br />

“The matriarch and/or patriarch may worry that<br />

their children will feel entitled, or that they will not<br />

achieve their full potential because of the wealth<br />

that they are going to receive down the road,” says<br />

Emily Haenselman, director of family education for<br />

<strong>Truist</strong>’s Center for Family Legacy. “Or they may feel<br />

that their beneficiaries and children would be taken<br />

advantage of because of the wealth that they stand<br />

to inherit.”<br />

Because of these worries, many choose to put off<br />

estate planning—or at least the family discussions<br />

surrounding it—which may breed uncertainty,<br />

jealousy, and resentment among heirs.<br />

To untangle some of these issues, it’s important to<br />

have healthy, candid discussions with your family<br />

about the estate planning process. You can invite<br />

your financial advisor to facilitate discussions as an<br />

impartial participant, or organize them as you like.<br />

Second, it’s crucial to work with an estate planning<br />

professional to create a plan that will be successful<br />

for you. An estate plan consists of a will, financial<br />

and healthcare powers of attorney and often a<br />

revocable trust. The main difference between a will<br />

and a trust is that a will goes into effect after you’ve<br />

died, whereas a trust is effective immediately upon<br />

signing and funding. The revocable trust is sometimes<br />

called a “will substitute” because, like a will,<br />

it expressly defines your wishes for the distribution<br />

of your property after your death. But unlike a will, it<br />

can also delegate authority to someone to manage<br />

your assets during your lifetime, in the event you<br />

become incapacitated.<br />

To be successful, your estate plan should:<br />

• Be customized<br />

• Be flexible<br />

• Provide long-term asset protection for your heirs<br />

• Be entrusted to the right person or entity<br />

><br />

Continued next page<br />

The Center for Family<br />

Legacy is here to help<br />

For more information on how to<br />

structure healthy, transparent,<br />

and productive discussions<br />

around estate planning, read<br />

the white paper “Breaking the<br />

Silence” by <strong>Truist</strong>’s Center for<br />

Family Legacy.<br />

<strong>Truist</strong>’s Center for Family Legacy<br />

works holistically to prepare<br />

high-net-worth families to pass<br />

on wealth, in areas that include<br />

financial education and family<br />

governance. For more information,<br />

read their white paper<br />

“25 Best Practice*s for Families.”<br />

12 | <strong>Truist</strong> <strong>Perspectives</strong><br />

<strong>December</strong> 2021 | 13


The 4 pillars of a successful estate plan<br />

Customized for<br />

your family<br />

The more complex your estate,<br />

the more desirable it is to have<br />

an estate plan that is customized<br />

to your particular goals and<br />

desires. Each estate is different,<br />

and so is each family. You want your will and trust<br />

to reflect your specific circumstances, according to<br />

Jacqueline Parks, Senior Wealth Strategist,<br />

<strong>Truist</strong> Wealth.<br />

There is a difference, for example, between equity<br />

and equality, she explains. Perhaps you have four<br />

children. If you had no will, under state law, they<br />

would each inherit a 25% share of your estate,<br />

but that might not be what’s ‘fair’ for your family.<br />

Maybe one of your children borrowed a lot from<br />

you, or you provided much more financial support<br />

to them during your lifetime than you did for your<br />

other children. You might want to ‘equalize’ things<br />

by giving that child less than the others upon your<br />

death. Or, you might want them to get a bigger<br />

share, because you feel they need it more than<br />

your other children. There’s no rule that everybody<br />

has to be given an equal share. “What’s fair and<br />

equitable for your family is up to you,” Parks says.<br />

Provides long-term<br />

asset protection<br />

If you are a high-net-worth<br />

individual, or if you own a<br />

business (or both), one of the<br />

most appealing aspects of a trust<br />

is the long-term asset protection.<br />

According to Parks, by including certain provisions<br />

in a trust for your spouse and/or other heirs—you<br />

can protect the wealth from personal or business<br />

lawsuits, bankruptcy, and even divorce that could<br />

otherwise diminish the wealth they inherit after<br />

your death. This is accomplished by granting the<br />

trustee discretion to distribute the trust assets<br />

over the course of the beneficiary’s lifetime, rather<br />

than having mandatory distributions or granting<br />

the beneficiary an unrestricted power<br />

of withdrawal.<br />

“I like to think of a trust as a bucket,” Parks says.<br />

“You’re putting assets—cash, securities, real estate,<br />

businesses, etc.—into the bucket. The trustee<br />

is the person holding the bucket with the power<br />

to pull funds out and distribute them to people.<br />

The trust agreement is essentially a contractual<br />

agreement between you and the trustee (and<br />

all successor trustees), in which you spell out to<br />

whom they may distribute the funds, and for which<br />

defined purposes. The trustee must follow the<br />

terms of the trust agreement. “If properly drafted,<br />

it can be an effective tool to protect the wealth<br />

from future creditor claims.”<br />

><br />

Continued next page<br />

Flexibility is built in<br />

How you would like to divide and<br />

distribute your assets, and what<br />

makes the most sense for your<br />

family may change over your lifetime.<br />

That’s where the flexibility<br />

comes in. “I often recommend<br />

that my clients create a revocable trust,” says<br />

Parks. The revocable trust is amendable—you can<br />

always update it. However, Parks notes that once<br />

you die, it becomes irrevocable.<br />

“For this reason,” says Parks, “if you want to build<br />

in flexibility, then you might design your revocable<br />

trust to include granting powers to other people<br />

who can make changes to the plan and protect<br />

assets for your heirs after you’re gone.” The trustee<br />

can be granted discretion to distribute assets<br />

among a pool of several people in accordance with<br />

their needs (such as your children and grandchildren).<br />

The beneficiaries themselves can be given<br />

what’s called “powers of appointment” that allow<br />

them to redirect how remaining trust assets will<br />

be distributed after their own death. The powers<br />

of appointment may be drafted very broadly (to<br />

any person or charity), very narrowly (for example,<br />

limited to your descendants), or anywhere in<br />

between. As the grantor or creator of the trust, the<br />

choice is yours.<br />

Where there’s a will …<br />

Some of us put it off. We don’t want to think about it. But we all must have a will (or a “pour-over will”<br />

if you have a trust). That’s because if you die with no will (“intestate” in legalese), like Howard Hughes<br />

and Prince, the probate court will need to determine who are your legal heirs, and distribute your<br />

assets among them in accordance with state laws. Typically, this would be your spouse and children/<br />

grandchildren (perhaps in proportions you would not prefer), but if you have neither a spouse nor<br />

descendants, then it could be your parents, siblings, nieces/nephews, cousins, etc. The bigger your<br />

estate, the more likely distant relatives will come forward to stake a claim.<br />

Even with a will, you have to go through the probate process (tedious, open to<br />

the public, sometimes expensive). The will is a document where you identify<br />

who should inherit your assets and how much they get. The probate court<br />

oversees the process, determining what assets are included in your estate at<br />

your death, and dividing and distributing them in accordance with the terms<br />

of the will.<br />

A revocable trust, like a will, identifies who should inherit your assets and<br />

how much, but it is managed privately by your trustee, without the additional<br />

expense and procedural requirements that come with oversight of the probate court.<br />

14 | <strong>Truist</strong> <strong>Perspectives</strong>


The 4 pillars of a successful estate plan<br />

Choosing the<br />

right trustee<br />

When it comes to something<br />

personal like overseeing a will<br />

or trust, it’s understandable that<br />

many people opt for a family<br />

member—often someone within<br />

the legal or financial profession. But there are times<br />

when it may be wiser to choose a corporate trustee<br />

such as <strong>Truist</strong>. Here are some reasons why:<br />

• You can avoid conflict within the family. “If<br />

you’re choosing a family member, it can impact<br />

family dynamics,” says Parks. Imagine one of your<br />

children needing to request funds from their<br />

sibling who is serving as a trustee. His management<br />

of the funds, and whether he is liberal or<br />

conservative with distributions, may put a strain<br />

on their relationship. This is true if the trustee is<br />

administering the trust terms correctly and even<br />

worse if they are not. A professional trustee can<br />

impartially administer the trust terms, keeping<br />

financial matters apart from personal matters and<br />

limiting the risk of future disputes among family<br />

members over the money.<br />

• You’re not saving money. Administering a complex<br />

trust is a big job, and the trustee is entitled to be<br />

compensated for their work as a trustee. If your<br />

trustee, “Uncle Joe,” is a corporate attorney or<br />

CPA and is used to billing at a high hourly rate,<br />

consider that she may be entitled to charge the<br />

same rate for her services to your estate or trust.<br />

Nominating someone as an executor or trustee is<br />

not an honorary decision. There is a lot of work,<br />

responsibility, and even risk of personal liability.<br />

• You need an entity that will stick around. Your<br />

trust may be designed to provide for your<br />

grandchildren, and even their heirs. No one<br />

individual that you designate will still be around to<br />

administer the trust in 100 years, but a corporate<br />

professional entity (or its legal successors) can<br />

continue well beyond the lifetimes of your family<br />

members.<br />

• You need professional investment management.<br />

Trustees may be very aggressive and invest all<br />

the assets in something unsound. A professional<br />

trustee would have to follow state and contractual<br />

law and be a prudent investor.<br />

Preparing your heirs<br />

Your estate plan is your legacy. You want to have an<br />

open dialogue with your kids and heirs about your<br />

plans. Part of this means “having the conversations<br />

around why you’re doing what you’re doing with<br />

your wealth and the estate planning process,<br />

communicating a sense of seriousness around the<br />

estate plan, with an emphasis on stewarding the<br />

wealth,” according to Emily Haenselman of the<br />

Center for Family Legacy. “You want to create this<br />

understanding with the next generation that with<br />

this wealth comes a responsibility—and it’s more<br />

than just the wealth.”<br />

Keep close track of your assets. Update your estate<br />

plan regularly. Keep it flexible, and make sure it<br />

provides the protection you need. In that way, the<br />

next generation—and even the one after—can be<br />

sure to do the same.<br />

Executor versus trustee<br />

An executor administers your will, whereas a trustee administers your trust.<br />

For either one, you would have a list of parties in order of preference. It can<br />

be an individual or more than one person (co-executors or co-trustees).<br />

It could be a family member or someone unrelated to you whom you trust,<br />

like your attorney or your CPA. And, for large or complex estates, it could<br />

be an institution, like <strong>Truist</strong>.<br />

16 | <strong>Truist</strong> <strong>Perspectives</strong><br />

<strong>December</strong> 2021 | 17


Community<br />

Community<br />

Beyond the<br />

winner’s circle<br />

These NASCAR drivers are champions of philanthropy off the track.<br />

Racing has given Kyle Busch, Brad Keselowski, and Martin Truex Jr. a lot to be grateful for, including<br />

money, fame, and a platform with legions of fans. In return, these NASCAR drivers and their partners<br />

are using that platform to give back to the community in some pretty amazing ways.<br />

including elements such as reiki,<br />

acupuncture, and art therapy—to<br />

help patients through the process<br />

and side effects of treatment.<br />

Checkered Flag<br />

Foundation<br />

It began with a visit to Walter<br />

Reed Medical Center. Visiting<br />

recuperating veterans was one way<br />

for NASCAR drivers to give back,<br />

but this visit was different. Brad<br />

Keselowski saw a friend getting<br />

the crucial care he needed after<br />

having been injured in a war zone.<br />

It prompted Brad to ask, “What can<br />

I do to help?”<br />

our nation’s heroes who sacrifice so<br />

selflessly to keep our country and<br />

communities safe. While a simple<br />

‘thank you’ can mean the world,<br />

our goal is to go beyond that and<br />

really make an impact in the lives<br />

of our servicemembers and their<br />

families.”<br />

For more information, go to<br />

checkeredflagfoundation.org.<br />

Kyle and Samantha Busch<br />

Bundle of Joy Fund<br />

For Kyle and Samantha Busch,<br />

supporting couples struggling with<br />

infertility is an effort very close to<br />

home. The famed NASCAR driver<br />

and his wife tried for a long time to<br />

get pregnant before going through<br />

the process of in-vitro fertilization<br />

(IVF) to conceive their son, Brexton,<br />

now 6 years old.<br />

“I think most people realize IVF<br />

is physically and emotionally<br />

straining,” says Samantha Busch.<br />

“But I don’t think they think about<br />

the finances; just one round can<br />

cost $20,000.”<br />

The idea that lack of money may<br />

prevent hopeful couples from<br />

becoming parents drove the<br />

Buschs to launch the Bundle of<br />

Joy Fund. Working closely with the<br />

REACH Fertility Center in Charlotte,<br />

N.C., the fund takes applications<br />

(there is an extensive vetting<br />

process) and gives out grants of<br />

up to $20,000 to couples in need.<br />

“Many couples that we help are<br />

police officers, firefighters, former<br />

military, public school teachers—<br />

people who choose jobs that serve<br />

their community,” Busch says.<br />

Every year the fund invites its grant<br />

recipients—regardless of where<br />

they are in their journey—to a big<br />

family play date.<br />

“When we do the family play dates,<br />

it’s a reminder we’ve been put<br />

through this for a reason,” Busch<br />

says. “It feels like, ‘OK, God, you<br />

had this all along.’ Because you<br />

see the joy of the parents and you<br />

look at all these kids and it’s very<br />

rewarding.”<br />

For more information, go to<br />

bundleofjoyfund.org.<br />

The Bundle of<br />

Joy Fund has<br />

awarded $1<br />

million in grants<br />

to almost 80<br />

couples.<br />

Martin Truex Jr.<br />

Foundation<br />

Since 2007, Martin Truex Jr. and<br />

longtime partner Sherry Pollex<br />

have used their foundation to raise<br />

money for underfunded childhood<br />

and ovarian cancer initiatives.<br />

For Martin and Sherry, their lives<br />

changed forever in 2014 when<br />

Sherry was diagnosed with stage<br />

3C ovarian cancer.<br />

“Cancer was the ultimate wakeup<br />

call,” she says on her website,<br />

sherrystrong.org. “It taught me<br />

that I could use my voice and this<br />

platform to help other women<br />

battling this horrible disease.”<br />

And that is what she and Martin<br />

have done ever since. They<br />

expanded the foundation’s mission<br />

to focus on both childhood and<br />

ovarian cancer, with an emphasis<br />

on integrative medicine—<br />

Every September, the foundation<br />

hosts a Catwalk for a Cause<br />

fundraiser in which NASCAR stars<br />

walk the red carpet with kids who<br />

have been diagnosed with cancer.<br />

This year, the event raised more<br />

than $600,000.<br />

In November 2020, Sherry cut<br />

the ribbon on the Sherry Strong<br />

Integrative Medicine Oncology<br />

Clinic in Novant Health’s medical<br />

center in Charlotte, N.C. Sherry<br />

hopes to open similar clinics across<br />

the country. “This isn’t a hospital.<br />

This is a place to come to get well<br />

and feel well,” Sherry says. “This is<br />

a place of hope.”<br />

For more information, go to<br />

martintruexjrfoundation.org and<br />

sherrystrong.org.<br />

The Checkered<br />

Flag Foundation<br />

has raised more<br />

than $3.8 million<br />

for veterans and<br />

first responders<br />

since 2010.<br />

And in 2010, the Checkered<br />

Flag Foundation began. Over the<br />

decade, the foundation’s focus has<br />

grown to include first responders<br />

such as firefighters and police<br />

officers. But the mission remains<br />

consistent—to give back to those<br />

who risk their lives to serve us.<br />

Some of the greatest moments<br />

with Checkered Flag have been<br />

through a program called the<br />

Service Dog Fund. The foundation<br />

sponsors procurement and<br />

training for certified service dogs<br />

for veterans who may be injured<br />

or have PTSD. At the end of the<br />

training, everyone attends an<br />

emotional ceremony called Hero’s<br />

Homecoming, in which the veteran<br />

meets their dog for the first time.<br />

Says Brad’s wife Paige Keselowski,<br />

vice president of the foundation,<br />

“For us, it’s all about giving back to<br />

Left page, left: Photo of baby courtesy<br />

Bundle of Joy Fund; left page, right:<br />

Samantha and Kyle Busch (right) present<br />

a grant to a happy couple (left); this page,<br />

top: Martin Truex Jr. and Sherry Pollex at<br />

Catwalk for a Cause; this page, bottom<br />

left: kids walking the runway at Catwalk<br />

for a Cause; this page, bottom right: Paige<br />

and Brad Keselowski present a service dog<br />

to Navy Veteran Matt Wheeler, Brittany<br />

Butterworth Photography.<br />

18 | <strong>Truist</strong> <strong>Perspectives</strong><br />

<strong>December</strong> 2021 | 19


Lifestyle<br />

Lifestyle<br />

Holiday gift guide:<br />

6 virtual experiences<br />

to give this season<br />

1.<br />

2.<br />

A MasterClass membership<br />

MasterClass offers courses in thought-provoking and popular areas,<br />

from screenwriting to negotiation, taught by masters in their field: Gordon<br />

Ramsey serves up cooking advice. Malcolm Gladwell offers writing tips.<br />

Anna Wintour teaches creativity and leadership. The list goes on and on.<br />

With this gift, subscribers can dive deeper into a skill they already know or<br />

pick up something new that they’d never considered (wilderness survival,<br />

anyone?). $180 for a one-year subscription, masterclass.com<br />

Cooking classes<br />

Give the gift of fun and experimentation in the kitchen as well as<br />

instruction from top-tier chefs with cooking classes like the ones from<br />

Sur la Table. Plus, Sur la Table’s live Zoom classes are fully interactive, with<br />

90- to 120-minute classes during which participants can ask questions<br />

as they follow along step by step. Fresh pasta, classic cocktails, and much<br />

more are on the menu—all from the comfort of your kitchen. Starting at<br />

$29 per class plus cost of ingredients, surlatable.com<br />

3.<br />

A virtual wine tasting<br />

For the oenophiles on your list, Wine.com offers live virtual tastings—from<br />

the acidic tastes of Germany to the bold flavors of Argentina—hosted by<br />

winemakers, wine critics, and other experts spanning the globe. There is<br />

no cost to join the tastings, but for a more interactive experience you can<br />

buy the bottles that will be discussed in the class beforehand—with prices<br />

ranging from around $10 to $60 directly from Wine.com. wine.com<br />

4.<br />

An art subscription<br />

A truly unique gift for the passionate art lover, Saatchi online art gallery<br />

offers an art subscription. First, the gift recipient collaborates with an<br />

expert art curator to identify their tastes, preferences, and styles. Then<br />

they select original pieces, which they will receive monthly over the<br />

course of a year, from a curated collection to hang in their home. This<br />

gift is an experience the recipient can feel, see, and appreciate every day.<br />

Starting at $30,000, saatchiart.com<br />

This year, give friends and family an experience to remember. Many<br />

studies have shown that experiences can make us happier for<br />

longer than material items, as we feel joy before, during, and long<br />

after the event takes place.<br />

And with the COVID-19 pandemic still lingering, these virtual experiences<br />

were purposely chosen to be enjoyed at home. We’ve curated<br />

a list of exceptional experiential gifts for this holiday season that<br />

includes something for everyone, from the wine connoisseur to the<br />

art lover and the lifelong learner.<br />

5.<br />

6.<br />

A digital fitness subscription<br />

If someone on your list would like to focus on their well-being in the new<br />

year, an online fitness program may be just the motivation they need. Much<br />

more than just spinning, a Peloton digital subscription provides access to<br />

thousands of classes, from yoga to strength training and outdoor running,<br />

all taught by its world-class, famously positive instructors. You can stack<br />

classes into themed workouts according to difficulty level, instructor, or<br />

even your favorite music. $12.99 per month plus tax, onepeloton.com<br />

A Rosetta Stone lifetime membership<br />

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20 | <strong>Truist</strong> <strong>Perspectives</strong> <strong>December</strong> 2021 | 21


Inspire<br />

Having the conversations<br />

with your family around<br />

your wealth and the estate<br />

planning process, … with an<br />

emphasis on stewarding the<br />

wealth is crucial. You want<br />

to create an understanding<br />

with the next generation<br />

that with this wealth comes<br />

a responsibility—and it’s<br />

more than just the wealth.<br />

Emily Haenselman,<br />

Director of family education<br />

for <strong>Truist</strong>’s Center for Family Legacy<br />

(from "The 4 pillars of a successful<br />

estate plan," p. 12.)<br />

Find our latest market commentary at<br />

truist.com/wealth/insights<br />

22 | <strong>Truist</strong> <strong>Perspectives</strong><br />

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