Cyber Defense eMagazine December Edition for 2021
Will you stay one step ahead of Cyber Scrooge this year? Learn new ways to protect your family, job, company & data. December Cyber Defense eMagazine: Cyber Deception Month is here...Defeat Cyber Scrooge! Cyber Defense Magazine December Edition for 2021 in online format #CDM #CYBERDEFENSEMAG @CyberDefenseMag by @Miliefsky a world-renowned cyber security expert and the Publisher of Cyber Defense Magazine as part of the Cyber Defense Media Group as well as Yan Ross, US Editor-in-Chief, Pieruligi Paganini, International Editor-in-Chief and many more writers, partners and supporters who make this an awesome publication! Thank you all and to our readers! OSINT ROCKS! #CDM #CDMG #OSINT #CYBERSECURITY #INFOSEC #BEST #PRACTICES #TIPS #TECHNIQUES See you at RSA Conference 2022 - Our 10th Year Anniversary - Our 10th Year @RSAC #RSACONFERENCE #USA - Thank you so much!!! - Team CDMG CDMG is a Carbon Negative and Inclusive Media Group.
Will you stay one step ahead of Cyber Scrooge this year? Learn new ways to protect your family, job, company & data. December Cyber Defense eMagazine: Cyber Deception Month is here...Defeat Cyber Scrooge!
Cyber Defense Magazine December Edition for 2021 in online format #CDM #CYBERDEFENSEMAG @CyberDefenseMag by @Miliefsky a world-renowned cyber security expert and the Publisher of Cyber Defense Magazine as part of the Cyber Defense Media Group as well as Yan Ross, US Editor-in-Chief, Pieruligi Paganini, International Editor-in-Chief and many more writers, partners and supporters who make this an awesome publication! Thank you all and to our readers! OSINT ROCKS! #CDM #CDMG #OSINT #CYBERSECURITY #INFOSEC #BEST #PRACTICES #TIPS #TECHNIQUES
See you at RSA Conference 2022 - Our 10th Year Anniversary - Our 10th Year @RSAC #RSACONFERENCE #USA - Thank you so much!!! - Team CDMG
CDMG is a Carbon Negative and Inclusive Media Group.
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Connected TV<br />
It might seem strange to start this list with Connected TV – a relatively small part of the media landscape,<br />
and one that advertisers have been slow to embrace. But the importance of advertising on streaming<br />
services was hugely increased by the pandemic, and specifically by a strange coincidence. This is that a<br />
number of much anticipated streaming services were already due to launch during the period of stay-athome<br />
orders.<br />
These services include NBCUniversal’s Peacock and WarnerMedia’s HBO Max, both of which had the<br />
“good <strong>for</strong>tune” to launch at a time when there was a large and almost captive audience <strong>for</strong> this.<br />
Unsurprisingly, this led to the launch of both services going unexpectedly well. Some analysts have even<br />
spoken about a “revolution” in the TV industry, in which a long-term trend away from “traditional” cable<br />
and satellite television companies has become an abrupt abandonment.<br />
Audience figures certainly give credence to this view. Across the US, cord-cutting spiked during the<br />
pandemic rise: eMarketer <strong>for</strong>ecast late last year that more than 6 million U.S. households had canceled<br />
their pay TV subscriptions last year, with TV ad spend dropping 15%, to its lowest level since 2011. This<br />
is not a short-term process, of course. But until now, it was expected the advertisers would have another<br />
decade – at least – to transition away from making TV adds, and gain expertise in new media. That time<br />
is now upon us, much earlier than some had hoped.<br />
This doesn’t mean, of course, that video marketing will die. Far from it. And in fact, with the rise of TikTok<br />
and similar apps over the past year, it could be said that we are entering a golden age <strong>for</strong> video marketing.<br />
However, advertisers will need to quickly gain (or hire) expertise in these “new” video plat<strong>for</strong>ms in order<br />
to take advantage of them, and ensure that their content stays relevant.<br />
E-Commerce<br />
The second big pandemic-driven shift in the last two years has been the rise and rise of e-commerce<br />
plat<strong>for</strong>ms. This, again, was not a trend that was invisible be<strong>for</strong>e the pandemic, but it is one that the virus<br />
accelerated rapidly. In short, e-commerce plat<strong>for</strong>ms are quickly becoming the standard way to purchase<br />
goods and services, with IRL stores needing to offer something extra to justify their existence.<br />
In principle, this is great news <strong>for</strong> advertising companies, or at least those capable of desiging, making,<br />
and delivering digital ads. eMarketer <strong>for</strong>ecast in the fall that marketers would spend $17.37 billion in<br />
advertising on e-commerce sites and apps in 2020, up 38% from 2019. More recent figures, showing a<br />
huge increase in the volume of online sales during the pandemic, and sustained afterward, have led<br />
some to conclude that the retail industry has changed <strong>for</strong>ever.<br />
<strong>Cyber</strong> <strong>Defense</strong> <strong>eMagazine</strong> – <strong>December</strong> <strong>2021</strong> <strong>Edition</strong> 54<br />
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