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marketing efforts.<br />
Members meet for one day every<br />
month, and that day is dedicated to<br />
an aspect of the industry, Jackson said,<br />
whether it’s marketing, transit, research,<br />
etc. “[This industry] is all so interconnected,<br />
and we really need each other for<br />
success,” he said.<br />
Jackson was part of the Almond<br />
Leadership Program’s Class of 2019,<br />
which consisted of himself and 18 other<br />
individuals that contribute every day<br />
to the almond industry. On completion<br />
of the program, graduates are given an<br />
honorary membership to ABC’s multiple<br />
working committees, and Jackson<br />
took special interest in the Strategic<br />
Ag Innovations Committee. Honorary<br />
members don’t get to vote on issues, but<br />
they are invited to attend meetings, are<br />
sent information and resources, and can<br />
voice opinions on industry matters at<br />
meetings. Jackson applied for a regular<br />
membership, which was approved this<br />
summer and allows him to be able to<br />
have a counted vote, after his honorary<br />
membership expired.<br />
The Committee mainly focuses on<br />
Jackson puts great value on optimizing management practices and improving on-farm<br />
sustainability, and he’s always thinking about the next generation of growers when<br />
considering sustainable practices (photo by Roger Duncan, UCCE.)<br />
collecting research that is sifted through<br />
by a selection of working groups as well<br />
as deciding who gets funding for certain<br />
projects. Jackson made it a point to say<br />
that this funding, which comes in large<br />
part from growers, is by no means going<br />
to waste.<br />
“Everyone on this committee is super,<br />
super thoughtful about growers’ money,”<br />
he said. “Especially with the price of<br />
almonds being as low as it is, when part<br />
of that [price] is immediately taken off<br />
and sent to an agency, you want to feel<br />
confident that it’s not just going into a<br />
bureaucratic black hole, and it’s really<br />
not.”<br />
While Jackson has contributed much<br />
of his extracurricular time to almonds<br />
through the Almond Leadership Program<br />
and the Strategic Ag Innovations<br />
Committee, he has also been looking for<br />
ways to get more involved with the other<br />
major tree nuts. “Working with Phytech<br />
in the commercial sector, I also have a<br />
lot of walnut growers I work with, pistachio<br />
growers. So, I’ve definitely tried to<br />
reach out to some of those organizations<br />
and find ways that I can participate with<br />
the [California] Walnut Board, American<br />
Pistachio Growers.”<br />
Comments about this article? We want<br />
to hear from you. Feel free to email us at<br />
article@jcsmarketinginc.com<br />
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<strong>Dec</strong>ember 2021 www.wcngg.com 77
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