The Garage 333

SALESANDMARKETING
Top five digital marketing tips from
a Sales and Marketing Kickstarter
Marketing is continually changing and with the shift to digital
marketing, it requires business owners and marketing
directors to understand how to do it efficiently and
effectively.
Sometimes it is hard to recognise how and where to start but
marketing isn’t as complex as you may think, here are some of my
top tips for digital marketing beginners.
Social Media Presence
One of the easiest ways to grow your brand’s awareness and to
increase consumer engagement is making sure your business has
a social media presence. Having an online presence will help you
reach potential clients and customers and help them reach you.
With social media you can advertise your service for free. For
example, if you are a body repair technician, you can post before
and afters. It will also allow you to do market research and check
out the competition.
Customer Reviews
Another significant aspect of having an online presence is that
customers can leave reviews which will give your business
credibility. People are more likely to turn to you for business if
previous customers say your service is great. Reviews will boost
your brand awareness and create customer loyalty.
Paid Advertising
With the rise of digital marketing, the competition is increasing,
and paid advertisements are the most effective way of making
sure you are seen. Paid advertising on Google, Facebook and
Instagram is the most affordable and fastest way for your brand to
reach a bigger audience. Over time this will increase your brand’s
awareness and sales.
Target Marketing
In addition to paid advertising, it is important to understand target
marketing, so you can funnel promotional material to the right
people instead of spending money on wasted marketing. It will
also allow you to change your business strategy to their needs,
whether that’s the price of a product or service or how you
market it.
SEO
Search engine optimization is the cheapest way to reach and
understand customers, which is why it’s important to research
how to make the most of it. SEO is a process that works overtime
to help your brand’s website show higher up on search engines.
Sites like Google will track your organic engagement, to measure
where to rank your website on the page. The majority of your
website’s traffic will come from search engines and being visible
on a site as highly trusted as Google will increase credibility.
I’m a newly appointed sales and marketing assistant at Human
Results Ltd, through the Governments Kickstarter scheme. Human
Results specialise in HR services and employment law and the
mentioned points are part of my marketing strategy to increase
sales and consumer engagement.
For support and advice with any HR issues, get in touch with the
talented team at: https://humanresults.co.uk/
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