The Garage 333
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SALESANDMARKETING<br />
utilisation of staff hours - something<br />
that has become even more crucial as<br />
workshops suffer from a shortage of<br />
trained technicians.<br />
An effective digital communication<br />
strategy can be further enhanced by<br />
using integrated technology. For example,<br />
the CitNOW integration with Keyloop<br />
reduces the time spent by technicians<br />
on data entry, whilst improving accuracy.<br />
Another example is the integration of<br />
Bumper, which embeds buy-now-paylater<br />
capabilities into CitNOW Workshop<br />
video landing pages. <strong>The</strong> variety of<br />
finance options on offer creates a better<br />
customer experience, while improving the<br />
chances of repair work being approved<br />
while the car is still on the ramp. <strong>The</strong>se<br />
kinds of integrations allow workshops to<br />
provide a more convenient and seamless<br />
digital journey, helping to improve the<br />
likelihood of return custom.<br />
In a highly competitive marketplace and<br />
at a time where demand is fluctuating,<br />
workshops that can take full advantage<br />
of the digital tools available will be best<br />
placed for ongoing success. Those<br />
that deliver personalised services and<br />
maximise opportunities for upselling while<br />
completing work more efficiently, will<br />
have a significant advantage over their<br />
competitors.<br />
Alistair Horsburgh, Chief Revenue Officer<br />
THE GARAGE 37<br />
36,37 Citnow.indd 2 18/11/2021 15:43
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