The Garage 333
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Professional<br />
CONTENTS<br />
TOW SHOW<br />
2022<br />
WEDNESDAY 28 AND<br />
THURSDAY 29 SEPTEMBER<br />
Visit us at uk.ecobat.tech<br />
Call us on 01743 218500<br />
Any Battery. Anywhere.<br />
Inside<br />
THE LARGEST TRADE<br />
SHOW IN THE UK<br />
DEDICATED TO THE<br />
VEHICLE RECOVERY AND<br />
ROADSIDE ASSISTANCE<br />
INDUSTRY<br />
Free Admission<br />
and Free Parking<br />
See the new world<br />
of lightweight<br />
transporters and<br />
all the ancillary<br />
equipment.<br />
Talk to the experts<br />
about your needs<br />
See you there!<br />
Telford International Centre<br />
For latest information<br />
about the show visit<br />
www.recoverytowshow.co.uk<br />
Call Nick Phipps on<br />
01952 415334<br />
or email<br />
nick.phipps@ppmedia.co.uk<br />
News<br />
06. Industry Insight - Butts at 50. <strong>The</strong> <strong>Garage</strong> Magazine talks to three generations of directors at<br />
JHM Butt and Company, who are celebrating 50 years in business.<br />
08. News - Dayco expands its chassis system offering with the launch of a comprehensive<br />
steering & suspension programme.<br />
12. News - Climate Change. In the current climate of environmental activism, is there an<br />
opportunity for your garage to stand out from the crowd?<br />
14. <strong>The</strong> <strong>Garage</strong> Star Awards 2021. <strong>The</strong> Motor Ombudsman is pleased to announce the winners of its<br />
2021 <strong>Garage</strong> Star Awards and inaugural Customer Service Star Awards.<br />
Under the Spotlight<br />
16. Carl Sault: One year on at Petronas.<br />
<strong>The</strong> <strong>Garage</strong> Magazine talks to Carl Sault, UK Market Manager at<br />
Petronas, who has been in the role for twelve months and a part<br />
of the company for five years, seeing many changes in both the<br />
PLI itself and the market too.<br />
Features<br />
30. Sales and Marketing<br />
In this issue we look at Sales and Marketing. <strong>The</strong> <strong>Garage</strong> talks<br />
to Jim Lang, who helps independent garages get found online<br />
– and grow. Top Tips from PR & Marketing agency, Chicane<br />
for your garage workshop marketing strategy, and Aftercare<br />
Response about how video brings servicing and repairs to the<br />
small screen.<br />
People<br />
40. People stories and movements from around your industry<br />
Your data<br />
<strong>The</strong> <strong>Garage</strong> is published by Partnership Publishing and is produced 12 times a year. Your data and privacy is<br />
important to us. We would never give this information away or sell it onto a third party. You would only receive<br />
magazines or information from one of Partnership Publishing’s publications.<br />
However, if you wish to stop receiving <strong>The</strong> <strong>Garage</strong> and would like us to erase all of your information from<br />
our databases then email your name, company and address to ben.coates@ppmedia.co.uk<br />
4 Contents.indd 1 22/11/2021 10:26
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