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JANUARY <strong>2022</strong> EDITION | CONSTRUCTIONMONTHLY.COM<br />
877-219-3976<br />
SOUTH FLORIDA<br />
<strong>Build</strong><br />
Buyer’s Guide<br />
expo<br />
<strong>Build</strong> business with build expo<br />
SOUTH FLORIDA BUILD<br />
MIAMI BEACH CONVENTION CENTER - HALL A<br />
JANUARY 5-6, <strong>2022</strong><br />
Exhibit Hours: 10:00 a.m. to 3:00 p.m.<br />
Classes Start at 9:30 a.m. Each Day<br />
FREE<br />
TO<br />
ATTEND<br />
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Keynote Speakers<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Selling in the COVID Era<br />
Wednesday, January 5 | 1:15 p.m. - 2:15 p.m<br />
Networking & Association Use<br />
Thursday, January 6 | 1:15 p.m. - 2:15 p.m.<br />
Jorge L. Esteban, A.I.A<br />
VP of Architecture | Gables <strong>Construction</strong> Group<br />
5 Steps to Designing Custom<br />
<strong>Build</strong> Homes<br />
Wednesday, January 5 | 11:00 a.m. - 12:00 p.m<br />
Mikael Kaul<br />
Managing Director/VP Miami | Ayenk<br />
Paradigm Shifts & Charting a Future<br />
[The Sacred & Profane]<br />
Thursday, January 6 | 11:00 a.m. - 12:00 p.m<br />
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 3
Table of<br />
CONTENTS<br />
SOUTH FLORIDA 2021<br />
14<br />
8<br />
Top 5 Key Performance<br />
Indicators (KPIs) Every<br />
<strong>Build</strong>er Must Know<br />
Bread of Light Church + convention center<br />
EXHIBITOR LIST<br />
24<br />
FLOORPLAN<br />
25<br />
SEMINARS +<br />
WORKSHOPS<br />
27<br />
SPECIAL SOUTH FLORIDA BUILD EXPO SHOW EDITION<br />
4 CONSTRUCTIONMONTHLY.COM<br />
January 5 & 6, 2021<br />
Miami Beach Convention Center | Hall A<br />
1901 Convention Center Dr.,<br />
Miami Beach, FL 33139<br />
Exhibit Hours: 10am - 3pm<br />
Classes start at 9:30 am
34<br />
The State of <strong>Construction</strong>: 7 Reasons to Prioritize Digital Investments<br />
42<br />
40<br />
Why Accountants are<br />
to Blame for <strong>Build</strong>ing<br />
Company Collapses<br />
5 Steps to Designing Custom-Built Homes<br />
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 5
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The <strong>Construction</strong> <strong>Monthly</strong> Team is excited to bring you<br />
an amazing industry-specific publication to the National<br />
Market!<br />
For the first time, the entire national building and<br />
construction industry will have a publication that will<br />
represent the growing commercial construction industry<br />
as a whole. Everything from architecture, design, finance,<br />
business ... All the industry specific information that you<br />
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Our circulation has grown in the 25+ years that <strong>Build</strong><br />
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now being able to take that networking experience to<br />
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commercial and residential construction firm, developers,<br />
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professionals ... which <strong>Construction</strong> <strong>Monthly</strong> will now<br />
reach EVERY MONTH!<br />
Our publication welcomes your support and is looking<br />
forward to working with the professionals that are<br />
exploring their careers and businesses and would love to<br />
see participation from YOU.<br />
We thank you for being with us from the beginning and<br />
look forward to the journey we take with our audience.<br />
PUBLISHER<br />
JP Bryant<br />
ADVERTISING & SALES<br />
Amy Shoulders<br />
amy@constructionmonthly.com<br />
Reserve your Booth for the<br />
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Write an Article!<br />
<strong>Construction</strong> <strong>Monthly</strong> Loves to Hear From You.<br />
As experts in the field, we love to hear from our readers! You’re invited to submit an article between 400 to 1200<br />
words. We will let you know if we use an article.<br />
Would you love to see your expertise and knowledge in our magazine?<br />
Please email your article to amy@constructionmonthly.com and check out constructionmonthly.com online!<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 7
8 CONSTRUCTIONMONTHLY.COM
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 9
process achieved a united crusade for meaningful<br />
execution, leaping across roles and backgrounds,<br />
nationalities, and differing languages to form a bonded<br />
and amalgamated designing body.<br />
The often complex, though sometimes reassuringly<br />
familiar, zoning regulations prompted a "win-winwin"<br />
detailed analysis of the constellations of active<br />
forces. While swiftly generating maximum allowable<br />
volumetric schemas, they persisted in exceeding the<br />
allowable floor ratio coefficient. A ziggurat-shaping<br />
act, by stepping back the gross volume, counteracted<br />
the urban massing intentions - but a floorplate<br />
reducing excavation of the volume still remained<br />
necessary - typically this would plainly have meant<br />
"making a courtyard".<br />
A sublime challenge emerged in this sculpting exercise<br />
of creating a "negative cavity," but with the carving<br />
of an inverted "ice-cream cone" void, it delivered the<br />
highly sought after "sacred chamber." This had long<br />
persisted as an under-tow objective and remained<br />
paramount in our liturgical design endeavor. The<br />
empirical shape effectively brings desired natural<br />
daylight illumination besides showering a spiritual<br />
light, deep into the heart of this House of God.<br />
Consequently, this design achievement underscores<br />
the higher purpose of the entire endeavor and<br />
unwaveringly delivers a meaningful spatial, spiritual<br />
de facto worship vessel, while concurrently satisfying<br />
abstract zoning algorithms.<br />
The construction process, was split in two-part<br />
phases: underground and above grade - The subterrain<br />
entailed either trenching a four-story ( or more)<br />
deep perimeter narrow excavation and, pouring a<br />
reinforced concrete perimeter wall and hollowing<br />
out the remains inside. Alternatively, erecting a steel<br />
sheet perimeter barrier, pumping out the sludge<br />
while excavating, simultaneously increasing building<br />
supporting brace-work and foundation structure<br />
in a harmonious balance. Above grade, the steel<br />
framework was then embedded in concrete to a point<br />
where it, in a fire-proofed coated skeletal webbing,<br />
wrapped around the captured major spaces.<br />
The considered earthquake remediating measures<br />
were e.g., employing base isolators ( essentially dense<br />
rubber disks the size of giant tractor wheels), and<br />
isolating the entire structure from the very point it<br />
meets the foundation. However, value engineering<br />
demanded a stiff beam/rigid framework where<br />
the diagonal bracings essentially served as "shock<br />
absorbers."<br />
The rain-screen wall assembly necessitated controlled<br />
study of Greek Thasos white marble including quake<br />
resistive fastening tests to determine suitability for<br />
this urban setting. In consideration of anticipated<br />
destructive acid-rain erosion, pollution stains, and its<br />
marring of this naturally porous stone, a synthetic<br />
Spanish marble was instead selected as a more apt<br />
alternative.<br />
From the initial proclamation of a "symbolic<br />
diamond" crenellation that evolved into a folded<br />
origami abstract cloud, the emblematic shading<br />
cloud-structure garners praise, intrigue, mystery, as it<br />
obtains near shape-shifting capabilities when sunlight<br />
plays over the faceted surfaces and as the light shifts<br />
into night. Night-time illumination, a significant aspect<br />
of Taiwanese skyline, takes on even more dynamic<br />
projections, poised to reverberate changing liturgical<br />
seasons, weathy, mood, and/or particular events.<br />
Throughout the processional people-spaces, efforts<br />
towards enhanced social interaction were fostered,<br />
e.g. the "parking-lot ministry" phenomena. The<br />
phenomena centers around the idea that ministry,<br />
counseling, and transmutation of energies are not<br />
confined to the inner sanctuary. As such, spatial<br />
alcoves, seating areas and opportunities for<br />
spontaneous corigregation were carefully curated<br />
into the processtnal route.<br />
The tight immeaiate surroundings were landscaped<br />
for these interactions to spawn, heightened by a<br />
conducive design of the playground surrounds for<br />
the gathered parents. Internally, on grade level, two<br />
or four top tables were shunned in favor of bench<br />
seating and shared long tables, inducing additional<br />
interaction. Furthermore, the multi-story lobby lining<br />
the auditorium volume rotates, ratchets out, frees<br />
itself of the constrictive marble block, embracing the<br />
city, greeting the streetscape and the public realm with<br />
a large, generous multi-level urban-scaled window,<br />
serving as a lantern illuminating the city, a big, smiling<br />
welcoming gesture, both at night and day, crested by<br />
its own tethered, personal cloud.<br />
To a child-like mind, this may perhaps reflect billowing<br />
clouds in heaven and on the rooftop this arcing simile<br />
makes an ethereal backdrop, cradling the worship<br />
gathering and open-air baptism ritual. The white<br />
marble mass achieves a state of<br />
by<br />
a divine charge to the north "stair-tower," an energy<br />
reverberating clear across the elevated worship<br />
terrace, so powerful, it liberates a multistory wall<br />
suspending it in space, where symbolically ascendant<br />
prayers touch the heavens. The terrace faces the<br />
mountain ridge, embracing Mother Nature from this<br />
dense urban perch, saluting the elevated metro-rail as<br />
it glides by.<br />
10<br />
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As a "handshake" gesture with the community, the<br />
As a "handshake" gesture with the community, the<br />
Center "joins hands" with the Hotel Cafe across the<br />
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 11
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 13
TOP 5 KEY PERFORMANCE<br />
INDICATORS (KPIS) EVERY<br />
BUILDER MUST KNOW<br />
By Russ Stephens, Co-founder, Association of<br />
Professional <strong>Build</strong>ers<br />
If your building company is not hitting industry<br />
benchmarks for profit margins, cash flow, and workflow,<br />
then you may find yourself hitting a glass ceiling when<br />
it comes to growing your income. There are five Key<br />
Performance Indicators (KPIs) in a residential building<br />
company’s financials that you must be aware of quarterly.<br />
All builders should be calculating their work in progress<br />
accounting adjustment, revenue, gross profit margin,<br />
fixed expense ratio, and net profit margin on a quarterly<br />
basis.<br />
The assessment needs to be reviewed quarterly<br />
rather than monthly for residential building companies<br />
generating less than $10 million in revenue a year<br />
because their stage claims can be six to seven weeks<br />
apart which distorts their income from month to month.<br />
This is especially important when comparing performance<br />
to the previous period, or the same period last year.<br />
Monitoring these five KPIs regularly puts you in control of<br />
your business and enables you to know what to work on<br />
and where adjustments are needed:<br />
1. Work in Progress Accounting Adjustment (WIPAA).<br />
Every single building company needs to calculate this<br />
figure to produce accurate financial reports that provide<br />
14 CONSTRUCTIONMONTHLY.COM<br />
them with a clear picture of the financial health of their<br />
building company, right down to the last cent monthly. If<br />
you are not calculating your Work In Progress Accounting<br />
Adjustment each month, then your financial reports are<br />
not going to make too much sense to anyone, no matter if<br />
you look at them monthly, quarterly, or even annually. So,<br />
calculating your work in progress accounting adjustment<br />
figure each month is the first number you must review in<br />
your financials.<br />
2. Revenue.<br />
Revenue can easily get distorted by the timing of your<br />
invoices to your clients. However, over 90 days things<br />
tend to even out so it’s important to look at your revenue<br />
and compare it to your budget, last quarter’s revenue, and<br />
your revenue for the same period last year. The latter will<br />
help with taking into account seasonal fluctuations.<br />
3. Gross Profit Margin.<br />
The third most important number to look at in your<br />
construction finances is your gross profit margin which<br />
is the revenue from your projects less the cost of sales<br />
relating to your projects as a percentage of your total<br />
revenue. A lot of builders confuse this with markup,<br />
which is totally different.<br />
The benchmark for custom home builders is 25% margin,<br />
which is a 33.3% markup. Make sure you are checking<br />
your gross margin every quarter and comparing it to your<br />
target gross margin, last quarter’s gross margin, and your<br />
gross margin for the same period last year. When you do<br />
that, you’ll see how much margin you are getting out of<br />
your jobs compared to how much margin you are adding<br />
to your jobs when you price them. This is a bit of an eye-
opener for many building companies, especially those<br />
who aren’t achieving the industry benchmark.<br />
4. Fixed Expense Ratio.<br />
Fixed expenses are any costs that cannot be directly<br />
attributed to a project, things like, rent, admin staff, and<br />
software costs. On its own, this figure does not mean too<br />
much unless it’s higher than your gross profit. The way<br />
to look at fixed expenses is as a percentage of revenue,<br />
which is known as your fixed expense ratio.<br />
The benchmark for a residential building company is<br />
15% which includes the owner’s salary at market rate<br />
and a healthy investment in advertising and marketing of<br />
around 3% of revenue.<br />
It is possible to artificially lower this ratio by either not<br />
drawing a salary, or by investing very little in marketing<br />
and advertising. So, they are the two key areas to look<br />
at closely when you’re calculating this number and<br />
comparing your building company to others in the<br />
industry.<br />
5. Net Profit Margin.<br />
Net profit margin is the profit left over in your building<br />
company after accounting for all of your project costs and<br />
fixed expenses and then calculating it as a percentage of<br />
your total revenue.<br />
If you are not taking a salary and instead are drawing<br />
the net profit the company makes as income, then your<br />
building company isn’t making a profit, it’s just breaking<br />
even. This is a very risky situation to be in, a few quiet<br />
months and you are out of business.<br />
The industry benchmark for a custom home building<br />
company is a 10% net profit margin. A well-run building<br />
company will operate between 10%-15% net profit<br />
depending on where they are in their growth cycle and<br />
market conditions.<br />
Unfortunately, most custom home building companies<br />
are not achieving double-digit net profit margins because<br />
they are focusing on revenue rather than margins and<br />
ratios.<br />
A professional builder will look at all five financial KPIs<br />
to understand how well their building company is doing,<br />
rather than just focusing on the bank balance.<br />
ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS<br />
The Association of Professional <strong>Build</strong>ers: Improving construction for builders &<br />
consumers. The Association of Professional <strong>Build</strong>ers has transformed hundreds of<br />
building companies.<br />
ABOUT RUSS STEPHENS<br />
Russ is an award-winning, highly sought-out speaker and thought leader in the<br />
home building industry. Russ Stephens is the Co-founder of the Association of<br />
Professional <strong>Build</strong>ers, a business coaching company dedicated to improving the<br />
residential construction industry for both builders and consumers. Russ is a firm<br />
believer that residential home builders deserve to be earning more money for the<br />
service they are providing and that consumers deserve a superior service than they<br />
currently receive. The problem is the difficulty of delivering world-class service on<br />
tiny margins, or without having the proper systems in place. To maximize the client<br />
experience and overcome these difficulties, the Association of Professional <strong>Build</strong>ers<br />
helps builders systemize their building company. The result is an improved client<br />
experience which leads to more demand. This allows an increase in margins and<br />
ultimately the ability to scale their businesses into desirable building companies<br />
that possess real value and can be sold as an asset.<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 15
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 17
SOLAR POWER IS RAPIDLY<br />
CHANGING THE WORLD.<br />
By Daren Goldin, CEO | Goldin Solar<br />
This is a well-established fact at this point in time. The<br />
question is: Is that relevant to you and your life? That<br />
question, in short can be answered with the following: Do<br />
you consume electricity? Do you live or work in buildings<br />
that have roofs? While the existence of solar power is<br />
not particularly new, there is something happening in the<br />
solar industry at this moment that is making solar power<br />
increasingly relevant to not only solar professionals,<br />
but also to anyone in the building industry, including<br />
construction and design professions. The reason that<br />
solar is more front and center for anyone involved in<br />
designing and building buildings is mass adoption of solar<br />
is approaching the tipping point in terms of its popularity.<br />
The cause relates to a myriad of factors: more people<br />
have seen solar systems firsthand with friends and family,<br />
the technology has greatly evolved, the economics of<br />
solar are now highly attractive to purchasers, increased<br />
catastrophic weather events have made people want<br />
to take personal steps to mitigate climate change, to<br />
name just a few. The fact remains that the demand for<br />
solar by the public will soar and any construction and<br />
design professionals that are well versed about solar<br />
will be positioned to participate in this massive business<br />
growth opportunity. This article is directed to building<br />
and design professionals, including, General Contractors<br />
(project managers, superintendents, estimators, and<br />
schedulers), developers, and designers (architects and<br />
MEP engineers). It is intended to shed light on solar and<br />
empower industry professionals with the ability to make<br />
informed decisions about how to integrate solar power<br />
into their practice.<br />
My name is Daren Goldin, I am the founder and CEO<br />
of Goldin Solar, LLC. Goldin Solar was established in<br />
February 2014, in Miami with the purpose of making the<br />
benefits of solar power accessible to everyday consumers<br />
for both residential and commercial building owners<br />
and operators. In the early days of solar in <strong>South</strong> <strong>Florida</strong><br />
(yes, relative to <strong>South</strong> <strong>Florida</strong> 2014 was still considered<br />
the early days for solar), the industry was quite new<br />
to everyone. City officials such as plan reviewers and<br />
building inspectors generally didn’t understand the<br />
nuances of solar and how electrical codes applied to<br />
solar vs. more traditional electrical systems. In short, our<br />
role as one of the pioneers of the rooftop solar industry<br />
in <strong>South</strong> <strong>Florida</strong> was not only to design and install solar<br />
systems, but it was also to educate. We educated the<br />
public on how solar can work for them, incentives,<br />
economics, the products, and types of systems available.<br />
We also educated building officials including reviewers<br />
18 CONSTRUCTIONMONTHLY.COM<br />
and inspectors in many different AHJs (there are about<br />
70 different building departments between Miami-Dade<br />
and Broward alone). So much of our energy spent in the<br />
early days went to informing the officials on how code<br />
applied to solar, we used to joke that we were really an<br />
engineering/permitting company with a construction<br />
arm, rather than a construction company that did their<br />
own in-house engineering and permitting. The types of<br />
customers that signed up for solar back in 2014 were<br />
what economists would refer to as “early adopters”.<br />
In those days, the economics made sense, but the<br />
payback period for a solar system was around 10 years,<br />
whereas it is closer to 7 years today. But perhaps one of<br />
the most defining characteristics about the early days of<br />
rooftop solar in <strong>South</strong> <strong>Florida</strong> was that the solar industry<br />
was growing from the inside out. Meaning that there<br />
were very few solar providers, few consumers that were<br />
interested in installing solar panels, and the growth of the<br />
industry was slow and steady. Most general contractors<br />
or architects generally felt like it was a trend and was<br />
not well established enough for them to bother offering<br />
solar to their customers. That is of-course a tendency to<br />
adhere to “business as usual”, which the building industry<br />
is so famous for. And solar is anything but “business as<br />
usual”. And thus, the early days of solar in <strong>South</strong> <strong>Florida</strong><br />
consisted mostly of business directly between solar<br />
providers to end-users such as homeowners.<br />
Over the past few years, that trend has started to change<br />
as solar has grown beyond the early adopters and into the<br />
mainstream. Solar is now better understood by the public.<br />
By now, most people understand what net-metering is<br />
(the mechanism that allows a homeowner to “buy and<br />
sell” their solar power with the grid as needed throughout<br />
the day with fluctuation in their solar supply and home<br />
energy needs). Most people understand the economic<br />
premise of solar: invest money upfront, recover the<br />
investment in around 7 years, and quadruple or quintuple<br />
the invested cost over the 25-year warranted life of the<br />
solar system, or finance a solar system with zero dollars<br />
down, and pay back less to the lender than the amount<br />
offset on the utility bill. In short, most people now<br />
consider solar a no-brainer which has made this industry<br />
take off. Exactly how much is solar projected to grow<br />
over the next few years? Consider this: there was a time<br />
when no new building was outfitted with a crazy machine<br />
that could change the indoor temperature of a room.<br />
Now, new construction without air conditioning simply<br />
does not exist. That could very well be the outlook for<br />
the solar industry. For the same reasons that builders and<br />
designers need to understand the basics of HVAC, solar,<br />
which may be as ubiquitous some day would probably be<br />
best also understood by builders and designers. Here are<br />
the basics you need to know about:<br />
Consider the two types of relevant solar systems: Grid-<br />
Tied and Grid-Tied/Battery Backed-Up. Note, in both<br />
system types, the home is connected to the local utilities<br />
power grid to utilize net metering. The only difference<br />
is that one system does not include batteries and one<br />
system does. If batteries are not included, then the<br />
solar system must turn off when the grid is down to<br />
prevent harming a powerline worker, while trying to fix
the downed grid. Therefore, without batteries, the solar<br />
system will save the homeowner money on their utility<br />
bill, but it cannot also function as a source of backup<br />
power. If batteries are included (Grid-Tied/Battery<br />
Backed-Up system), then the system will serve both<br />
to save money on energy expenses and it will serve as<br />
backup for the home when the grid goes down for any<br />
reason (such as a hurricane outage).<br />
Timing of onboarding a solar contractor to a new<br />
construction project: This item has proven to be counterintuitive<br />
to General Contractors. GCs are familiar with<br />
the most common type of project delivery methods:<br />
Design-Bid-<strong>Build</strong>. In that type of project delivery method,<br />
a customer, let’s say a developer that wants to build a<br />
house on a lot they own, hires an architect (designer) to<br />
design the home to their specifications. They will then<br />
take that design and send it out to multiple General<br />
Contractors to bid the work. The General Contractors<br />
will send out the design to their subcontractors, each to<br />
bid their respective scope. In this type of project delivery,<br />
the design is assumed to be complete and correct by the<br />
architect and their sub-consultants (structural, MEP, site/<br />
civil, etc.) before it is sent to GC to bid. However, what<br />
happens when the standard MEP engineers are simply<br />
not familiar the nuances and design considerations of<br />
the solar industry? One of two things: incorrect design<br />
specifying outdated products, incorrect means to<br />
interconnect the solar system to the home’s electrical<br />
system or, they consult a local solar contractor to assist<br />
in the design to ensure that the plans are correct before<br />
going out to bid. Thus, as the MEP engineers do not yet<br />
have the core skills to property design a solar PV system,<br />
it is recommended that the solar design scope be treated<br />
differently in the project delivery process.<br />
The discussion about types of solar systems, their<br />
implications to the end-user experience when installed<br />
with or without batteries, and a brief review of how<br />
solar experts should be utilized as the project’s plans<br />
are developed are but only two examples of important<br />
considerations that builders and designers need to<br />
keep in mind as solar becomes more popular. Solar will<br />
increasingly be a feature in buildings that is demanded<br />
by developers. Ultimately, by now it should be clear that<br />
solar is here to stay, and it is only growing in popularity.<br />
It is not a fringe movement, nor a fad. It is a feature that<br />
works for every type of consumer: people trying to save<br />
money on their utility bills, people who want to invest<br />
in their home, people who want to take action against<br />
climate change, people who want to increase their home’s<br />
resilience in a power outage without having to rely on<br />
a generator, and people who want to be more selfsufficient.<br />
The more architects and general contractors<br />
are familiar with critical solar considerations and have<br />
strong relationships with the best solar providers in<br />
their market, the better they will be positioned to earn<br />
business from developers who want a top of the line, best<br />
value solar system on their project. My name is Daren<br />
Goldin, on behalf of Goldin Solar we are looking forward<br />
to being part of your team bringing your projects into the<br />
21st century.<br />
Booth #215<br />
Goldin Solar over its nearly 8 years’ experience<br />
has installed 1,300 solar systems throughout <strong>Florida</strong>!<br />
• Residential Solar (existing homes and new construction)<br />
• Commercial Solar<br />
• Tesla battery Backup<br />
• Smart Home and Smart Electrical Distribution Panels<br />
• Engineering, Installation, Project Management all inhouse<br />
www.goldinsolar.com • dgoldin@goldinsolar.com • (305) 469-9790<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 19
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 21
SOUTH FLORIDA<br />
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SPECIAL SOUTH FLORIDA SHOW EDITION 2021 23
EXHIBITOR LIST<br />
BOOTH COMPANY *SPONSORS<br />
427 911 RESTORATION<br />
422 ABC SUPPLY CO.<br />
221 ADVANTAGE ALLIANCE PROGRAM BRONZE<br />
314 AJUSTCO<br />
535 ALCO WINDOWS AND DOORS LLC<br />
125 ARQDECO DEVELOPMENT BRONZE<br />
123 ASAP MAILBOX AND MORE INC<br />
139 AUTONATION<br />
102 AVENTURA RAM COMMERICAL TRUCKS BRONZE<br />
626 AYENK<br />
614 BIG INK GRAPHICS<br />
516 BISCAYNE BAY FOUNDATION<br />
332 BLOWER DOOR TESTING PRO<br />
117 BROWN & BROWN INSURANCE<br />
122 CARR COMPANY<br />
529 CM TRENDS<br />
220 COFI SOFTWARE<br />
126 COLOR FACTORY CONTRACTORS<br />
521 CONSTRUCTION MARKETING<br />
138 CULTER BAY SOLAR SOLUTIONS<br />
522 DOODIE CALLS<br />
514 DUNHAM INSURANCE SERVICES<br />
602 DURANTE EQUIPMENT<br />
248 ECO RENTALS<br />
131 ELECTRIDUCT<br />
119 ERDMAN VIDEO SYSTEMS<br />
414 EURO DESIGN<br />
520 EZFILL<br />
327 FL CONTRACTORS<br />
416 FLORIDA PAINTS<br />
426 GACO BY FIRESTONE-RODEMEYER ROOFING<br />
321 GIL GARDEN AVETRANI INSURANCE GROUP<br />
222 GNP BROKERAGE BRONZE<br />
315 GOCANVAS GOLD<br />
215 GOLDIN SOLAR BRONZE<br />
515 GOODMAN AIR CONDITIONING & HEATING<br />
444 GREEN PLANET DISTRIBUTION<br />
533 HEALTHMED SUPPLIES LLC<br />
316 INTERNATIONAL FIRE PROTECTION<br />
420 IQ4 MOBILITY<br />
623 JL CLOSETS<br />
502 KENWORTH OF SOUTH FLORIDA BRONZE<br />
402 KNAPHEIDE MANUFACTURING COMPANY<br />
628 LATIN BUILDERS ASSOCIATION<br />
607 LATUX DIAMOND BLADES<br />
226 LIMA ONE CAPITAL<br />
BOOTH COMPANY *SPONSORS<br />
526 LINEA STUDIO<br />
329 LINEAR SLOT DIFFUSER<br />
302 LOU BACHRODT AUTO GROUP/TRICOUNTY TRUCKS & EQUIPMENT<br />
GOLD<br />
634 LTC POWER RENTALS<br />
410 LUX UNLIMITED / FUTURE DESIGNS<br />
527 M & S AIR CONDITIONING<br />
323 MASTER APPAREL<br />
202 METRO FORD INC<br />
326 MIAMI AWNING BRONZE<br />
114 MOBILIZIATION FUNDING<br />
423 MOR SPORTS GROUP<br />
622 MOSAIC & TILE DEPOT<br />
317 NCF DISTRIBUTORS<br />
115 NINJA CONTRACTORS<br />
101 OLYMPIA BUILDING SUPPLIES / GATOR GYPSUM BRONZE<br />
428 OPLER FLOORING<br />
320 PAYOLI SOLAR ENERGY<br />
433 PILAR SERVICES INC<br />
121 RAPID BARRICADES<br />
334 RAPID RECOVERY TEAM<br />
307 RGF ENVIROMENTAL GROUP, INC<br />
615 RIVAFLOORS<br />
432 ROADSAFE TRAFFIC SYSTEMS, INC.<br />
441 SAFETY SYSTEMS BARRICADES CORP<br />
632 SANI SEAL<br />
429 SCORE FINANCIAL<br />
517 SHERWIN-WILLIAMS<br />
228 SIGHT WATCH<br />
244 SPRAY ROCK<br />
208 STOCKTON CONSTRUCTION GOLD<br />
434 STONEHARDSCAPES, LLC<br />
120 SYNTHETIC TURF INTERNATIONAL OF SOUTH FLORIDA BRONZE<br />
541 TEMPORARY TRAFFIC CONTROL LLC SILVER<br />
523 THE AMPHIBIOUS GROUP<br />
417 THE PAVING LADY<br />
620 TOTAL CLEANINGS<br />
508 TRADESMEN INTERNATIONAL<br />
133 TROPICAL TRADEWINDS<br />
415 TRULY NOLEN PEST CONTROL TERMITE CONTROL & EXTERMINATOR<br />
107 USA TILE & MARBLE GOLD<br />
544 WASTE CONNECTION OF FLORIDA<br />
445 WEARDECK RPL<br />
627 WOODBRID LLC<br />
421 WOOSTER PRODUCTS INC<br />
24 CONSTRUCTIONMONTHLY.COM PRINTED ON 9/21/2021
FLOORPLAN<br />
FOOD COURT<br />
KEYNOTE AREA<br />
248<br />
Seminars & Workshops<br />
645<br />
544 444 445 244<br />
146 145<br />
644<br />
641 541<br />
440<br />
441<br />
140 143<br />
639 538<br />
438<br />
439<br />
138<br />
634<br />
625 534<br />
535 434<br />
435 334<br />
138<br />
235 134<br />
139<br />
633 532<br />
533 432<br />
433 332 233 132<br />
632<br />
628<br />
626<br />
627<br />
526<br />
529 428<br />
527 426<br />
429<br />
427<br />
326<br />
329 228<br />
327 226<br />
229 128<br />
227 126<br />
133<br />
131<br />
125<br />
622<br />
620<br />
623 522<br />
621 520<br />
523 422<br />
521 420<br />
423<br />
421<br />
320<br />
323 222<br />
321 220<br />
223 122<br />
221 120<br />
123<br />
121<br />
119<br />
614<br />
617 516<br />
615<br />
615 514<br />
517 416<br />
515 414<br />
417 316<br />
415 314<br />
317 216<br />
410<br />
315 214<br />
215 114<br />
117<br />
115<br />
607 508 307 208 107<br />
302<br />
602<br />
502<br />
402<br />
202 102<br />
101<br />
SOUTH FLORIDA BUILD EXPO | JANUARY 5-6, <strong>2022</strong><br />
MIAMI BEACH CONVENTION CENTER<br />
Reserve your Booth<br />
for the <strong>2022</strong> Tampa <strong>Build</strong> <strong>Expo</strong><br />
May 10-11, <strong>2022</strong><br />
Contact 877.219.3976<br />
sales@buildexpousa.com<br />
ENTRANCE<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 25
EDUCATIONAL FLOORPLAN<br />
Room 9 Room 10<br />
Room 5 Room 6 Room 7 Room 8<br />
Room 1 Room 2 Room 3 Room 4<br />
FOOD COURT<br />
KEYNOTE AREA<br />
Exhibit Hall<br />
248<br />
26 CONSTRUCTIONMONTHLY.COM<br />
645 544 444 445<br />
244
SEMINARS & WORKSHOPS<br />
All Seminars at the <strong>Build</strong> <strong>Expo</strong> are FREE to attend!<br />
Keynote Speakers<br />
(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA ON EXHIBIT FLOOR)<br />
Sponsored by<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Selling in the COVID Era<br />
Wednesday, January 5 | 1:15 p.m. - 2:15 p.m. | Keynote Area<br />
Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less<br />
effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to<br />
continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a<br />
mistake and will be realized often when it’s too late. What we’ll cover:<br />
• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible<br />
How can you integrate digital selling with traditional selling?<br />
We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction<br />
industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Networking & Association Use<br />
Thursday, January 6 | 1:15 p.m. - 2:15 p.m. | Keynote Area<br />
Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues<br />
money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to<br />
join, how to work them and get business from your involvement. The single greatest way to find grouped customers and<br />
network contacts is right in your backyard association!<br />
Work them to the fullest and you’ll never make a cold call again!<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Jorge L. Esteban, A.I.A.<br />
Vice President of Architecture | Gables <strong>Construction</strong> Group<br />
5 Steps to Designing Custom <strong>Build</strong> Homes<br />
Wednesday, January 5 | 11:00 a.m. - 12:00 p.m. | Keynote Area<br />
There is something innately precious and memorable about living in a home that you designed. A home where countless<br />
dinners are cooked, where laughter rings loudly, where tiny footsteps grow quicker with each passing year, and where<br />
love knows no bounds. Choosing to design a custom-built home is a magnificent life step as you are taking action to turn<br />
a dream into a reality. We want to help you make that happen. Today, we are going to share with you the five steps to<br />
designing a custom-built home so that you may know what to expect of this journey.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, and Remodelers<br />
Mikael Kaul<br />
Managing Director/VP Miami | Ayenk<br />
Paradigm Shifts & Charting a Future [The Sacred & Profane]<br />
Thursday, January 6 | 11:00 a.m. - 12:00 p.m. | Keynote Area<br />
MIKAEL KAUL, AIA, NCARB, PA, teacher, international lecturer and practicing architect, recipient of the AIA Merit<br />
Award 2021 for an innovative Christian Church and Convention center in Taipei, Taiwan will elucidate and compare<br />
guiding generative principles of this award-winning design of a vertical campus in a tight urban setting and comparatively<br />
juxtapose with a highly speculative ReGenerative Urban intervention in downtown Miami.<br />
Objectives: enumerate shifting formative aspects and development agencies of design, to antithetical, non-object/nonbuilding<br />
design paradigm to experiential intervening design paradigms<br />
Issues: Verticality, Vertigo and abandoning Vestiges of gravity<br />
Target Audience: Architects, Developers, <strong>Build</strong>ers, Designers and the like (those with aspiring curiosity)<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 27
Workshops & Classes | Wednesday, January 5, <strong>2022</strong><br />
Sponsored by<br />
Beating the Price Objection<br />
9:30 a.m. - 11:00 a.m. | Room 1<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always<br />
be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win<br />
projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />
Planning Strategies to Protect & Perpetuate your Business<br />
9:30 a.m. - 10:30 a.m. | Room 4<br />
Larry Oxenham<br />
Speaker, Trainer | American Society for Asset Protection<br />
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />
mind.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Google Partner Teaching: Generate More Online Leads With a SEO Driven<br />
Website<br />
9:30 a.m. - 10:30 a.m. | Room 8<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
This Class offers Live training, Q&A, and unfiltered discussions on how to…<br />
• Increase your lead flow<br />
• <strong>Build</strong>ing your website properly<br />
• INDEFFINATELY rank higher on Google<br />
Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or<br />
username and passwords to your Analytics, Google Tools, website or anything similar.<br />
Target Audience: All building and construction professionals<br />
• Break through the clutter of competitors and increase<br />
sales<br />
• Ad Agency / marketing company tricks to watch out for<br />
Get Paid Faster with Liens, Bonds and Contracts<br />
9:30 a.m. - 10:30 a.m. | Room 3<br />
Alex Barthet<br />
Board Certified in <strong>Construction</strong> Law | The Lien Zone<br />
In this one hour presentation, Alex will explain the rules, exceptions and best practices when it comes to your construction<br />
contracts, liens, bond claims and getting paid. He will dive deep into pay-when-paid, stop work, indemnity, venue and legal<br />
fee contract provisions as well as how to apply the 45 day, 90 day, and 1 year rules for liens and bond claims. Finally, Alex<br />
will share his 20+ years of construction law experience on some hidden traps and treasures in the lien law.<br />
Target Audience: Contractors, subcontractors, and construction material suppliers<br />
Introduction to <strong>Construction</strong> Cost Estimating<br />
9:30 a.m. - 10:30 a.m. | Room 5<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
Cost estimating is arguably the most important function in construction project management. It may be indeed the difference<br />
between winning and losing. The seminar briefly covers the principles of construction cost estimating, direct vs indirect<br />
costs, detailed vs approximate estimates, and more.<br />
Target Audience: <strong>Build</strong>ers and Contractors
Effective Marketing for a Relationship-Based Business<br />
9:30 a.m. - 10:30 a.m. | Room 2<br />
Rob Melis<br />
Founder & President | <strong>Construction</strong> Marketing Inc.<br />
Success in the construction industry is framed by building and maintaining strong relationships with the firms that hire you.<br />
In this presentation, we will explore the how marketing can be effective in the 21st Century construction industry.<br />
We will discuss best practices with branding, your online presence as well as your sales related proposals, collateral and<br />
jobsite visibility. We will also cover in detail how to find NEW relationships with proven techniques that will take your firm<br />
to the next level of success.<br />
Target Audience: Contractors, subcontractors and suppliers of all sizes<br />
Electronic Payments 101<br />
9:30 a.m. - 10:30 a.m. | Room 7<br />
Tony DeBruno<br />
V.P. Strategic Partnerships, Score Processing | Score Financial Services<br />
An inside look and accepting electronic payments - Credit Cards, Debit Cards, E-Checks, ACH, etc.<br />
Using technology to simplify paying vendors and suppliers electronically.<br />
Target Audience: Business Owners, Operations, Financial Managers<br />
Automating your Processes with QuickBooks & Apps for Contractors - Level 1<br />
9:30 a.m. - 10:30 a.m. | Room 6<br />
Vanessa Vasquez<br />
Consultora y Estratega de Negocios<br />
We are living in a time that requires efficiency and organization. Having tons of paperwork and loose ends that take up<br />
your time and effort to grow and be more efficient is not the ideal picture. Join my class and learn all about being financially<br />
efficient with QuickBooks and the Apps. Learn what is the right QuickBooks for you and the different apps that are<br />
available for your builder’s business. Learn the solutions that can completely change your perspective about accounting and<br />
project management.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
Ask a Fractional CMO Anything – Open Forum<br />
1:30 p.m. - 2:30 p.m. | Room 8<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
Since 1998 Joshua Ramsey has worked in the sales, marketing and consulting world. In 2009, Joshua started his own full<br />
stack advertising agency. After working with more than 80 business owners a year for the last 20 years he has seen an<br />
abundance of issues with businesses making poor choices, over spending on marketing budgets, trusting where they should<br />
not have trusted.<br />
This is your chance to hear on multiple topics including where should you invest your marketing dollars for the maximum<br />
return. To get the maximum out of this class, bring your marketing budget along with access to your ads and any<br />
agreements with advertising companies or similar. Come with your list of questions!<br />
Target Audience: All building and construction professionals<br />
10 Things Your <strong>Construction</strong> Lawyer Won’t Tell You (But Should)<br />
1:30 p.m. - 2:30 p.m. | Room 3<br />
Alex Barthet<br />
Board Certified in <strong>Construction</strong> Law | The Lien Zone<br />
Having to hire a lawyer can be stressful. In this one hour presentation, Alex will explain ways to find and vet a potential<br />
attorney, what should and should not be in the engagement agreement, what should and should not be on the lawyer’s bills,<br />
how to find out if your lawyer has malpractice insurance, and in the unfortunate situation of having to fire a lawyer, ways to<br />
handle the process to minimize any impact on your case.<br />
Target Audience: Contractors, subcontractors, and construction material suppliers
Automatizando Tus Procesos con QuickBooks y Aplicaciones para Contratistas<br />
- Nivel 1<br />
1:30 p.m. - 2:30 p.m. | Room 6<br />
Vanessa Vasquez<br />
Consultora y Estratega de Negocios<br />
Vivimos en una época que requiere eficiencia y organización. Tener toneladas de papeleo y cabos sueltos que requieren<br />
su tiempo y esfuerzo para crecer y ser más eficientes no es la imagen ideal. Únase a mi clase y aprenda todo sobre cómo<br />
ser financieramente eficiente con QuickBooks y las aplicaciones. Aprenda a configurar su QuickBooks correctamente y las<br />
diferentes aplicaciones que están disponibles para su negocio de Construcción. Conozca las soluciones que pueden cambiar<br />
completamente su perspectiva sobre la contabilidad y el manejo de proyectos.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
Cash Flow Management for Contractors<br />
1:30 p.m. - 2:30 p.m. | Room 1<br />
Scott Peper<br />
Co-Founder | Mobilization Funding<br />
Cash flow in construction is complex, but managing your company’s cash flow shouldn’t feel impossible. What you need are<br />
a few simple, actionable strategies that will take your cash flow management from chaotic to clear and productive.<br />
Target Audience: <strong>Construction</strong> subcontractors and General contractors<br />
Solar Crash Course – the Essentials that You Need to Know<br />
1:30 p.m. - 2:30 p.m. | Room 9<br />
Daren Goldin<br />
CEO | Goldin Solar<br />
This session will focus on the basics of solar and an intro to the solar industry: How it works, what are the different type of<br />
systems, what are the components that go into a solar system, considerations in contractor selection, material specification,<br />
and scheduling.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, Remodelers and Developers that are<br />
considering super energy efficient homes and communities.<br />
All You Ever Wanted to Know About Sealants and Applications - 1.0 AIA<br />
Credit/HSW<br />
1:30 p.m. - 2:30 p.m. | Room 10<br />
Stephen Raleigh<br />
Regional Sales Manager | Coastal <strong>Construction</strong> Products<br />
This course helps you to understand the difference between the various construction sealant technologies. Identify and<br />
choose the best sealant for the correct application.<br />
Understand the basic principles of sealant design. Review the correct application procedures for proper sealant installation.<br />
Target Audience: Contractors, Design Professionals, Property Managers in the Residential / Commercial Business.
Workshops & Classes | Thursday, January 6, <strong>2022</strong><br />
Sponsored by<br />
Common <strong>Construction</strong> Sales Mistakes<br />
9:30 a.m.-11:00 a.m. | Room 1<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common<br />
errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter<br />
them. Make sure your approach to the customer base is the most effective possible. These errors are often made without<br />
the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Rebranding Your <strong>Construction</strong> Industry Firm - The Right Way!<br />
9:30 a.m. - 10:30 a.m. | Room 2<br />
Rob Melis<br />
Founder & President | <strong>Construction</strong> Marketing Inc.<br />
Your brand is more than just your logo. It is everything your customers see and know about your firm. Eventually all<br />
organizations reach a point they need to modernize or even change their brand. It could be a change of ownership, a desire<br />
to sell the firm or just wanting a brand refresh.<br />
Rebranding can be a challenging experience with negative outcomes, but it doesn’t have to be. I will go over in detail how<br />
to craft your new brand and how to roll it out without disrupting your business operations. My team and I are branding<br />
experts and we do this for construction industry clients frequently. Rebrand with confidence!<br />
Target Audience: Contractors, subcontractors and suppliers of all sizes<br />
Offering Consumer Loans<br />
9:30 a.m. - 10:30 a.m. | Room 7<br />
Tony DeBruno<br />
V.P. Strategic Partnerships, Score Processing | Score Financial Services<br />
A look at ways to close more business by offering consumer loans for your residential projects.<br />
Target Audience: Business Owners, Operations, Financial Managers<br />
Implementing QuickBooks and Apps for Contractors - Level 2<br />
9:30 a.m. - 10:30 a.m. | Room 6<br />
Vanessa Vasquez<br />
Consultora y Estratega de Negocios<br />
Learn how to be efficient with the tools and resources available for automation. When you finish this class, you will know<br />
how to use QuickBooks, how to properly set up QuickBooks, and how to troubleshoot for proper job profitability reporting.<br />
Join me to unfold the world of apps and how they work for your benefit. Understand the ecosystem available for you and<br />
how you can be more productive right now.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
Contractor’s Cash Flow: Preparation and Management<br />
9:30 a.m. - 10:30 a.m. | Room 5<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
Preparing and managing the contractor’s cash flow. What’s important for the contractor is not only predicting “how much”,<br />
but also the timing of the expenses as well as the incoming payments. This helps the contractor both calculate the maximum<br />
expected debt (credit line) as well as the time-cost of the money (cost of borrowing). This seminar takes a glance at<br />
these topics with some important tips.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 31
Google Partner Teaching: Generate More Online Leads With a SEO Driven<br />
Website<br />
9:30 a.m. - 10:30 a.m. | Room 8<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
This Class offers Live training, Q&A, and unfiltered discussions on how to…<br />
• Increase your lead flow<br />
• <strong>Build</strong>ing your website properly<br />
• INDEFFINATELY rank higher on Google<br />
Attendees will receive access to free marketing tools and reports. To get the maximum out of this class, bring your laptop or<br />
username and passwords to your Analytics, Google Tools, website or anything similar.<br />
Target Audience: All building and construction professionals<br />
• Break through the clutter of competitors and increase<br />
sales<br />
• Ad Agency / marketing company tricks to watch out for<br />
<strong>Construction</strong> Finance is More Than Rates and Fees<br />
9:30 a.m. - 10:30 a.m. | Room 3<br />
Andrew Poulsen & Greg Fullmer<br />
CoFi<br />
For most builders, relationships with lenders is all about rates and fees. In reality, there is a lot more to<br />
consider. According to PwC, the most common reason for failure in construction is due to slow payments;<br />
therefore, builders should look beyond the rates and dive into the services, speed of delivery and the<br />
technology that is used by your lender. Join us as we take a look at the deeper side of lending and get into<br />
the operations of the draw, the math behind rates and fees, and equip you with questions to ask that will<br />
help guide you as you build lender relationships.<br />
Target Audience: Presidents, CEOs, GCs, CFOs, Accountants, Owners, Finance Managers/VP<br />
Implementanto QuickBooks y Aplicaciones para Contratistas - Nivel 2<br />
1:30 p.m. - 2:30 p.m. | Room 6<br />
Vanessa Vasquez<br />
Consultora y Estratega de Negocios<br />
Aprenda a ser eficiente con las herramientas y los recursos disponibles para la automatización. Cuando termine esta clase,<br />
sabrá cómo usar QuickBooks, cómo configurar correctamente QuickBooks y cómo solucionar problemas para obtener<br />
informes adecuados de rentabilidad por proyectos. Únase a mí para descubrir el mundo de las aplicaciones y cómo<br />
funcionan para su beneficio. Comprenda el ecosistema disponible para usted y cómo puede ser más productivo en este<br />
momento.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
Solar – What You Need to Know as a <strong>Construction</strong> or Design Professional<br />
1:30 p.m. - 2:30 p.m. | Room 9<br />
Daren Goldin<br />
CEO | Goldin Solar<br />
Solar is a unique trade in the construction world, and can be very different from other more typical construction trades. In<br />
addition, the solar contractor typically plays a stronger role in design, and consultation with the designers of the ground up<br />
construction project due to the fact that it is a relatively new industry and MEP engineers are less familiar with particular<br />
solar design considerations. For that reason, timing of onboarding a solar installer is crucial to avoid rework in both design,<br />
and construction work performed. This talk will explore important considerations for architects, MEP engineers and General<br />
Contractors and how to interface with solar professionals during the project delivery process.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers, Remodelers and Developers that are<br />
considering super energy efficient homes and communities.<br />
32 CONSTRUCTIONMONTHLY.COM
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Over 30 years experience in Commercial, Residential and Industrial Lighting<br />
See us at Tampa <strong>Build</strong> <strong>Expo</strong> Booth #410<br />
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FUTURE DESIGNS | 4121 NW 27 ST. MIAMI, FL 33142 | 305-871-8774 | FUTUREDESIGNS1@HOTMAIL.COM<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 33
STATE OF CONSTRUCTION 2021<br />
Reasons to Prioritize Digital<br />
Investments<br />
THE STATE OF CONSTRUCTION<br />
7 REASONS TO PRIORITIZE DIGITAL INVESTMENTS<br />
Savvy construction firms recognize the need to invest in technology to modernize their business processes. Research from<br />
McKinsey suggests that these digital investments “can result in productivity gains of 14 to 15 percent and cost reductions of<br />
4 to 6 percent.” Despite the compelling business case for innovation, many firms are still hesitant to change. One possible<br />
explanation is that construction firms have a high level of business complexity, making it seemingly difficult to implement<br />
operational changes across a distributed workforce. Not every firm has a large budget or dedicated technical resources to<br />
take on this type of enterprise-scale initiative. An alternative approach is emerging though for contractors that want to<br />
innovate and prefer to focus on quick wins that align directly with specific business challenges. Easy-to-adopt software as a<br />
service (SaaS) products are helping companies to digitize their operations and create a competitive advantage. In the<br />
current market, companies will need to innovate to maximize their profitability. Continue reading for analysis on the state of<br />
construction and an overview on the business impact of moving away from paper-based processes.<br />
Top Challenges for <strong>Construction</strong> Firms<br />
The ongoing pandemic is affecting the economy and creating uncertainty<br />
for construction firms. There’s no shortage of new challenges arising --<br />
from rising material costs, decreased demand in certain sectors, and<br />
increased competition in the market to name a few. It’s clear that there’s<br />
a great deal at stake and organizations will need to limit unnecessary<br />
setbacks going forward. Even without a pandemic, there are several<br />
consistent challenges present in the construction industry that affect<br />
profitability.<br />
Companies should look to leverage technologies that address these<br />
specific pain points, balancing the need to increase productivity, keep<br />
workers safe, and deliver quality projects on time to clients. By aligning<br />
technology investments with these business objectives, firms can make<br />
incremental improvements that help them stay competitive and profitable.<br />
<strong>Construction</strong> executives continue to have a positive outlook despite these<br />
challenges. According to research from Deloitte, “68% of executives<br />
characterized the business outlook for the industry as somewhat or very<br />
positive” from a survey conducted in 2021.<br />
The Need for Digitization<br />
Using mobile apps and software, contractors are now able to streamline their workflows and improve the quality of their<br />
data. These applications are simple by design but when implemented they can have a powerful impact on transforming<br />
how a business operates. Research from GoCanvas shows that companies who moved away from paper-based processes<br />
to digital mobile apps reported:<br />
34 CONSTRUCTIONMONTHLY.COM
1. Increase employee productivity<br />
Paperwork is the leading frustration for employees and can<br />
lower productivity levels. Mobile apps for contractors aim to<br />
digitize all aspects of paperwork on the job, resulting in<br />
streamlined workflows and a reduction in manual tasks. The<br />
most common paper-based processes in construction include<br />
inspections, incident reports, work orders and change orders,<br />
estimates and logs, reports, and other types of field data<br />
collection on job sites. Anywhere paper is used to collect and<br />
share information can be an opportunity to digitize information<br />
using online forms. Mobile apps simplify the process for staff,<br />
bring information online for reporting, and enable automation<br />
for completing other tasks and workflows. Considering the<br />
costs associated with paper usage and the indirect costs that<br />
stem from lost productivity, there is a clear advantage for firms<br />
that can digitize.<br />
2. Standardize how data is collected<br />
Data collection is challenging for construction companies with<br />
distributed teams. Without clear processes, results in siloed<br />
data that is not consistent and hard to analyze. With paper<br />
forms there is no reliable way to enforce how data is collected.<br />
Apps and software for contractors are designed to simplify field<br />
data collection, giving employees a better way to submit data.<br />
Advanced features can require standard inputs so the<br />
information for reporting is consistent and complete, creating<br />
an environment where data is an asset and can be used to<br />
inform business decisions.<br />
3. Enable staff with insights and analytics<br />
Contractors can use data to their advantage using data<br />
collection best practices. Staff can see trends in real-time to<br />
understand any potential issues, delays, incidents, or problems<br />
that are happening on job sites. <strong>Construction</strong> executives are<br />
empowered with a complete view of their business and can<br />
make appropriate adjustments. Mobile apps and software<br />
enable data collection and empower the analytics and insights<br />
needed for greater business intelligence. For construction<br />
companies, this means finding opportunities to improve quality,<br />
avoid rework, spot lags in productivity, manage safety<br />
programs, and much more.<br />
4. Promote a culture of workplace safety<br />
Safety programs managed on paper are difficult to track.<br />
Digitizing programs allows more visibility into safety programs<br />
and ensures compliance. Going digital makes it easier for<br />
employees to complete training or toolbox talks, and a record<br />
of their completion is clearly documented. Apps for contractors<br />
act as a comprehensive safety management solution. With<br />
real-time reporting organizations can address potential hazards<br />
and limit OSHA violations and fines.<br />
5. Ensure data is never lost<br />
There is a greater level of risk when information is stored on<br />
paper in filing cabinets. Sheets are hard to find and they can<br />
be lost, damaged, or stolen. Digitizing information ensures<br />
firms are complying with best practices for record-keeping.<br />
Digital information is securely stored in the cloud and is always<br />
accessible. This helps contractors in case of an audit,<br />
insurance claims, legal disputes, and similar instances where<br />
sensitive information needs to be readily available.<br />
6. Increase employee retention<br />
With a labor shortage and difficulty finding skilled workers,<br />
firms need to do everything in they can to retain employees.<br />
An investment in digital apps and software shows workers that<br />
brands are committed to investing in worker productivity and<br />
safety, with modern business processes that make their jobs<br />
easier. All of this leads to a better employee experience and a<br />
positive impact on a firm’s brand and reputation. Firms can’t<br />
control the labor market, but investing in tools to improve the<br />
job is one opportunity to improve employee satisfaction.<br />
7. Ensure client satisfaction<br />
An investment in digital technology will bring improvements to<br />
productivity, minimizing delays and cost overruns. Streamlined<br />
operations ensure smooth processes, a high level of quality in<br />
work, and on-time delivery. In an increasingly competitive<br />
environment for work, having modern business processes in<br />
place increases opportunity to ensure that projects run<br />
efficiently.<br />
Key Considerations When Implementing Technology<br />
With the right technology in place, contractors can expect to<br />
see a significant return on their investment. But navigating the<br />
software and apps marketplace can be difficult with hundreds<br />
of solutions available to buyers today. When starting out, firms<br />
should consider starting small by piloting a program that is<br />
centered around a single area for improvement. They should<br />
focus on making incremental changes and solutions with a fast<br />
time to value. Complex software purchases may be overly<br />
complicated for some business types. It may be ideal to find<br />
solutions that don’t require a large investment upfront or<br />
dedicated technical expertise. No-code or low-code solutions<br />
are available that enable non-technical business users to<br />
digitize their operations, while also offering a high level of<br />
customization to fit unique business requirements.<br />
The final consideration when purchasing technology is to focus<br />
on adoption. Different stakeholders in the organization should<br />
be included during the pilot program to gain their feedback<br />
early on. Once a business case is clearly established and the<br />
value proposition is clear to staff, companies can begin to roll<br />
out these programs on a larger scale. Some employees will be<br />
hesitant to adopt but communicating how this initiative will<br />
impact their job can put into perspective the tangible benefits.<br />
By starting small, focusing on simplicity, and working to gain<br />
buy-in from staff, organizations can quickly move from paperbased<br />
operations to digital. This approach is easier than an<br />
enterprise level implementation and will prioritize the quick<br />
wins that bring immediate benefits to an organization and<br />
create a competitive advantage in the market.<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 35
FOR CONSTRUCTION<br />
Tired of Paper Forms?<br />
A better way to do construction:<br />
• Work Orders<br />
• Inspections<br />
• Time Sheets<br />
• Daily Field Reports<br />
• Safety Reports<br />
Why GoCanvas?<br />
• Save time and money<br />
• Increase compliance<br />
• Win new business with<br />
improved reporting<br />
• Improve jobsite safety<br />
• OSHA & HIPAA compliant<br />
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Come visit us at BOOTH 315<br />
36 CONSTRUCTIONMONTHLY.COM<br />
View more information at gocanvas.com
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Register online at www.buildexpousa.com or Call 877-219-3976!<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 37
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38 CONSTRUCTIONMONTHLY.COM<br />
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5 STEPS TO DESIGNING<br />
CUSTOM-BUILT HOMES<br />
By Marisol Arboleda-Diaz, VP of Gables <strong>Construction</strong><br />
Group<br />
There is something innately precious and memorable<br />
about living in a home that you designed. A home where<br />
countless dinners are cooked, where laughter rings loudly,<br />
where tiny footsteps grow quicker with each passing year,<br />
and where love knows no bounds. Choosing to design a<br />
custom-built home is a magnificent life step as you are<br />
taking action to turn a dream into a reality. We want to<br />
help you make that happen. Today, we are going to share<br />
with you the five steps to designing a custom-built home<br />
so that you may know what to expect of this journey.<br />
Step #1: Initial Consultation<br />
The first step to designing custom-built homes is the<br />
initial consultation with the client. Before we even get<br />
started, we recommend that clients do a bit of research<br />
and collect photos from magazines or online to share<br />
what they do and do not like.<br />
The initial consultation is our chance to pick our clients’<br />
brains and to exchange ideas. We take the time to<br />
brainstorm with our clients, piece out jumbled thoughts,<br />
present news concepts, and formulate a beautiful<br />
mental picture of what they desire. We ask a plethora<br />
of questions to extract as much information as possible;<br />
thus, giving us the foundation for a wish list.<br />
Generation of a Wish List<br />
Throughout this process, we are able to generate a “wish<br />
list.” A “wish list” outlines our clients’ preferences as<br />
40 CONSTRUCTIONMONTHLY.COM<br />
well as highlights the most vital aspects of their design<br />
ideas. This list carefully details their specific preferences<br />
concerning architectural style, room function, design<br />
elements, product features, lifestyle requirements, and<br />
how their home needs to be able to sustain significant life<br />
changes. It is more than just “what do you want,” but it is<br />
a comprehensive list of how the family utilizes their home<br />
and what they need to create a high-quality life. With this<br />
information, we can conclude the best options for the<br />
house, including:<br />
• Square footage<br />
• Number of stories<br />
• Number of bedrooms & bathrooms<br />
• An open or formal layout<br />
• Style & flow<br />
• Must-haves & must-nots<br />
• And much more<br />
After the initial consultation, an extensive discussion<br />
takes place to analyze the clients’ budget, debate the cost<br />
and benefits of various options, as well as finalize a floor<br />
plan, features, and products elements. We always make<br />
every effort to best match the clients’ dream home with<br />
reality, offering transparent options that take all of the<br />
clients’ needs into account. After everyone is satisfied<br />
with the plan, both parties sign an agreement to make<br />
the partnership official. Now that a general plan has been<br />
created and agreed upon, we can start digging into the<br />
critical components of the project.<br />
Step #2: Site Evaluation<br />
The second step is the site evaluation. During a site<br />
evaluation, we carefully analyze the existing conditions<br />
of the space, everything from the path of the sun to if<br />
a neighbor is encroaching onto the land. Additionally,<br />
we determine how to best address prominent views,
together to form a beautiful layout. After getting the 3-D<br />
model approved, we proceed by producing CAD files of<br />
the site plan, floor plan, and elevations.<br />
Once the final visual design has been approved by the<br />
client, we can begin with the finer details. During the<br />
development of the design, the clients are introduced<br />
to my partner, Alberto Diaz of the Gables <strong>Construction</strong><br />
Group. He discusses with the clients the details of<br />
construction and what the client can expect throughout<br />
the duration of the build. We even bring in engineers and<br />
landscape architects to provide clients with the ability<br />
to perform “value engineering” to lower the cost of the<br />
construction. Following the approval from all parties, we<br />
can move forward with all the paperwork.<br />
Step #4: All the Paperwork<br />
The reality of designing custom-built homes is that there<br />
is a lot of paperwork. Engineers must be provided with<br />
CAD files to finalize architectural drawings, dimensions,<br />
and details. Those drawings must then be coordinated to<br />
verify compliance with building and zoning codes. Then, a<br />
permit to proceed with construction must be obtained by<br />
the city.<br />
traffic patterns, wing directions, and much more. We take<br />
the time to evaluate not only the worksite but also the<br />
surrounding areas to ensure that the clients’ design will<br />
“fit in” or “stand out” in the neighborhood, depending<br />
entirely on their personal preference.<br />
In addition to our inspection, we want to know the nittygritty<br />
details of the land itself. Therefore, we also order a<br />
Boring Test to determine existing soil conditions as well<br />
as a property and tree survey. After all of the information<br />
has been collected, we communicate with the client and<br />
decide together whether any significant changes need to<br />
be made.<br />
Step #3: Design Creation & Development<br />
It’s a matter of truth that everyone can draw, but not<br />
everyone is a designer. It takes passion and extensive<br />
training to acquire a keen eye for detail. The design<br />
process is a multi-step system of creation, development,<br />
and approval where our expert designers transform<br />
clients’ home ideas and the realities of the site into a<br />
cohesive design. We encourage our clients to participate<br />
and collaborate with our engineers, consultants,<br />
designers, and contractors throughout the design<br />
process. It is their dream that is being implemented, and<br />
they should have the opportunity to be as much a part of<br />
the process as possible.<br />
In total, this can be highly confusing for an average<br />
homeowner. That is why we have built stream-lined<br />
systems to ensure that these processes proceed in a<br />
timely fashion. We even hire permit expediters to run all<br />
the permitting with the city to quickly address concerns.<br />
Finally, after all the paperwork is complete, we distribute<br />
plans to sub-contractors to evaluate bids and present a<br />
final construction estimate to the client to approve.<br />
Step #5: <strong>Construction</strong> of the Home<br />
With just a last few touches, such as signing the final<br />
construction agreement, paying permit fees, and being<br />
handed a schedule, the construction of the home can<br />
finally commence. Our partners and we take great<br />
pride in providing a dream home to our clients, doing<br />
everything in our power to ensure that the client is not<br />
only satisfied with the final product but are ecstatic to get<br />
to move into their new home.<br />
Take the First Step in Designing Your Dream Home<br />
Lifetimes of memories are created within a home, which<br />
is why it is incredibly satisfying to create those memories<br />
in a home that you have personally designed. Your heart<br />
and soul reside within those walls, and you know that you<br />
can trust in the process to provide a safe and happy place<br />
for your family to live and grow.<br />
We start with a bubble diagram to determine space<br />
relationships and sizing so that we may freehand a<br />
sketch of the floor plan. Here, we begin to see how<br />
ideas can be laid out, and it gives the client a chance to<br />
make adjustments or change their mind. After the client<br />
approves the basic design, we generate a 3-D model<br />
of the house. A 3-D model allows clients to formulate<br />
a better picture of how architecture and design come<br />
Gables <strong>Construction</strong> Group is a full-service construction company that specializes<br />
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If you would like to learn more about Gables <strong>Construction</strong> Group, please visit our<br />
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built specifically for you. SPECIAL SOUTH FLORIDA SHOW EDITION 2021 41
WHY ACCOUNTANTS ARE<br />
TO BLAME FOR BUILDING<br />
COMPANY COLLAPSES<br />
By Russ Stephens, Co-founder, Association of<br />
Professional <strong>Build</strong>ers<br />
I want to start off by saying that I am not against<br />
accountants, in fact, some of my best friends are<br />
accountants. I’m also not suggesting that it’s the<br />
accountant’s fault that so many residential building<br />
companies are failing to make a profit right now. However,<br />
what I am advocating for is the responsibility of accountants<br />
to ensure that the accounts they are signing off on are<br />
accurate and reflect the true financial position of a building<br />
company, rather than artificially inflating numbers that<br />
enable an insolvent building company to renew their<br />
building license for another year.<br />
Again, let me qualify that last statement. I am not in any<br />
way suggesting that accountants are committing fraud by<br />
deliberately signing off on financial statements they know to<br />
be incorrect, I am simply saying that most accountants - 95<br />
percent according to our research - do not fully understand<br />
how construction financials work and are inadvertently<br />
submitting false information that inflates the balance sheet<br />
for residential building companies.<br />
42 CONSTRUCTIONMONTHLY.COM<br />
The inflated balance sheet<br />
An inflated balance sheet demonstrates to government<br />
licensing authorities that a building company is profitable<br />
with large reserves. The government licensing authorities<br />
then happily license those businesses who then go out<br />
and sign up millions of dollars in building contracts for<br />
another 12 months. The damage this does to the residential<br />
construction industry is huge! It now means we have a<br />
substantial number of poorly run, unprofitable building<br />
companies competing against well-organized professional<br />
builders who know their numbers and price their jobs<br />
accordingly.<br />
When a builder is told by a consumer, “Sorry, we went with<br />
another builder who was x amount of dollars cheaper,” that<br />
builder knows something is wrong. This builder may even<br />
wonder how another builder can quote the same job and<br />
offer to do it at their cost price or even below. The answer<br />
only becomes apparent a few months later when the same<br />
consumer contacts them to complain about how badly<br />
the job is going. At this point, it’s now cost the consumer<br />
more than they were originally quoted and it’s often taking<br />
twice as long as expected. Worse, whenever the consumer<br />
goes onsite, most of the time they find out there is no one<br />
working on their project!<br />
We know why this is happening. The global pandemic aside,<br />
when a building company cannot pay their suppliers and<br />
subcontractors on time, the materials and labor fail to show<br />
up too.
If builders are inadvertently operating Ponzi schemes and<br />
accountants remain blissfully ignorant to the fact that these<br />
businesses are not financially sound, we have to implement<br />
requirements that will force them to step up and do their job<br />
properly.<br />
How to hold accountants responsible<br />
One way to ensure that these jobs are being done properly<br />
is to hold the accountants responsible for the work in<br />
progress figures that are being entered into a builders<br />
accounts. At the moment, that figure is simply being<br />
‘guessed’ by builders and submitted to accountants who,<br />
without any further checking, insert it as an asset into a<br />
builder’s accounts. For a building company constructing<br />
new homes, this figure is always a liability. This applies to<br />
small building companies with annual sales of six million as<br />
well, who can easily rack up a work in progress liability of<br />
between $500,000 and $1,000,000.<br />
However, if accountants were required to sign an affidavit<br />
confirming they had independently verified the work in<br />
progress figure and had the documentation to support the<br />
calculation, then we would have a lot more accountants<br />
paying attention to this figure.<br />
Fixing the problem<br />
What can be done to fix the problem? The real issue here<br />
relates to education rather than fraud.<br />
<strong>Build</strong>ers are not intentionally operating Ponzi schemes,<br />
however that is exactly what a significant number of<br />
residential building companies have now become.<br />
Accountants are not deliberately hiding the fact these<br />
building companies have hundreds of thousands of dollars in<br />
debt that is not appearing on the balance sheet, they simply<br />
don’t know how to calculate it.<br />
At the Association of Professional <strong>Build</strong>ers, we have spent<br />
the past seven years attempting to educate accountants<br />
about the hidden liability lurking inside the accounts of<br />
every new home building company, however, few are openminded<br />
enough to be enlightened.<br />
It’s not just the accountants fault. A significant number of<br />
builders do not want to hear this information either because<br />
by including the work in progress accounting adjustment<br />
into their accounts, they remove the ‘inflated profit’ they<br />
thought they had previously made. Also, while adjusting the<br />
‘gross profit’ and ‘creditors’ figures in a building company’s<br />
accounts is a good thing from a tax perspective, it’s a<br />
terrible thing for a builder’s ego to have to deal with.<br />
“I didn’t want to know the truth, I was quite happy believing<br />
I was successful. However, cash flow was getting tighter and<br />
tighter as I continued to pay tax on profits that I’d never made.”<br />
-Custom Home <strong>Build</strong>er in Australia. (Name withheld)<br />
As a result, the unprofitable operators would not have their<br />
licences renewed which would stop them from racking up<br />
further debt and as well, leaving even more consumers with<br />
unfinished homes.<br />
I’m sure this suggestion may have many people up in arms,<br />
but it’s up to the accountants who have the power to help<br />
us to improve the construction industry for both builders<br />
and consumers.<br />
To gain a full understanding of construction financials, check<br />
out our latest book, Professional <strong>Build</strong>ers Secrets which<br />
discusses a range of topics including operating profitably,<br />
how to produce and convert more quality leads into sales at<br />
higher margins while improving the client experience.<br />
ABOUT THE ASSOCIATION OF PROFESSIONAL BUILDERS<br />
The Association of Professional <strong>Build</strong>ers: Improving construction for builders &<br />
consumers. The Association of Professional <strong>Build</strong>ers has transformed hundreds of<br />
building companies.<br />
ABOUT RUSS STEPHENS<br />
Russ is an award-winning, highly sought-out speaker and thought leader in the<br />
home building industry. Russ Stephens is the Co-founder of the Association of<br />
Professional <strong>Build</strong>ers, a business coaching company dedicated to improving the<br />
residential construction industry for both builders and consumers. Russ is a firm<br />
believer that residential home builders deserve to be earning more money for the<br />
service they are providing and that consumers deserve a superior service than they<br />
currently receive. The problem is the difficulty of delivering world-class service on<br />
tiny margins, or without having the proper systems in place. To maximize the client<br />
experience and overcome these difficulties, the Association of Professional <strong>Build</strong>ers<br />
helps builders systemize their building company. The result is an improved client<br />
experience which leads to more demand. This allows an increase in margins and<br />
ultimately the ability to scale their businesses into desirable building companies<br />
that possess real value and can be sold as an asset.<br />
SPECIAL SOUTH FLORIDA SHOW EDITION 2021 43
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46 CONSTRUCTIONMONTHLY.COM
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