Mariely Marquez | Design Portfolio
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05<br />
Initial Logo Concepts<br />
HAPPY BAKESHOP<br />
Brand Identity, Logo <strong>Design</strong>, Packaging <strong>Design</strong><br />
the<br />
The Happy Bakeshop began with three friends and a dream. This joyful trio wanted to make a bakery<br />
that would bring happiness to their customers. After some long nights, “Happy Cakes” was born in 2006.<br />
About a decade and a name change later, the Happy Bakeshop still brings smiles to those who visit.<br />
The Happy Bakeshop’s primary logo is classic, clean, and joyful. It emphasizes the Happy Bakery’s<br />
professionalism and friendliness. The logo bridges Bebas Neue’s strong, condensed forms with an<br />
approachable hand-written font inspired by Alkaline Bold.<br />
Bakesh op<br />
ba k e s h o p<br />
Original Logo<br />
HAPPY<br />
bakeshop<br />
the<br />
happy<br />
bakeshop.<br />
HAPPY<br />
bakeshop<br />
B<br />
P<br />
A K ESH O<br />
HAPPY<br />
bakeshop<br />
es td<br />
bakeshop<br />
2006<br />
d e n v e r<br />
Happy Bakeshop<br />
Branding & Identity<br />
45
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