Mariely Marquez | Design Portfolio

M A R I E L Y M A R Q U E Z

Hello
ABOUT ME
EXPERIENCE
I have been a student at CCD for over 3 years now. When I took
my first CCD graphic design classes in my senior year of high
school, I realized that design is something that I enjoy doing.
Apart from design, I am also a 2-Dimensional artist. Most of my
work consists of drawings and paintings, however I’m open to
working with any medium. In the past, I’ve explored many
different art forms such as theatre, music, and audio production.
My artwork has won multiple awards, and has been featured in
various art shows such as the CCD Student Art Show and the
Congressional Art Competition. I’ve also been a featured artist
in CCD’s Dock Gallery.
2021
2021
Artist Mentor - Academic Mentors Project
Community Resources Inc.
Denver, CO
As an academic mentor for Community Resources Inc., I volunteer my time to mentor a DPS student in
their chosen area of interest. Over the course of six 1-hour meetings, I teach the student what I know
about art and design, and provide advice on how to develop their work further. The ultimate product of
these meetings is a project completed by the student using what they’ve learned from their mentor.
Arts, Behavioral, and Social Science Office Assistant
Community College of Denver
Denver, CO
As a work study for the Arts, Behavioral, and Social Science department at CCD, I handle a variety of
administrative and organizational tasks including: managing phone calls and emails, and answering questions
about the department from both staff and students. I am also responsible for contacting students,
setting up meetings, and distributing laptops in regards to CCD’s CRRSAA Emergency Aid program.
EDUCATION
2020
Graphic Designer
Upwork
Denver, CO
2021
Associates of Applied Science, Graphic Design
Community College of Denver
Denver, CO
UpWork is an online platform for freelancers to gain access to a variety of jobs within their areas of
expertise. While working through the site, I worked on both short-term and long-term graphic design
projects. I was responsible for communicating with my clients about my rates, timelines, and meetings
regarding the projects.
720 474 9697
MARIELYMDESIGN@GMAIL.COM
2020
2019
Graphic Design Certificate
Community College of Denver
Denver, CO
Kunsmiller Creative Arts Academy High School
Denver, CO
2019
IdeaLAB Technical Assistant
Denver Public Library - Hadley Branch
Denver, CO
The IdeaLAB is a designated creative space found in various Denver Public Library locations. These
spaces are equipped with materials such as computers with design software, craft supplies, soldering
irons, and die-cut machines- all of which are free to use by the public. As a technial assistant in the
IdeaLAB, I helped visitors of all ages complete creative projects. Outside of the IdeaLAB, I provided
general help and customer service around the library.
MARIELYMDESIGN.COM
Introduction Resume 03

Project Name Branding & Identity 05

01
Mariely M Design Logo Process
PERSONAL BRANDING
Brand Identity, Logo Design
Mariely M Design is a clean, concise, and modern brand.
The primary logo mark is my initial being orbited by
a star. My goal was to create a sense of elegance and
magic by featuring a star symbol, overall bringing a
mystical aspect to the brand identitiy.
MARIEL Y MARQUEZ
Mariely M Design
Branding & Identity
07

Mariely M Design Fonts & Colors
PRIMARY FONT:
LATO
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()?/:;
SECONDARY FONT:
ORPHEUS PRO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()?/:;
Rich Black Night Navy Cream Sleek White
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
Hex: #000000
CMYK: 88, 71, 57, 68
RGB: 10, 32, 43
Hex: #0a202b
CMYK: 0, 5, 6, 0
RGB: 255, 241, 233
Hex: #fff1e9
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex: #ffffff
Mariely MDesign 09

02
GETAWAY CAFE
Brand Identity, Logo Design, Brochure, Poster
The Getaway Bakery is a fictional cafe that sells coffee
and pasteries from around the world. For this project,
I primarily used InDesign to create various branding
elements. By exploring the capabilities of InDesign, the
individual elements came together at the end to create
the branding of the bakery.
The Getaway Cafe and Bakery logo is a classic, friendly
mark inspired by a circular passport stamp. The emerald
green tone used throughout the brand colateral alludes
to nature’s role in providing the delicious products
featured at the Getaway Cafe and Bakery. The cream
color that accompanies the green reminds us of the color
of pasteries and coffee creamer.
Getaway Cafe & Bakery
Branding & Identity
13

Th e
The Getaway
The
Ge t away
The
Getaway
Getaway Cafe Fonts & Colors
Cafe & Bakery
C a f e
&
B a k e ry
c a
f e
&
b a k e r y
Cafe & Bakery
PRIMARY FONT:
ADOBE CASLON PRO
SECONDARY FONT:
MINION PRO
Th e
Cafe & Bakery
C a
The Getaway
f e &
B a k e r y
Th e
Cafe & Bakery
Th e
Cafe & Bakery
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()?/:;
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@#$%^&*()?/:;
Emerald
CMYK: 88, 63, 60, 60
RGB: 16, 47, 52
Hex: #102f34
Nature Green
CMYK: 90, 54, 56, 37
RGB: 20, 75, 80
Hex: #144b50
Coffee Creamer
CMYK: 0, 10, 12, 0
RGB: 253, 231, 217
Hex: #fde7dp
Sleek White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex: #ffffff
Getaway Cafe & Bakery
Branding & Identity
15

Getaway Cafe & Bakery Branding & Identity 17

Getaway Project Name Cafe & Bakery
Branding & Identity

OTHER PROJECTS

03.1
PROJECT WERNER HERZOG NAME
Poster Design
The objective for this project was to design a poster
for the 2020 Cannes Film Festival in France. The poster
had to utilize a grid with up to16 columns and 4-6 rows.
Additionally, all type used in the poster had to be in the
Helvetica Neue sans serif font family. All graphics and
type were limited to only two colors. Overall, the poster
had to demonstrate an understanding of the Swiss Grid
and take inspiration from designers such as Massimo
Vignelli or Joseph Muller Brockman.
Werner Herzog Poster
Poster Design
23

03.2
SOMOS LOGO
Logo Design
The Community College of Denver’s Office of Student
Life hosts an annual event called “Somos CCD.” The
event is a celebration of Hispanic Heritage Month. This
year, the Office of Student Life requested a graphic that
would be used as a logo for the event.
The figures used in the logo were sourced from the
internet, however, I stylized the vectors using color and
making adjustments to the shapes to freshen them up
and make them unique to the SOMOS logo.
SOMOS Logo Design 25

WORLD BE THE CHANGE YOU WISH
TO SEE IN THE WORLD BE THE CHANGE
YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE
BE
IN THE
WORLD
CHANGE
BE THE YOU WISH TO SEE IN THIS WORLD
YOU WISH TO SEE IN THE WORLD CHANGE YOU WISH TO SEE
IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD CHANGE YOU WISH TO SEE
IN THE WORLD BE THE CHANGE YOU
WISH TO
BE
SEE
THE
IN WORLD
CHANGE
BE THE YOU WISH TO SEE IN THIS WORLD
YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE
THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE
WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD
BE THE
THE
CHANGE
CHANGE
YOU WISH TO SEE
YOU
IN
WISH TO SEE IN THIS WORLD
THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD THE CHANGE YOU WISH TO SEE IN THE
WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD
BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU
BE
WISH
THE
TO SEE
CHANGE
IN THE WORLD BE THE
YOU WISH TO SEE IN THIS WORLD
CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU
BE
WISH
THE
TO SEE
CHANGE
IN THE WORLD BE THE
YOU WISH TO SEE IN THIS WORLD
CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE
THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE
WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE
BE
THE CHANGE
THE
YOU
CHANGE
WISH TO
YOU WISH TO SEE IN THIS WORLD
SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE THE
CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE
IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN THE WORLD BE CHANGE YOU WISH TO SEE IN THE WORLD BE THE CHANGE
BE
YOU
THE CHANGE YOU WISH TO SEE IN THIS WORLD
WISH TO SEE IN THE WORLD BE THE CHANGE YOU WISH TO
SEE IN THE WORLD BE THE CHANGE YOU WISH TO SEE IN
THE WORLD BE THE CHANGE YOU WISH TO SEE IN
THE WORLD BE THE CHANGE YOU WISH TO SEE
IN THE WORLD BE THE CHANGE YOU WISH
CHANGE BE THE CHANGE YOU WISH TO SEE IN THIS WORLD
TO SEE IN THE WORLD BE THE
YOU WISH TO SEE IN
THE WORLD BE THE
CHANGE YOU WISH
TO SEE IN THE
WORLD BE
THE
BE THE CHANGE YOU WISH TO SEE IN THIS WORLD
BE THE CHANGE YOU WISH TO SEE IN THIS WORLD
03.3
EXPRESSIVE TYPE
Typography, Poster Design
The objective for this project was to design a poster that would be folded into fourths using typography. The
poster had to use a phrase, poem, or song lyric that would be brought to life by type. The style of the design
must demonstrate an understanding of expressive typography and be influenced by the style of David Carson.
Expressive Typography
Poster Design
27

03.4
DIA DE LOS MUERTOS
Poster design, Illustration
For Dia de los Muertos (Day of the Dead), the office of Visual Arts and Graphic Design requested
a poster that would prompt viewers to contribute to CCD’s Dia de los Muertos Ofrenda. The
deliverables associated with this project include the poster, a digital sign for campus TVs, an email
flyer, and a banner image for CCD’s online gallery.
DIA DE LOS MUERTOS
OFRENDA
INVITATION TO PARTICIPATE
DIA DE LOS MUERTOS
OFRENDA
INVITATION TO PARTICIPATE
DIA DE LOS MUERTOS
OFRENDA
INVITATION TO PARTICIPATE
DIA DE LOS MUERTOS
OFRENDA
INVITATION TO PARTICIPATE
CCDʼs Visual Arts & Graphic
Design Department and World
Languages Department invite
you to participate in this year's
Día de los Muertos community
ofrenda to honor the life
and memory of lost loved
ones due to COVID-19.
OFRENDAS MAY INCLUDE:
Photos of lost loved ones, calaveras
(skulls), paper marigolds, and
decorated monarch butterflies.
For more information on how to
participate and digital
resources, please visit:
www.ccd.edu/dock-gallery
Kindly drop off your ofrenda contributions
at St. Cajetan's Church (101 Lawrence Way)
on October 27th from 9 am - 12 pm.
Ofrenda on view: NOV 1 - NOV 19 • Glass Gallery, Cherry Creek Building
For Questions and Digital Contributions Contact: Camila.Galofre@ccd.edu
CCDʼs Visual Arts & Graphic
Design Department and World
Languages Department invite
you to participate in this year's
Día de los Muertos community
ofrenda to honor the life
and memory of lost loved
ones due to COVID-19.
OFRENDAS MAY INCLUDE:
Photos of lost loved ones, calaveras
(skulls), paper marigolds, and
decorated monarch butterflies.
For more information on how to
participate and digital
resources, please visit:
www.ccd.edu/dock-gallery
Kindly drop off your ofrenda
contributions at St. Cajetan's Church
(101 Lawrence Way) on October 27th
from 9 am - 12 pm.
Ofrenda on view: NOV 1 - NOV 19
Glass Gallery, Cherry Creek Building
For Questions and Digital Contributions
Contact: Camila.Galofre@ccd.edu
CCDʼs Visual Arts & Graphic
Design Department and World
Languages Department invite
you to participate in this year's
Día de los Muertos community
ofrenda to honor the life
and memory of lost loved
ones due to COVID-19.
OFRENDAS MAY INCLUDE:
Photos of lost loved ones, calaveras
(skulls), paper marigolds, and
decorated monarch butterflies.
For more information on how to
participate and digital
resources, please visit:
www.ccd.edu/dock-gallery
Kindly drop off your ofrenda contributions at
St. Cajetan's Church (101 Lawrence Way) on October 27th
from 9 am - 12 pm.
Ofrenda on view: NOV 1 - NOV 19 • Glass Gallery, Cherry Creek Building
For Questions and Digital Contributions Contact: Camila.Galofre@ccd.edu
Dia de los Muertos
Poster Design
29

04
LOCALITY
Masthead Design, Magazine Layout
This is a magazine for the creative, adventurous, and
inspired. Locality magazine is a publication that works
towards uplifting the voices of artists within our
communities while also celebrating the art nestled
within every aspect of our lives. Locality is a quarterly
magazine that focuses on a new location every season.
Each Issue hones in on that location’s art scene and
culture by highlighting local artists, events, and much
more. Although the pandemic has changed our way of
doing things, Locality magazine reminds that art can help
us make sense of our whole new world.
Locality
Magazine Layout
31

Initial Masthead Concepts
Final Masthead
Locality
Magazine Layout
33

Initial Masthead Concepts
Locality Fonts & Colors
Masthead Font: Bely Display
Headline Font: Agenda Medium
A B C D E F G H I J K L M N O
P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R
S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
Rich Black
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
Hex: #000000
Brilliant Red
CMYK: 13, 93, 100, 3
RGB: 237, 51, 30
Hex: #cf331e
Primary Font: DIN 2014 Narrow
Body Font: Agenda Regular
A B C D E F G H I J K L M N O P Q R S T
U V W X Y Z
A B C D E F G H I J K L M N O P Q R
S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
Yellow
CMYK: 0, 22, 96, 0
RGB: 255, 199, 29
Hex: #ffc71d
Sleek White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Hex: #ffffff
Project Name
Branding & Identity
35

Locality Magazine Layout 39

Locality Magazine Layout 41

05
Initial Logo Concepts
HAPPY BAKESHOP
Brand Identity, Logo Design, Packaging Design
the
The Happy Bakeshop began with three friends and a dream. This joyful trio wanted to make a bakery
that would bring happiness to their customers. After some long nights, “Happy Cakes” was born in 2006.
About a decade and a name change later, the Happy Bakeshop still brings smiles to those who visit.
The Happy Bakeshop’s primary logo is classic, clean, and joyful. It emphasizes the Happy Bakery’s
professionalism and friendliness. The logo bridges Bebas Neue’s strong, condensed forms with an
approachable hand-written font inspired by Alkaline Bold.
Bakesh op
ba k e s h o p
Original Logo
HAPPY
bakeshop
the
happy
bakeshop.
HAPPY
bakeshop
B
P
A K ESH O
HAPPY
bakeshop
es td
bakeshop
2006
d e n v e r
Happy Bakeshop
Branding & Identity
45

Logo Anatomy
HAPPY
Bakeshop
Unmodified Alkaline Bold
Getaway Cafe & Bakery
Branding & Identity
47

ebas neue
abcdefghi
jklmnopqr
stuvwxyz
#EAAA28
R:34 G:170 B:40
C:8 M:35 Y:97 K:0
#266BAB
R:38 G:107 B:171
C:87 M:57 Y:7 K:0
Lato
abcdefghi
jklmnopqr
stuvwxyz
#25408F
R:37 G:64 B:143
C:100 M:90 Y:10 K:0
#DF5E3A
R:223 G:94 B:38
C:7 M:77 Y:85 K:1
Happy Bakeshop
Branding & Identity
49

Happy Bakeshop Branding & Identity 051

M A R I E L Y M A R Q U E Z