Our Impact 2020/21
Annual review of our activity 2020/21.
Annual review of our activity 2020/21.
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PEOPLE WITH TINNITUS<br />
ARE AT THE HEART OF<br />
EVERYTHING WE DO<br />
We engage with our community regularly to<br />
ensure that the decisions we make and the<br />
resources we produce reflect what our<br />
community want.<br />
During the year, we have done this in various<br />
ways, including:<br />
• working with our consultation group – made<br />
up of 83 people affected by tinnitus – on new<br />
information leaflets and developing workshops<br />
for a “Tinnitus and the arts” research project;<br />
Reaching more people with tinnitus<br />
We have made huge strides in recent years, which<br />
we’re very proud of, but we know the BTA must<br />
evolve if we are to reach even more people living<br />
with tinnitus, raise awareness of the condition<br />
and support the highest-quality research.<br />
With this in mind, we have been taking stock of<br />
how we present and talk about ourselves. We<br />
have been consulting our supporters (and people<br />
with tinnitus who have never heard of us) through<br />
interviews, focus groups and surveys to get their<br />
thoughts and opinions to help us to improve our<br />
communications and shape the future of the BTA.<br />
• developing a community call group to support<br />
with assessing how we want to transform<br />
digitally in the future; and<br />
• engaging a lay panel to review the applications<br />
to our large research project programme.<br />
<strong>Our</strong> bi-annual survey received over 2,250<br />
responses and covered topics including the<br />
impact of tinnitus, satisfaction with tinnitus<br />
services, awareness of the BTA’s research<br />
and support, and what our focus should be<br />
in the future.<br />
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